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March 2016 smtai
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Audit Bureau of Circulation and Internet Moldova
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Director at Moldavian Audit Bureau of Circulations en Audit Bureau of Circulation and Internet Moldova
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MD Online Audience Composition, MARCH 2016
Audit Bureau of Circulation and Internet Moldova
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Director at Moldavian Audit Bureau of Circulations en Audit Bureau of Circulation and Internet Moldova
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March 2016 smtai
1.
STUDIUL DE MĂSURARE A
TRAFICULUI ȘI AUDIENȚEI PE INTERNET BIROUL DE AUDIT AL TIRAJELOR SI INTERNETULUI www.bati.md SMTAI, MARTIE 2016
2.
BATI COMPONENȚA AUDIENȚEI DUPĂ SEX 49%
51% 77% 70% 67% 60% 56% 56% 54% 54% 53% 51% 51% 50% 50% 48% 48% 48% 47% 45% 44% 44% 41% 40% 39% 38% 37% 35% 34% 33% 31% 25% 15% 23% 30% 33% 40% 44% 44% 46% 46% 47% 49% 49% 50% 50% 52% 52% 52% 53% 55% 56% 57% 59% 60% 61% 62% 63% 65% 66% 67% 69% 75% 85% expresul.com ea.md unica.md perfecte.md acasatv.md megogo.net ok.ru diez.md moldovenii.md protv.md md.mail.ru timpul.md sputnik.md kp.md inprofunzime.md agora.md mamaplus.md unimedia.md realitatealive.md realitatea.md 999.md point.md mama.md ria.ru newsmaker.md sporter.md noi.md forum.md play.md bancamea.md autoblog.md
3.
BATI COMPONENȚA AUDIENȚEI DUPĂ VÂRSTĂ 30
- 39 15 - 19 14% 20 - 29 30% 30 - 39 21% 17% 40 - 49 18% 50 + 30% 28% 27% 22% 20% 19% 18% 17% 17% 16% 16% 15% 14% 13% 12% 12% 12% 10% 10% 9% 9% 8% 8% 7% 7% 6% 4% 4% 4% 3% 1% 40% 29% 20% 23% 33% 12% 33% 31% 24% 33% 24% 33% 35% 29% 36% 39% 34% 32% 33% 30% 38% 25% 16% 28% 8% 9% 47% 21% 15% 21% 8% 9% 21% 6% 24% 18% 16% 22% 13% 31% 12% 13% 17% 21% 22% 12% 15% 25% 22% 33% 14% 31% 19% 21% 30% 17% 27% 24% 18% 32% 31% 28% 11% 17% 4% 16% 16% 12% 17% 18% 20% 23% 14% 10% 14% 16% 5% 12% 8% 27% 16% 21% 16% 18% 31% 20% 18% 17% 16% 26% 16% 31% 29% 10% 6% 42% 16% 13% 41% 9% 21% 9% 17% 32% 25% 16% 19% 35% 22% 21% 10% 8% 26% 5% 30% 24% 16% 50% 42% 9% 31% 33% 13% 34% diez.md sporter.md expresul.com realitatea.md ok.ru moldovenii.md 999.md unica.md forum.md ea.md timpul.md acasatv.md perfecte.md md.mail.ru mamaplus.md protv.md inprofunzime.md play.md megogo.net agora.md mama.md unimedia.md realitatealive.md point.md noi.md sputnik.md autoblog.md bancamea.md ria.ru newsmaker.md kp.md
4.
BATI COMPONENȚA AUDIENȚEI DUPĂ LIMBA
DE COMUNICARE 75%Română 23%Rusă 2%Alta 99% 98% 96% 94% 93% 93% 93% 92% 92% 92% 91% 90% 90% 87% 86% 82% 81% 80% 80% 80% 78% 77% 75% 69% 68% 64% 63% 59% 52% 50% 42% 1% 2% 4% 5% 6% 4% 7% 7% 8% 7% 8% 9% 10% 11% 13% 18% 18% 17% 19% 18% 17% 20% 22% 29% 32% 32% 37% 39% 48% 46% 53% bancamea.md autoblog.md expresul.com acasatv.md unimedia.md inprofunzime.md mamaplus.md protv.md diez.md timpul.md agora.md unica.md perfecte.md realitatea.md ea.md ok.ru 999.md moldovenii.md play.md forum.md sporter.md sputnik.md mama.md md.mail.ru realitatealive.md noi.md megogo.net point.md newsmaker.md kp.md ria.ru
5.
