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Tower award winners2014-final v2
- 1. WELCOME TO THE 2014
- 2. Your Emcee Sima Dahl President Sway Factory & BMA Board member and Ambassador
- 3. #bmatower
- 4. Food, beverage & Event Sponsors
- 5. Tower co-Chairs Margaret Essary Devin Hogan SVP, Creative & Marketing Services Director, global marketing Solomon Page HIMSS BMA Chicago Board Co-Secretary
- 6. Chapter & Support sponsors
- 7. Award Pick Up Instructions Pick up award on stage - get a pinch and picture from the presenter Pick up award at the end of the presentation near the registration desk. Then, head to the photo booth with your team!!
- 9. Now Presenting… Brian Krause Vice President Marketing & Communications, Molex & BMA Board President
- 11. Agency Promotion Material Website By CBD
- 12. Agency Promotion Website By Material Slack and Company
- 13. Agency Promotion Material Website By Mobium
- 15. Away-from-home advertising Client Success Stories High performance. Delivered. By Accenture
- 16. Away-from-home advertising Cars.com Outdoor 3d Video Billboard By Resolution Productions Group
- 17. Away-from-home advertising Fellowes Air Purifiers “Breathe Easy” Airport Displays By gyro
- 18. Away-from-home advertising Client Success Stories High performance. Delivered. By Accenture
- 20. Direct response marketing Burning Ambitions Mailer By BMO Capital Markets
- 21. Direct response marketing GATES Continuous Mining Mailer By Slack and Company
- 22. Direct response marketing Tomahawk VIP for CASE Construction By Slack and Company
- 24. Broadcast Advertising USG “It’s Your World. Build It.” Olympic :30 TV By gyro
- 25. Broadcast Advertising PotashCorp’s Nourishing Human Potential By gyro
- 26. Broadcast Advertising CDW By Ogilvy & Mather
- 28. Digital advertising John Deere’s Building Together: Reflection By gyro
- 29. Digital advertising Condor Hard Hat for Grainger By Ogilvy & Mather
- 30. Digital advertising DCP Midstream 811 Campaign Digital Banners By gyro
- 32. Corporate/brand identity Naming GE Predictivity By Slack and Company
- 33. Corporate/brand identity USG By gyro
- 34. Corporate/brand identity Client Success Stories High Performance. Delivered. By Accenture
- 36. Custom Publishing Health Tech Report – CDW Healthcare By StudioNorth & Outlook Marketing Services
- 37. Custom Publishing USG “It’s Your World. Build It.” Brand Book By gyro
- 39. Face-to-face marketing Dire States: The Drive To Revive America’s Ailing Infrastructure By Slack and Company
- 40. Face-to-face marketing Philips at RSNA 2013 By LGS Communicati on
- 41. Face-to-face marketing CDW Healthcare HIMSS14 Trade Show Experience By StudioNorth & Outlook Mktg
- 43. Demand Generation GATES Continuous Mining Campaign By Slack and Company
- 44. Demand Generation Siemens Perfect Harmony Uptime All the Time By The Mx Group
- 45. Demand Generation PotashCorp’s eKonomics By gyro
- 47. Integrated Marketing Communications Programs TPH Spectra Truth or Dare Challenge By Symmetri Marketing Group
- 48. Integrated Marketing Communications Programs John Deere's For Generations By gyro
- 49. Integrated Marketing Communications Programs Grainger By Ogilvy & Mather
- 50. Internal branding and communications
- 51. Internal branding and communications USG "It's Your World. Build It." 'We Build' Video By gyro
- 52. Internal branding and communications Bringing Ambitions to Life By BMO Capital Markets
- 53. Internal branding and communications GE Downstream Technology Solutions Internal Launch By Slack and
- 55. Marketing activation The POWER OF e for Xylem By Branigan Communicatio ns
- 56. Marketing activation TPH Spectra Truth or Dare Challenge By Symmetri Marketing Group
- 57. Marketing Activation Grainger By Ogilvy & Mather
- 58. Marketing activation TPH Spectra Truth or Dare Challenge By Symmetri Marketing Group
- 59. Social media
- 60. Social media Pentair Pool Poolfyi ONLINE COMMUNITY By Blue Flame Thinking
- 61. Social media CDW By Ogilvy & Mather
- 62. Social media USG Brand Ambassador Social Media Engagement By Tell Your Story
