This Facebook campaign led by Nathan Smoyer of Chatterbox Marketing was pivitol to Jessica (aka smore) Smoyer winning a car. Basically, this campaign complimented a radio contest, utilized the social dynamics of Facebook in order to help Jessica win a car.

1.
94.1 WYSP ‘Live In It to Win’
Analytical breakdown of:
Facebook.com/wyspMustang4Smore
By:
Nathan
Smoyer,
Chatterbox
Marketing

2. Purpose:
The
purpose
of
this
report
is
to
help
identify
how
the
Facebook
page
created
to
support
Jessica
(Smore)
Smoyer
was
successful
in
making
her
the
winner
of
94.1
WYSP’s
‘Live
In
It
to
Win’
event.
In
politics
it
is
considered
a
landslide
to
win
by
double-­‐digits
in
votes
and
that
is
exactly
what
Smore
achieved.
Receiving
(as
announced
on
the
radio)
64%
of
the
votes
totaling
40,000,
Smore
received
tremendous
support.
The
support
for
Smore
was
very
engaged
and
proactive
throughout
the
event.
Quite
honestly
upon
looking
at
the
numbers,
it
is
now
clear
neither
of
her
competitors
stood
a
chance
against
her
and
her
devote
fan
base.
Listed
below,
each
section
contains
a
brief
description
of
its
respective
graph
by
which
it
precedes.
This
graph
depicts
the
growth
of
the
fan
base.
In
total
the
page
has
over
600
page
‘Likes’.
Later
in
this
report
is
a
graph
that
breaks
down
the
geographics
of
the
fan
base.
One
important
item
to
note
is
that
each
of
these
fans’
networks
most
likely
published
that
they
had
joined
this
page.
This
could
easily
amount
to
a
reach
of
at
least
60,000
Facebook
users,
factoring
with
each
page
fan
having
a
network
of
at
least
100.
It
is
conceivable
to
believe
the
reach
would
have
actually
been
well
over
100,000.
This
graph
gives
visual
aid
to
the
amount
of
commenting
interaction.
These
comments
are
not
measuring
the
overall
page
interaction
(which
is
broken
down
further
below).
These
comments
are
the
interaction
of
users
on
the
page
after
a
unique
wall
post
has
been
created.
Take
note
that
each
date
is
broken
in
two
parts
on
the
chart.
This
demonstrates
the
steady
flow
of
interaction
leading
up
to
the
final
two
days
of
voting;
of
which
demonstrated
an
impressive
increase
of
interaction.

3. On
this
graph,
‘Likes’
are
tracked
for
each
post
on
the
page.
This
does
not
track
the
number
of
‘Likes’
of
the
page,
rather
only
the
‘Likes’
of
each
unique
wall
post.
Obviously
July
2nd,
the
last
day
of
the
competition,
received
the
most
attention.
It
is
conceivable
to
believe
part
of
the
reason
the
page
grew
in
popularity
initially
(besides
page
recommendations)
was
from
the
‘Likes’
being
published
in
news
feeds.
The
amount
of
unique
wall
posts
measures
each
post
on
the
page.
Smore
received
a
high
amount
of
support
at
a
relatively
stable
rate.
This
is
a
measurement
of
the
activity
on
a
page.
The
page
seemed
to
grow
rapidly
in
sync
with
the
amount
of
wall
posts,
leading
to
the
conclusion
that
this
page
was
successful
from
the
interaction
of
Smore’s
fans.
Also
keep
in
mind
each
day
is
broken
in
two.
There
were
several
days
that
so
30+
unique
wall
posts.
The
heavy
interaction
on
the
page
is
indicative
to
Smore
receiving
such
a
high
quantity
of
votes.
This
graph
shows
the
combination
of
comments,
Likes,
and
wall
posts.
This
gives
a
very
general,
but
concise
view
as
to
what
kind
of
interaction
the
page
experienced.
Friday,
July
2nd
being
the
last
day
of
the
competition
saw
the
greatest
amount
of
interactions
with
nearly
100
in
total.
Again,
it
is
the
high
amount
of
page
interaction
that
continued
to
snowball
until
Smore
was
announced
the
winner.

4. To
help
break
down
just
who
were
the
people
that
helped
Smore
win
the
2011
Ford
Mustang,
here
is
a
demographical
breakdown
of
those
who
‘Liked’
the
page.
Clearly
young
adults
ages
18-­‐
24
were
the
dominating
(probably
not
surprising)
force
behind
this
page.
What
is
also
an
important
factor
to
note
is
the
large
amount
of
supporters
coming
from
the
suburban
areas.
With
including
Coatesville,
Gilbertsville,
Pottstown
and
Birdsboro,
these
area
supporters
outweighed
Philadelphia
residents
186
to
170.
Those
two
regions
combined
created
nearly
60%
of
the
supporters
of
the
page.
Clearly
the
benefit
of
this
is
that
the
supporters
are
directly
within
listening
range
of
WYSP
and
hopefully
have
been
converted
into
fans!

5. Page
views
counts
for
many
reasons.
Mostly
however
page
views
and
especially
unique
page
views
can
help
advertisers
and
sponsors
understand
the
true
“real
estate”
value
of
a
website.
By
using
this
graph,
it
can
be
estimated
the
page
saw
nearly
1000
unique
views
and
between
3000
and
4000
total
pages
views
in
only
4
days.
The
power
here
is
that
clearly
those
who
‘Liked’
the
page
remained
activily
engaged;
thus
further
increasing
their
attention
to
the
competition
and
the
likely-­‐hood
of
them
evangelzing
it
to
others.
Additional
facts
about
the
page:
4
Photos
were
added
by
users,
and
6
by
the
page
administrator.
Some
of
the
photos
added
by
the
page
administrator
were
copied
from
other
Facebook
pages.
A
total
of
12
links
were
posted
on
the
page.
This
includes
links
to
the
WYSP
website
and
blog-­‐posts
by
the
Mercury
covering
the
story.
The
blog-­‐posts
may
have
been
a
contributing
factor
in
the
success
of
this
page
by
giving
out
information
as
to
how
to
support
Smore
in
the
event.
The
first
blog
entry:
Click
Here
The
second
blog
entry:
Click
Here
**This
report
was
prepared
by
Nathan
Smoyer,
partner
with
Chatterbox
Marketing.
Further
questions,
comments
or
inquires
can
be
forwarded
by
e-­‐mail
to
NSmoyer@TurnUpTheChatter.com
or
by
telephone
at
484-­‐948-­‐0578.