BATI COMPONENȚA AUDIENȚEI DUPĂ EDUCAȚIE
/ STUDII Superioare Liceu/Colegiu Primare/Profesionale Fără studii 35% 31% 32% 2% 85% 83% 80% 64% 63% 62% 61% 60% 57% 57% 54% 54% 52% 52% 51% 50% 50% 49% 49% 48% 46% 44% 38% 37% 35% 35% 35% 34% 32% 24% 23% 9% 9% 15% 22% 33% 24% 25% 22% 27% 22% 34% 30% 24% 33% 33% 31% 26% 17% 16% 34% 37% 27% 47% 26% 34% 30% 38% 34% 26% 36% 33% 7% 8% 4% 14% 4% 12% 13% 18% 15% 19% 12% 13% 22% 13% 16% 18% 23% 32% 36% 17% 17% 28% 16% 34% 29% 34% 26% 30% 41% 36% 44% newsmaker.md realitatealive.md bancamea.md agora.md autoblog.md inprofunzime.md unimedia.md kp.md perfecte.md timpul.md sputnik.md realitatea.md mama.md acasatv.md ea.md protv.md noi.md moldovenii.md expresul.com unica.md mamaplus.md point.md diez.md forum.md md.mail.ru 999.md sporter.md ria.ru play.md ok.ru megogo.net
6.
BATI COMPONENȚA AUDIENȚEI DUPĂ REGIUNE m.
Chișinău m. Bălți Alte localități 26% 7% 68% 65% 58% 56% 53% 52% 49% 47% 46% 45% 45% 44% 41% 41% 40% 39% 38% 37% 37% 35% 34% 33% 32% 31% 31% 29% 28% 28% 23% 21% 17% 4% 6% 1% 4% 2% 8% 4% 2% 1% 2% 1% 3% 4% 1% 2% 4% 4% 2% 2% 4% 6% 5% 3% 2% 8% 6% 7% 5% 8% 6% 6% 3% 29% 41% 39% 45% 41% 47% 51% 54% 53% 54% 53% 55% 58% 58% 57% 58% 61% 62% 61% 60% 62% 65% 67% 62% 65% 65% 67% 69% 72% 77% 93% newsmaker.md autoblog.md bancamea.md diez.md point.md mama.md agora.md sporter.md inprofunzime.md perfecte.md forum.md play.md ea.md protv.md realitatea.md mamaplus.md timpul.md acasatv.md unimedia.md 999.md kp.md sputnik.md unica.md realitatealive.md noi.md ria.ru megogo.net md.mail.ru moldovenii.md ok.ru expresul.com
7.
BATI COMPONENȚA AUDIENȚEI DUPĂ MĂRIMEA
GOSPODĂRIEI 1 persoană 2 persoane 3 persoane 4 persoane 5 persoane 4% 27% 27% 30% 12% 11% 10% 10% 8% 6% 6% 6% 5% 5% 5% 5% 5% 5% 5% 5% 4% 4% 3% 3% 3% 3% 3% 3% 3% 3% 2% 2% 2% 2% 2% 1% 17% 36% 29% 31% 28% 29% 14% 33% 19% 25% 22% 17% 19% 28% 30% 17% 30% 16% 20% 23% 23% 25% 30% 29% 26% 26% 24% 20% 47% 36% 27% 41% 26% 21% 26% 29% 35% 40% 31% 41% 25% 25% 33% 25% 29% 24% 43% 27% 16% 35% 28% 29% 21% 33% 31% 24% 27% 18% 33% 26% 19% 17% 29% 23% 32% 26% 28% 23% 30% 24% 30% 33% 30% 36% 35% 28% 31% 29% 28% 40% 32% 33% 32% 41% 25% 26% 35% 29% 37% 31% 23% 33% 47% 2% 6% 8% 8% 9% 6% 11% 6% 5% 12% 18% 10% 16% 9% 11% 7% 10% 24% 9% 13% 12% 10% 9% 12% 13% 14% 19% 13% 3% 10% 7% autoblog.md kp.md noi.md moldovenii.md agora.md ria.ru sputnik.md newsmaker.md mamaplus.md md.mail.ru realitatea.md expresul.com forum.md unimedia.md point.md bancamea.md perfecte.md sporter.md acasatv.md ok.ru 999.md unica.md protv.md timpul.md inprofunzime.md diez.md play.md mama.md realitatealive.md ea.md megogo.net
8.
