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UNITED STATES
OLYMPIC COMMITTEE

annual report
25,924

a year of
achievement
POSITION ON OVERALL AND GOLD MEDAL
CHARTS AT THE 2012 OLYMPIC GAMES
Team USA earned 104 medals to lead all nations for a fifth straight
Games, while capturing its most-ever gold medals on foreign soil (46).

47

NATIONAL
GOVERNING BODY
PARTNERS

299
U.S. ATHLETES

GRACED THE PODIUM
IN LONDON
Events took place in 529 cities
and reached an audience of
more than 200,000.

Nearly 40 percent of Team USA
returned home from the Olympic
and Paralympic Games with at least
one medal in either individual or
team competitions.

EARNED BY TEAM USA AT THE
2012 PARALYMPIC GAMES

A total of 227 U.S. athletes—including 20 military veterans—
took part in the largest Paralympic Games to date.

3,520,128

219 Million

3 NEW
PARTNERS

Newly signed sponsor agreements secured
$80 million in future revenue for the USOC.

SOCIAL MEDIA FOLLOWERS
The USOC actively engaged fans on Facebook, Twitter, YouTube,
Google+ and Instagram.

Americans
Tuned Into The
London Games
on Television

The 2012 Olympic Games were the
most-watched television event in
history.

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The USOC continued collaboration with
39 Olympic/Paralympic sport NGBs
(31 summer, 8 winter), as well as eight
Pan American sport NGBs.

Centers in California, Colorado and New York
provided state-of-the-art facilities, along with
access to sport-performance professionals
and cutting-edge sports technologies.

98 MEDALS

TEN
7 RENEWED
PARTNERS

ATHLETES UTILIZED THE
THREE U.S. OLYMPIC
TRAINING CENTERS

OLYMPIC DAY EVENTS

ail

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	 1
2012 message

mission

To support U.S. Olympic and
Paralympic athletes in achieving
s
­ ustained competitive excellence
while demonstrating the values of
the Olympic Movement, thereby
inspiring all Americans.

LETTER FROM THE CHAIRMAN & CHIEF EXECUTIVE OFFICER

Dear Friends,
Aided by a passionate fan base and a diverse network of constituents that believe in the power of Olympic
and Paralympic sport, the United States Olympic Committee enjoyed remarkable success in 2012. Not only
did our athletes achieve historic results, but the U.S. Olympic and Paralympic brands are stronger, revenues
are rising, and athlete and NGB support are at an all-time high.
In partnership with our NGBs, we helped American athletes shine at the London 2012 Olympic Games,
where we topped both the gold and overall medal charts. U.S. athletes demonstrated the best our country
has to offer, inspiring the American public on and off the field of play. Equality was at the forefront, with
U.S. women winning more than half of Team USA’s gold medals—a fitting tribute to commemorate the
40th anniversary of Title IX. Also, more Americans than ever before experienced the power of the Paralympic
Movement, laying the foundation for increased awareness and integration.
Thanks to Team USA’s performance in London, along with record levels of individual philanthropic support
and fan engagement, the U.S. Olympic brand grew stronger than ever in 2012. Fueled in part by the
innovative overhaul of our digital properties, public interest in Team USA made the London Games the most
watched television event in U.S. history. Last year was also highlighted by record-setting levels of revenue,
which helped secure long-term support for American athletes.
In 2012, we also elevated our international credibility and relationships with members of the International
Olympic Committee by forging a revenue-sharing agreement with the IOC that will guide our financial
relationship for the next three decades. This significant milestone was a by-product of our concerted effort
to more fully engage with the worldwide Olympic Movement and play an appropriate leadership role.
In an effort to cultivate a more inclusive, competitive and progressive culture, we also worked to develop
and improve programming in areas that help further advance our organization. Key initiatives in 2012
included safe sport, diversity and inclusion, athlete career development, and community engagement
programs. These efforts—combined with our increased focus on results-based resource allocation—have
helped create a culture of service, stability and growth.
We very much appreciate your support.

Lawrence F. Probst III	
Chairman		

	 2	

	

Scott A. Blackmun
Chief Executive Officer

	 3
Olympic and
Paralympic
Movements

Common Acronyms

IOC	

International Olympic Committee

IPC 	

International Paralympic Committee

PASO	 Pan American Sport Organization
USOC	 United States Olympic Committee

ANOC	 Association of National Olympic Committees

National (Sport) Federation

NOC	

National Olympic Committee

NGB	

National Governing Body (same as NF)

NPC	

National Paralympic Committee

IF	

Olympic
Movement

NF	

International (Sport) Federation

PARAlympic
Movement

International Olympic Committee

International PARAlympic Committee

204 National

35 International

174 National

17 International

Olympic Committees

Federations

PARAlympic Committees

Federations

National Federations

19 National Federations

(39 Olympic, 8 Pan American in the United States)

(19 in the United States)

The Olympic Movement is overseen by the International Olympic Committee, which is supported

The Paralympic Movement is overseen by the International Paralympic Committee, which directly

by 35 International Federations that govern each sport on a global level, 204 National Olympic

governs seven Paralympic sports and is supported by 17 International Federations that oversee

Committees that oversee Olympic sport as a whole in each nation, and National Federations that

the remaining sports on a global level. Of the 17 IFs, nine are shared with Olympic sport, four

administer each sport at the national level (called National Governing Bodies in the United States).

are Paralympic-sport specific and four represent particular impairment groups. Meanwhile, 174

In the U.S., there are 39 Olympic NGBs (31 summer, 8 winter) and eight Pan American NGBs

National Paralympic Committees oversee Paralympic sport as a whole in each nation, while

(summer only).

National Federations often manage the administration of the individual sports on a national level.
In the United States, U.S. Paralympics directly governs five Paralympic sports, while 14 are
managed by U.S. Olympic NFs and five are overseen by other U.S. members of IFs.

	 4	

	

	 5
LEADERSHIP

UNITED STATES
OLYMPIC COMMITTEE

Board of Directors (through December, 20 2012)

Independent

About Us

Lawrence F. Probst III
(Chairman)
Chairman,
Electronic Arts Inc.

Robert Bach
Former President of
Entertainment & Devices
Division, Microsoft Corp.

James Benson
CEO, Benson Botsford LLC

Athletes’ Advisory Council

Nina Kemppel
Four-Time Olympian,
Cross-Country Skiing

Jair K. Lynch
Two-Time Olympian,
Gymnastics

Mary McCagg
Two-Time Olympian,
Rowing

Ursula M. Burns
Chairman & CEO,
Xerox Corp.

Founded in 1894 and headquartered in Colorado Springs, Colorado, the United
States Olympic Committee is the National Olympic Committee for the United
States. In addition, the USOC is one of only four NOCs in the world that also serve
as the National Paralympic Committee for their country. The USOC is responsible
for supporting, entering and overseeing U.S. teams for the Olympic, Paralympic,
Youth Olympic, Pan American and Parapan American Games and serves as the
steward of the Olympic and Paralympic movements in the U.S. Unlike most other
nations, the United States does not have a sports ministry.

