BI congres 2014-5: from BI to big data - Jan Aertsen - Pentaho

© 2013, Pentaho. All Rights Reserved. pentaho.com. Worldwide +1 (866) 660-75551
Jan Aertsen
Services Director EMEA/APAC
April 2014
Travel Industry Cases
From BI to Big Data

•Founded in 2004
•HQ in Orlando, US
•Open source heritage
•Low cost, subscription based
licensing model
•>50% year on year growth
•Fastest mover up in
Gartner BI quadrant 2014
About Pentaho
Introduction
15x faster
to develop
10x faster
to execute
No coding
Integrate
with existing
Easy to find
resources

© 2013, Pentaho. All Rights Reserved. pentaho.com. Worldwide +1 (866) 660-75553 © 2013, Pentaho. All Rights Reserved. pentaho.com. Worldwide +1 (866) 660-75553 © 2013, Pentaho. All Rights Reserved. pentaho.com. Worldwide +1 (866) 660-75553
Pentaho Product Components
Pentaho Data Integration
Pentaho Dashboards
Pentaho Data Mining /
Predictive Analytics
Pentaho Enterprise and
Interactive Reports
Pentaho for Big Data
MapReduce & Instaview
Pentaho Analyzer

Aboutme
Introduction
• User since 2005
• Started Pentaho EMEA/APAC
services team in 2011
• Now 17 services resources
+ broad partner network
• Focus on enablement
• > 150 engagements in 2013

Bart Maertens
MD of know.bi
Certified Pentaho Architect
Pentaho Partner Benelux
Good to know
Introduction
Matt Casters
Chief Data Integration
Kettle project founder

Originally customer case
2013  Evolving BI/DWH architectures
Show some typical BI/DWH architectures
in the same field
Why travel?
2014  BI/DWH patterns
This talk
Introduction

Standard reporting
European ground handler

European Ground Handler
European Ground Handler
Business Challenge:
> On demand operational reports
> Unlock 6 different systems
including: personnel, vehicles,
scanning, cargo tracking
> Blend on the fly
> Low TCO
Pentaho’s Solution:
>Pentaho Reporting
>Pentaho Data Integration
with implementation help from Pentaho
and Pentaho partner know.bi
Why Pentaho:
> Broad and extendible connectivity
> Advanced federated querying
> Low TCO
• 35 Airports in Belgium, France,
Italy, Netherlands
• 6000 staff
• Serving over 4000 passenger and
cargo airlines
• 1 mio ton of cargo per year
• 3 mio passengers per year

Standard reporting
Evolving BI/DWH architectures (1)
P
D
I
Reporting
Employee
Vehicle
Management
Scanning
OCR BI Tools
Cargo Tracking
Key take-aways:
• Ability to unlock
(Connectivity)
• Advanced federated
querying
Federated querying
Direct querying

Building the data warehouse
Brussels Airport
Swissport
KPI tracking for operational
performance

Brussels Airport Company
Global Aviation Ground Services Company
Business Challenge:
> Expensive existing BI/DWH solution
> Need to add new data sources
> Pentaho Data Integration replacing
IBM Datastage with help from Pentaho
Partner know.bi
Why Pentaho:
> Broad and extendible connectivity
> Development speed
> Low TCO

Swissport
Global Aviation Ground Services Company
Business Challenge:
> Analytics solution to track KPIs in
order to improve their operational
performance
>Pentaho BI Suite Enterprise Edition,
replacing Oracle BI, with development
help from Pentaho Partner
Why Pentaho:
> Reduced costs for business
intelligence
> Deliver operational and strategic
reports, metrics and analytics to top
executives

Reporting
Analytics
Dashboard
Sales
Budget
Forecast
Finqnce
Billing
Traffic
PDI
EDW
Data
Marts
Key take-aways:
• Need for data
integration and
EDWH for integrated,
historical view:
Federated querying
Direct querying

Real-time dashboards
Lufthansa

Lufthansa
A global aviation company
Business Challenge:
> Make the check-in processes more
accessible, measurable and
available for real-time operational
monitoring
>Pentaho Business Analytics
Enterprise Edition for real-time data
analysis and report generation
Why Pentaho:
> Aggregate and feed data into a
management cockpit to analyze
collected data for key decision-
making purposes

