This document is an online audience study report from January 2019 for .MD internet population of 1,840,020 people. It provides data on the composition of the online audience in terms of sex (47% female and 53% male), age distribution with the largest groups being 20-29 years old (23%) and 30-39 years old (21%), education level with most having a university degree (37%), occupation with most being students (31%) and middle-grade managers (13%), place of residence split between urban (44%) and rural (56%), region of residence with most from Chisinau (30%) and the North (26%), and household income with most earning less than 8k MDL (69%).

1. JANUARY 2019
ONLINE AUDIENCE
STUDY REPORT
.MD INTERNET POPULATION - 1 840 020

2. 47%
53%
SMTAI // JANUARY 2019
SEX
AUDIENCE COMPOSITION
74%
69%
68%
67%
66%
64%
59%
58%
58%
57%
57%
56%
55%
54%
54%
54%
53%
52%
52%
52%
52%
51%
50%
48%
48%
45%
44%
44%
41%
41%
39%
38%
37%
37%
33%
24%
26%
31%
32%
33%
34%
36%
41%
42%
42%
43%
43%
44%
45%
46%
46%
46%
47%
48%
48%
48%
48%
49%
50%
52%
52%
55%
56%
56%
59%
59%
61%
62%
63%
63%
67%
76%
ea.md
fest.md
diez.md
esp.md
mamaplus.md
unica.md
perfecte.md
zdg.md
forum.md
tv8.md
ok.ru
md.mail.ru
europalibera.org
rutube.ru
altfel.md
ivi.ru
deschide.md
sputnik.md
protv.md
kp.md
timpul.md
agora.md
megogo.net
noi.md
moldovenii.md
unimedia.md
point.md
999.md
newsmaker.md
play.md
mama.md
rise.md
mold-street.com
ria.ru
anticoruptie.md
sporter.md

3. AGE
AUDIENCE COMPOSITION
9%
23%
21%
16%
31%
15- 19
20- 29
30- 39
40- 49
50+
SMTAI // JANUARY 2019
25%
18%
14%
13%
12%
12%
11%
9%
9%
9%
9%
8%
8%
7%
7%
7%
6%
6%
6%
5%
5%
4%
4%
4%
4%
4%
3%
2%
25%
22%
29%
34%
42%
26%
10%
16%
11%
22%
26%
24%
15%
9%
9%
15%
17%
18%
34%
15%
17%
20%
29%
18%
10%
32%
10%
5%
31%
28%
15%
33%
7%
56%
33%
29%
18%
22%
22%
27%
18%
19%
27%
23%
23%
19%
21%
26%
18%
20%
12%
20%
11%
31%
36%
31%
25%
26%
25%
41%
14%
32%
20%
4%
19%
20%
25%
35%
17%
10%
19%
37%
14%
7%
11%
14%
12%
17%
26%
13%
18%
17%
21%
16%
23%
21%
13%
22%
21%
17%
5%
19%
17%
16%
15%
13%
16%
15%
14%
14%
11%
14%
22%
1%
18%
26%
14%
19%
17%
31%
24%
12%
16%
26%
26%
39%
38%
34%
24%
26%
37%
44%
59%
36%
45%
28%
19%
29%
36%
34%
27%
24%
56%
17%
53%
75%
38%
36%
37%
31%
58%
7%
34%
15%
diez.md
ea.md
ivi.ru
megogo.net
rutube.ru
ok.ru
moldovenii.md
tv8.md
mold-street.com
md.mail.ru
agora.md
999.md
timpul.md
kp.md
noi.md
anticoruptie.md
deschide.md
mama.md
mamaplus.md
perfecte.md
point.md
protv.md
unica.md
sporter.md
sputnik.md
fest.md
unimedia.md
ria.ru
play.md
zdg.md
newsmaker.md
europalibera.org
esp.md
forum.md
altfel.md
rise.md

