Creating Connections: Book Launch Exercise

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Judy Baker leads the January 2012 Creating Connections networking exercise at BACN. Imagine you have just published a book. Who is your audience? Why will they buy the book? What will the book do for you?

Empresariales

Creating Connections

‣ Your book is about to launch

‣ Who is your intended audience?

‣ Why will they buy your book?

‣ How will it impact them?

‣ What will this book do for you?

1

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Creating Connections is a exercise designed to help people get to each other in a way that is fun and informative. It is an alternative to the "elevator pitch" used in many networking groups. This is a great way to get people talking at a meeting, seminar or conference. It stimulates conversations and gets people thinking about themselves in a new way. It is a timed exercise. Often people will share information about themselves that would otherwise remain unknown. This version of the exercise focuses on revealing the one small action that has made the BIGGEST positive change in your world.

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