media

1. Aims and Considerationssheet
ExistingProducts:
How manyexistingartefactsdoyoufeel youwillneedtolookat?
In myopinioni feel thati will needtolookat2 or 3 existingartefacts totryand geta muchbetter
perspective ongambling.The 2that i will lookatinmost detail will be gambleaware andgamcare.
These are by far the biggesttwogamblingprojectsoutthere atthe momentandtheywill helpme
getideasfor mycampaigns
What kindsof artefactsare youexpectingtolookat?
I will be lookingatproblemgamblingsitestohelpme gainmore knowledgeonthe topic,aswell as
givingme an ideaonhowtheydesigntheircampaignintermsof fonts,layoutandcolourschemes.
What elementswill youlookattohelpyouwithyourresearch?
In all honestyi will tryandlookat everydifferentaspectof gamblingtotryand helpme create the
bestpossible project.Iwill trytocover everythingfromhow theyproduce theirmerchandise and
logosto howtheyrecordand collectproof data andreliable information.
Primary Research:
How manypeople wouldyouhope toquestionaspartof your primaryresearch?
I will hope togeta relativelydecentsampleof around20 people.Idon’twantthere tobe too
manypeople because the processwillbecometoolonganddrawnout, buton the flipside i don’t
wantit to be too short because itislikelythatmyresultswon’tbe reliable.
What methodswill youuse?
The methodthat i have alwaysusedforprimary researchandthe one that i will use againisa
questionnaire.Inpreviousprojectsi have experimentedwith1on 1 interviews,buttogetthe best
possible results atthe quickesttime i believethatthe questionnaireisthe bestwaytogo.
Couldthere be issuesingettingaccesstopeople affectedbyyourchosensocial issue?
Thiscouldbe difficultbecause althoughgamblingisarisingproblem, itisnotsomethingthat
affectsmanypeople.Therefore if i amlookingforagreaterinsightitcouldbe difficult.Evenif i
foundsome people whowere eitherdirectlyaffectedorknow someone whoare,itmightbe a
problemtosqueeze relativeinformationoutof thembecause theydonotwantto talkabout such
a personal issue.
How will youknowif yourresearchhasbeensuccessful?
I will knowif myresearchhasbeensuccessful if i manage tocome out witha broad range of
results.If thisisnot the case i will be leftinasituationwhere i have totake my entire research
againor askmore people togeta more variousresponse.

2. Considerations:
Why mightyouneedtobe sensitive whencarryingoutresearchonsocial actionissues?
I mightneedtobe sensitive whenundertakingmyresearchbecause theyare usuallyverypersonal
matters.I needtobe careful whati write aboutas eventhoughtheyhave giventhe press
permissionthemselvestoshowthe publictheirstory,itisimportantthati don’t upsetanybody
withhowi wordthings.
Couldyouface any problemswhentryingtoresearchsocial actionissues?If so,isthere away to
overcome these? Ishouldn’treallyface anyproblemswhenitcomestoresearchingthese issues.
Thisis because the internetprettymuchhaseverythingthatyouneedtoknow andtheywill
answeritfor you.
Where wouldyouexpectyourfinishedpiecestobe displayedand distributed?
I believemyfinishedpiecescanbe displayedanddistributedinmanydifferentplaces.Personallyi
believeplacessuchasa dentist'sora doctor’sare where i am most likelywhere myworkisgoing
to land.Thisis because inthese situationspeoplegetbored,sotherefore theyare mostlikelytogo
ad getup and readthis information.
What fundingissuesmightasocial actionorganisationface?
Especiallywithaneworganisation,itmightbe difficultforthemtoraise sufficientfundstocreate
and raise the awarenessthattheyare hopingto achieve.Thisisbecause atthe start notmany
people willbe aware of the campaignso therefore timewillbe required.
What ethical considerationsmightyouneedtothinkabout?
Ethical considerationsformyprojectmainlyinclude toavoidactivitiesthatharmcertainpeople
and the environment.Like i have previouslymentioneditisimportanttonothurtingpeople's
feelingswhentalkingaboutsucha personal matter.Toavoidthisfromhappeningi simplyneedto
be sensitive whencarryingoutresearch.
How couldsocial,personal andpolitical issuesaffectyourresearch?
In termsof personal issues,theseare similartowhati have alreadytoucheduponandthat i need
to be careful howi wordthingsand carry out researchinan appropriate anddelicate manner.
Political issuesshouldnotreallycome intoplayasthese thingsbecome presentafterresearch.
How couldthe communitycharacteristicsandtheirresourcesaffectyourresearch?
One communitycharacteristiccouldbe thatbecause some peoplethinkthe same inthe qualityof
holdingsomethingincommon,someone mighthave the exactsame ideaasyou andtherefore
couldcause controversyandcopyrightcouldcome intoplay.