Roca Groups presentation on BIMobject LIVe 2014 about

1. Roca Group BIM project
Implementation & tips for manufacturers
Joaquim Herrada
Project Manager
Information Technology

2. Contents
01 History
02 The Group Today
03 Worldwide Presence
04 Business Areas
05 Our Global Brands
06 BIM project
BIM?
Pilot – 2.013
2.014
Next steps
2

3. 3
01 History
A family with a global vision

4. Roca became one of the first Spanish companies
to enter the new air conditioning market.
4
01 History
Company Roca Radiadores S.A started its business activity in Gavà (Barcelona)
dedicated to the manufacture of cast-iron radiators for home heating.
The company began to make cast-iron baths.
Roca entered the vitreous china sanitary ware sector.
The company began to produce faucets.
The company entered the ceramic tiles sector.
Roca drove its international
expansion by opening commercial
subsidiaries, agreements with
leading companies, and corporate
acquisitions.
1917 1936 19541929 1979 80s 90s1963

5. The Roca Group sold the heating and air-conditioning businesses
and concentrates on the bathroom sector.
5
01 History
Roca bought the Keramik Laufen firm in Switzerland, which at that
moment was the world’s fourth largest manufacturer of vitreous china
sanitary ware. This acquisition signified a 50% leap in turnover.
From then on, Roca continued its process of
internationalization by expanding its presence through
different strategic purchases or greenfield developments
in the BRIC’s, Croatia, Romania, Malaysia, Switzerland
and Egypt.
1999 2005 21st Century

6. 6
02 The Group Today
A world leader

7. 7
World leader in the
sanitary ware sector.
02 The Group Today
Active in 135 markets
around the globe.
Leader in Europe,
Latin America,
India and Russia.
Strong presence in
China, Middle East,
Asia, Australia
and Africa.
Turnover in 2013:
€1,572 million. Directly employs
21,000 people worldwide.

8. 8
03 Worldwide presence
Our products are sold in more than 135 countries

9. 9
03 Worldwide presence
77 factories in 18 countries

10. 10
03 Worldwide presence
Our factory locations
LATIN AMERICA (12)ASIA (19)EUROPE - AFRICA (46)

11. 11
04 Business Areas
World leader in the sanitary ware sector

12. 12
04 Business Areas
Top quality design & constant adaptation to new
market trends.
Roca’s products are the result of a manufacturing
process that places them at the very forefront of
world technology.
Respectful towards the environment (minimizes
the use of water and energy).
Adaptation to the market

13. 13
04 Business Areas
Vitreous china
Roca provides everything needed to fit out a complete bathroom.

14. 14
04 Business Areas
Faucets

15. 15
04 Business Areas
Furniture

16. 16
04 Business Areas
Bathtubs

17. 17
04 Business Areas
Shower trays

18. 18
04 Business Areas
Shower spaces, cabins and columns

19. 19
04 Business Areas
Shower screens

20. 20
04 Business Areas
Accessories

21. 21
04 Business Areas
Spas

22. 22
04 Business Areas
Wellness toilets

23. 23
04 Business Areas
Kitchen sinks and faucets

24. 24
04 Business Areas
Installation systems

25. 25
04 Business Areas
Ceramic tiles for indoor and outdoor use
Roca has ceramic tile factories in Spain and Brazil.

26. 26
05 Our Global Brands
ROCA: The leading global bathroom brand
LAUFEN: Bathroom culture since 1892

27. 27
5.1. Our Local Brands

28. 28
06 BIM project
Ø “BIM
Components
Strategic
Recommenda6ons”
conference
held
in
Roca
Barcelona
Gallery
in
February
2.013
strongly
introduces
the
BIM
concept
and
triggers
the
need
to
be
present
as
BIM
manufacturers.
Ø BIM
is
coming…
•
United
Kingdom
In
June
2011,
the
UK
government
published
"Building
Informa6on
Modeling
(BIM)
Working
Party
Strategy",
where
the
government
announced
its
inten6on
to
require
all
3D
BIM
in
construc6on
projects
from
2016.
•
Norway
BIM
is
essen6al
for
major
infrastructure
and
all
government
buildings.
From
2014
all
newly
built
hospitals
should
be
carried
out
using
the
latest
version
of
openBIM
(IFC).
•
United
States
Since
2007,
the
General
Services
Administra6on
requires
that
the
geometric
defini6on
and
spa6al
construc6on
projects
are
managed
by
BIM
format.
The
Corps
of
the
Navy
(USACE)
demands
the
same
from
2008.
•
Singapore
The
Building
and
Construc6on
Authority
has
a
roadmap
for
BIM
that
pushes
its
construc6on
industry
to
be
using
BIM
widely
by
2015.
BIM?

