MD Online Audience Composition, MARCH 2016

1. STUDIUL DE MĂSURARE
A TRAFICULUI ȘI
AUDIENȚEI
PE INTERNET
BIROUL DE AUDIT AL TIRAJELOR SI INTERNETULUI
www.bati.md
SMTAI, MARTIE 2016

2. BATI
COMPONENȚA AUDIENȚEI DUPĂ
SEX
49% 51%
77%
70%
67%
60%
56%
56%
54%
54%
53%
51%
51%
50%
50%
48%
48%
48%
47%
45%
44%
44%
41%
40%
39%
38%
37%
35%
34%
33%
31%
25%
15%
23%
30%
33%
40%
44%
44%
46%
46%
47%
49%
49%
50%
50%
52%
52%
52%
53%
55%
56%
57%
59%
60%
61%
62%
63%
65%
66%
67%
69%
75%
85%
expresul.com
ea.md
unica.md
perfecte.md
acasatv.md
megogo.net
ok.ru
diez.md
moldovenii.md
protv.md
md.mail.ru
timpul.md
sputnik.md
kp.md
inprofunzime.md
agora.md
mamaplus.md
unimedia.md
realitatealive.md
realitatea.md
999.md
point.md
mama.md
ria.ru
newsmaker.md
sporter.md
noi.md
forum.md
play.md
bancamea.md
autoblog.md

3. BATI
COMPONENȚA AUDIENȚEI DUPĂ
VÂRSTĂ
30 - 39
15 - 19
14%
20 - 29
30%
30 - 39
21%
17%
40 - 49
18%
50 +
30%
28%
27%
22%
20%
19%
18%
17%
17%
16%
16%
15%
14%
13%
12%
12%
12%
10%
10%
9%
9%
8%
8%
7%
7%
6%
4%
4%
4%
3%
1%
40%
29%
20%
23%
33%
12%
33%
31%
24%
33%
24%
33%
35%
29%
36%
39%
34%
32%
33%
30%
38%
25%
16%
28%
8%
9%
47%
21%
15%
21%
8%
9%
21%
6%
24%
18%
16%
22%
13%
31%
12%
13%
17%
21%
22%
12%
15%
25%
22%
33%
14%
31%
19%
21%
30%
17%
27%
24%
18%
32%
31%
28%
11%
17%
4%
16%
16%
12%
17%
18%
20%
23%
14%
10%
14%
16%
5%
12%
8%
27%
16%
21%
16%
18%
31%
20%
18%
17%
16%
26%
16%
31%
29%
10%
6%
42%
16%
13%
41%
9%
21%
9%
17%
32%
25%
16%
19%
35%
22%
21%
10%
8%
26%
5%
30%
24%
16%
50%
42%
9%
31%
33%
13%
34%
diez.md
sporter.md
expresul.com
realitatea.md
ok.ru
moldovenii.md
999.md
unica.md
forum.md
ea.md
timpul.md
acasatv.md
perfecte.md
md.mail.ru
mamaplus.md
protv.md
inprofunzime.md
play.md
megogo.net
agora.md
mama.md
unimedia.md
realitatealive.md
point.md
noi.md
sputnik.md
autoblog.md
bancamea.md
ria.ru
newsmaker.md
kp.md

4. BATI
COMPONENȚA AUDIENȚEI DUPĂ
LIMBA DE COMUNICARE
75%Română
23%Rusă
2%Alta
99%
98%
96%
94%
93%
93%
93%
92%
92%
92%
91%
90%
90%
87%
86%
82%
81%
80%
80%
80%
78%
77%
75%
69%
68%
64%
63%
59%
52%
50%
42%
1%
2%
4%
5%
6%
4%
7%
7%
8%
7%
8%
9%
10%
11%
13%
18%
18%
17%
19%
18%
17%
20%
22%
29%
32%
32%
37%
39%
48%
46%
53%
bancamea.md
autoblog.md
expresul.com
acasatv.md
unimedia.md
inprofunzime.md
mamaplus.md
protv.md
diez.md
timpul.md
agora.md
unica.md
perfecte.md
realitatea.md
ea.md
ok.ru
999.md
moldovenii.md
play.md
forum.md
sporter.md
sputnik.md
mama.md
md.mail.ru
realitatealive.md
noi.md
megogo.net
point.md
newsmaker.md
kp.md
ria.ru