John S. Hendricks
Susanne Lyons
Founder & Chairman,
Former Executive
Discovery Communications Vice President &
Chief Marketing Officer,
Visa USA

National Governing Bodies Council

Bob Bowlsby
Commissioner,
Big 12 Conference

Dave Ogrean
Executive Director,
USA Hockey

The USOC was reorganized by the Ted Stevens Olympic and Amateur Sports Act,
originally enacted in 1978. It is a federally chartered nonprofit corporation and
does not receive federal financial support (other than for select Paralympic military
programs). Pursuant to the Act, the USOC has the exclusive right to use and
authorize the use of Olympic-related marks, images and terminology in the United
States. The USOC licenses that right to sponsors as a means of generating
revenue in support of its mission.

Michael P. Plant
Executive Vice President
of Business Operations,
Atlanta Braves

The USOC is governed by a 16-member board of directors and a professional
staff headed by a CEO. The USOC also has three constituent councils to serve
as sources of opinion and advice to the board and USOC staff, including the
Athletes’ Advisory Council, National Governing Bodies Council and Multi-Sport
Organizations Council. The AAC and the NGBC each have three representatives
on the board, while six members of the board are independent. The CEO of the
organization and all American members of the IOC (three as of December 2012)
are ex officio members of the board.

Ex Officio

Anita L. DeFrantz
International Olympic
Committee Member

James L. Easton
International Olympic
Committee Member

Angela Ruggiero
International Olympic
Committee Member

Scott A. Blackmun*
Chief Executive Officer,
United States Olympic
Committee

*Non-voting

	 6	

	

	 7
The London 2012 Olympic Games marked a historic campaign for the United States,

2012 olympic games

which finished atop the overall and gold medal charts in record-setting fashion while
collecting more gold medals than ever before on foreign soil. With 104 total medals
won—including 46 golds, 29 silvers and 29 bronzes—the U.S. led the overall medal
count for a fifth straight Games dating back to 1996. The 46 gold medals were the most

on the world stage

for the U.S. in a non-boycotted Games since 1904 and put the U.S. atop the chart for
the first time since the 2004 Games.

medals

104

46

total medals won:

Medaled

29

29

four team sports earned

gold medals

in 18 sports
(competed in 28)

athletes

532

27 multi-medalists

athletes
comprised the
2012 U.S. Olympic Team
(270 women and 262 men)

13

MULTI-GOLD MEDALISTS

208
medalists

If American women competed as their own nation, they would rank tied for second in the
gold-medal count. In total, the U.S. women won 58 medals, including 29 golds—more
than half of the medals secured by Team USA.

	 8	

	

	 9
paralympic games

Youth Olympic Games

on the world stage

on the world stage

More than 200 American athletes helped comprise the largest field in Paralympic Games history as

A team of 57 young athletes represented the U.S. in the inaugural Winter Youth Olympic Games in

the U.S. earned 98 medals to finish fourth on the medal chart. Overall, 91 Americans earned podium

Innsbruck, Austria, in January. The Games, which featured 15 disciplines across all seven sports on

spots in 12 sports.

the Olympic program, saw Team USA compete in 49 of 63 medal events, earning 10 medals overall.
The Games went well beyond excellence on the field of play as athletes gained invaluable international
experience through a robust Culture and Education Program that fostered interaction between countries.

by the numbers

4,237
athletes
representing
164 nations
competed

U.S. athletes
earned
medals in
12 sports

by the numbers

227 Americans comprised the
2012 U.S. Paralympic Team (133 men and 94 women)
3 U.S. team sports

won medals
(1 silver, 2 bronzes )

1,059 athletes

U.S. athletes won
multiple medals

20 U.S. military veterans and
active duty service members
represented Team USA

from seventy nations competed

98

4

medals
were
won By
Team USA

were won by Team USA

U.S. athletes won multiple medals

(3 golds, 3 silvers, 4 bronzes)

57 athletes
represented the
United States

31 golds
29 silvers
38 bronzes

top-five finishes
were secured by
U.S. athletes

On the Radar >

On the one-year anniversary of losing
his vision while serving in Afghanistan,
Lt. Brad Snyder captured gold in the
400-meter freestyle (S11) swimming
event. It was one of three medals he
won at the 2012 Paralympic Games,
where he was also selected by his
peers to serve as Team USA’s flag
bearer in the Closing Ceremony.

10 medals

Sochi

2014

2014 Olympic Winter Games
Feb. 7–23

Sochi
2014 Paralympic Winter Games
March 7–16

Nanjing
2014 Youth Olympic Games
Aug. 16–28

	

	 11
Olympic Training Centers

advancing sport

The USOC operates U.S. Olympic Training Centers in Colorado Springs, Colo.; Chula Vista, Calif.; and Lake Placid, N.Y.
These elite training environments are equipped with a network of scientists, doctors, athletic trainers, cutting-edge sports
technologies and state-of-the-art facilities that served more than 25,000 athletes in 2012.

In 2012, nearly 80 percent of expenditures—$197 million—went to programming in support of U.S. athletes and sport

Athletes and Training Camps

bodies, including both NGBs and Paralympic organizations. Of those expenditures, a total of $90 million in grants

games impact

provided direct support to athletes and sport bodies, as well as the international Olympic and Paralympic movements. The
remaining $107 million was utilized for programming such as Olympic Training Centers, U.S. Paralympics, international

Colorado
Springs

games, sports medicine and science, and international relations.

Olympic and Paralympic Training Sites

2012 Grants

NGBs/Paralympic Organizations

$57M

athletes

$23M

in 13 states across the country, these sites served nearly

16,205 1,196
Athletes

camps

5,767

486

3,953

322

292 members of the 2012 U.S. Olympic Team
trained at an OTC in the lead-up to the Games.

programs—to allow American athletes the best training

$10M

Chula
Vista

In 2012, the USOC partnered with 15 U.S. Olympic

2012 Olympic Games

international

Training sites—including five that also served Paralympic
venues and facilities for their sport development. Located

Lake
Placid

600 national team athletes in 2012.
NGB Support
Direct support is strategically allocated to give the greatest

Athletes

camps

camps

93

by the numbers

number of American athletes the opportunity to reach
the podium. According to this results-based resource

Athletes

2012 Paralympic Games

155 members of the 2012 U.S.
Paralympic Team trained at
an OTC in the lead-up to the

In 2012, training sites were utilized by:

allocation process, the USOC dedicated more than

32

$1 million each to a total of 18 NGBs, including three that
received in excess of $4 million. Business and operational
service support is also provided to NGBs to enhance

Olympic and
Paralympic
medalists

organizational stability and growth in support of long-term
medal prospects.

64
Paralympians

109
Olympians

17
NGBs

Games, 59 of whom won a medal
in London.

592 U.S. national team athletes

Athlete Support
As part of the mission to support American athletes in
achieving the highest level of excellence, in addition to
monetary grants, the USOC provides athletes with a variety
of medical, education and career development programs.
Medical Services: The Elite Athlete Health Insurance
Program and National Medical Network combined to
provide elite athletes with more than $5.1 million of services
in 2012. The programs were designed to offer athletes
convenient medical care and health insurance support,
while minimizing out-of-pocket expenses.
Education and Career: Through a continued partnership
with DeVry University, the USOC offered tuition assistance
to 61 athletes looking to pursue higher education in 2012.
Additionally, the Team USA Career Program aided 231
athletes and tripled job placements across six partner
organizations, including Adecco, GE, Hilton, McDonald’s,
Powerade and TD Ameritrade.

