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EU BYTE 1st Workshop - Lyon, 11 September 2014 
Big Data Technologies & 
Applications 
Restricted © Siemens AG 2014. All rights reserved 
Sebnem Rusitschka Siemens AG
Restricted © Siemens AG 2014. All rights reserved 
Big Data Technologies & Applications 
Overview 
 The Evolution of Big Data Technologies 
 Analytics & Big Data Applications 
 Emerging Big Data Needs & Trends 
 Key Take Aways in Panel Discussion 
 Detailed analyses see http://byte-project.eu/ 
2014-09-11 Sebnem Rusitschka Siemens AG
Innovations in distributed storage and computing 
enable cost-effective handling of the 3 Vs 
Unrestricted © Siemens AG 2014. All rights reserved 
A short history of Big Data Technologies 
3 2014-09-11 Sebnem Rusitschka Siemens AG
2013 brought about a common understanding that 
technologies are there to query all your data 
Unrestricted © Siemens AG 2014. All rights reserved 
The “Lambda Architecture” introduced by Nathan Marz 
4 2014-09-11 Sebnem Rusitschka Siemens AG
Cost-effective handling of analytics will foster 
advancing analytical capabilities of businesses 
What will happen? 
What shall we do? 
Unrestricted © Siemens AG 2014. All rights reserved 
Value and Complexity 
Inform 
Analyze 
Act 
Descriptive 
What happened? 
Examples 
• Plant operation 
report 
• Fault report 
Why did it happen? 
Current penetration across all industries (according to Gartner 2013) 
Adopt d 
by vast 
majority 
99% 
Diagnostic 
• Alarm management 
• Root cause 
identification 
Adopted 
by 
minorities 
30% 
Predictive 
• Power consumption 
prediction 
• Fault prediction 
Still few 
adopters 13% 
Prescriptive 
• Operation point 
optimization 
• Load balancing 
Very few 
early 
adopters 
3% 
2014-09-11 Sebnem Rusitschka Siemens AG
Industry Applications Example: 
Real-time prescriptive analytics for gas turbines 
Benefits 
• Improved turbine 
ramp-up with less 
vibrations (lower 
maintenance needs) 
• Reduced NOx 
Emissions 
• Increase of turbine 
efficiency in 
operations 
• Guiding turbine 
development 
process in planning 
Unrestricted © Siemens AG 2014. All rights reserved 
Streaming Data: ca. 5,000 variables / s 
Input data and model results 
Complete Data and Dependency Analysis 
plus Learning Optimization 
Modules 
Real-time Data Analysis (1,000 Neural Models) 
Source: Siemens AG 
2014-09-11 Sebnem Rusitschka Siemens AG
There is a trade-off between enhancing interpretability of 
data and preserving privacy & confidentiality 
Increasing Importance of Data Interpretability 
 Semantic heterogeneity due to variety of data/description owners: Over 60 % of all Linked Open 
 EU Optique: aims at giving end users scalable semantic access to Big Data, e.g. by inferring 
and (semi-) automating semantic linkage of data, correlations, and knowledge. 
Increasing Importance of Security, Legal, Social Aspects 
 Big Data Analytics circumvents anonymization: 4 spatio-temporal points, approximate places 
and times, are enough to uniquely identify 95% of 1.5M people in a mobility database with 
metadata 2) 
 EU BYTE: taking European Big Data technology roadmaps to the next level by focusing on 
maximizing positive and diminishing negative externalities, by analyzing sustainable business 
models 
1) V. Christophides, “Web Data Management: A Short Introduction to Data Science”, Lecture Notes, Spring 2013, p. 15, 
2) de Montjoye, Yves-Alexandre; César A. Hidalgo; Michel Verleysen; Vincent D. Blondel (March 25, 2013). "Unique in the Crowd: The privacy 
Unrestricted © Siemens AG 2014. All rights reserved 
Emerging Big Data Needs and Trends (1/2) 
Data use proprietary vocabulary 1) 
http://www.csd.uoc.gr/~hy561/Lectures13/CS561Intro13.pdf 
bounds of human mobility". Nature srep. doi:10.1038/srep01376. 
7 2014-09-11 Sebnem Rusitschka Siemens AG
Analytics needs to better blend with available and 
emerging big data computing 
Challenge Need 
 Analytics becomes part of each step of the data refinery pipeline, e.g. by 
 detecting and remedying data quality issues at acquisition time 
 analyzing effective use and untapped potentials in data usage 
 big data storage & computing to enable ease of use for data scientists 
 analytics workflows & management to enable ease of use for business users 
1) Paradigm 4, “Leaving Data on the Table”, Survey, 1 July 2014. http://www.paradigm4.com/wp-content/uploads/2014/06/P4PR07012014.pdf 
Unrestricted © Siemens AG 2014. All rights reserved 
Emerging Big Data Needs and Trends (2/2) 
Although 49 % of the data scientist could not fit 
their data into relational databases anymore: 
only 48 % have had used Hadoop or Spark 
76 % of those could not work effectively 1) 
The Evolution from Query Engine to Analytics Engine 
 Abstraction from underlying 
8 2014-09-11 Sebnem Rusitschka Siemens AG
Looking forward to questions & feedback! 
Unrestricted © Siemens AG 2014. All rights reserved 
Contact 
Sebnem Rusitschka 
Senior Key Expert 
Prescriptive Analytics & In-field Applications 
Siemens AG 
Corporate Technology 
Business Analytics & Monitoring 
Otto-Hahn-Ring 6 
D-81379 Munich 
Phone: +49 (89) 636-44127 
Fax: +49 (89) 636-41423 
Mobile: +49 (172) 357 59 35 
E-mail: 
sebnem.rusitschka@siemens.com 
siemens.com/innovation
Unrestricted © Siemens AG 10 2014-09-11 Sebnem Rusitschka Siemens AG 2014. All rights reserved

