From the Indianapolis Social Media Breakfast (Indy Social Media) held on August 18, 2011 -- "Using Online Video." This presentation by Julie Perry of BLASTmedia is on video search engine optimization (vSEO) and YouTube search optimization (YTO). Julie Perry is the VP Social Media and Audience Development at BLASTmedia -- an integrated PR and Social Media Agency based in Indianapolis. The presentation served as an introduction to vSEO and is not intended for advanced users or SEOs. The PPT includes information on three main topics: 1) Seven (7) reasons why you need to consider YouTube for your online vSEO goals. 2) Tips for doing keyword research, specifically for vSEO and YTO (as search should be approached differently than regular SEO for text-based results). 3) Five (5) top tactics for optimizing your YouTube videos.

1. Using Online Video • vSEO & YTO Julie Perry VP Social Media BLASTmedia

4. The Secrets Behind What YouTube Can Do for You

5. Once Upon a Time, 2007: TheBoaters.com

6. 2007: TheBoaters.TV (also a podcast)

7. Video Content Sites (circa 2007)

8. Syndicated Our Videos Blast ’em Out at the Push of a Button OR

9. Take Away #1 The Heart of Web 2.0 (3.0, etc): Your audience wants to consume your content on THEIR TERMS.

10. Take Away #1 The Heart of Web 2.0 (3.0, etc): Your audience wants to consume your content on THEIR TERMS. On THEIR platform, THEIR device, THEIR schedule, THEIR terms… So be THERE. In fact, be everywhere.

11. Take Away #2 Achieving the “ ISYOT” Effect

12. Take Away #2 Achieving the “ ISYOT” Effect What is ISYOT ?

14. Take Away #2 Achieving the “ ISYOT” Effect “ I’ve Seen You Out There.” DON’T HOARD YOUR CONTENT where no one is ever going to FIND IT.

15. Take Away #3 You must be FINDABLE. People love to discover things. You can push your content all day long, but being in “the line of search” is the best road to conversion. Pull it in.

16. Take Away #3 You must be FINDABLE. People love to discover things. You can push your content all day long, but being in “the line of search” is the best road to conversion. Pull it in. For online video, that takes vSEO.

17. TheBoaters TV did go on YouTube! (Although advised not to by colleagues)…

18. 800,000+ views to date (show no longer running)

19. You Can’t Argue with Results (Google Video) “ ISYOT” – (4 Years after-the-fact )

20. You Can’t Argue with Results (YouTube) #1 on YouTube four years later

21. Be FINDABLE by Targeted Audiences w/ vSEO Direct that traffic over to your blog, website, or other online content.

26. The Power of YouTube…in 5 minutes Total Internet 174,315 5,726,413 *Google Sites 143,191 1,971,939 AOL, Inc. 57,006 284,688 Yahoo! Sites 56,361 267,688 Microsoft Sites 53,090 331,282 VEVO 52,585 241,154 Facebook.com 48,792 185,817 Viacom Digital 48,696 180,638 Turner Digital 41,718 154,163 NBC Universal 31,052 65,973 Hulu 27,537 143,673 Top U.S. Online Video Properties by Video Content Views – March 2011 Ranked by Unique Video Viewers Total U.S. – Home/Work/University Locations Source: comScore Video Metrix service (NASDAQ: SCOR) Property Total Unique Viewers Video Sessions (000)

27. The Power of YouTube…in 5 minutes YouTube = 99% Total Internet 174,315 5,726,413 *Google Sites 143,191 1,971,939 AOL, Inc. 57,006 284,688 Yahoo! Sites 56,361 267,688 Microsoft Sites 53,090 331,282 VEVO 52,585 241,154 Facebook.com 48,792 185,817 Viacom Digital 48,696 180,638 Turner Digital 41,718 154,163 NBC Universal 31,052 65,973 Hulu 27,537 143,673 Top U.S. Online Video Properties by Video Content Views – March 2011 Ranked by Unique Video Viewers Total U.S. – Home/Work/University Locations Source: comScore Video Metrix service (NASDAQ: SCOR) Property Total Unique Viewers Video Sessions (000)

28. The Power of YouTube…in 5 minutes YouTube = 99% Two Billion Views Per Day Around the World! Total Internet 174,315 5,726,413 *Google Sites 143,191 1,971,939 AOL, Inc. 57,006 284,688 Yahoo! Sites 56,361 267,688 Microsoft Sites 53,090 331,282 VEVO 52,585 241,154 Facebook.com 48,792 185,817 Viacom Digital 48,696 180,638 Turner Digital 41,718 154,163 NBC Universal 31,052 65,973 Hulu 27,537 143,673 Top U.S. Online Video Properties by Video Content Views – March 2011 Ranked by Unique Video Viewers Total U.S. – Home/Work/University Locations Source: comScore Video Metrix service (NASDAQ: SCOR) Property Total Unique Viewers Video Sessions (000)