	 12	

won a medal in London

In 2012, nearly
$6 million was
dedicated to
Operation Gold,
an ongoing program that awards
cash to athletes who finish
on the podium at designated
international events.

	

	 13
international
engagement
Committed to being an active and engaged partner in the
worldwide Olympic Movement, USOC leadership spends a
substantial amount of time connecting and sharing with
colleagues on a global level, while the organization hosts
a number of international meetings and events.

Managed 12 cooperation
agreements with NOCs from
all over the world

Representing a significant step forward on the international

the USOC reached a
long-term agreement with the
IOC regarding the U.S. share of worldwide television and
front, in 2012,

Active
Partner

Supported 28 international
participants in the 2011–12
International Coaching Enrichment
Certification Program

Be and be seen as an
active and constructive
contributor to the worldwide
Olympic Movement.

sponsorship revenue, establishing a solid foundation for
the future of both organizations.

Distributed 20 grants totaling
approximately $400,000 to NGBs
as part of the IR Grant Program
with the aim of strengthening
NGB collaboration with IFs and
hosting international events

Held two IOC meetings: World Conference on Women and
Sport and the Athlete Career Program Forum

Worldwide
HOST
Host a variety of international
sporting events and meetings,
including the Olympic and
Paralympic Games.

H
 osted 1,600 athletes, coaches and
officials from 75 nations at three U.S.
Olympic Training Centers

Implemented sport
development programs for
the Continental associations
of America and Africa

	 14	

	

	 15	

Hosted two IF meetings: FISA Executive Committee and the

International Volleyball Federation (FIVB) Electoral Congress
Organized two PASO meetings: Americas Best Practices

Symposium and PASO Executive Committee
Created a Bid Working Group to explore a future U.S. bid for
the Olympic and Paralympic Games
The U.S. Olympic brand became stronger than ever in 2012—the result of globally dominant

brand influence

performances by American athletes, a new USOC brand architecture and record-setting
consumption by the American public.

The following corporations make up the Team Behind the
Team—providing critical support to the U.S. Olympic and
Paralympic teams. The USOC signed three new sponsors
and confirmed the renewal of seven more, securing nearly
$80 million in future revenue.

by the numbers

219
supported by

34

corporate
partners,
sponsors and
suppliers

worldwide

Million Americans Watched
the London Games

By the end of 2012, USOC social
media pages had amassed a total
of 3,520,128 followers,
representing an increase of
increase
109 percent and an expansion
from two to five platforms.

The USOC’s 2012 USA House in
London marked the organization’s

successful
hospitality
program ever.
most

domestic

130
million

Americans
are fans of
the Olympic
Movement

109%

81%

RETAIL SALES OF TEAM USA
LICENSED MERCHANDISE EXCEEDED

$115 million

SURROUNDING THE LONDON
GAMES, SURPASSING EXPECTATIONS
BY $15 MILLION.

More than 17,000 guests were
entertained over the 17-day period,
Awareness of the Paralympic
Movement grew to 81 percent in the
U.S. after the London Games.

with more than 70 private events
and 17 sponsorship activation
showcases.

The Olympic Games are the

No. 1 sporting event
of interest for female Americans.
outfitters
TeamUSA.org

Redesigned in early 2012,
TeamUSA.org generated over

63 million page views

®

®

Road
to
London

throughout the year.

	 16	

	

The USOC engaged 650,000 fans during the
Road to London Tour in 22 cities over
a 40-day span prior to the London Games.

	 17	

The Team USA Road to London mobile/tablet
app, which launched in May 2012, generated
nearly 300,000 downloads, exceeding
expectations by more than 325 percent.
education, youth 
community outreach

Multi-Sport Organizations

Hall of Fame

The USOC is partnered with 34 community-based Multi-

More than 100,000 votes helped determine the U.S.

Sport Organizations, which help reach more than 60

Olympic Hall of Fame Class of 2012, which featured

million participants at more than 25,000 facilities across

11 members. The 15th class was formally introduced

the country. The Multi-Sport Organizations Council made

and honored on July 12 during an award ceremony at

increased Olympic Day participation its key goal in 2012,

the Harris Theater in Chicago.

with 18 MSOs hosting 335 events—a 23 percent increase

Gail Devers (track  field)

from 2011.

Community Olympic
Development Programs

Olympic Day
With 2012 Olympic Day occurring one month before the Opening Ceremony of the London Olympic Games, the USOC had a
unique opportunity to inspire Americans and kick off a terrific summer for Team USA. More than 200,000 Americans celebrated
Olympic Day at 632 events in 529 cities across all 50 states, making 2012 the most successful U.S. Olympic Day celebration ever.

Jean Driscoll (Paralympic track  field)
Gary Hall Jr. (swimming)
Lisa Fernandez (softball)
Kristine Lilly (soccer)

The USOC increased its Community Olympic Develop­ ent
m

Dan O’Brien (track  field)

Programs membership to nine with the addition of the

Jenny Thompson (swimming)
2004 U.S. Olympic Women’s Softball Team

which combine elite athlete training with a broad-based

Ed Temple (coach, track  field)
James Connolly (veteran, track  field)

more than 30,000 youth clinics and reach 8,000 elite

including 103 Olympic and Paralympic athletes who went on to compete in the London Games.

New York Fencers Club in 2012. In total, the CODPs,
effort to enhance grassroots participation, annually host

In addition to the record participation, more than 550 Olympians, Paralympians, coaches and hopefuls joined in the celebration,

Ted Stevens (special contributor)

athletes nationwide.

by the numbers

203,722
Participants
632

552

SafeSport

The London edition of the Team USA Ambassador

training program aimed at maintaining safe environments

Program, which educates U.S. Olympic and Paralympic

in all levels of sport. Shared through a network comprised

hopefuls about their roles and responsibilities, featured 35

of 47 NGBs and 34 MSOs, SafeSport has an expansive

ambassadors delivering 55 programs to more than 1,000

reach of approximately 73 million youth.

Olympians,
Paralympians,
hopefuls and
coaches

Team USA
Ambassador Program

In March 2012, the USOC launched SafeSport, a welfare

2012 Olympic Day Events

U.S. athletes in 28 cities across the country, resulting in
incredible representation by American athletes in London.

529

Warrior Games
international Events

5 germany  1 guam  2 japan 
2 spain  1 turkey  1 united kingdom

the 2012 Warrior Games presented by Deloitte were held

At the close of 2012, U.S. Paralympics had partnerships

May 1–5 in Colorado Springs, Colo. The third annual event

with 183 active Paralympic Sport Clubs—up from 157
in 2011—representing 46 states and Washington, D.C.

veterans representing six branches of the U.S. military and

cities

Paralympic Sport Clubs

featured 220 wounded, ill and injured service members and

events

Highlighted by an appearance from first lady Michelle Obama,

The network hosted 204 competitions and 86 Paralympic

the British Armed Forces.