4. EDUCATION
AUDIENCE COMPOSITION
37%
7%
19%
24%
13%
University
College
Lyceum
Specialized
Middle
SMTAI // JANUARY 2019
20%
20%
19%
18%
18%
16%
15%
14%
14%
14%
14%
13%
12%
12%
12%
12%
11%
11%
10%
10%
10%
9%
9%
8%
7%
6%
5%
5%
5%
5%
3%
3%
3%
2%
2%
6%
19%
27%
32%
22%
23%
21%
16%
17%
16%
10%
24%
17%
21%
16%
11%
17%
21%
4%
3%
17%
6%
21%
7%
15%
26%
8%
7%
23%
8%
13%
9%
21%
14%
2%
37%
3%
30%
21%
22%
11%
15%
23%
10%
23%
10%
11%
17%
13%
16%
9%
23%
7%
13%
19%
19%
33%
12%
9%
16%
5%
14%
4%
19%
3%
28%
16%
29%
13%
3%
10%
8%
5%
9%
12%
4%
12%
8%
4%
6%
7%
5%
7%
8%
6%
8%
7%
12%
5%
3%
4%
13%
2%
3%
6%
4%
3%
76%
36%
78%
29%
24%
21%
48%
39%
30%
56%
34%
54%
62%
40%
51%
47%
57%
47%
59%
48%
80%
56%
49%
50%
56%
65%
62%
61%
66%
85%
54%
83%
56%
71%
48%
71%
newsmaker.md
forum.md
altfel.md
rutube.ru
ivi.ru
ok.ru
noi.md
md.mail.ru
megogo.net
timpul.md
moldovenii.md
sputnik.md
perfecte.md
999.md
point.md
mama.md
protv.md
esp.md
kp.md
ria.ru
anticoruptie.md
fest.md
play.md
diez.md
mamaplus.md
deschide.md
tv8.md
sporter.md
agora.md
mold-street.com
unica.md
unimedia.md
ea.md
zdg.md
europalibera.org
rise.md

5. OCCUPATION
AUDIENCE COMPOSITION
13%
31%
10%
18%
28%
CEO/Owner
Middle-grade
manager
Skilledworker
Student
Housewife/
Pensioner
SMTAI // JANUARY 2019
32%
31%
28%
28%
27%
26%
24%
20%
20%
20%
18%
17%
16%
16%
16%
16%
16%
16%
15%
14%
14%
14%
13%
13%
12%
12%
12%
11%
10%
10%
8%
8%
8%
8%
5%
5%
30%
38%
46%
46%
36%
30%
56%
45%
53%
38%
43%
48%
52%
42%
45%
51%
35%
40%
39%
53%
50%
35%
41%
40%
35%
48%
39%
30%
21%
32%
44%
25%
29%
24%
52%
38%
5%
14%
4%
2%
10%
3%
4%
3%
7%
2%
4%
4%
5%
10%
6%
9%
6%
4%
10%
4%
10%
3%
10%
8%
7%
9%
17%
13%
8%
3%
16%
4%
12%
2%
22%
3%
5%
4%
9%
3%
10%
2%
19%
5%
10%
7%
25%
13%
23%
9%
12%
15%
10%
17%
11%
13%
17%
35%
9%
15%
10%
9%
23%
30%
16%
25%
23%
5%
18%
31%
17%
29%
12%
17%
17%
32%
24%
13%
11%
20%
25%
29%
4%
14%
13%
20%
14%
24%
27%
24%
12%
18%
24%
7%
27%
30%
22%
30%
18%
25%
33%
19%
27%
53%
38%
9%
18%
esp.md
sporter.md
newsmaker.md
mold-street.com
altfel.md
mama.md
rise.md
agora.md
unimedia.md
point.md
anticoruptie.md
fest.md
unica.md
mamaplus.md
deschide.md
zdg.md
999.md
kp.md
tv8.md
perfecte.md
timpul.md
md.mail.ru
diez.md
sputnik.md
forum.md
protv.md
noi.md
megogo.net
rutube.ru
Numbers-play.md
ea.md
ivi.ru
ria.ru
ok.ru
europalibera.org
moldovenii.md