5. BATI
COMPONENȚA AUDIENȚEI DUPĂ
EDUCAȚIE / STUDII
Superioare
Liceu/Colegiu
Primare/Profesionale
Fără studii
35%
31%
32%
2%
85%
83%
80%
64%
63%
62%
61%
60%
57%
57%
54%
54%
52%
52%
51%
50%
50%
49%
49%
48%
46%
44%
38%
37%
35%
35%
35%
34%
32%
24%
23%
9%
9%
15%
22%
33%
24%
25%
22%
27%
22%
34%
30%
24%
33%
33%
31%
26%
17%
16%
34%
37%
27%
47%
26%
34%
30%
38%
34%
26%
36%
33%
7%
8%
4%
14%
4%
12%
13%
18%
15%
19%
12%
13%
22%
13%
16%
18%
23%
32%
36%
17%
17%
28%
16%
34%
29%
34%
26%
30%
41%
36%
44%
newsmaker.md
realitatealive.md
bancamea.md
agora.md
autoblog.md
inprofunzime.md
unimedia.md
kp.md
perfecte.md
timpul.md
sputnik.md
realitatea.md
mama.md
acasatv.md
ea.md
protv.md
noi.md
moldovenii.md
expresul.com
unica.md
mamaplus.md
point.md
diez.md
forum.md
md.mail.ru
999.md
sporter.md
ria.ru
play.md
ok.ru
megogo.net

6. BATI
COMPONENȚA AUDIENȚEI DUPĂ
REGIUNE
m. Chișinău
m. Bălți
Alte localități
26%
7%
68%
65%
58%
56%
53%
52%
49%
47%
46%
45%
45%
44%
41%
41%
40%
39%
38%
37%
37%
35%
34%
33%
32%
31%
31%
29%
28%
28%
23%
21%
17%
4%
6%
1%
4%
2%
8%
4%
2%
1%
2%
1%
3%
4%
1%
2%
4%
4%
2%
2%
4%
6%
5%
3%
2%
8%
6%
7%
5%
8%
6%
6%
3%
29%
41%
39%
45%
41%
47%
51%
54%
53%
54%
53%
55%
58%
58%
57%
58%
61%
62%
61%
60%
62%
65%
67%
62%
65%
65%
67%
69%
72%
77%
93%
newsmaker.md
autoblog.md
bancamea.md
diez.md
point.md
mama.md
agora.md
sporter.md
inprofunzime.md
perfecte.md
forum.md
play.md
ea.md
protv.md
realitatea.md
mamaplus.md
timpul.md
acasatv.md
unimedia.md
999.md
kp.md
sputnik.md
unica.md
realitatealive.md
noi.md
ria.ru
megogo.net
md.mail.ru
moldovenii.md
ok.ru
expresul.com

7. BATI
COMPONENȚA AUDIENȚEI DUPĂ
MĂRIMEA GOSPODĂRIEI
1 persoană
2 persoane
3 persoane
4 persoane
5 persoane
4%
27%
27%
30%
12%
11%
10%
10%
8%
6%
6%
6%
5%
5%
5%
5%
5%
5%
5%
5%
4%
4%
3%
3%
3%
3%
3%
3%
3%
3%
2%
2%
2%
2%
2%
1%
17%
36%
29%
31%
28%
29%
14%
33%
19%
25%
22%
17%
19%
28%
30%
17%
30%
16%
20%
23%
23%
25%
30%
29%
26%
26%
24%
20%
47%
36%
27%
41%
26%
21%
26%
29%
35%
40%
31%
41%
25%
25%
33%
25%
29%
24%
43%
27%
16%
35%
28%
29%
21%
33%
31%
24%
27%
18%
33%
26%
19%
17%
29%
23%
32%
26%
28%
23%
30%
24%
30%
33%
30%
36%
35%
28%
31%
29%
28%
40%
32%
33%
32%
41%
25%
26%
35%
29%
37%
31%
23%
33%
47%
2%
6%
8%
8%
9%
6%
11%
6%
5%
12%
18%
10%
16%
9%
11%
7%
10%
24%
9%
13%
12%
10%
9%
12%
13%
14%
19%
13%
3%
10%
7%
autoblog.md
kp.md
noi.md
moldovenii.md
agora.md
ria.ru
sputnik.md
newsmaker.md
mamaplus.md
md.mail.ru
realitatea.md
expresul.com
forum.md
unimedia.md
point.md
bancamea.md
perfecte.md
sporter.md
acasatv.md
ok.ru
999.md
unica.md
protv.md
timpul.md
inprofunzime.md
diez.md
play.md
mama.md
realitatealive.md
ea.md
megogo.net

