This is the slide deck from my August 2014 Presentation on "Advanced Social Media for Authors" at Writer's Digest. It includes elements of best practices for maintaining a successful social media strategy, as well as a solid round-up of tools and resources.
12. THE 5 PRACTICES
Bulk Schedule outbound communications
Create & regularly maintain Facebook/LinkedIn contact lists
Create/maintain Twitter lists by genre/interest
Participate in online “chats” in your area of expertise
Schedule regular time to “fill-up the tank”
22. TOOL
SOCIAL MEDIA ANALYSIS
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Mention - https://en.mention.com/
Use it to monitor & respond to all social media channels around a particular account or subject
Followerwonk - https://followerwonk.com/
Search Twitter for users by theme & social authority
Fanpage Karma - http://www.fanpagekarma.com/
Monitor or compare stats on an unlimited number of Facebook fan pages
Round Team - https://roundteam.co/
Allows you to set filters to auto-RT content
Twitonomy - http://www.twitonomy.com/
23. TOOL
Tools For Building Twitter
Tweepi - http://tweepi.com/dashboard
Tweet Adder - http://www.tweetadder.com/
Automatic tools that build twitter followings fast (must be used carefully!)
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Reading & Discovering New Stuff
Currents - http://www.google.com/producer/currents
FlipBoard - http://flipboard.com/
Zite - http://zite.com/
You MUST make regular time to read & find new material outside the “stream”
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Email & Contact Management
Mail Chimp - http://mailchimp.com/
Constant Contact - http://www.constantcontact.com/
Great off the shelf tools for managing contacts (and communication campaigns)
24. TOOL
Collecting the Feedback & Numbers
Google Alerts - http://www.google.com/alerts
Topsy - http://topsy.com/
Peek Analytics - https://www.peekanalytics.com/
Facebook Insights - www.facebook.com/insights/
Nutshell Mail - https://nutshellmail.com/
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Organizing your Brand
Flavors - http://flavors.me/
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