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Becker PND Product  Training 2010/2011
Agenda Why Becker? Key features New PND line
Why Becker? Over 60 years of experience in automotive sector German eingeneering Many years of cooperation with: Mercedes, BMW, Ferrari, Porsche, Audi
Why Becker? QUALITY PERFECTION SAFETY AND EASY TO USE REALIABILITY
Key features QUALITY Becker quality navigation is not only detailed map data, but also refined hardware and precise graphics .
Becker EasyClick BECKER  READY BECKER  ACTIVE BECKER  PROFESSIONAL P assive Active (TMC,  Power) Active  (TMC,  Power ,  Connectivity Kit ) ,[object Object],[object Object],[object Object]
Premium 3D navigation 3D Terrain View safe journey through mountains and serpentine roads 3D City View You will never get lost 3D Landmarks see things that are worth  y our attention
Quality of performance All Becker devices are made of highest quality materials: flash internal memory up to 4 GB, fast processor, solid and elegant casing .
Key features PERFECTION Becker’s software is  rich in advanced navigation features which guarantee the best use of map data and calculation of a perfect route according to individual settings .
Becker BestTracks At any time of your trip you will be able to choose the optimum route or one out of up to three true alternative routes according to  y our individual settings .
Economical Route Guidance Choose Your engine type (petrol/diesel) and save fuel driving through cities and outside .
Becker SmartGuess  Analyses your destination history and based on time of the day, previous routes and current position it presents you the two most likely destinations.
Key features SAFETY AND EASY TO USE Navigation devices should be designed to have a positive impact on road safety. That is why Becker interface is easy to use and access to all important road data is very quick .
Becker EasyBack A dedicated button helps you to easily navigate through the user interface. Single click = get back one step, long click = back to the main menu .
Intuitive menu  Easy introduction of destination, use of settings features .
Software that increases road safety 3D junction view Real sign posts and lane info Traffic warning signs
Key features REALIABILITY Becker PNDs are ready to use every time You need them. They will not let You down regardless if it’s map data or battery work .
Maps Becker BestMaps Your maps will be always up to date with 45-day map guarantee and 2-year map updates subscription . Becker MyXtras Online portal and shop – quick and easy access to maps and software as well as other features (free and paid applications) . 45day map guarantee For 45 days since first use of navigation device you can update all maps of43 European countries to the new version for free. 2 year map updates subscription promotion For 30 days since first use of navigation device you can buy a 2 year subscription of map updates for a special price 29,95 euro.
Save time and power Permanent Road Blocking Avoid easily traffic jams on your route to work, road works or sudden congestions . Becker EcoPower The built-in battery protection system switches battery on and off automatically while connected to the car charger which enables instant start up .
New Becker PND Product Line-Up BECKER  PROFESSIONAL BECKER  ACTIVE BECKER  READY
Line-Up Differentiation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],PROFESSIONAL ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],ACTIVE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],READY
BECKER  READY  43   –  the Internationalist 4.3“, EU43
BECKER  READY  43   –  the Internationalist ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
BECKER  READY  43   –  the Internationalist ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
BECKER  READY  43   TRAFFIC  –  the affordable Allrounder 4.3“, TMC, EU19
BECKER  READY  43   TRAFFIC  –  the affordable Allrounder ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
BECKER  READY  43   TRAFFIC  –  the affordable Allrounder ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
BECKER  ACTIVE  43   TRAFFIC  –  the Traffic Jam Expert 4.3“, TMC, EU43
BECKER  ACTIVE  43   TRAFFIC  –  the Traffic Jam Expert ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
BECKER  ACTIVE  43   TRAFFIC  –  the Traffic Jam Expert ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
BECKER  ACTIVE  43   TALK  –  the Speech Talent 4.3“, TMC, EU43, BT, ASR
BECKER  ACTIVE  43   TALK  –  the Speech Talent ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
BECKER  ACTIVE  43   TALK  –  the Speech Talent ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
BECKER  ACTIVE  43   TRANSIT  –  the Long Distance Specialist 4.3“, TMC, EU43, BT, Truck
BECKER  ACTIVE  43   TRANSIT  –  the Long Distance Specialist ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
BECKER  ACTIVE  43   TRANSIT  –  the Long Distance Specialist ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
BECKER  PROFESSIONAL  43 CONTROL   –  the Perfectionist 4.3“, TMC Pro, EU43, BT, ASR, Remote
BECKER  PROFESSIONAL  43 CONTROL   –  the Perfectionist ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
BECKER  PROFESSIONAL  43 CONTROL   –  the Perfectionist ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Comparison vs. Current Generation TA Z215 TA Z213 TA Z116 TA Z113 TA Z112 ACTIVE 43 TALK PROF. 43 CONTROL no replacement ACTIVE 43 TRAFFIC READY 43 TRAFFIC READY 43
Competitive Landscape ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Becker product training 2011

  • 1. Becker PND Product Training 2010/2011
  • 2. Agenda Why Becker? Key features New PND line
  • 3. Why Becker? Over 60 years of experience in automotive sector German eingeneering Many years of cooperation with: Mercedes, BMW, Ferrari, Porsche, Audi
  • 4. Why Becker? QUALITY PERFECTION SAFETY AND EASY TO USE REALIABILITY
  • 5. Key features QUALITY Becker quality navigation is not only detailed map data, but also refined hardware and precise graphics .