6. URBAN/ RURAL
AUDIENCE COMPOSITION
44%
56%
SMTAI // JANUARY 2019
90%
86%
81%
81%
80%
80%
79%
74%
74%
73%
73%
71%
70%
69%
68%
67%
67%
66%
64%
62%
61%
60%
60%
60%
59%
59%
59%
58%
57%
57%
57%
55%
50%
50%
43%
40%
9%
13%
19%
19%
20%
19%
21%
24%
26%
26%
27%
28%
30%
30%
31%
32%
33%
33%
36%
37%
38%
38%
39%
40%
40%
40%
40%
41%
42%
42%
43%
45%
49%
49%
57%
59%
esp.md
anticoruptie.md
sporter.md
newsmaker.md
mold-street.com
kp.md
agora.md
unimedia.md
perfecte.md
point.md
ria.ru
mama.md
tv8.md
fest.md
zdg.md
rutube.ru
forum.md
unica.md
protv.md
999.md
timpul.md
diez.md
deschide.md
mamaplus.md
md.mail.ru
altfel.md
sputnik.md
noi.md
ivi.ru
megogo.net
europalibera.org
ea.md
rise.md
play.md
ok.ru
moldovenii.md

7. REGION
AUDIENCE COMPOSITION
26%
30%
29%
13%
2%
North
Center
Chisinau
South
Gagauzia
SMTAI // JANUARY 2018
74%
39%
33%
32%
32%
31%
31%
30%
27%
26%
25%
23%
23%
22%
21%
21%
21%
21%
20%
20%
19%
19%
17%
17%
17%
16%
15%
15%
13%
13%
11%
11%
7%
4%
15%
35%
29%
22%
27%
18%
27%
20%
23%
31%
29%
17%
26%
30%
9%
34%
22%
50%
26%
16%
31%
28%
24%
25%
25%
30%
30%
16%
19%
42%
15%
21%
17%
34%
15%
32%
33%
24%
38%
29%
43%
45%
28%
37%
58%
21%
36%
62%
29%
45%
20%
41%
37%
32%
45%
36%
49%
42%
41%
46%
52%
63%
45%
67%
61%
5%
8%
15%
6%
10%
15%
10%
12%
5%
5%
13%
10%
2%
24%
13%
8%
14%
12%
5%
11%
28%
17%
9%
21%
9%
17%
14%
9%
19%
5%
6%
11%
4%
2%
3%
3%
4%
3%
4%
3%
6%
2%
4%
2%
2%
esp.md
ria.ru
ok.ru
unica.md
sputnik.md
ivi.ru
kp.md
md.mail.ru
mamaplus.md
tv8.md
rutube.ru
999.md
mold-street.com
megogo.net
play.md
anticoruptie.md
noi.md
point.md
moldovenii.md
mama.md
forum.md
zdg.md
diez.md
timpul.md
unimedia.md
deschide.md
protv.md
ea.md
sporter.md
agora.md
rise.md
newsmaker.md
fest.md

8. HOUSEHOLDNETINCOME
AUDIENCE COMPOSITION
69%
22%
6%
3%
< 8k, mdl
8-16k, mdl
16- 30k,mdl
> 30k,mdl
SMTAI // JANUARY 2019
39%
44%
54%
32%
63%
63%
41%
79%
67%
43%
88%
32%
63%
80%
79%
59%
66%
65%
71%
60%
64%
56%
48%
48%
70%
56%
49%
59%
79%
38%
73%
56%
53%
47%
42%
50%
25%
32%
24%
53%
19%
21%
14%
16%
15%
27%
6%
34%
30%
15%
15%
26%
26%
23%
21%
29%
27%
30%
32%
31%
16%
30%
32%
25%
14%
30%
20%
28%
29%
35%
36%
31%
31%
23%
19%
11%
17%
15%
33%
4%
17%
22%
6%
23%
6%
3%
6%
13%
7%
9%
5%
9%
8%
11%
16%
17%
11%
14%
17%
13%
5%
20%
6%
16%
16%
17%
17%
14%
4%
2%
4%
3%
1%
13%
2%
1%
8%
11%
1%
2%
2%
3%
2%
3%
1%
3%
4%
4%
3%
1%
2%
3%
2%
13%
1%
1%
2%
1%
6%
4%
altfel.md
anticoruptie.md
mamaplus.md
fest.md
esp.md
europalibera.org
rise.md
play.md
forum.md
newsmaker.md
moldovenii.md
mold-street.com
noi.md
ok.ru
ivi.ru
megogo.net
rutube.ru
999.md
md.mail.ru
mama.md
kp.md
point.md
sporter.md
diez.md
deschide.md
timpul.md
perfecte.md
protv.md
ria.ru
agora.md
sputnik.md
ea.md
tv8.md
unica.md
unimedia.md
zdg.md