1. Tom Hood, CPA, CITP, CGMA
CEO
MACPA & the Business Learning
Institute
Learning as a Competitive
Advantage
Keeping your L>C

2. "In a world that shows no
signs of slowing down, no
individual can rest on his
or her intellectual
laurels… The future
belongs to this
organizations, as well as
those individuals, that
have made an active,
lifelong commitment to
continue to learn.”
- Howard Gardner
Five Minds for the Future
2

3. OUR GYROSCOPE!

4. American Institute of CPAs
What CPAs have said about the future:
1. Changing demographics - Aging workforce, diversity, 4 generations in the
workplace
2. Increased globalization, economic shifts and increasing competition
3. The technological revolution - cloud, social, big data & XBRL
4. Issues around Information Security, Privacy & data integrity
5. Shift to consumer and employee power (from push to pull)
6. Changes in the way we communicate - mobile, txt, skype
7. Work-life challenges or conflict - "do more with less", 24/7 work
8. Information Overload - filter failure
9. Increasing complexity of rules and standards (IFRS, GAAP, PCAOB, SEC)
10. Economic uncertainty - deficit, debt and pressure on government
http://www.slideshare.net/thoodcpa/top-trends-to-watch-2012-cpa-horizons-2025

5. In 1997, the CPA profession crowd-sourced its future with
over 3,500 CPAs in the CPA Vision Project
That was re-validated in 2011 by 8,000+ CPAs
CPAs...
Making sense
of a changing
and complex
world.
Our core purpose, our reason
for being is
Here is what they
said…

6. The DNA of the CPA
Values & Competencies
• Leadership
• Communication
• Strategic Thinking
• Collaboration & Synthesis
• Technologically Savvy

7. Our Vision Statement for the future is:
( mandates to ourselves for a successful future)
• Communicating the total
picture with clarity and
objectivity,
• Translating complex
information into critical
knowledge,
• Anticipating and creating
opportunities, and
• Designing pathways that
transform vision into reality.
CPAs are the trusted professionals who enable
people and organizations to shape their future.
Combining insight with integrity, CPAs deliver value by:

8. American Institute of CPAs®
Lifelong
Learning
Technology
Market
Permission
Trusted
Attester
Pride in the
Profession
Worldwide
Profession
Demographic
ShiftsTrusted
Advisor
Value
Proposition
Marketplace
8
Key Insights
Your Firm, Your
Company, YOU !

10. 10
Wisdom from the MACPA Leadership
Academy
According to these young professionals, the
future is one in which CPAs:
● are proactive, flexible, adaptive and
collaborative by nature;
● have regained the trust of their clients and
the public at large;
● have successfully bridged the profession’s
“leadership gap” by focusing on succession
planning, personal growth, and generational
cooperation;
● have created the profession’s premier
global industry standards and best practices;
● have redefined the profession through
work / life integration, collaboration, and a
team-first approach; and
● have earned a reputation as technological
innovators.

11. Find your Edge
In a period of rapid
change and increasing
complexity, the winners
are going to be the
people who can learn
faster than the rate of
change and faster than
your competition.
- Tom Hood, CPA,
CITP,CGMA
CEO of the MACPA & the
Business Learning
Institute
11

12. Practice
Areas
Competencies
Staff Levels
• How we work
• Skills we need
• Knowledge
• Skills
• Abilities
• How we grow
• Career Paths
The Learning Matrix

13. www.macpa.org

14. Staff Principal
/Director
Senior Senior
Manager
Manage
r
Decision making
by specification,
task specific work
1st level supervision
on established
guidelines &
standards
1st level of strategic
thought & focus on
boundary spanning
activities
Assess &
understand longer-
term variables &
accomplishing future
goals
Leading and/or
developing new
practice areas,
strategic alliances &
talentCritical
Turnin
g Point
Copyright 2012 – Business Learning Institute

15. 15
A leader’s
job is to set
context and
provide
hope and
inspiration...

16. Tom Hood, CPA.CITP
CEO
Maryland Association of CPAs
Business Learning Institute
(443) 632-2301
E-mail tom@macpa.org
Web http://www.macpa.org
Blog http://www.cpasuccess.com