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Beacon Basics

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Beacons are about to be a very big deal. How big? Cisco is saying the Internet of Things (IoT) will be worth $19 Trillion and will have 5 to 10 times the impact of the Internet itself. With Bluetooth Low Energy beacons being a pillar of the IoT, these little things are poised to do big things.

If you're new to iBeacon technology, check out this presentation to learn a little more. Intrigued? Head on over to BKON.com to learn even more.

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Beacon Basics

  1. 1. Enterprise Bluetooth Low Energy Hardware, Software & Management
  2. 2. Beacons 101
  3. 3. Beacons are about to become a very big deal. http://www.bluetooth.com/Pages/Bluetooth-Smart.aspx
  4. 4. How big?
  5. 5. cnet.com How big?
  6. 6. These little things…
  7. 7. 10’ ...send out a unique identification number
  8. 8. 10’ 50’ When a bluetooth enabled device gets into proximity of the beacon
  9. 9. 200’+ 10’ 50’ An app, programmed to listen for that beacon and unique number…
  10. 10. 200’+ 10’ 50’ …responds. No action is required by the user.
  11. 11. Also known as Bluetooth LE (Low Energy), iBeacon, BLE and Bluetooth 4 http://www.bluetooth.com/Pages/Bluetooth-Smart.aspx
  12. 12. Beacons Beacons don't track anything. They just send out little signals that your phone can understand. Think of them as tiny lighthouses. Gateways Most often mobile devices, gateways “listen” for specific beacon signals, then interpret and react based on software instructions. “Leashes” Technically not beacons, but using paired Bluetooth 4, they “listen” for signal interruption. If that signal link is broken, the gateway is notified.
  13. 13. MANAGEMENT MORE IMPORTANT IN LARGE DEPLOYMENTS
  14. 14. Development Tools SDKs to speed development of proximity aware enabled mobile applications Management Secure Beacon Management, Location Configuration & Battery Administration Hardware FCC, Bluetooth, iBeacon and other certifications for legal deployment Deployment Software development tools for quick configuration of hardware Logs & Analytics Contextual comparisons and Big Data Analytics
  15. 15. Indoor Navigation Visitor Engagement Facilities Management Asset Tracking & Management Workflow Optimization Traffic Analysis (Employees, Visitors, Customers, Equipment) Security (Identity Verification, Vendor Access & Tracking, Entry Authorization)
  16. 16. Secure Beacon Management, Location Configuration & Battery Administration
  17. 17. Secure Beacon Management, Location Configuration & Battery Administration
  18. 18. Data 85% of all data has a location element.
  19. 19. Foot Traffic Heat Maps - Space Utilization
  20. 20. More than just visitors. Learn about dwell times and velocity.
  21. 21. Sell more stuff.
  22. 22. Like WAY more stuff.
  23. 23. Enhance the entertainment experience.
  24. 24. Educate.
  25. 25. Hybrid Solution
  26. 26. Enterprise Bluetooth Low Energy Hardware, Software & Management

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