Experiences while offering Paralympic sport opportunities

2012 U.S. Participating Organization Events

330 MULTI-SPORT Organizations

235
NATIONAL
GOVERNING
BODIES

26 U.S.

Olympians
Association

36 U.S.

Military

88 National
Recreation 
Parks Association

7 Paralympic
Sport Clubs

13 Olympic Training Sites    Development Programs

	 18	

12

Boy
Scouts of
America

to 11,400 youth and 12,200 adults—including 6,850 new

Team for Tomorrow

participants, and 4,440 veterans and injured service

Team for Tomorrow concluded its third cycle in 2012,

members.

with U.S. athletes embracing the opportunity to give
back through a variety of social and civic causes. Athlete

89

Boys  Girls
Clubs of
America

59

YMCA of
the USA

ambassadors donated approximately 100 service hours
to various organizations across the country, while the
USOC donated 5,000 jackets to those affected by
Superstorm Sandy.
america’s team

financial review
united states olympic committee

Unlike most NOCs, the USOC does not receive government
funding, thus relies on the support of the American public to
help U.S. athletes stay competitive with the rest of the world.

Statements of Activities—Condensed  Unconsolidated
Year Ended
December 31,
2012

Four-Year
Period Ended
December 31,
2012

Four-Year
Period Ended
December 31,
2008

$ 49,341
(4,254)

$182,916
(18,826)

$113,236
(14,883)

   Net contribution income
  Broadcast rights and related interest income
  USOC marks rights income
  Licensing royalty income
  Grants from the United States Olympic Foundation
  Investment income
 Other

45,087
161,286
83,691
18,023
9,017
1,074
22,486

164,090
268,325
284,438
28,586
36,316
3,676
66,539

98,353
206,574
318,624
27,056
49,311
11,380
23,707

    Total support and revenue

340,664

851,970

735,005

74,354
24,398

269,584
75,391

236,765
30,534

27,231
6,210
33,745
1,264
4,268
3,322
3,065
7,447
2,583
51
415
7,592
853

98,597
9,222
60,605
6,173
15,412
10,803
9,503
13,952
11,260
418
1,509
19,461
2,338

96,542
9,051
36,327
20,235
17,636
11,902
9,951
1,211
9,823
364
1,480
10,356
13,801

196,798

604,228

505,978

 Fundraising
  Sales and marketing
  General and administrative

20,956
17,207
13,745

84,041
48,416
56,069

68,456
48,514
59,889

    Total supporting services

51,908

188,526

176,859

    Total expenses

248,706

792,754

682,837

    Changes in net assets
Cumulative effect of accounting change
Net assets, beginning of period

91,958
—
134,368

59,216
—
167,110

52,168
(1,122)
116,064

$226,326

$226,326

$167,110

(in thousands)
Support and revenue

 Contributions
   Less direct donor benefits

In an effort to diversify the USOC’s revenue sources, a

“Raise Our Flag” campaign was launched 100 days before

focused campaign was launched in 2012 that resulted in

the Opening Ceremony and gave Americans the opportunity

the organization’s most successful year in the history of

to purchase a stitch in the flag that would accompany

Expenses

its major gift program.

Team USA to London (at a minimum of $12). Overall,

  Program services
  Member support
  U.S. Paralympics
  Member services
   Olympic Training Centers
   National events
   International competition
   Sports science
   Drug control
   Public relations
   Sports medicine
    Education and archival services
   International relations
   Program committees
   Coaching programs
   Broadcasting
   Other

29,257 stitches were purchased, and the program raised
Net philanthropic support for the 2012 quadrennium

more than $375,000.

increased by 55 percent from the 2004–08 period.
The new campaign also materially increased the number

Finally, 2012 also saw a significant increase in the amount

of significant ($10,000+) donations, while securing

of major gift donors who participated in the 2012 Olympic

continued support from 20 new members of the U.S.

Games experience, as the USOC hosted 130 families in

Olympic Foundations’ board of trustees, whose members

London, compared with eight in Beijing. Overall, the USOC

commit to donating at least $300,000 over three years.

received donations from more than 650,000 individuals
nationwide.

In addition, the USOC created its first digital fundraising
campaign in 2012 to engage Americans in a collective
effort to support Team USA leading up to London. The

    Total program services
Supporting services

Net assets, end of period

Note: This information is derived from our audited financial statements. For a complete version of our audited financial statements,
including the independent auditor’s opinion, please visit teamusa.org.

	20	

	

	21
40% Sport Programming $101M
9% Other Programming $22M
8% Fundraising $21M

financial review

7% Marketing $17M
6% Administration $14M

united states olympic committee

30% Member Support $74M

REVENUE AND EXPENSES—Unconsolidated
quad revenue

revenue

quad revenue 2009–2012
quad revenue

revenue 2012

40% Sport Programming $101M

33% Marks Rights $284M

40% Sport Programming $101M
9% Other Programming $22M

33% Marks Rights $284M

$852

$341

19% Contributions* $164M

9% Other Programming $22M
8% Fundraising $21M
8% Fundraising $21M
7% Marketing $17M

47% Broadcast Rights $161M

19% Contributions* $164M

million

million

13% Other $107M
13% Other $107M
3% Licensing Royalties $29M

7% Marketing $17M
6% Administration $14M
30% Member Support $74M
6% Administration $14M

13% Contributions* $45M
10% Other $33M
5% Licensing Royalties $18M

3% Licensing Royalties $29M
32% Broadcast Rights $268M

25% Marks Rights $84M

32% Broadcast
*Less donor benefits Rights $268M

30% Member Support $74M

*Less donor benefits

*Less donor benefits

quad expense

quad expenses 2009–2012
quad expense

35% Sport Programming $276M

47% Broadcast Rights $161M
13% Contributions* $45M
13% Contributions* $45M

40% Sport Programming $101M

7% Administration $56M

$793

$249

7% Administration $56M
6% Marketing $48M
6% Marketing $48M
11% Fundraising $84M

million

10% Other $33M

expenses 2012
expense

35% Sport Programming $276M

47% Broadcast Rights $161M

10% Other $33M
5% Licensing Royalties $18M

8% Fundraising $21M

million

11% Fundraising $84M
7% Other Programming $59M

5% Licensing Royalties $18M
25% Marks Rights $84M

9% Other Programming $22M

7% Marketing $17M
6% Administration $14M

7% Other Programming $59M
34% Member Support $270M

30% Member Support $74M

34% Member Support $270M

*Less donor benefits
25% Marks Rights $84M
*Less donor benefits

revenue
Note: The above information is derived from the USOC’s audited financial statements. For a complete version, including the independent
auditor’s opinion, please visit TeamUSA.org.

	22	

Note: The above information is derived from the USOC’s audited financial statements. For a complete version, including the independent
Broadcast Rights $161M
auditor’s opinion, please visit TeamUSA.org.

47%

	

	23	

13% Contributions* $45M
financial review
united states olympic committee

Statement of Financial Position—Unconsolidated
As of
December 31,
2012

(in thousands)
Assets

Cash and cash equivalents
Restricted cash, cash equivalents and investments
Investments
Accounts receivables, net
 Pledges
 Royalties and marks rights
 Other
Prepaid expenses and other assets
Inventories
Investments held for deferred compensation arrangements
Land, buildings and equipment, net

$ 39,475
21,200
97,115

  Total assets

$299,937

24,038
11,751
6,371
5,112
1,838
307
92,730

Liabilities and net assets

Liabilities
  Accounts payable and accrued liabilities
  Deferred revenue
  Deferred compensation arrangements

$ 37,110
36,194
307

  Total liabilities
Net assets
 Unrestricted
  Temporarily restricted
  Permanently restricted

73,611
180,451
35,444
10,431

   Total net assets

226,326

   Total liabilities and net assets

$299,937

Design: Curran  Connors, Inc.

