1. Maximizing Your Brand’s Equity Victoria Nessen Kohlasch

2. What is a brand? The Obvious Truth about Networking The Obvious Truth about Networking “I tried Faberge Organics, and I told 2 friends” “They told 2 friends” “And so on…..” “And so on…..”

3. Everything is a brand.

4. Company brands, like people, are perceived by intentions and actions.

5. Company brands, like places, have a history that over time elicits specific emotions, be they good, bad or indifferent.

6. A brand is the personality of your company, its products and its services

7. Why is a brand important?

8. …your target audience will define it for you Own your brand, and control the perception of your brand If you don’t define your brand…

9. What does brand equity buy you?

10. BRAND EQUITY BUYS YOU… the opportunity to attract the attention of those you want, Engaged Customers …evangelists

11. How do you build brand equity? 6 simple steps

12. 1. Figure out who your target audience is

13. 2. Define your desired brand personality

14. 3. Create a unique look and feel for your brand

15. 4. Consistently apply that look over and over and over

16. 5. Continually create meaningful brand experiences

17. 6. Provide a way for people to share the brand

18. brand personality target audience unique look share the brand meaningful brand experiences consistency

19. How can you measure brand equity?

21. Nessen Kohlasch & Associates Victoria Nessen Kohlasch 617 388 9862 vkohlasch@nessenkohlasch.com www.nessenkohlasch.com