  • 6.
  • 7. Premium 3D navigation 3D Terrain View safe journey through mountains and serpentine roads 3D City View You will never get lost 3D Landmarks see things that are worth y our attention
  • 8. Quality of performance All Becker devices are made of highest quality materials: flash internal memory up to 4 GB, fast processor, solid and elegant casing .
  • 9. Key features PERFECTION Becker’s software is rich in advanced navigation features which guarantee the best use of map data and calculation of a perfect route according to individual settings .
  • 10. Becker BestTracks At any time of your trip you will be able to choose the optimum route or one out of up to three true alternative routes according to y our individual settings .
  • 11. Economical Route Guidance Choose Your engine type (petrol/diesel) and save fuel driving through cities and outside .
  • 12. Becker SmartGuess Analyses your destination history and based on time of the day, previous routes and current position it presents you the two most likely destinations.
  • 13. Key features SAFETY AND EASY TO USE Navigation devices should be designed to have a positive impact on road safety. That is why Becker interface is easy to use and access to all important road data is very quick .
  • 14. Becker EasyBack A dedicated button helps you to easily navigate through the user interface. Single click = get back one step, long click = back to the main menu .
  • 15. Intuitive menu Easy introduction of destination, use of settings features .
  • 16. Software that increases road safety 3D junction view Real sign posts and lane info Traffic warning signs
  • 17. Key features REALIABILITY Becker PNDs are ready to use every time You need them. They will not let You down regardless if it’s map data or battery work .
  • 18. Maps Becker BestMaps Your maps will be always up to date with 45-day map guarantee and 2-year map updates subscription . Becker MyXtras Online portal and shop – quick and easy access to maps and software as well as other features (free and paid applications) . 45day map guarantee For 45 days since first use of navigation device you can update all maps of43 European countries to the new version for free. 2 year map updates subscription promotion For 30 days since first use of navigation device you can buy a 2 year subscription of map updates for a special price 29,95 euro.
  • 19. Save time and power Permanent Road Blocking Avoid easily traffic jams on your route to work, road works or sudden congestions . Becker EcoPower The built-in battery protection system switches battery on and off automatically while connected to the car charger which enables instant start up .
  • 20. New Becker PND Product Line-Up BECKER PROFESSIONAL BECKER ACTIVE BECKER READY
  • 21.
  • 22. BECKER READY 43 – the Internationalist 4.3“, EU43
  • 23.
  • 24.
  • 25. BECKER READY 43 TRAFFIC – the affordable Allrounder 4.3“, TMC, EU19
  • 26.
  • 27.
  • 28. BECKER ACTIVE 43 TRAFFIC – the Traffic Jam Expert 4.3“, TMC, EU43
  • 29.
  • 30.
  • 31. BECKER ACTIVE 43 TALK – the Speech Talent 4.3“, TMC, EU43, BT, ASR
  • 32.
  • 33.
  • 34. BECKER ACTIVE 43 TRANSIT – the Long Distance Specialist 4.3“, TMC, EU43, BT, Truck
  • 35.
  • 36.
  • 37. BECKER PROFESSIONAL 43 CONTROL – the Perfectionist 4.3“, TMC Pro, EU43, BT, ASR, Remote
  • 38.
  • 39.
  • 40. Comparison vs. Current Generation TA Z215 TA Z213 TA Z116 TA Z113 TA Z112 ACTIVE 43 TALK PROF. 43 CONTROL no replacement ACTIVE 43 TRAFFIC READY 43 TRAFFIC READY 43
  • 41.