8. BATI
COMPONENȚA AUDIENȚEI DUPĂ
OCUPAȚIA PRINCIPALĂ
Patron / Manager
Angajat calificat
Student/Casnica
Pensionar
18%
33%
49%
44%
38%
33%
33%
30%
26%
25%
23%
23%
21%
20%
20%
20%
19%
19%
18%
18%
18%
18%
16%
16%
16%
15%
14%
14%
14%
14%
14%
13%
13%
6%
6%
43%
45%
36%
26%
49%
32%
38%
41%
40%
26%
38%
37%
28%
39%
39%
31%
33%
43%
33%
41%
26%
35%
35%
38%
35%
45%
32%
29%
20%
29%
34%
27%
13%
17%
31%
41%
21%
42%
38%
36%
37%
53%
42%
43%
52%
42%
42%
51%
49%
40%
49%
43%
58%
50%
50%
48%
50%
41%
55%
57%
67%
58%
59%
67%
newsmaker.md
bancamea.md
mama.md
autoblog.md
realitatealive.md
forum.md
unimedia.md
kp.md
play.md
realitatea.md
point.md
agora.md
sporter.md
protv.md
timpul.md
999.md
sputnik.md
inprofunzime.md
Sites
noi.md
ok.ru
ea.md
md.mail.ru
acasatv.md
moldovenii.md
perfecte.md
unica.md
ria.ru
diez.md
mamaplus.md
expresul.com
megogo.net

9. BATI
COMPONENȚA AUDIENȚEI DUPĂ
FRECVENȚA
CUMPĂRĂTURILOR ONLINE
Câteva ori pe lună
Câteva ori pe an
Nu cumpăr online
9%
31%
60%
23%
16%
14%
13%
13%
13%
12%
12%
11%
11%
10%
10%
10%
9%
9%
9%
9%
8%
8%
8%
7%
7%
6%
6%
5%
5%
5%
5%
4%
4%
4%
33%
51%
33%
67%
48%
34%
46%
28%
27%
46%
43%
51%
34%
52%
26%
21%
32%
36%
48%
47%
50%
37%
20%
41%
41%
34%
46%
49%
37%
31%
47%
44%
33%
53%
19%
39%
54%
42%
60%
61%
43%
47%
39%
55%
39%
64%
70%
60%
56%
44%
46%
43%
57%
74%
53%
53%
60%
50%
46%
59%
66%
49%
bancamea.md
autoblog.md
kp.md
newsmaker.md
play.md
timpul.md
agora.md
moldovenii.md
sputnik.md
point.md
mama.md
sporter.md
noi.md
forum.md
ok.ru
ria.ru
md.mail.ru
999.md
diez.md
realitatea.md
realitatealive.md
protv.md
megogo.net
mamaplus.md
unimedia.md
inprofunzime.md
perfecte.md
expresul.com
unica.md
acasatv.md
ea.md

10. BATI
TRAFIC
MOBILE&TABLET VS DESKTOP
61%
61%
59%
58%
51%
48%
43%
43%
42%
39%
39%
38%
38%
37%
33%
32%
30%
28%
28%
27%
24%
16%
13%
13%
8%
3%
39%
39%
41%
42%
49%
52%
57%
57%
58%
61%
61%
62%
62%
63%
67%
68%
70%
72%
72%
73%
76%
84%
87%
87%
92%
97%
unica.md
ea.md
newsmaker.md
mamaplus.md
autoblog.md
diez.md
agora.md
inprofunzime.md
protv.md
point.md
acasatv.md
kp.md
expresul.com
timpul.md
999.md
noi.md
perfecte.md
bancamea.md
unimedia.md
realitatealive.md
realitatea.md
mama.md
play.md
forum.md
sporter.md
moldovenii.md
35%65%