Note: The above information is derived from the USOC’s audited financial statements. For a complete version, including the independent
auditor’s opinion, please visit TeamUSA.org.

	24
United States Olympic Committee
One Olympic Plaza
Colorado Springs, CO 80909

© 2013 United States Olympic Committee. All rights reserved.
Photos courtesy of Getty Images

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USOC 2012 Annual Report

  • 2. 25,924 a year of achievement POSITION ON OVERALL AND GOLD MEDAL CHARTS AT THE 2012 OLYMPIC GAMES Team USA earned 104 medals to lead all nations for a fifth straight Games, while capturing its most-ever gold medals on foreign soil (46). 47 NATIONAL GOVERNING BODY PARTNERS 299 U.S. ATHLETES GRACED THE PODIUM IN LONDON Events took place in 529 cities and reached an audience of more than 200,000. Nearly 40 percent of Team USA returned home from the Olympic and Paralympic Games with at least one medal in either individual or team competitions. EARNED BY TEAM USA AT THE 2012 PARALYMPIC GAMES A total of 227 U.S. athletes—including 20 military veterans— took part in the largest Paralympic Games to date. 3,520,128 219 Million 3 NEW PARTNERS Newly signed sponsor agreements secured $80 million in future revenue for the USOC. SOCIAL MEDIA FOLLOWERS The USOC actively engaged fans on Facebook, Twitter, YouTube, Google+ and Instagram. Americans Tuned Into The London Games on Television The 2012 Olympic Games were the most-watched television event in history. t Re n lO E ro RS me tf SE na NU n ce DI atio TO am” VE per 8). AN tern BU Te RE 2 0 0 0 RI the (2 CH an in IN than ium NT hind ER or M df CO Be ns. 00 ore renn m tio D c or 0,0 up mquad ND Tea ona SE a re FU the “ al d ,70 was us EN tting 40 ue evio AL ced ividu LIC se $ 3 en pr NU bra ind ev e H lion, l r th ta in AN ic em s via UG mil To ar RO $15 00 publ cces ye TH by 0,0 n su ca s D ons 65 eri SA’ T E t at i Am U e am R A x pec Th Te NE d e to GE sse S r pa LE e su SA dis IL han TA erc R E ed m IN icens 00 A l ,0 US 00 am ,0 Te 15 s of $1 sale The USOC continued collaboration with 39 Olympic/Paralympic sport NGBs (31 summer, 8 winter), as well as eight Pan American sport NGBs. Centers in California, Colorado and New York provided state-of-the-art facilities, along with access to sport-performance professionals and cutting-edge sports technologies. 98 MEDALS TEN 7 RENEWED PARTNERS ATHLETES UTILIZED THE THREE U.S. OLYMPIC TRAINING CENTERS OLYMPIC DAY EVENTS ail m e th pa m co ra ble c y, lit ta on bu tri g tin pic ly m es m Ga . 1
  • 3. 2012 message mission To support U.S. Olympic and Paralympic athletes in achieving s ­ ustained competitive excellence while demonstrating the values of the Olympic Movement, thereby inspiring all Americans. LETTER FROM THE CHAIRMAN & CHIEF EXECUTIVE OFFICER Dear Friends, Aided by a passionate fan base and a diverse network of constituents that believe in the power of Olympic and Paralympic sport, the United States Olympic Committee enjoyed remarkable success in 2012. Not only did our athletes achieve historic results, but the U.S. Olympic and Paralympic brands are stronger, revenues are rising, and athlete and NGB support are at an all-time high. In partnership with our NGBs, we helped American athletes shine at the London 2012 Olympic Games, where we topped both the gold and overall medal charts. U.S. athletes demonstrated the best our country has to offer, inspiring the American public on and off the field of play. Equality was at the forefront, with U.S. women winning more than half of Team USA’s gold medals—a fitting tribute to commemorate the 40th anniversary of Title IX. Also, more Americans than ever before experienced the power of the Paralympic Movement, laying the foundation for increased awareness and integration. Thanks to Team USA’s performance in London, along with record levels of individual philanthropic support and fan engagement, the U.S. Olympic brand grew stronger than ever in 2012. Fueled in part by the innovative overhaul of our digital properties, public interest in Team USA made the London Games the most watched television event in U.S. history. Last year was also highlighted by record-setting levels of revenue, which helped secure long-term support for American athletes. In 2012, we also elevated our international credibility and relationships with members of the International Olympic Committee by forging a revenue-sharing agreement with the IOC that will guide our financial relationship for the next three decades. This significant milestone was a by-product of our concerted effort to more fully engage with the worldwide Olympic Movement and play an appropriate leadership role. In an effort to cultivate a more inclusive, competitive and progressive culture, we also worked to develop and improve programming in areas that help further advance our organization. Key initiatives in 2012 included safe sport, diversity and inclusion, athlete career development, and community engagement programs. These efforts—combined with our increased focus on results-based resource allocation—have helped create a culture of service, stability and growth. We very much appreciate your support. Lawrence F. Probst III Chairman 2 Scott A. Blackmun Chief Executive Officer 3
  • 4. Olympic and Paralympic Movements Common Acronyms IOC International Olympic Committee IPC International Paralympic Committee PASO Pan American Sport Organization USOC United States Olympic Committee ANOC Association of National Olympic Committees National (Sport) Federation NOC National Olympic Committee NGB National Governing Body (same as NF) NPC National Paralympic Committee IF Olympic Movement NF International (Sport) Federation PARAlympic Movement International Olympic Committee International PARAlympic Committee 204 National 35 International 174 National 17 International Olympic Committees Federations PARAlympic Committees Federations National Federations 19 National Federations (39 Olympic, 8 Pan American in the United States) (19 in the United States) The Olympic Movement is overseen by the International Olympic Committee, which is supported The Paralympic Movement is overseen by the International Paralympic Committee, which directly by 35 International Federations that govern each sport on a global level, 204 National Olympic governs seven Paralympic sports and is supported by 17 International Federations that oversee Committees that oversee Olympic sport as a whole in each nation, and National Federations that the remaining sports on a global level. Of the 17 IFs, nine are shared with Olympic sport, four administer each sport at the national level (called National Governing Bodies in the United States). are Paralympic-sport specific and four represent particular impairment groups. Meanwhile, 174 In the U.S., there are 39 Olympic NGBs (31 summer, 8 winter) and eight Pan American NGBs National Paralympic Committees oversee Paralympic sport as a whole in each nation, while (summer only). National Federations often manage the administration of the individual sports on a national level. In the United States, U.S. Paralympics directly governs five Paralympic sports, while 14 are managed by U.S. Olympic NFs and five are overseen by other U.S. members of IFs. 4 5
