1. ONLINE AUDIENCESTUDY
MOLDOVA
# BATI #SMTAI 2020
www.bati.md

2. Agencies&Websites
OnlineAudience Study
2020
999.MD
POINT.MD
PROTV.MD
PERFECTE.MD
STIRI.MD
RISE.MD
BUSINESSCLASS.MD
MOLDOVA.ORG
TV8.MD
UNIMEDIA.MD
SPUTNIK.MD
JURNAL.MD
NOI.MD
AGORA.MD
MOLDOVENII.MD
EA.MD
ZDG.MD
KP.MD
NEWSMAKER.MD
DOCDOC.MD
AQUARELLE.MD
NOKTA.MD
MAKLER.MD
JURANALTV.MD
MAKLER.MD
DIEZ.MD
GISMETEO.MD
RUTUBE.RU
IVI.RU
MEGOGO.NET
MAIL.RU
OK.RU
ESP.MD
ANTICORUPTIE.MD
MOLD-STREET.COM
TIMPUL.MD
www.trafic.md

3. Gender distribution
2.48mln (15+) 1.88mln (15+)
76%
Internet
Penetration
1.13mln
Usageofinternet on adaily
basis(PC)
53% women
47%men
1.50mln
Usage ofinternet onadaily
basis(Mobile)
52% women
48%men
# SMTAI #gemiusAudience 2020

4. Agegroupdistribution
51 +
31-50
15-3041%
37%
22%
2020
TOTAL(ALLDEVICES)
# SMTAI #gemiusAudience 2020

5. Agegroupdistribution
51 +
15-30
31-5036%
34%
30%
35%
36%
29%
2019 2020
PC
# SMTAI #gemiusAudience 2020

6. Agegroupdistribution
51 +
31-50
15-3044%
39%
17%
2020
MOBILE
# SMTAI #gemiusAudience 2020

7. AgeandGender group distribution
2015
20172016
6%
14%
12%
9%
12%
3%
9% 9%
7%
18%
[15-19] [20-29] [30-39] [40-49] [50+]
2019
7%
16%
11%
7%
11%
4%
12%
10%
9%
12%
2020
# SMTAI #gemiusAudience 2020

8. AgeandGender group distribution
2015
20172016
7%
18%
12%
7%
8%
4%
13%
12%
10%
9%
[15-19] [20-29] [30-39] [40-49] [50+]
2020
MOBILE
# SMTAI #gemiusAudience 2020

9. Personal income and
gender group distribution
55%
28%
13%
4%> 15k mdl
8 – 15k mdl
4 – 8k mdl
< 4k mdl
42% 58%
41% 59%
46% 54%
58% 42%
# SMTAI #gemiusAudience 2020

10. Personal income and
gender group distribution
52%
28%
15%
5%> 15k mdl
8 – 15k mdl
4 – 8k mdl
< 4k mdl
42% 58%
39% 61%
45% 55%
60% 40%
MOBILE
# SMTAI #gemiusAudience 2020

11. Education / Studies
and gender group distribution
58% 42%
55% 45%
47% 53% 34%.. primary/profes.
33%.. high school / college
33%.. Higher education

12. Education / Studies
and gender group distribution
58% 42%
55% 45%
47% 53%
MOBILE
# SMTAI #gemiusAudience 2020
34%.. Higher education
35%.. high school / college
32%.. primary/profes.

13. Main occupation
19%
14%
11%
9%
9%
8%
7%
7%
6%
6%
4%
student/scooler
specialist/chief Specialist
other
pensioner
small business owner / freelancer
engineer / technical worker
specialist in governmental or subsidized…
top manager/director/owner
housewife
office employee/assistant/trainee
unemployed
# SMTAI #gemiusAudience 2020

14. Main occupation
21%
14%
12%
9%
8%
8%
7%
6%
6%
5%
4%
student/scooler
specialist/chief Specialist
other
engineer / technical worker
small business owner / freelancer
top manager/director/owner
pensioner
specialist in governmental or subsidized…
office employee/assistant/trainee
housewife
unemployed
MOBILE
# SMTAI #gemiusAudience 2020

15. Internet Population by Regions
25% incl. m. Balti
284K
59% incl. m. Chisinau
668K
16% incl. UTA Gagauzia
180K
North Region Central Region South Region
# SMTAI #gemiusAudience 2020

16. 89
39
30
21
19
16
16
9
9
Mun Balti
Soroca
Falesti
Brinceni
Drochia
Floresti
Singerei
Riscani
Edinet
Internet Population by Regions
North Region Internet Users (thousands)
284k internet users
15-30
31-50
51 +
-33%
-34%
-33%
# SMTAI #gemiusAudience 2020

17. 327
48
38
38
36
29
22
Mun. Chisinau
Anenii Noi
Orhei
Ungheni
Ialoveni
Straseni
Calarasi
Internet Population by Regions
Central Region
668k internet users
15-30
31-50
51 +
-36%
-36%
-28%
Internet Users (thousands)
# SMTAI #gemiusAudience 2020

