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Double your money
Port your Android App



D.Reumer - 21 November 2012 - @reumerd
Overview

 Why Port ?
 Some Background
 How to Port ?
 Considerations
 Conclusions and followup
Who is the BB user ?
Who is the BB user ?
Connected
Who is the BB user ?
Connected
Getting things done
Who is the BB user ?
Connected
Getting things done
Organised
Who is the BB user ?
Connected
Getting things done
Organised
Cash to burn
Who is the BB user ?
Connected
Getting things done
Organised
Cash to burn
Higher klout scores
Who is the BB user ?
Connected
Getting things done
Organised
Cash to burn
Higher klout scores
http://gizmodo.com/5829139/blackberry-users-are-
more-important-than-iphone-or-android-users
App Revenue




June 2012
http://gigaom.com/mobile/which-mobile-oss-apps-
make-most-money-surprise-its-blackberry/
Development effort

BlackBerry’s has relatively low cost of developing for
the platform. The typical BlackBerry app costs $15,181
to bring to market, compared to an average of $27,463
in iOS and $22,637 in Android development costs, the
Vision Mobile study of June 2012 found.
http://gigaom.com/mobile/which-mobile-oss-apps-
make-most-money-surprise-its-blackberry/
The New Platform - BB10




QNX - PlayBook/BB10 - C/C++, Qt/QML, Flash/Air,
HTML5, Android 2.3.3
The BB Android Runtime
Android open source version 2.3.3 aka “Gingerbread”
application framework running on top of BlackBerry
PlayBook and BlackBerry 10 OS
Enables ported Android apps to be installed and
operate on BlackBerry PlayBook OS 2.0+ and
BlackBerry 10
Deep integration with BlackBerry native framework with
the objective to make Android apps indistinguishable
Conversion Tools

Tools
  Online Conversion Tool - Quickest way to get apps converted
  Eclipse Plug-in - For most Android developers
  Command-line Tools - Advanced development options

Simulators - BlackBerry PlayBook and BlackBerry 10
Code Signing
Considerations

API Support - http://developer.blackberry.com/android/
apisupport
InApp Purchasing / Advertising
Integration with BlackBerry Platform Services
Code singing and Vendor Portal
No one-offs ! - Integrate in your lifecycle of your app.
Success Stories
PineLake Communications on Porting Cubifice to
BlackBerry 10

  Ported existing OpenGL
  Android application

  Porting process took 1 hour

  25x more downloads in App
  World versus Google Play
Summary

Great market to be in (high exposure)
Easy to port
Integrate into your App Lifecycle, it’s not a after
thought.
Know the constraints and opportunities (integrate with
BB Platform Services)
Resources
BlackBerry Runtime for Android apps homepage:
  http://developer.blackberry.com/android/
BlackBerry Runtime for Android apps Roadmap:
  http://developer.blackberry.com/android/tools/roadmap/
Repackaging and Development Tools:
  http://developer.blackberry.com/android/tools/
Getting started tutorial:
  http://developer.blackberry.com/android/documentation/
  gettingstarted.html
Follow up


Upcoming Guru session on Android Porting:
  Bring your App and we’ll you get to port it and
  submit it all by yourself that same day !
Contact info

 Monthly social meetup on 3rd Thursday of the Month
 (29 November 2012)
 WebSite: http://bbdevgroup.nl
 Email: info@bbdevgroup.nl
 @BBDevGroupNL
Q&A

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Double or Quits - Port your Android App to BlackBerry

  • 1. Double your money Port your Android App D.Reumer - 21 November 2012 - @reumerd
  • 2. Overview Why Port ? Some Background How to Port ? Considerations Conclusions and followup
  • 3. Who is the BB user ?
  • 4. Who is the BB user ? Connected
  • 5. Who is the BB user ? Connected Getting things done
  • 6. Who is the BB user ? Connected Getting things done Organised
  • 7. Who is the BB user ? Connected Getting things done Organised Cash to burn
  • 8. Who is the BB user ? Connected Getting things done Organised Cash to burn Higher klout scores
  • 9. Who is the BB user ? Connected Getting things done Organised Cash to burn Higher klout scores http://gizmodo.com/5829139/blackberry-users-are- more-important-than-iphone-or-android-users
  • 11. Development effort BlackBerry’s has relatively low cost of developing for the platform. The typical BlackBerry app costs $15,181 to bring to market, compared to an average of $27,463 in iOS and $22,637 in Android development costs, the Vision Mobile study of June 2012 found. http://gigaom.com/mobile/which-mobile-oss-apps- make-most-money-surprise-its-blackberry/
  • 12. The New Platform - BB10 QNX - PlayBook/BB10 - C/C++, Qt/QML, Flash/Air, HTML5, Android 2.3.3
  • 13. The BB Android Runtime Android open source version 2.3.3 aka “Gingerbread” application framework running on top of BlackBerry PlayBook and BlackBerry 10 OS Enables ported Android apps to be installed and operate on BlackBerry PlayBook OS 2.0+ and BlackBerry 10 Deep integration with BlackBerry native framework with the objective to make Android apps indistinguishable
  • 14. Conversion Tools Tools Online Conversion Tool - Quickest way to get apps converted Eclipse Plug-in - For most Android developers Command-line Tools - Advanced development options Simulators - BlackBerry PlayBook and BlackBerry 10 Code Signing
  • 15. Considerations API Support - http://developer.blackberry.com/android/ apisupport InApp Purchasing / Advertising Integration with BlackBerry Platform Services Code singing and Vendor Portal No one-offs ! - Integrate in your lifecycle of your app.
  • 16. Success Stories PineLake Communications on Porting Cubifice to BlackBerry 10 Ported existing OpenGL Android application Porting process took 1 hour 25x more downloads in App World versus Google Play
  • 17. Summary Great market to be in (high exposure) Easy to port Integrate into your App Lifecycle, it’s not a after thought. Know the constraints and opportunities (integrate with BB Platform Services)
  • 18. Resources BlackBerry Runtime for Android apps homepage: http://developer.blackberry.com/android/ BlackBerry Runtime for Android apps Roadmap: http://developer.blackberry.com/android/tools/roadmap/ Repackaging and Development Tools: http://developer.blackberry.com/android/tools/ Getting started tutorial: http://developer.blackberry.com/android/documentation/ gettingstarted.html
  • 19. Follow up Upcoming Guru session on Android Porting: Bring your App and we’ll you get to port it and submit it all by yourself that same day !
  • 20. Contact info Monthly social meetup on 3rd Thursday of the Month (29 November 2012) WebSite: http://bbdevgroup.nl Email: info@bbdevgroup.nl @BBDevGroupNL
  • 21. Q&A

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  17. Be early on the Market -> higher exposure better monetization. (DoodleJump). If the effort is low, don’t hesitate, you’ll be sorry if you missed the boat. It’s basically free marketing.\n\n
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