  • 5. LEADERSHIP UNITED STATES OLYMPIC COMMITTEE Board of Directors (through December, 20 2012) Independent About Us Lawrence F. Probst III (Chairman) Chairman, Electronic Arts Inc. Robert Bach Former President of Entertainment & Devices Division, Microsoft Corp. James Benson CEO, Benson Botsford LLC Athletes’ Advisory Council Nina Kemppel Four-Time Olympian, Cross-Country Skiing Jair K. Lynch Two-Time Olympian, Gymnastics Mary McCagg Two-Time Olympian, Rowing Ursula M. Burns Chairman & CEO, Xerox Corp. Founded in 1894 and headquartered in Colorado Springs, Colorado, the United States Olympic Committee is the National Olympic Committee for the United States. In addition, the USOC is one of only four NOCs in the world that also serve as the National Paralympic Committee for their country. The USOC is responsible for supporting, entering and overseeing U.S. teams for the Olympic, Paralympic, Youth Olympic, Pan American and Parapan American Games and serves as the steward of the Olympic and Paralympic movements in the U.S. Unlike most other nations, the United States does not have a sports ministry. John S. Hendricks Susanne Lyons Founder & Chairman, Former Executive Discovery Communications Vice President & Chief Marketing Officer, Visa USA National Governing Bodies Council Bob Bowlsby Commissioner, Big 12 Conference Dave Ogrean Executive Director, USA Hockey The USOC was reorganized by the Ted Stevens Olympic and Amateur Sports Act, originally enacted in 1978. It is a federally chartered nonprofit corporation and does not receive federal financial support (other than for select Paralympic military programs). Pursuant to the Act, the USOC has the exclusive right to use and authorize the use of Olympic-related marks, images and terminology in the United States. The USOC licenses that right to sponsors as a means of generating revenue in support of its mission. Michael P. Plant Executive Vice President of Business Operations, Atlanta Braves The USOC is governed by a 16-member board of directors and a professional staff headed by a CEO. The USOC also has three constituent councils to serve as sources of opinion and advice to the board and USOC staff, including the Athletes’ Advisory Council, National Governing Bodies Council and Multi-Sport Organizations Council. The AAC and the NGBC each have three representatives on the board, while six members of the board are independent. The CEO of the organization and all American members of the IOC (three as of December 2012) are ex officio members of the board. Ex Officio Anita L. DeFrantz International Olympic Committee Member James L. Easton International Olympic Committee Member Angela Ruggiero International Olympic Committee Member Scott A. Blackmun* Chief Executive Officer, United States Olympic Committee *Non-voting 6 7
  • 6. The London 2012 Olympic Games marked a historic campaign for the United States, 2012 olympic games which finished atop the overall and gold medal charts in record-setting fashion while collecting more gold medals than ever before on foreign soil. With 104 total medals won—including 46 golds, 29 silvers and 29 bronzes—the U.S. led the overall medal count for a fifth straight Games dating back to 1996. The 46 gold medals were the most on the world stage for the U.S. in a non-boycotted Games since 1904 and put the U.S. atop the chart for the first time since the 2004 Games. medals 104 46 total medals won: Medaled 29 29 four team sports earned gold medals in 18 sports (competed in 28) athletes 532 27 multi-medalists athletes comprised the 2012 U.S. Olympic Team (270 women and 262 men) 13 MULTI-GOLD MEDALISTS 208 medalists If American women competed as their own nation, they would rank tied for second in the gold-medal count. In total, the U.S. women won 58 medals, including 29 golds—more than half of the medals secured by Team USA. 8 9
  • 7. paralympic games Youth Olympic Games on the world stage on the world stage More than 200 American athletes helped comprise the largest field in Paralympic Games history as A team of 57 young athletes represented the U.S. in the inaugural Winter Youth Olympic Games in the U.S. earned 98 medals to finish fourth on the medal chart. Overall, 91 Americans earned podium Innsbruck, Austria, in January. The Games, which featured 15 disciplines across all seven sports on spots in 12 sports. the Olympic program, saw Team USA compete in 49 of 63 medal events, earning 10 medals overall. The Games went well beyond excellence on the field of play as athletes gained invaluable international experience through a robust Culture and Education Program that fostered interaction between countries. by the numbers 4,237 athletes representing 164 nations competed U.S. athletes earned medals in 12 sports by the numbers 227 Americans comprised the 2012 U.S. Paralympic Team (133 men and 94 women) 3 U.S. team sports won medals (1 silver, 2 bronzes ) 1,059 athletes U.S. athletes won multiple medals 20 U.S. military veterans and active duty service members represented Team USA from seventy nations competed 98 4 medals were won By Team USA were won by Team USA U.S. athletes won multiple medals (3 golds, 3 silvers, 4 bronzes) 57 athletes represented the United States 31 golds 29 silvers 38 bronzes top-five finishes were secured by U.S. athletes On the Radar > On the one-year anniversary of losing his vision while serving in Afghanistan, Lt. Brad Snyder captured gold in the 400-meter freestyle (S11) swimming event. It was one of three medals he won at the 2012 Paralympic Games, where he was also selected by his peers to serve as Team USA’s flag bearer in the Closing Ceremony. 10 medals Sochi 2014 2014 Olympic Winter Games Feb. 7–23 Sochi 2014 Paralympic Winter Games March 7–16 Nanjing 2014 Youth Olympic Games Aug. 16–28 11
  • 8. Olympic Training Centers advancing sport The USOC operates U.S. Olympic Training Centers in Colorado Springs, Colo.; Chula Vista, Calif.; and Lake Placid, N.Y. These elite training environments are equipped with a network of scientists, doctors, athletic trainers, cutting-edge sports technologies and state-of-the-art facilities that served more than 25,000 athletes in 2012. In 2012, nearly 80 percent of expenditures—$197 million—went to programming in support of U.S. athletes and sport Athletes and Training Camps bodies, including both NGBs and Paralympic organizations. Of those expenditures, a total of $90 million in grants games impact provided direct support to athletes and sport bodies, as well as the international Olympic and Paralympic movements. The remaining $107 million was utilized for programming such as Olympic Training Centers, U.S. Paralympics, international Colorado Springs games, sports medicine and science, and international relations. Olympic and Paralympic Training Sites 2012 Grants NGBs/Paralympic Organizations $57M athletes $23M in 13 states across the country, these sites served nearly 16,205 1,196 Athletes camps 5,767 486 3,953 322 292 members of the 2012 U.S. Olympic Team trained at an OTC in the lead-up to the Games. programs—to allow American athletes the best training $10M Chula Vista In 2012, the USOC partnered with 15 U.S. Olympic 2012 Olympic Games international Training sites—including five that also served Paralympic venues and facilities for their sport development. Located Lake Placid 600 national team athletes in 2012. NGB Support Direct support is strategically allocated to give the greatest Athletes camps camps 93 by the numbers number of American athletes the opportunity to reach the podium. According to this results-based resource Athletes 2012 Paralympic Games 155 members of the 2012 U.S. Paralympic Team trained at an OTC in the lead-up to the In 2012, training sites were utilized by: allocation process, the USOC dedicated more than 32 $1 million each to a total of 18 NGBs, including three that received in excess of $4 million. Business and operational service support is also provided to NGBs to enhance Olympic and Paralympic medalists organizational stability and growth in support of long-term medal prospects. 64 Paralympians 109 Olympians 17 NGBs Games, 59 of whom won a medal in London. 592 U.S. national team athletes Athlete Support As part of the mission to support American athletes in achieving the highest level of excellence, in addition to monetary grants, the USOC provides athletes with a variety of medical, education and career development programs. Medical Services: The Elite Athlete Health Insurance Program and National Medical Network combined to provide elite athletes with more than $5.1 million of services in 2012. The programs were designed to offer athletes convenient medical care and health insurance support, while minimizing out-of-pocket expenses. Education and Career: Through a continued partnership with DeVry University, the USOC offered tuition assistance to 61 athletes looking to pursue higher education in 2012. Additionally, the Team USA Career Program aided 231 athletes and tripled job placements across six partner organizations, including Adecco, GE, Hilton, McDonald’s, Powerade and TD Ameritrade. 12 won a medal in London In 2012, nearly $6 million was dedicated to Operation Gold, an ongoing program that awards cash to athletes who finish on the podium at designated international events. 13
