1. Creatively Commercializing Innovation
Thomas Martinuzzo, Eng.
Manager , Business Development, Sciences and
Engineering
T. 514.340.3243 ext. 4243
thomas.martinuzzo@univalor.ca

2. From discovery to commercialization
Network (10):
UdeM IRCM IUGM
Polytechnique HMR CHUM
HEC Montréal HSC ICM Pipeline 370
CHU Ste Justine projects
140 Reports of Invention
200 granted patents; > 500 patent applications
5 integrated teams
(3 Life Sciences and 2 Science and
Engineering) Serving 2000 researchers
Experts in Intellectual Property, Business > 450 teams
>70 commercial agreements
Development and Legal affairs Research Budget > $500M
12 spin-off companies
3 Technology Transfer Advisors residing
$30M of generated revenues
in the institution
A team of 17 professionnals, all experts in
innovation
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3. Our Mission
Commercializing the university research
outcome of Université de Montréal and
most of its affiliated institutions

4. Social and Organizational
Innovation
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5. Our Networks
HEC MONTREAL & IUGM: « Patent Free Zones »
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6. Successful Technology Transfer Offices
License a Breakthrough Increase the number of deals
technology
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7. RESPORTON ®
: Sports Hijab
1. Don’t try to “copy/paste” the common models
2. Media should be part of the commercialization strategy
• 2007 : a team of muslim girls is
banned from a competition
• 2008: Elham Seyed designs a slip-
on hooded t-shirt
• 2009: New competition with the
ReSportOn. Invitations to the
media
• 2010: Incorporation of IQO Design
- first sales on:
http://www.resporton.com/en
• 2012: ReSporton at the Olympic
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Games?

8. Agression in Young Children
Univalor’s first production!
1. Educate your research teams (due diligence)
2. Consider to take an insurance (reps & warranties)
• Important due diligence
• Errors and omissions insurance
• License to the National Film Board
of Canada
• First sale in November 2010
• Now distributed in North America
by the NFB
• Will soon be distributed by
Concord Media in Europe
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9. Imarklab: knowledge commercialization
1. Estimate of the impacts of your strategy for the university
2. Market the expertise of your researchers
• Industry was requesting more and
more consulting from the Chair
• Evaluation of several models to
spin out the consulting activities
• Incorporation of Imarklab in July
2011
• Launch of the first product in the
fall 2011: imarkscore
• Press release
• Already 3 full time employees on
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the payroll

10. VIH-TAVIE: A Nursing Virtual Intervention
1. Projects can arise from almost any faculty
• Nursing virtual intervention
platform for supporting patients
living with chronic disease
• Applications for HIV, diabetes,
chronic pain
• Next step: license to a drugstore
chain?
http://www.youtube.com/watch?v=NB4Kncr3e0o
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11. Next Steps
Transfert de connaissance:
•Fred’s Super Modeler
11 •Gestion des risques

12. Is there a Secret Sauce?
1. Don’t try to “copy/paste” the common models
2. Media should be part of the commercialization strategy
3. Educate your research teams
4. Consider to take an insurance (reps & warranties)
5. Estimate the impacts of your strategy for the university
6. Projects can arise from almost any faculty
Yes: The strategy has to be adapted to each file
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13. Merci!
Thomas Martinuzzo, ing.
Directeur, Développement des affaires
Sciences et génie
T. 514.340.3243 poste ∕ ext. 4243
thomas.martinuzzo@univalor.ca
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