Business Model Analysis 
Authors: Chris Dale, Alex Edwards, Brandon Thomson
Agenda 
• Articulate the Value Proposition 
• Specify the Target Segment 
• Determine Competitor 
• Evaluate the Value Cha...
Value Proposition 
• Vast network 
– 3,500 flights daily 
– Domestic and international flights 
– New and upgraded airplan...
Target Segment 
• Premium Customers 
– Business and International Travelers 
– OneWorld Alliance 
• The “new American” 
– ...
Competitors 
• Domestic Carriers 
– Legacy 
– Low-cost leaders 
• International Carriers 
• Substitutes 
– Alternate forms...
Value Chain and Cost Model 
• Inbound logistics 
– Jet fuel 
• Operations 
– Fuel Smart Program 
• Service 
• Procurement ...
Value Network
Revenue Model 
• Filed for bankruptcy 
– Developed the “new American” 
– Merger with U.S. Airways 
• Negative net income 
...
Critical Success Factors 
• Reduce Costs 
– Fuel efficiency 
– Maintenance costs 
• Finances 
– Net-unit revenue 
– Managi...
Analysis Grid 
• Focus on financial position 
– Merger with U.S. Airways 
• Targeting Premium Customers 
– High-profit fli...
Final Notes 
• December 9, 2013 
– Merger with U.S. Airways finalized 
– Set to become the largest airline in the world
Questions or Comments? 
• Contact Information 
– Chris Dale: cdale81@lakers.mercyhurst.edu 
– Alex Edwards: aedwar44@laker...
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American Airlines Business Model Analysis Presentation

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- Powerpoint presentation that complements my American Airlines Competitive Intelligence Report

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American Airlines Business Model Analysis Presentation

  1. 1. Business Model Analysis Authors: Chris Dale, Alex Edwards, Brandon Thomson
  2. 2. Agenda • Articulate the Value Proposition • Specify the Target Segment • Determine Competitor • Evaluate the Value Chain and Cost Model • Evaluate the Value Network • Determine the Revenue Model • Determine the Critical Success Factors • Analysis Grid
  3. 3. Value Proposition • Vast network – 3,500 flights daily – Domestic and international flights – New and upgraded airplanes • AAdvantage Frequent Flyer Program – World’s first and largest
  4. 4. Target Segment • Premium Customers – Business and International Travelers – OneWorld Alliance • The “new American” – Innovative and Efficient – Increased social media presence
  5. 5. Competitors • Domestic Carriers – Legacy – Low-cost leaders • International Carriers • Substitutes – Alternate forms of transportation – Advances in technology
  6. 6. Value Chain and Cost Model • Inbound logistics – Jet fuel • Operations – Fuel Smart Program • Service • Procurement – Planes • Infrastructure
  7. 7. Value Network
  8. 8. Revenue Model • Filed for bankruptcy – Developed the “new American” – Merger with U.S. Airways • Negative net income – $2.2 billion in restructuring costs • Premium Customers
  9. 9. Critical Success Factors • Reduce Costs – Fuel efficiency – Maintenance costs • Finances – Net-unit revenue – Managing debt • Sales & Marketing – Competitive pricing schemes – Social media presence
  10. 10. Analysis Grid • Focus on financial position – Merger with U.S. Airways • Targeting Premium Customers – High-profit flights Analysis Grid American Airlines Southwest JetBlue U.S. Airways Delta Airlines Value Proposition 3 4 4 4 4 Target Markets 2 5 3 3 4 Value Chain Cost 3 4 4 3 3 Model Value Network 4 3 5 3 5 Revenue Model 1 5 3 4 3 Strategy 3 3 5 4 4
  11. 11. Final Notes • December 9, 2013 – Merger with U.S. Airways finalized – Set to become the largest airline in the world
  12. 12. Questions or Comments? • Contact Information – Chris Dale: cdale81@lakers.mercyhurst.edu – Alex Edwards: aedwar44@lakers.mercyhurst.edu – Brandon Thomson: bthoms45@lakers.mercyhurst.edu

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