29. 29
06 BIM project
Main
objec9ves
Ø Select
a
representa6ve
short
list
of
50
products
to
be
used
in
the
pilot
project.
Ø Create
BIM
objects
of
these
products
using
both
Revit
and
ArchiCAD
formats.
Ø Evaluate
the
quality
of
the
BIM
objects
produced
and
ensure
they
are
built
in
a
professional
format
that
can
be
used
by
all
users.
Ø Acquire
the
knowledge
to
produce
the
objects
in-­‐house
with
the
op6mum
quality
standards.
Ø Control
the
ownership
of
our
products’
objects
and
distribute
channels
to
the
users.
Ø Make
the
most
from
the
experience
to
decide
on
how
to
face
the
massive
produc6on
of
BIM
objects
in
terms
of
internal
specifica6ons
and
meta-­‐data
automated
popula6on
from
ECM
database
Ø Define
the
strategy
for
the
mid
and
long
term
produc6on
of
objects:
internal
vs.
external
and
the
partners
to
choose.
Pilot – 2.013

30. Schedule
Ø Defined
and
finished
in
8
weeks
Tasks
06/03
06/10
06/17
06/24
07/01
07/08
07/15
07/22
Prepara9on
Data
Prepara6on
Data
Collec6on
Standard
Prepara6on
Standard
Defini6on
Prototype
Looking
for
Early
Testers
Developing
12
Early
Prototypes
(6
models).
Internal
tes6ng
Prototype
Approval
Tes6ng
Early
Prototypes.
Prepara6on
of
prototypes
Developing
100
Prototypes
(50
models).
Internal
Tes6ng
Pilot
Series
Tes6ng
Prototypes.
Massive
popula6on
tests
Documenta6on
drad
Closing
Marke6ng
Campaign
Design
Fine
tuning.
Closing
documenta6on
30
06 BIM project
Pilot – 2.013
Kick-­‐Off
Early
Prototypes
·∙
Roca
Group
products
for
Prototype
Genera9on
are
selected
·∙
All
necessary
Data
is
Provided
·∙
BIM
Objects
Standards
are
established
·∙
List
of
preferred
tester
profiles
is
given
Early
Prototypes
Test
Results
Release
Candidate
Prototypes
Interna9onal
Testers
are
Localized
RC
Prototypes
Test
Results
Documenta9on
Dra[
·∙
Final
Prototypes
·∙
Final
Documenta9on
·∙
Business
Case

31. Object
genera9on
workflow
31
06 BIM project
Pilot – 2.013

32. 32
06 BIM project
Lessons
learnt
• Define
the
BIM
components
specifica6on
needs
(“Roca
Group
BIM”)
• Define
the
strategy
to
create,
maintain,
distribute
and
control
the
ownership
of
the
components
• Acquire
the
know-­‐how
to
produce
the
components
in-­‐house
• Obtain
an
es6ma6on
of
costs
and
6me
to
produce
large
number
of
BIM
components
Key
strategic
decisions
• Iden6fy
metadata
source
and
build
the
procedures
to
populate
objects.
• Iden6fy
3D
files
resources
and
adapt
them
for
proper
geometry
compa6bility.
• Validate
the
quality
of
the
components
in
a
professional
environment
• Define
object
distribu6on
methodology
or
use
publishing
plagorms.
• Use
metrics
to
analyze
downloads
and
ROI.
Pilot – 2.013

33. 33
06 BIM project
Main
objec9ves
Ø Select
a
large
number
of
products
(400
from
Roca
+
400
from
Laufen).
Ø Create
BIM
objects
of
these
products
using
both
Revit
and
ArchiCAD
formats.
Ø Evaluate
the
quality
of
the
BIM
objects
produced
and
ensure
they
are
built
in
a
professional
format
that
can
be
used
by
all
users.
Ø Publish
BIM
objects
in
our
websites
and/or
in
external
distribu6on
plagorms.
Ø Obtain
analy6cs
from
downloads
for
market
discovery
and
users
feedback.
2.014

34. 34
06 BIM project
Decisions
Ø Roca
Group
signed
in
May
a
global
agreement
with
Bimobject.
Ø Services
agreement
was
also
included
covering:
ü BIM
objects
genera6on.
ü Portal
services.
ü Private
cloud.
ü BIM
Analy6cs
PRO.
Ø BIM
objects
genera6on
is
ongoing
and
first
product
ranges
will
be
ready
by
March
2.015
2.014

35. 35
06 BIM project
2.014

36. 36
06 BIM project
2.014

37. 37
06 BIM project
2.014

38. 38
06 BIM project
2.014

39. 39
06 BIM project
BIM
por^olio
Ø Consolidate
offering
by
conver6ng
more
product
porgolio
into
BIM
objects
à Targe6ng
UK
2.016
Ø Discover
real
demand
of
products
in
BIM
formats
by
professionals
to
add
to
the
offering
à BIM
analy6cs
à Commercial
networks
Ø Extend
BIM
catalog
to
other
brands
in
the
Group.
Organiza9onal
procedures
Ø CAD
designers
to
generate
BIM
friendly
geometry.
Ø Marke6ng
department
to
ensure
data
popula6on
and
correctness
in
BIM
objects
Ø Commercial
department
to
set
up
market
prospectors
(BIM
analy6cs
users)
Technology
enhancements
Ø Adapt
our
websites
to
the
private
cloud
system.
Ø Improve
our
metadata
workflow
to
include
new
BIM
requirements.
Next steps

40. 40
06 BIM project
Ask
yourself
Why
Iden6fy
if
you
need
to
offer
BIM
contents.
(Answer
=
yes).
When
Plan
your
target
date
for
offering
BIM
objects,
but
also
to
accept
requests
from
users.
What
Define
the
porgolio
of
products
you
want
to
offer.
Who
Choose
a
supplier
to
generate
BIM
objects
or
do
it
by
your
means.
How
Adapt
your
organiza6on
and
processes
to
be
capable
to
generate
the
informa6on.
Recommendations

41. Thank you