The document summarizes the key findings of Datran Media's 2009 annual marketing and media survey. Over 5,000 marketing executives from large companies, publishers, and agencies provided insights on their biggest challenges in the difficult economy. The survey found optimism for 2010 marketing spending after declines in 2009. Respondents indicated a move toward online audience marketing tools and emerging digital/social channels.

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In December 2009, Datran Media
conducted its fourth annual
marketing and media survey by
reaching out to over 5,000
marketing executives from Fortune
500 brands, top publishers and
leading advertising and media
a g e n c i e s . This survey was
conducted in association with the
Direct Marketing Association Email
Experience Council and other
media partners.
Each year, Datran Media conducts
its annual survey to capture
insights from marketers around the
globe. This year, Datran Media
asked marketers to address their
toughest challenges in this
increasingly difficult economy. The
results of the survey reveal
significant optimism towards 2010
marketing and advertising
Page 1 Page 2 Page 3 Page 4 Page 5 spending, after a decline in 2009.
Survey results also show a
definitive move toward leveraging
online audience marketing
Was yo ur busine ss af f e ct e d by t he re ce ssio n in Ho w do yo u f e e l busine ss will pe rf o rm in 20 10 measurement tools, and a focus on
20 0 9 ? ve rsus 20 0 9 ? emerging digital and social
channels for reaching target
audiences.
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2. audiences.
What adve rt ising channe ls pe rf o rm e d t he st ro nge st f o r yo ur co m pany in 20 0 9 ?
In 20 10 , what pe rce nt age o f yo ur co m pany's Be yo nd 20 10 , do yo u e xpe ct t he pe rce nt age o f
o ve rall m ult i-channe l adve rt ising cam paign will yo ur budge t allo cat e d t o digit al m arke t ing t o :
be allo cat e d t o digit al m arke t ing channe ls
(ve rsus print , radio , t e le visio n, o ut do o r, e t c...?)
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