21. Senior decision makers in recycling, waste and CSR roles
Industry: Retail, FMCG, manufacturing, wholesale, print industries.
Promote sponsored updates from DSSR company page featuring campaign content to a relevant audience
Linked to campaign landing pages for optimum engagement, data capture and campaign integration
Channels: LinkedIn
Download the ‘one step away’ white paper to find out how businesses are improving their bottom line while achieving zero waste.
23. Campaign measurement and analytics
Organic
Referral
Direct
CTA 1
CTA 2
Campaign landing pages
DS Smith Main Website
DS Smith Recycling Website
Email
Social content pushed to
branded social channels
Social ‘likes’ and shares
Campaign integration
PR
PPC
Display
Blog
Segmented by:
Prospects/
customers
Social
Supporting Assets
Supply Cycle Poll
Zero Waste brochure
Nat
sales
Local
sales
Leads and
opportunities
Campaign
Automation
Data capture
Lead scoring
Lead routing
videos
White paper
webinar
TOTAL CHANNEL MIX