  • 9. international engagement Committed to being an active and engaged partner in the worldwide Olympic Movement, USOC leadership spends a substantial amount of time connecting and sharing with colleagues on a global level, while the organization hosts a number of international meetings and events. Managed 12 cooperation agreements with NOCs from all over the world Representing a significant step forward on the international the USOC reached a long-term agreement with the IOC regarding the U.S. share of worldwide television and front, in 2012, Active Partner Supported 28 international participants in the 2011–12 International Coaching Enrichment Certification Program Be and be seen as an active and constructive contributor to the worldwide Olympic Movement. sponsorship revenue, establishing a solid foundation for the future of both organizations. Distributed 20 grants totaling approximately $400,000 to NGBs as part of the IR Grant Program with the aim of strengthening NGB collaboration with IFs and hosting international events Held two IOC meetings: World Conference on Women and Sport and the Athlete Career Program Forum Worldwide HOST Host a variety of international sporting events and meetings, including the Olympic and Paralympic Games. H osted 1,600 athletes, coaches and officials from 75 nations at three U.S. Olympic Training Centers Implemented sport development programs for the Continental associations of America and Africa 14 15 Hosted two IF meetings: FISA Executive Committee and the International Volleyball Federation (FIVB) Electoral Congress Organized two PASO meetings: Americas Best Practices Symposium and PASO Executive Committee Created a Bid Working Group to explore a future U.S. bid for the Olympic and Paralympic Games
  • 10. The U.S. Olympic brand became stronger than ever in 2012—the result of globally dominant brand influence performances by American athletes, a new USOC brand architecture and record-setting consumption by the American public. The following corporations make up the Team Behind the Team—providing critical support to the U.S. Olympic and Paralympic teams. The USOC signed three new sponsors and confirmed the renewal of seven more, securing nearly $80 million in future revenue. by the numbers 219 supported by 34 corporate partners, sponsors and suppliers worldwide Million Americans Watched the London Games By the end of 2012, USOC social media pages had amassed a total of 3,520,128 followers, representing an increase of increase 109 percent and an expansion from two to five platforms. The USOC’s 2012 USA House in London marked the organization’s successful hospitality program ever. most domestic 130 million Americans are fans of the Olympic Movement 109% 81% RETAIL SALES OF TEAM USA LICENSED MERCHANDISE EXCEEDED $115 million SURROUNDING THE LONDON GAMES, SURPASSING EXPECTATIONS BY $15 MILLION. More than 17,000 guests were entertained over the 17-day period, Awareness of the Paralympic Movement grew to 81 percent in the U.S. after the London Games. with more than 70 private events and 17 sponsorship activation showcases. The Olympic Games are the No. 1 sporting event of interest for female Americans. outfitters TeamUSA.org Redesigned in early 2012, TeamUSA.org generated over 63 million page views ® ® Road to London throughout the year. 16 The USOC engaged 650,000 fans during the Road to London Tour in 22 cities over a 40-day span prior to the London Games. 17 The Team USA Road to London mobile/tablet app, which launched in May 2012, generated nearly 300,000 downloads, exceeding expectations by more than 325 percent.
  • 11. education, youth community outreach Multi-Sport Organizations Hall of Fame The USOC is partnered with 34 community-based Multi- More than 100,000 votes helped determine the U.S. Sport Organizations, which help reach more than 60 Olympic Hall of Fame Class of 2012, which featured million participants at more than 25,000 facilities across 11 members. The 15th class was formally introduced the country. The Multi-Sport Organizations Council made and honored on July 12 during an award ceremony at increased Olympic Day participation its key goal in 2012, the Harris Theater in Chicago. with 18 MSOs hosting 335 events—a 23 percent increase Gail Devers (track field) from 2011. Community Olympic Development Programs Olympic Day With 2012 Olympic Day occurring one month before the Opening Ceremony of the London Olympic Games, the USOC had a unique opportunity to inspire Americans and kick off a terrific summer for Team USA. More than 200,000 Americans celebrated Olympic Day at 632 events in 529 cities across all 50 states, making 2012 the most successful U.S. Olympic Day celebration ever. Jean Driscoll (Paralympic track field) Gary Hall Jr. (swimming) Lisa Fernandez (softball) Kristine Lilly (soccer) The USOC increased its Community Olympic Develop­ ent m Dan O’Brien (track field) Programs membership to nine with the addition of the Jenny Thompson (swimming) 2004 U.S. Olympic Women’s Softball Team which combine elite athlete training with a broad-based Ed Temple (coach, track field) James Connolly (veteran, track field) more than 30,000 youth clinics and reach 8,000 elite including 103 Olympic and Paralympic athletes who went on to compete in the London Games. New York Fencers Club in 2012. In total, the CODPs, effort to enhance grassroots participation, annually host In addition to the record participation, more than 550 Olympians, Paralympians, coaches and hopefuls joined in the celebration, Ted Stevens (special contributor) athletes nationwide. by the numbers 203,722 Participants 632 552 SafeSport The London edition of the Team USA Ambassador training program aimed at maintaining safe environments Program, which educates U.S. Olympic and Paralympic in all levels of sport. Shared through a network comprised hopefuls about their roles and responsibilities, featured 35 of 47 NGBs and 34 MSOs, SafeSport has an expansive ambassadors delivering 55 programs to more than 1,000 reach of approximately 73 million youth. Olympians, Paralympians, hopefuls and coaches Team USA Ambassador Program In March 2012, the USOC launched SafeSport, a welfare 2012 Olympic Day Events U.S. athletes in 28 cities across the country, resulting in incredible representation by American athletes in London. 529 Warrior Games international Events 5 germany  1 guam  2 japan  2 spain  1 turkey  1 united kingdom the 2012 Warrior Games presented by Deloitte were held At the close of 2012, U.S. Paralympics had partnerships May 1–5 in Colorado Springs, Colo. The third annual event with 183 active Paralympic Sport Clubs—up from 157 in 2011—representing 46 states and Washington, D.C. veterans representing six branches of the U.S. military and cities Paralympic Sport Clubs featured 220 wounded, ill and injured service members and events Highlighted by an appearance from first lady Michelle Obama, The network hosted 204 competitions and 86 Paralympic the British Armed Forces. Experiences while offering Paralympic sport opportunities 2012 U.S. Participating Organization Events 330 MULTI-SPORT Organizations 235 NATIONAL GOVERNING BODIES 26 U.S. Olympians Association 36 U.S. Military 88 National Recreation Parks Association 7 Paralympic Sport Clubs 13 Olympic Training Sites    Development Programs 18 12 Boy Scouts of America to 11,400 youth and 12,200 adults—including 6,850 new Team for Tomorrow participants, and 4,440 veterans and injured service Team for Tomorrow concluded its third cycle in 2012, members. with U.S. athletes embracing the opportunity to give back through a variety of social and civic causes. Athlete 89 Boys Girls Clubs of America 59 YMCA of the USA ambassadors donated approximately 100 service hours to various organizations across the country, while the USOC donated 5,000 jackets to those affected by Superstorm Sandy.