Real-time analytics
Reporting
Analytics
Dashboards
Reservatio
ns
Luggage
Finqnce
Billing
Traffic
PDI
EDW
Data
Marts
Key take-aways:
• Real-time processing
• Load performance
• Custom connectivity (EDI)
• Theming / embedding
IATCI
(EDI)
Federated querying
Real-time
stream
Direct querying

Lufthansa

Enter big data

40000
30000
20000
10000
ExabytesofData
Source: IDC’s Digital Universe Study, sponsored by EMC, December 2012
YOU ARE
HERE
FROM 2010 TO 2015
77% of data
relevant to
enterprises will
be unstructured
We all know the amount of data
in the world is growing exponentially

Two key pressure points are disrupting the
traditional analytics market
On the road to the modern big data driven enterprise
Effectively
Administer,
Manage & Deploy
Easily Interact,
Visualize &
Explore
Blend Data for
Comprehensive
View
Different Audiences
Different Needs
Business Managers
Business Analysts
Data Scientists
Admins
IT
Escalating Need for
New Data Types
Velocity, Volume, Variety, Value
Next Wave of Self-
Service Analytics
Beyond Business Analysts

Data warehouse optimization
and 360 customer view
Traveltainment

TravelTainment
Multi-Channel Distribution Platforms for Travel
Business Challenge:
> Ensure that its website is user-
friendly and fast, while still
processing a vast amount of data
and free IT resources
> Use online customer info to
enhance existing CRM focussed
DWH
>Pentaho Business Analytics in an
open source-friendly, big-data
environment
Why Pentaho:
> Increase reporting speed by 2-3
time with even the most complex
demands
> Self-service with big data
management

Big data extended BI/DWH
P
D
I
PDI
EDW Data
Marts
Analytics
Existing
ETL Tool
or PDI
Customer
Provisioning
Billing
Location
Web
Social Media
Network
PDI
Hadoop
Cluster
P
D
I
Analytic
DB
On-Demand Integration & Blending
5.0
NoSQL

WHAT WE BELIEVE
Big data is completely altering the
market requirements for analytics
Even big data
needs to play
well with others.
1
The most powerful
insights come from
blending data on
demand and at the
source
2
You can’t prepare
for tomorrow with
yesterday’s tools
3

© 2013, Pentaho. All Rights Reserved. pentaho.com. Worldwide +1 (866) 660-755526 © 2013, Pentaho. All Rights Reserved. pentaho.com. Worldwide +1 (866) 660-755526 © 2013, Pentaho. All Rights Reserved. pentaho.com. Worldwide +1 (866) 660-755526
38% 38%
16%
4% 4%
More detail from
customers,
suppliers, etc.
Social
media
content
Commercially
available
data
Publicly
available
data
Existing
underutilized
“dark data”
Getting Value from Big Data, Gartner Webinar, May 2012
+ ROI+ + + =
The most compelling insights come from data
combinations
“Which source of data represents the most immediate opportunity to transform your business?”

2
“Much of the value from big
data will come from
‘mashing up’ proprietary data
with external and open data.”
McKinsey Global Institute
10 IT-enabled Business Trends
for the Decade Ahead, May 2013

BLEND ON DEMAND
Data integration
Blends data at its
source through a
flexible platform
ANALYZE
Visual analytics
Explore and discover
through interactive
visualization
PREDICT
Real-time monitoring
Analyze large data
sets in real-time
environments
OUR APPROACH TO THE FUTURE
A complete, simplified analytics experience
throughout the customer lifecycle

WHAT WE BELIEVE
Big data is completely altering the
market requirements for analytics
Even big data
needs to play
well with others.
1
The most powerful
insights come from
blending data on
demand and at the
source
2
You can’t prepare
for tomorrow with
yesterday’s tools
3

Thank You
blog.pentaho.com
@Pentaho
Facebook.com/Pentaho
Pentaho Business Analytics
JOIN THE CONVERSATION. YOU CAN FIND US ON:

BI congres 2014-5: from BI to big data - Jan Aertsen - Pentaho

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