18. 33
28
27
20
20
19
15
11
5
UTA Gagauzia
Cahul
Causeni
Stefan Voda
Taraclia
Leova
Cantemir
Cimislia
Basarabeasca
Internet Population by Regions
South Region
180k internet users
15-30
31-50
51 +
-40%
-33%
-27%
Internet Users (thousands)
# SMTAI #gemiusAudience 2020

19. Internet Population by Regions
25% incl. m. Balti
202K
58% incl. m. Chisinau
464K
17% incl. UTA Gagauzia
131K
North Region Central Region South Region
MOBILE
# SMTAI #gemiusAudience 2020

20. 66
32
22
16
14
11
10
5
5
Balti
Soroca
Falesti
Brinceni
Floresti
Drochia
Singerei
Riscani
Edinet
Internet Population by Regions
North Region Internet Users (thousands)
202k internet users
15-30
31-50
51 +
-36%
-37%
-27%
MOBILE
# SMTAI #gemiusAudience 2020

21. 239
35
30
30
24
20
14
Mun. Chisinau
Anenii Noi
Orhei
Ialoveni
Ungheni
Straseni
Calarasi
Internet Population by Regions
Central Region
464k internet users
15-30
31-50
51 +
-39%
-39%
-22%
Internet Users (thousands)
MOBILE
# SMTAI #gemiusAudience 2020

22. 25
20
19
16
16
15
11
7
4
UTA Gagauzia
Cahul
Causeni
Stefan Voda
Leova
Taraclia
Cantemir
Cimislia
Basarabeasca
Internet Population by Regions
South Region
131k internet users
15-30
31-50
51 +
-47%
-35%
-19%
Internet Users (thousands)
MOBILE
# SMTAI #gemiusAudience 2020

23. Online shopping
(e-commerce)
Women – 55%
Men – 45%
682Konline buyers
# SMTAI #gemiusAudience 2020

24. Online shopping
(e-commerce)
Women – 55%
Men – 45%
507Konline buyers
MOBILE
# SMTAI #gemiusAudience 2020

25. 271
183
177
129
127
118
100
94
92
90
69
66
64
62
58
34
27
clothing and accessories
utilities
cosmetics and beauty care products
smartphone, tablets and gadgets
books, movies, music
tourism services, reservations
computer software, applications (for tablet, mobile)
movie tickets, theatre tickets
appliances (TV, washing machine and so on)
hardware and PC
furniture and decorations
toys
sports items
food
video games
auto vehicles and accessories
insurances
Online shopping
(e-commerce)
Categories of goods or services intended to purchase online
(thousands people)
# SMTAI #gemiusAudience 2020

26. 223
150
146
103
95
95
82
75
71
67
53
51
50
46
27
27
24
clothing and accessories
cosmetics and beauty care products
utilities
smartphone, tablets and gadgets
books, movies, music
tourism services, reservations
computer software, applications (for tablet, mobile)
movie tickets, theatre tickets
hardware and PC
appliances (TV, washing machine and so on)
toys
food
sports items
video games
furniture and decorations
auto vehicles and accessories
insurances
Online shopping
(e-commerce)
Categories of goods or services intended to purchase online
(thousands people)
Mobile
# SMTAI #gemiusAudience 2020

27. What kind of information are searching
(thousands of people)
608
479
373
365
299
254
226
223
214
209
202
182
168
165
140
news
education/personal development
recipes/cooking
medicine/helth
culture, cultural events
jobs
auto
house/decorations/renovation
sport
beauty/cosmetics/fitness
electronics
holidays/travel
money/investments/economic informations
fashion/clothing
real estate
# SMTAI #gemiusAudience 2020

28. What kind of information are searching
(thousands of people)
455
359
272
261
221
195
182
168
168
165
164
137
128
126
112
news
education/personal development
recipes/cooking
medicine/helth
culture, cultural events
jobs
auto
house/decorations/renovation
electronics
sport
beauty/cosmetics/fitness
holidays/travel
fashion/clothing
money/investments/economic informations
real estate
Mobile
# SMTAI #gemiusAudience 2020

29. Products intended to be purchased
in the next 12 months
235
232
218
138
135
128
88
80
72
62
55
55
30
mobile phone
building materials / home decorations
furniture
big home appliances
kitchen appliances and furniture
TV
computer (PC, laptop)
sports equipment
house / appartment / personal living residence
new car
jewelry / accessories with precious metals
audio / video equipment
real - estate (land)
# SMTAI #gemiusAudience 2020

30. Products intended to be purchased
in the next 12 months
176
176
171
106
105
100
65
63
55
50
44
43
24
mobile phone
building materials / home decorations
furniture
big home appliances
kitchen appliances and furniture
TV
sports equipment
computer (PC, laptop)
house / appartment / personal living residence
new car
audio / video equipment
jewelry / accessories with precious metals
real - estate (land)
Mobile
# SMTAI #gemiusAudience 2020