How to create a company profile from information freely available on a company website by Avtar Natt, BPP University College of Professional Studies. Presented at the Company Information Day held at Manchester Business School in May 2011.

1. How to create a company profile from information freely available on a company website By Avtar Natt BPP University College of Professional Studies (avtarnatt@bpp.com)

2. The Challenge To create a company profile on a FTSE 100 company This will require selecting a FTSE 100 company (I have chosen Diageo PLC) and obtaining as much profile information from the website This task must not use any electronic resource or database to obtain the information

3. The aim is to convert this

4. Into this

5. 1. Company Description found on ‘About Us’ page

6. 2. Diageo Address found on ‘About Us’ page

7. 3. Sector found on Diageo factsheet

8. 4. Advisors found on Fact Sheet

9. 5. Brokers found on Brokers page

10. 6. Board of Directors found on own webpage

11. 7. Number of employees found on Annual Report

12. 8. Share price data found on investor relations and company profile pages

13. 9. Annual financials found in annual report

14. 10. Interim financials found in press release

15. 11. Market share information found in annual report

16. 12. Credit ratings found in investor relations page

17. 13. Point in time shareholders found in fact sheet

18. 14. Subsidiaries found in annual report

19. 15. Press Releases has it’s own page on website

20. 16. Financial Calendar has its own page on website

21. Final thoughts I hear and I forget. I see and I remember. I do and I understand – Tasks like this will increase understanding with company information You will be surprised how much information is freely available from a company website (especially the Investor Relations page) This is just an example – Some company websites will contain more or less information. Currency – Please ensure any profile that is created is cross checked against Press Releases and RNS’