  • 12. america’s team financial review united states olympic committee Unlike most NOCs, the USOC does not receive government funding, thus relies on the support of the American public to help U.S. athletes stay competitive with the rest of the world. Statements of Activities—Condensed Unconsolidated Year Ended December 31, 2012 Four-Year Period Ended December 31, 2012 Four-Year Period Ended December 31, 2008 $ 49,341 (4,254) $182,916 (18,826) $113,236 (14,883)    Net contribution income   Broadcast rights and related interest income   USOC marks rights income   Licensing royalty income   Grants from the United States Olympic Foundation   Investment income  Other 45,087 161,286 83,691 18,023 9,017 1,074 22,486 164,090 268,325 284,438 28,586 36,316 3,676 66,539 98,353 206,574 318,624 27,056 49,311 11,380 23,707     Total support and revenue 340,664 851,970 735,005 74,354 24,398 269,584 75,391 236,765 30,534 27,231 6,210 33,745 1,264 4,268 3,322 3,065 7,447 2,583 51 415 7,592 853 98,597 9,222 60,605 6,173 15,412 10,803 9,503 13,952 11,260 418 1,509 19,461 2,338 96,542 9,051 36,327 20,235 17,636 11,902 9,951 1,211 9,823 364 1,480 10,356 13,801 196,798 604,228 505,978  Fundraising   Sales and marketing   General and administrative 20,956 17,207 13,745 84,041 48,416 56,069 68,456 48,514 59,889     Total supporting services 51,908 188,526 176,859     Total expenses 248,706 792,754 682,837     Changes in net assets Cumulative effect of accounting change Net assets, beginning of period 91,958 — 134,368 59,216 — 167,110 52,168 (1,122) 116,064 $226,326 $226,326 $167,110 (in thousands) Support and revenue  Contributions    Less direct donor benefits In an effort to diversify the USOC’s revenue sources, a “Raise Our Flag” campaign was launched 100 days before focused campaign was launched in 2012 that resulted in the Opening Ceremony and gave Americans the opportunity the organization’s most successful year in the history of to purchase a stitch in the flag that would accompany Expenses its major gift program. Team USA to London (at a minimum of $12). Overall,   Program services   Member support   U.S. Paralympics   Member services    Olympic Training Centers    National events    International competition    Sports science    Drug control    Public relations    Sports medicine     Education and archival services    International relations    Program committees    Coaching programs    Broadcasting    Other 29,257 stitches were purchased, and the program raised Net philanthropic support for the 2012 quadrennium more than $375,000. increased by 55 percent from the 2004–08 period. The new campaign also materially increased the number Finally, 2012 also saw a significant increase in the amount of significant ($10,000+) donations, while securing of major gift donors who participated in the 2012 Olympic continued support from 20 new members of the U.S. Games experience, as the USOC hosted 130 families in Olympic Foundations’ board of trustees, whose members London, compared with eight in Beijing. Overall, the USOC commit to donating at least $300,000 over three years. received donations from more than 650,000 individuals nationwide. In addition, the USOC created its first digital fundraising campaign in 2012 to engage Americans in a collective effort to support Team USA leading up to London. The     Total program services Supporting services Net assets, end of period Note: This information is derived from our audited financial statements. For a complete version of our audited financial statements, including the independent auditor’s opinion, please visit teamusa.org. 20 21
  • 13. 40% Sport Programming $101M 9% Other Programming $22M 8% Fundraising $21M financial review 7% Marketing $17M 6% Administration $14M united states olympic committee 30% Member Support $74M REVENUE AND EXPENSES—Unconsolidated quad revenue revenue quad revenue 2009–2012 quad revenue revenue 2012 40% Sport Programming $101M 33% Marks Rights $284M 40% Sport Programming $101M 9% Other Programming $22M 33% Marks Rights $284M $852 $341 19% Contributions* $164M 9% Other Programming $22M 8% Fundraising $21M 8% Fundraising $21M 7% Marketing $17M 47% Broadcast Rights $161M 19% Contributions* $164M million million 13% Other $107M 13% Other $107M 3% Licensing Royalties $29M 7% Marketing $17M 6% Administration $14M 30% Member Support $74M 6% Administration $14M 13% Contributions* $45M 10% Other $33M 5% Licensing Royalties $18M 3% Licensing Royalties $29M 32% Broadcast Rights $268M 25% Marks Rights $84M 32% Broadcast *Less donor benefits Rights $268M 30% Member Support $74M *Less donor benefits *Less donor benefits quad expense quad expenses 2009–2012 quad expense 35% Sport Programming $276M 47% Broadcast Rights $161M 13% Contributions* $45M 13% Contributions* $45M 40% Sport Programming $101M 7% Administration $56M $793 $249 7% Administration $56M 6% Marketing $48M 6% Marketing $48M 11% Fundraising $84M million 10% Other $33M expenses 2012 expense 35% Sport Programming $276M 47% Broadcast Rights $161M 10% Other $33M 5% Licensing Royalties $18M 8% Fundraising $21M million 11% Fundraising $84M 7% Other Programming $59M 5% Licensing Royalties $18M 25% Marks Rights $84M 9% Other Programming $22M 7% Marketing $17M 6% Administration $14M 7% Other Programming $59M 34% Member Support $270M 30% Member Support $74M 34% Member Support $270M *Less donor benefits 25% Marks Rights $84M *Less donor benefits revenue Note: The above information is derived from the USOC’s audited financial statements. For a complete version, including the independent auditor’s opinion, please visit TeamUSA.org. 22 Note: The above information is derived from the USOC’s audited financial statements. For a complete version, including the independent Broadcast Rights $161M auditor’s opinion, please visit TeamUSA.org. 47% 23 13% Contributions* $45M
  • 14. financial review united states olympic committee Statement of Financial Position—Unconsolidated As of December 31, 2012 (in thousands) Assets Cash and cash equivalents Restricted cash, cash equivalents and investments Investments Accounts receivables, net  Pledges  Royalties and marks rights  Other Prepaid expenses and other assets Inventories Investments held for deferred compensation arrangements Land, buildings and equipment, net $ 39,475 21,200 97,115   Total assets $299,937 24,038 11,751 6,371 5,112 1,838 307 92,730 Liabilities and net assets Liabilities   Accounts payable and accrued liabilities   Deferred revenue   Deferred compensation arrangements $ 37,110 36,194 307   Total liabilities Net assets  Unrestricted   Temporarily restricted   Permanently restricted 73,611 180,451 35,444 10,431    Total net assets 226,326    Total liabilities and net assets $299,937 Design: Curran Connors, Inc. Note: The above information is derived from the USOC’s audited financial statements. For a complete version, including the independent auditor’s opinion, please visit TeamUSA.org. 24
  • 15. United States Olympic Committee One Olympic Plaza Colorado Springs, CO 80909 © 2013 United States Olympic Committee. All rights reserved. Photos courtesy of Getty Images