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Marketing Management © 2010 South-Western, a part of Cengage Learning
Brands
Brands ,[object Object],[object Object],[object Object],[object Object]
Brands ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Brand Name ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Customer Benefits of Branding ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Company Benefits of Branding ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Brand Associations ,[object Object],[object Object],[object Object],[object Object],[object Object]
Brand Associations ,[object Object],[object Object],[object Object],[object Object]
Brand Associations ,[object Object],[object Object],[object Object],[object Object],[object Object]
Brand Personalities ,[object Object],[object Object],[object Object]
Brand Communities ,[object Object],[object Object],[object Object]
Branding Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Branding Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object]
Brand Extensions ,[object Object],[object Object],[object Object],[object Object]
Co-branding ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Co-branding ,[object Object],[object Object],[object Object],[object Object]
Global Brands ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Store Brands ,[object Object],[object Object],[object Object],[object Object]
Brand Equity ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Brand Equity  ,[object Object],[object Object],[object Object]

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