- 63. 2014 Tower Awards Judges • Madhur Aggarwal, Vice President, Marketing Strategy and Growth Initiatives, SAP • Nadar Ashway, Principal, Creative Director, Moddern Marketing • Linda Brunner, Vice President, Web Operations Management, SIemens Healthcare • Kathy Bucaro Zobens, Co-Founder & President, LiquidIron • Matt Collins, Vice President, Marketing, IBM Global Business Services, NA • Michelle Comparetti, Vice President, Director, Intouch Solutions NYC • Debbie Day, SVP, PMO & Business Office, ACTIVE Network • Jamie DePeau, SVP, Chief Marketing Officer, Lincoln Financial Group • James Donovan, SVP, Global Marketing, Teradata • Jason Ferrara, Senior Vice President, Marketing, Lanyon • Frank Guido, Director - Marketing Communications, Windstream • Chad Hartman, Director of Marketing, Tropical Foods • Stephanie Inglis, Vice President Communications Strategy, motom b2b • Jeff Mikula, Vice President, Marketing & Communications, VHA Inc. • Scott Moore, Vice President Digital Strategy, motom b2b • Phil Paranicas, Director of New Product Development, ThomasNet • Jeff Perkins, Vice President of Global Online Marketing, PGi • Clint Poole VP, Marketing, Lionbridge • Christine Searight, Director, Corporate Marketing, Gannett • Shawn Taylor, Associate Creative Director, SteinIAS • Kathi Wright, VP, Marketing & Communications, Wells Fargo Capital Finance
- 64. Welcome to the stage Kathy Bucaro Zobens Co-Founder & President at Liquid Iron USA/Spain
- 65. Welcome to the stage George Rafeedie Co-Founder Tell Your story and co-workers & BMA Membership co-chair
- 67. Mobile advertising Client Success Stories. High Performance. Delivered. By Accenture
- 68. Mobile advertising GE Power Generation Services Interactive App By Slack and Company
- 70. Print Advertising Client Success Stories – High Performance. Delivered. By Accenture
- 71. Print Advertising John Deere's For Generations By gyro
- 72. Promotional and incentive marketing
- 73. Promotional and incentive marketing Vector Kit for central Life Sciences By Celtic Chicago
- 74. Promotional and incentive marketing Herff Jones Teacher Shout Out website By Mobium
- 75. Promotional and incentive marketing GATES Expanding Project Odyssey By Slack and Company
- 76. Public Relations
- 77. Public relations The POWER OF e for XYLem By Branigan Communicati ons
- 78. Public relations FutureFood 2050. How Ingenuity Will Feed the World. By Slack and Company
- 79. Public relations OSI PR Strategy By Boomm Marketing & Communicatio ns
- 80. Miscellaneous
- 81. Miscellaneous - CBD "Words of Wisdom from Kick- Ass Women™” By CBD Illustration
- 82. MISCellaneous - DCP Midstream Wellness Program By gyro Calendars
- 83. Miscellaneous - PHOTOGRAPHY Client Success Stories – High Performance. Delivered. By Accenture
- 85. Sales enablement tools GE Oil and Gas Brochure By Slack and Company
- 86. Sales enablement tools Marvin Windows "Control Without Compromise ” By
- 87. Sales enablement tools INGREDION —Cost Calculators By Slack and Company
- 88. Search marketing
- 89. Search marketing vAuto Provision PPC Search Program By The Mx Group
- 90. Search marketing Marketing Fortune 1000 Campaign By CyrusOne
- 92. digital marketing tools Marvin Windows "Control Without Compromise ” By
- 93. digital marketing tools PotashCorp' s eKonomics By gyro
- 94. Marketing, brand and communications strategy
- 95. Marketing, brand and communications strategy Client Success Stories. High Performance . Delivered. By Accenture
- 96. Marketing, brand and communications strategy FutureFood 2050 – How Ingenuity Will Feed the World By Slack and Company
- 97. Marketing, brand and communications strategy USG "It's Your World. Build It.” By gyro
- 98. Video
- 99. Children's Advocacy Center Gala Video By Plum Productions Video
- 100. John Deere's For Generations: Green Giant By gyro Video
- 101. Herff Jones Teacher Shout Out “Peas” Stop Motion By Mobium Video
- 102. John Deere's For Generations: Cerrado By gyro Video
- 103. Web Presence
- 104. Web presence Case IH BeRedandRea dy.com Productivity Hub By LoSasso
- 105. Web Presence CDW By Ogilvy & Mather
- 106. Web presence Microsite FOR Speed Queen By Nelson Schmidt
- 109. BEST IN SHOW PEOPLE’S CHOICE
- 110. Nominees
- 111. USG By gyro Best in Show
- 112. PEOPLE’S CHOICE
- 113. People’s Choice CDW Healthcare HIMSS14 Trade Show Experience By StudioNorth &
- 114. Award Pick Up Instructions Pick up award on stage - get a pinch and picture from the presenter Pick up award at the end of the presentation near the registration desk.
- 115. Thank you
- 116. Upcoming BMA Events 11/13 Marketing Innovators Luncheon Topic: It's Not About Wins and Losses: Emotionally Connect Even When You Can't Control the Outcome Speaker: Michael Williams, Chief Marketing Officer, Grand prix of America, Formula 1 11/19 Breakfast Seminar Topic: B2B Branding in the Digital Age Speaker: Debra Zahay, PhD, Professor of Marketing, Aurora University 12/11 Marketing Innovators Luncheon Topic: Big Data is not just a project Speaker: Sunny Mallavarapu, Digital Strategy Leader, Bosch