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Yeich - Local Super Forum

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Local Search Overview
Why Does Local Search Matter? U.S. Consumers’ Primary Source for Local Business Information by Age, 2010 Source: Burke Research Age Group 18-24 25-34 35-54 55-64 65+ Search Engine 54% 51% 36% 27% 15% Internet Yellow Pages 12% 15% 11% 7% 5% Print Yellow Pages 9% 10% 22% 28% 34% Newspaper 5% 4% 6% 10% 14% Store circular/email/coupon 7% 8% 10% 13% 16% Magazine 2% 2% 2% 1% 1% Internet Social Network 10% 6% 4% 2% 1%
Lots of “Local” Options
Start with Google Places (It’s Free)
Local SEO and SEM ,[object Object],[object Object],[object Object],SEM SEM
Local SEO and SEM SEO Hybrid Listings SEM SEM
Local SEO and SEM Foundation Try It / Optimize SEO SEM Cost Low Low - Very High ROI High Depends Time to Results Weeks Hours Management Effort Front-Loaded Never Ending
Local Issues by Client Type ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Local Listing Before Optimization
Local Listing After Optimization
Local Ranking After Optimization Four First-Page Listings for Same Business Use Geo Domains
Use Tools / Data to Optimize
Google Places Powers Most Mobile Search ,[object Object],[object Object],[object Object],[object Object]
Best Practices Change Constantly ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Local Splash Company Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thanks!...Any Questions? Steve Yeich CEO, Local Splash [email_address] (877) 635-6225 ext. 320 @localsplash http://www.linkedin.com/pub/steve-yeich/0/41/720

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Yeich - Local Super Forum

  • 2. Why Does Local Search Matter? U.S. Consumers’ Primary Source for Local Business Information by Age, 2010 Source: Burke Research Age Group 18-24 25-34 35-54 55-64 65+ Search Engine 54% 51% 36% 27% 15% Internet Yellow Pages 12% 15% 11% 7% 5% Print Yellow Pages 9% 10% 22% 28% 34% Newspaper 5% 4% 6% 10% 14% Store circular/email/coupon 7% 8% 10% 13% 16% Magazine 2% 2% 2% 1% 1% Internet Social Network 10% 6% 4% 2% 1%
  • 4. Start with Google Places (It’s Free)
  • 5.
  • 6. Local SEO and SEM SEO Hybrid Listings SEM SEM
  • 7. Local SEO and SEM Foundation Try It / Optimize SEO SEM Cost Low Low - Very High ROI High Depends Time to Results Weeks Hours Management Effort Front-Loaded Never Ending
  • 8.
  • 9. Local Listing Before Optimization
  • 10. Local Listing After Optimization
  • 11. Local Ranking After Optimization Four First-Page Listings for Same Business Use Geo Domains
  • 12. Use Tools / Data to Optimize
  • 13.
  • 14.
  • 15.
  • 16. Thanks!...Any Questions? Steve Yeich CEO, Local Splash [email_address] (877) 635-6225 ext. 320 @localsplash http://www.linkedin.com/pub/steve-yeich/0/41/720