BATI COMPONENȚA AUDIENȚEI DUPĂ OCUPAȚIA
PRINCIPALĂ Patron / Manager Angajat calificat Student/Casnica Pensionar 18% 33% 49% 44% 38% 33% 33% 30% 26% 25% 23% 23% 21% 20% 20% 20% 19% 19% 18% 18% 18% 18% 16% 16% 16% 15% 14% 14% 14% 14% 14% 13% 13% 6% 6% 43% 45% 36% 26% 49% 32% 38% 41% 40% 26% 38% 37% 28% 39% 39% 31% 33% 43% 33% 41% 26% 35% 35% 38% 35% 45% 32% 29% 20% 29% 34% 27% 13% 17% 31% 41% 21% 42% 38% 36% 37% 53% 42% 43% 52% 42% 42% 51% 49% 40% 49% 43% 58% 50% 50% 48% 50% 41% 55% 57% 67% 58% 59% 67% newsmaker.md bancamea.md mama.md autoblog.md realitatealive.md forum.md unimedia.md kp.md play.md realitatea.md point.md agora.md sporter.md protv.md timpul.md 999.md sputnik.md inprofunzime.md Sites noi.md ok.ru ea.md md.mail.ru acasatv.md moldovenii.md perfecte.md unica.md ria.ru diez.md mamaplus.md expresul.com megogo.net
9.
BATI COMPONENȚA AUDIENȚEI DUPĂ FRECVENȚA CUMPĂRĂTURILOR
ONLINE Câteva ori pe lună Câteva ori pe an Nu cumpăr online 9% 31% 60% 23% 16% 14% 13% 13% 13% 12% 12% 11% 11% 10% 10% 10% 9% 9% 9% 9% 8% 8% 8% 7% 7% 6% 6% 5% 5% 5% 5% 4% 4% 4% 33% 51% 33% 67% 48% 34% 46% 28% 27% 46% 43% 51% 34% 52% 26% 21% 32% 36% 48% 47% 50% 37% 20% 41% 41% 34% 46% 49% 37% 31% 47% 44% 33% 53% 19% 39% 54% 42% 60% 61% 43% 47% 39% 55% 39% 64% 70% 60% 56% 44% 46% 43% 57% 74% 53% 53% 60% 50% 46% 59% 66% 49% bancamea.md autoblog.md kp.md newsmaker.md play.md timpul.md agora.md moldovenii.md sputnik.md point.md mama.md sporter.md noi.md forum.md ok.ru ria.ru md.mail.ru 999.md diez.md realitatea.md realitatealive.md protv.md megogo.net mamaplus.md unimedia.md inprofunzime.md perfecte.md expresul.com unica.md acasatv.md ea.md
10.
BATI TRAFIC MOBILE&TABLET VS DESKTOP 61% 61% 59% 58% 51% 48% 43% 43% 42% 39% 39% 38% 38% 37% 33% 32% 30% 28% 28% 27% 24% 16% 13% 13% 8% 3% 39% 39% 41% 42% 49% 52% 57% 57% 58% 61% 61% 62% 62% 63% 67% 68% 70% 72% 72% 73% 76% 84% 87% 87% 92% 97% unica.md ea.md newsmaker.md mamaplus.md autoblog.md diez.md agora.md inprofunzime.md protv.md point.md acasatv.md kp.md expresul.com timpul.md 999.md noi.md perfecte.md bancamea.md unimedia.md realitatealive.md realitatea.md mama.md play.md forum.md sporter.md moldovenii.md 35%65%