myBIO is a free personal event planning tool for the BIO International Convention. Flick through this presentation to guide yourself through all its functions.

1. myBIO
The free personal event planner for the
2012 BIO International Convention
convention.bio.org/myBIO
myBIO.zerista.com

2. The Basics
• What is myBIO?
Head • What information is featured in myBIO?
•
Subhead Searching and why?
Who uses myBIO
Tips for
• BulletedSessions/Events
• Copy
• Companies and Pavilions
• Attendees and Tags
• By Country
More Resources
• myBIO vs 1x1 Partnering System
• Social Media

3. What is myBIO?
myBIO.zerista.com
Head
Subhead
• Hub of detailed event and company
• Bulleted for the
informationCopy 2012 BIO International Convention.
• Personal Event Planner for all active registrants.
• Simple search engine to find companies, sessions,
events, speakers, and attendees.
• Messaging center for attendees – used by speakers,
attendees not participating in partnering
(completely separate from 1x1 partnering system).

4. myBIO Availability From
Mobile Devices
Head
Subhead
Mobile site for all mobile devices
• Bulleted Copy Native app for Andorid
Native app for iPhone & iPad
Website for desktops

5. myBIO Basics
Head
Subhead
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Events/ Attendees/ All Active
Sessions Speakers Companies
Personal Event Planner

6. What information is
featured in myBIO?
Head
Subhead
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Attendees: Individuals who have logged into myBIO are visible (attendees and EBPs).
All (15,000+) registrants through CSI with an ACTIVE myBIO profile.
Sessions/Events: Choose from 500 events to add to your myBIO Calendar.
Networking, Education, Breakout Sessions, Connect with Companies.
The myBIO calendar is separate from the 1x1 Partnerning System.
Speakers: All confirmed speakers for 125+ breakout in 14 tracks and super sessions.
myBIO Companies: Filter the 4,000 companies by these tags - Sponsors, Exhibitors,
Pavilions/Zones, Partnering Companies, Presenting Companies, and BIO Members.
>> Exhibitors and Sponsors always have most robust profiles

7. What event information
is featured in myBIO?
Head
Subhead
• Bulleted Copy
Only ACTIVE
myBIO users/CSI
registrants can Open to all web visitors, all the time, no login required.
see attendees. • Visitors can search and browse all sessions but can’t add to
• Includes active event plan.
EBPs. • Visitors can see all speakers and link to their session details.
• Active speakers • Visitors can search all companies but can’t add to event
are also in this list. plan.
• Visitors cannot see the attendee list.

8. Who uses myBIO
and why?
Head
Subhead
• Prospective Attendees, Exhibitors & Web Visitors:
• Bulleted Copy
Browse all events, speakers, and companies. Limited functionality.
• Current Attendees:
Browse all events, speakers, and companies, message individuals,
create an event plan and comment on sessions.
• Current Exhibitors/Companies:
To view their company profile, to message attendees, browse
events, speakers, companies and create an event plan.
• Media and Staff:
To learn event information and as a marketing tool.

9. Login to myBIO
convention.bio.org/myBIO
Head
Subhead
• Bulleted Copy

10. Tips for Searching in myBIO
Head
Subhead
• Do a Keyword Search by Section:
• Bulleted Copy
TIP: Browse events/sessions, speakers, attendees, companies in
the search box in their respective section.
• Filter by Topic:
Use the filters on the left hand side or within a profile.
• Filter by Tags in Individual’s Profiles:
- Exhibitors will have specific product category and country tags
- Sessions will have topical tags entered by Session Organizer
- Attendees will have tags based on their answers during
registration (including countries!)

11. Tips for finding country
information in myBIO
Head
Subhead
• Type in a Country in the Search Bar
• Bulleted in “Sessions/Events” – 3 Results
Ex: “Russia”Copy
Ex: “Europe” in “Speakers” – 5 Results (Tip: then sort by
Country)
Ex: “Spain” in “Attendees” (note, you must be logged in
to see complete list)
• Type a Country in the “Companies” Tab
Ex: Find “Belgium” under “Companies” – see exhibitors
and country profiles

12. What Information is included in a company
profile: Exhibitors and Sponsors
Head
Subhead
• Logo
• Booth # and link floorplan
• Pavilion/Zone name if app
• Bulleted Copy
• Contact Info and
Networks
• Company Description
• Product Category Tags
• Profile Type Tags
(Member, Partnering, etc)
All edits in Exhibitor
Dashboard

13. Sample Company Profile
Will take you to general partnering
Head login page April 1.
Subhead
• Bulleted Copy
These icons correspond with company
filter/tag types
No logo
provided
from
exhibitor or
sponsor
Exhibitors and Sponsors edit
description and tags here

14. Sample Complete
Attendee Profile
Head
Subhead
• Bulleted Copy Company name
matches to personify
company ID. Edit in CSI.
Tags we
have in
common
All edits in CSI If these tags match exactly they
registration system become “My recommendations”

15. Speakers ONLY: Update and manage
Head your picture and bio in Speaker
Service Center/A2Z
Subhead
Good
• Bulleted Copy
example of
complete Speakers should
speaker update tags in
CSI registration
profile in system.
myBIO
Session details
entered in A2Z
Speaker Service
Center.

16. Attendees Manage Your Messages
and Notifications in “My Event
Planner”
Head
Subhead
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17. myBIO vs. Partnering
Head
Subhead
• Bulleted participants with any
FREE to all Copy Included with Convention Access +
registration Partnering Registration
Activated with registration starting Activated with registration starting
early March early April
Features all events and sessions Features partnering companies and
delegates
Simple search Robust and powerful search
Personal Event Calendar with Calendar of privately scheduled 30-
events/sessions/exhibitors to visit minute partnering meetings

18. Promotion Ideas
HeadWord of Mouth
•
Subhead
• Email/Letter Outreach
• Marketing/BD Professionals
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- Social Media
- Facebook
- LinkedIn
- Twitter @bioconvention
@bio1x1
#bio2012
• Blogging
• Use myBIO

19. Head
Subhead
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19,000 members on myBIO LinkedIn Group

20. Step 1: Post a Discussion on the BIO
International Convention Facebook Group
Head
Subhead
• Bulleted Copy

21. Step 2: Send a message to your targeted
LinkedIn contacts
Head “Contacts”
1. In your 1.
Subheadtag,
tab search by 2.
industry, location
• 2. Add contacts to
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your message list,
click “send message”
3.
3. Compose targeted
email and post link to
your session

22. Step 3: Find Group or Subgroup
Head
Subhead
• Bulleted Copy
>> 19,000 members
and counting

23. Step 4: Start a discussion or poll
Head
Ask a
Subhead
question or
get session Copy
• Bulleted
feedback
>> Try a poll

24. Step 5: Share your LinkedIn
Head discussion on twitter
Subhead
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@bioconvention
#bio2012

25. Step 6: Build session buzz on twitter
Head using #bio2012 hashtag
Subhead
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@bioconvention
#bio2012

26. Head
Subhead
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Get Connected
Now!
Thank you