9. Personal income and
gender group distribution
55%
28%
13%
4%> 15k mdl
8 – 15k mdl
4 – 8k mdl
< 4k mdl
42% 58%
41% 59%
46% 54%
58% 42%
# SMTAI #gemiusAudience 2020
10. Personal income and
gender group distribution
52%
28%
15%
5%> 15k mdl
8 – 15k mdl
4 – 8k mdl
< 4k mdl
42% 58%
39% 61%
45% 55%
60% 40%
MOBILE
# SMTAI #gemiusAudience 2020
11. Education / Studies
and gender group distribution
58% 42%
55% 45%
47% 53% 34%.. primary/profes.
33%.. high school / college
33%.. Higher education
12. Education / Studies
and gender group distribution
58% 42%
55% 45%
47% 53%
MOBILE
# SMTAI #gemiusAudience 2020
34%.. Higher education
35%.. high school / college
32%.. primary/profes.
15. Internet Population by Regions
25% incl. m. Balti
284K
59% incl. m. Chisinau
668K
16% incl. UTA Gagauzia
180K
North Region Central Region South Region
# SMTAI #gemiusAudience 2020
19. Internet Population by Regions
25% incl. m. Balti
202K
58% incl. m. Chisinau
464K
17% incl. UTA Gagauzia
131K
North Region Central Region South Region
MOBILE
# SMTAI #gemiusAudience 2020
25. 271
183
177
129
127
118
100
94
92
90
69
66
64
62
58
34
27
clothing and accessories
utilities
cosmetics and beauty care products
smartphone, tablets and gadgets
books, movies, music
tourism services, reservations
computer software, applications (for tablet, mobile)
movie tickets, theatre tickets
appliances (TV, washing machine and so on)
hardware and PC
furniture and decorations
toys
sports items
food
video games
auto vehicles and accessories
insurances
Online shopping
(e-commerce)
Categories of goods or services intended to purchase online
(thousands people)
# SMTAI #gemiusAudience 2020
26. 223
150
146
103
95
95
82
75
71
67
53
51
50
46
27
27
24
clothing and accessories
cosmetics and beauty care products
utilities
smartphone, tablets and gadgets
books, movies, music
tourism services, reservations
computer software, applications (for tablet, mobile)
movie tickets, theatre tickets
hardware and PC
appliances (TV, washing machine and so on)
toys
food
sports items
video games
furniture and decorations
auto vehicles and accessories
insurances
Online shopping
(e-commerce)
Categories of goods or services intended to purchase online
(thousands people)
Mobile
# SMTAI #gemiusAudience 2020
27. What kind of information are searching
(thousands of people)
608
479
373
365
299
254
226
223
214
209
202
182
168
165
140
news
education/personal development
recipes/cooking
medicine/helth
culture, cultural events
jobs
auto
house/decorations/renovation
sport
beauty/cosmetics/fitness
electronics
holidays/travel
money/investments/economic informations
fashion/clothing
real estate
# SMTAI #gemiusAudience 2020
28. What kind of information are searching
(thousands of people)
455
359
272
261
221
195
182
168
168
165
164
137
128
126
112
news
education/personal development
recipes/cooking
medicine/helth
culture, cultural events
jobs
auto
house/decorations/renovation
electronics
sport
beauty/cosmetics/fitness
holidays/travel
fashion/clothing
money/investments/economic informations
real estate
Mobile
# SMTAI #gemiusAudience 2020
29. Products intended to be purchased
in the next 12 months
235
232
218
138
135
128
88
80
72
62
55
55
30
mobile phone
building materials / home decorations
furniture
big home appliances
kitchen appliances and furniture
TV
computer (PC, laptop)
sports equipment
house / appartment / personal living residence
new car
jewelry / accessories with precious metals
audio / video equipment
real - estate (land)
# SMTAI #gemiusAudience 2020
30. Products intended to be purchased
in the next 12 months
176
176
171
106
105
100
65
63
55
50
44
43
24
mobile phone
building materials / home decorations
furniture
big home appliances
kitchen appliances and furniture
TV
sports equipment
computer (PC, laptop)
house / appartment / personal living residence
new car
audio / video equipment
jewelry / accessories with precious metals
real - estate (land)
Mobile
# SMTAI #gemiusAudience 2020