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Big Data Technologies & Applications

  • 1. EU BYTE 1st Workshop - Lyon, 11 September 2014 Big Data Technologies & Applications Restricted © Siemens AG 2014. All rights reserved Sebnem Rusitschka Siemens AG
  • 2. Restricted © Siemens AG 2014. All rights reserved Big Data Technologies & Applications Overview  The Evolution of Big Data Technologies  Analytics & Big Data Applications  Emerging Big Data Needs & Trends  Key Take Aways in Panel Discussion  Detailed analyses see http://byte-project.eu/ 2014-09-11 Sebnem Rusitschka Siemens AG
  • 3. Innovations in distributed storage and computing enable cost-effective handling of the 3 Vs Unrestricted © Siemens AG 2014. All rights reserved A short history of Big Data Technologies 3 2014-09-11 Sebnem Rusitschka Siemens AG
  • 4. 2013 brought about a common understanding that technologies are there to query all your data Unrestricted © Siemens AG 2014. All rights reserved The “Lambda Architecture” introduced by Nathan Marz 4 2014-09-11 Sebnem Rusitschka Siemens AG
  • 5. Cost-effective handling of analytics will foster advancing analytical capabilities of businesses What will happen? What shall we do? Unrestricted © Siemens AG 2014. All rights reserved Value and Complexity Inform Analyze Act Descriptive What happened? Examples • Plant operation report • Fault report Why did it happen? Current penetration across all industries (according to Gartner 2013) Adopt d by vast majority 99% Diagnostic • Alarm management • Root cause identification Adopted by minorities 30% Predictive • Power consumption prediction • Fault prediction Still few adopters 13% Prescriptive • Operation point optimization • Load balancing Very few early adopters 3% 2014-09-11 Sebnem Rusitschka Siemens AG
  • 6. Industry Applications Example: Real-time prescriptive analytics for gas turbines Benefits • Improved turbine ramp-up with less vibrations (lower maintenance needs) • Reduced NOx Emissions • Increase of turbine efficiency in operations • Guiding turbine development process in planning Unrestricted © Siemens AG 2014. All rights reserved Streaming Data: ca. 5,000 variables / s Input data and model results Complete Data and Dependency Analysis plus Learning Optimization Modules Real-time Data Analysis (1,000 Neural Models) Source: Siemens AG 2014-09-11 Sebnem Rusitschka Siemens AG
  • 7. There is a trade-off between enhancing interpretability of data and preserving privacy & confidentiality Increasing Importance of Data Interpretability  Semantic heterogeneity due to variety of data/description owners: Over 60 % of all Linked Open  EU Optique: aims at giving end users scalable semantic access to Big Data, e.g. by inferring and (semi-) automating semantic linkage of data, correlations, and knowledge. Increasing Importance of Security, Legal, Social Aspects  Big Data Analytics circumvents anonymization: 4 spatio-temporal points, approximate places and times, are enough to uniquely identify 95% of 1.5M people in a mobility database with metadata 2)  EU BYTE: taking European Big Data technology roadmaps to the next level by focusing on maximizing positive and diminishing negative externalities, by analyzing sustainable business models 1) V. Christophides, “Web Data Management: A Short Introduction to Data Science”, Lecture Notes, Spring 2013, p. 15, 2) de Montjoye, Yves-Alexandre; César A. Hidalgo; Michel Verleysen; Vincent D. Blondel (March 25, 2013). "Unique in the Crowd: The privacy Unrestricted © Siemens AG 2014. All rights reserved Emerging Big Data Needs and Trends (1/2) Data use proprietary vocabulary 1) http://www.csd.uoc.gr/~hy561/Lectures13/CS561Intro13.pdf bounds of human mobility". Nature srep. doi:10.1038/srep01376. 7 2014-09-11 Sebnem Rusitschka Siemens AG
  • 8. Analytics needs to better blend with available and emerging big data computing Challenge Need  Analytics becomes part of each step of the data refinery pipeline, e.g. by  detecting and remedying data quality issues at acquisition time  analyzing effective use and untapped potentials in data usage  big data storage & computing to enable ease of use for data scientists  analytics workflows & management to enable ease of use for business users 1) Paradigm 4, “Leaving Data on the Table”, Survey, 1 July 2014. http://www.paradigm4.com/wp-content/uploads/2014/06/P4PR07012014.pdf Unrestricted © Siemens AG 2014. All rights reserved Emerging Big Data Needs and Trends (2/2) Although 49 % of the data scientist could not fit their data into relational databases anymore: only 48 % have had used Hadoop or Spark 76 % of those could not work effectively 1) The Evolution from Query Engine to Analytics Engine  Abstraction from underlying 8 2014-09-11 Sebnem Rusitschka Siemens AG
  • 9. Looking forward to questions & feedback! Unrestricted © Siemens AG 2014. All rights reserved Contact Sebnem Rusitschka Senior Key Expert Prescriptive Analytics & In-field Applications Siemens AG Corporate Technology Business Analytics & Monitoring Otto-Hahn-Ring 6 D-81379 Munich Phone: +49 (89) 636-44127 Fax: +49 (89) 636-41423 Mobile: +49 (172) 357 59 35 E-mail: sebnem.rusitschka@siemens.com siemens.com/innovation
  • 10. Unrestricted © Siemens AG 10 2014-09-11 Sebnem Rusitschka Siemens AG 2014. All rights reserved

Notas del editor

  1. Examples 1: Sales reports Service statistics Examples 2: Fault analysis Examples 3: Production prediction Examples 4: Production re-planning