30. The Power of YouTube…in 5 minutes Nearly 5 hrs Total Internet 174,315 889.1 *Google Sites 143,191 275.6 AOL, Inc. 57,006 39.2 Yahoo! Sites 56,361 42.1 Microsoft Sites 53,090 47.2 VEVO 52,585 79.6 Facebook.com 48,792 19.2 Viacom Digital 48,696 73.2 Turner Digital 41,718 37.5 NBC Universal 31,052 17.3 Hulu 27,537 215.5 Ranked by Unique Viewers -Total U.S. – Home/Work/University Locations Source: comScore Video Metrix service (NASDAQ: SCOR) U.S. Online Video Properties by Video Content Views – March 2011 Property Total Unique Viewers (000) Minutes per Viewer

32. Come Up In Related Videos

34. U.S. Demographics Evenly split by gender: 53% Male; 47% Female Median Age: 33 years old Users are evenly split: East, West, South, and Midwest. 47% are married 69% at least college educated 64% describe themselves as “ tech savvy” 71% Employed 15% Students Median Income: $74,000

35. Strong Demographics via Insight Demos of a BLASTmediaPR video

37. YouTube = #2 Search Engine

38. The Power of YouTube…in 5 minutes This is an Ad Client #1 Organic Search Result

39. YouTube Search – BLASTmedia Double Whammy! (#1 Organic + Ad)

40. The Power of YouTube…in 5 minutes

43. Google Universal Search / GUS

45. Rank in Google w/ YouTube Videos Page 1 Results

46. Deep Thoughts by Julie Perry "If you can pull up YouTube videos on Google, but you can't pull up Google results on YouTube, then isn't YouTube technically the #1 Search Engine???”

48. Content on your audiences’ terms

50. Cross-Platform Interactivity & Social Networking

51. Connect & Syndicate Content

52. Time’s Up!

53. Keyword Research

54. Take Away #4 People don't know who YOU are…nor your product's name…nor your business’ or organization’s name…nor anything about YOU.

55. Take Away #4 People don't know who YOU are…nor your product's name…nor your business’ or organization’s name…nor anything about YOU. They aren't looking for YOU, they are looking for a solution to a problem .

56. Page 1 Results

57. Rank in Google w/ YouTube Videos Page 1 Results

59. Take Aways #5 & #6 5: "How to" are two very powerful words! (And don't forget "get") 6: Use common word & language (words)

61. Take Aways #7, #8, #9 7: Understand your audiences’ motivations and behavior. 8: Strike a balance between using highly- searched keywords AND piquing interest… It's a delicate balance. 9: Consider doing keyword research BEFORE you even create your videos! What are people LOOKING (or rather, searching ) FOR?…

62. Take Aways #10 & #11 11: =>Google is the search engine of INTENT. (navigational even) =>YouTube is the search engine of SEARCH. (People want to WATCH to learn these days.) 12: Use the YouTube Search Engine Tool to figure out what people are searching there…

63. https://ads.youtube.com/keyword_tool (or search “YouTube Keyword Tool”)

65. Title Tactic : Get primary keywords in, but balance between talking to search engines and piquing interest. Don’t repeat words either—it won’t help you. Tactic #1

67. Title Tactic : Copy (match) a similar title you want to be related to. (oh fine: “to which you want to be related” – sheesh!) Tactic #1 cont.

68. Video Tagging Tactic : Use quotes around keyword phrases. From YouTube: "Tags can include up to 120 characters. Make a goal to use every one of these limits for each of your videos." Tactic #2

69. Video Tags – Use Quotes

71. Video Description Tactic : The more words you include in your description, the higher your chances of being discovered by searchers (5,000 characters max). Get your top keyword / keyword phrase in 3-4 times. But make it look natural with variations that users might search to find your video. Tactic #3

72. Video Description – Use Keywords…A lot!

73. Add Interactive Transcripts to Your Videos : YouTube is making the content inside your video even more accessible (indexable and searchable). (KILLER) Tactic #4

75. YouTube Interactive Transcripts

76. YouTube Interactive Transcripts

79. YouTube Interactive Transcripts

80. YouTube Interactive Transcripts

81. YouTube Interactive Transcripts & vSEO

82. YouTube Interactive Transcripts & vSEO

85. YouTube Interactive Transcripts

86. YouTube Interactive Transcripts

87. Socialize! Search for subscribers* and friends* of related channels and send them friend invites. *These are community factors that YouTube considers. (YouTube is a social network, after all.) Tactic #5

88. Add Friends & Gain Subscribers

89. Subscribe to Channels & Send Friend Invites

90. Friend Invites in YouTube Inbox

92. Voila! Happy Tubing! @JuliePerry & @BLASTmediaPR YouTube.com/BLASTmediaPR http://BLASTmedia.com/blog