What are the critical elements required to firmly position your business atop a list of credible Google rankings? You could be making missteps to counteract the complex algorithms to determine where your brand will land within search results. Here, BIGEYE shares 5 SEO Mistakes That Are Costing Your Business Money.

1. 5 SEO Mistakes that are Costing
Your Business Money

2. Google wants the most relevant sites to come up first
in rankings and uses a complex algorithm to make
sure this is the case. Companies turn to search engine
optimization for help in implementing a strategic
approach to both SEO and conversion optimization.

3. Here are
A few things that can harm
your SEO rankings:

4. Not Having a Web Page
1

5. When companies have no digital footprint, potential customers on the web
have no way of finding them. You might be surprised at the number of
businesses that solely rely on sites like Yelp or TripAdvisor as the only means
of being found online – leaving these businesses virtually invisible to the
Google-searching masses.

6. Paying for Cheap Services
2

7. Inexpensive SEO services may actually cause more harm than hurt. Many
times, businesses try to “cheat” and end up outsourcing website copywriting
assignments to foreign agencies that produce keyword heavy content in
broken English. Google’s algorithm is trained to recognize keyword density
above a certain level. As a result, businesses are penalized for attempting to
employ outrightly obvious SEO boosting tactics.

8. Bad Keyword Research
3

9. Focus on more narrow keyword searches, but not so narrow people can’t find
you. Developing a strategic course of action takes time and effort, but a great
place is Google’s AdWords Keyword Planner. Hone in on more specific
searches that don’t get as much volume, but are more targeted toward your
business offerings.

10. Link Exchanges/Spam Links/
Paid Links in Content/
Other Shady Linking Tactics
4

11. If you’re using low-quality blog networks to try to increase ranking in SEO, or
are inserting paid links in your content, then you’d better be ready to watch
your search engine ranking drop dramatically. SEO experts know that Google
doesn’t allow companies to recover from this practice easily, and that it can
take years to regain ranking if Google’s algorithm flags you for using shady
linking practices.

12. Not Keeping Apprised of
Updates and Best Practices
5

13. Google is constantly updating its algorithm to help combat shady SEO
tactics. Even if you’re someone who’s simply dabbling in SEO, it’s important to
be up-to-date with the most current SEO ranking trends and practices. A great
resource to figure out whether your SEO needs a refresh is Google’s
Webmaster Rules.

14. Need some help updating your page’s SEO strategy so Google’s search
engine can better locate your business? Contact the team at your favorite
Orlando ad agency for assistance, and let us help you navigate the tricky
terrain of SEO best practices.

15. 500 S. Magnolia Avenue, Orlando, FL 32801
BIGEYEAGENCY.COM | 407.839.8500
500 S. Magnolia Ave., Orlando, FL 32801
BIGEYEAGENCY.COM | 407.839.8599