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A Study of Customer Satisfaction towards Depository Participants

                       EXECUTIVE SUMMARY

       Karvy, the FINAPOLIS Ltd. is a stock Broking Company that deals in

shares. Apart from security broking Karvy is in to Demat services, Mutual fund

and Insurance services. It offers a wide range of financial services in order to

meet different individuals financial planning.

        The project emphasizes on “Customer satisfaction towards depository

participants”



Objectives of the Study:

   •   To know the function of DP.

   •   To know the percentage of have satisfied the service of DP.

   •   To know how demat account is helping in the trading

   •   To know the exception of the customer.

   • To know the loops and draw backs of DP.



Research Methodology:

        Data source:

                   Primary Data: Through Questionnaire

                       Secondary Data: Karvy’s Record & Report, Magazine &
Websites.

        Sample size: 100 customers of Karvy Stock Broking Ltd.

        Area Covered for research: Only Dharwad KARVY customers.



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                              BABASAB PATIL
A Study of Customer Satisfaction towards Depository Participants




Sampling Procedure: Random sampling method from available database. In

the present scenario the service industry has given an utmost importance of

doing a particular task at a fastest time in order to satisfy the customer and to

attract new customer. In this project we can find out the customer of Karvy

Consultant have satisfied with demat service and this DP is overcoming the

disadvantages of the physical trading of the securities in the stock exchange.




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A Study of Customer Satisfaction towards Depository Participants


                                    FINDINGS:


1) I have carried out this exercise on Dematerlisation. So in my studies I have tried to

see whether the customer have satisfied the service given by depository participants.

2) I have also seen that awareness of KARVY service given by Karvy finical

consultant is from friends.

3) It is also seen that more than 84% of the respondent have satisfied with the service

of demat.

4) It is also seen that more than 55% to 60% of the respondent has satisfied with the

service of Freezing/ Defreezing and loan against share. Also 40% respondents are not

aware about these services.

5) Also found that nearly 2% of the respondents are dissatisfied with bill Acceptance.

6) 5% improper format of Holding/Transaction statement and 4% Frequently

reminders are given to karvy consultant ltd., for update the information Are

Dissatisfied.

7). 38% of respondent feel tariff structure of Karvy Stock Broking Ltd charged is high

and very high.

8) Also found that 53% respondent have satisfied 80% of the service

9). 35% of respondent prefer Karvy Stock Broking Ltd DP to Other Dp because

Of Quality service And, 40% for safety service.




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                               INTRODUCTION

       India has two hundred years old tradition in Securities. Infact that first India

stock exchange established in Bombay is the oldest in Asia. The earliest security

dealings were Transactions in loan securities of East India Company, the dominant

institution of those days. Corporate Shares came into the picture by 1830’s and

assumed significance with the Companies Act of 1956. In 1887 the broker community

gave birth to the “Native share and stock brokers Association” which is now known as

the Bombay Stock Exchange.


       The Indian Capital grew at a very moderate rate from 1951 to 1980. However

it registered an impressive growth in 1980s. the process of liberalization and the

transparency in operation has raised the interest of foreign investors in India. Till

1978 there were only 8 recognized exchanges in India. Initially the exchange operated

on an outcry system i.e. manual system of trading Due to increase in the trading

volumes, the number of issuer increased substantially, and the birth of NSES highly

transparent automated system come into existence Even then there was an increase in

paper work causing a gridlock at every stage in the stock market This delays the

clearance and settlement of traders, registration of securities in the shareholder name

and due this it increased the back office paper work intermediaries These outdated

systems have increased settlement risks and have rendered the implementation of a

delivery of a versus payment system impossible. National Stock Exchange of India

Limited to provide electronic depository facilities for securities traded in the equity

and the debt market. NSDL commenced its operations in the year 1996 and is the first

depository in India.



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                           DESIGN OF THE STUDY

Tile of the project:

 “Service Analysis & Customer satisfaction towards Depositary participants”.



Statement of the Problem: KARVY STOCK BROKING Ltd is providing the Demat

service. Hence in this report an attempt is made to know the present customer

satisfaction towards depository participants.


RESEARCH OBJECTIVES:

   •   To know the function of DP.

   •   To know the percentage of have satisfied the service of DP.

   •   To know how demat account is helping in the trading

   •   To know the exception of the customer.

   • To know the loops and draw backs of DP.

   .




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A Study of Customer Satisfaction towards Depository Participants

                    METHODS AND METHODOLOGY

Sampling Design:

      Sampling since segment wise investors in KARVY STOCK BROKING Ltd

       were available the overall customers were considered for the study. Hundred

       Percent coveraged. Hence random sampling survey method was adopted for

       the purpose of the study.

      Sampling Size: A sample of 100 was chosen for the purpose of the study.

       Sample consisted of small investor, large investors and traders of KARVY

       STOCK BROKING Ltd.

      Sampling Procedure: From large number of customer of KARVY STOCK

       BROKING Ltd. Were randomly selected from the available customer

       database.

      Field Study: Directly approached respondents.


DATA COLLECTION METHOD:
1. PRIMARY DATA: For a study of this nature primary data is collected through

   Questionnaire.

2. SECONDARY DATA: This is been is collected through Karvy’s Record &

   Report, Magazine & Websites.


MEASUREMENT TECHNIQUE:

              For this purpose measurement        technique used for survey is

              questionnaire to collect information from the respondent

ANALYTICAL TECHNIQUE:

       Statistical technique used for measuring the response is in terms of

percentage.

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                          LIMITATION OF STUDY

   •   Since Sample size is only 100 all Hundred customers are approached .


   •   Since segment wise investor is available in KARVY STOCK BROKING Ltd.

       Overall concept is taken for the study.

   •   Information is partly based on secondary data and hence the authenticity of the

       study can be visualized and is measurable.

   •   Level of accuracy of the results of research is restricted to the accuracy level

       with which the customers have given their answers and the accuracy level of

       the answers cannot be predicted.



                                 BACKGROUND


       Karvy Stock Broking Limited, one of the cornerstones of the Karvy edifice,

flows freely towards attaining diverse goals of the customer through varied services.

Creating a plethora of opportunities for the customer by opening up investment vistas

backed by research-based advisory services. Here, growth knows no limits and

success recognizes no boundaries. Helping the customer create waves in his portfolio

and empowering the investor completely is the ultimate goal.


       KARVY, is a premier integrated financial services provider, and ranked

among the top five in the country in all its business segments, services over 16 million

individual investors in various capacities, and provides investor services to over 300

corporate, comprising the who is who of Corporate India. KARVY covers the entire

spectrum of financial services such as Stock broking, Depository Participants,

Distribution of financial products - mutual funds, bonds, fixed deposit, equities,
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Insurance Broking, Commodities Broking, Personal Finance Advisory Services,

Merchant Banking & Corporate Finance, placement of equity, IPOs, among others.

Karvy has a professional management team and ranks among the best in technology,

operations and research of various industrial segments.


         The birth of Karvy was on a modest scale in 1981. It began with the vision

and enterprise of a small group of practicing Chartered Accountants who founded the

flagship company…Karvy Consultants Limited. We started with consulting and

financial accounting automation, and carved inroads into the field of registry and

share accounting by 1985. Since then, we have utilized our experience and superlative

expertise to go from strength to strength…to better our services, to provide new ones,

to innovate, diversify and in the process, evolved Karvy as one of India’s premier

integrated financial service enterprise.


        Thus over the last 20 years Karvy has traveled the success route, towards

building a reputation as an integrated financial services provider, offering a wide

spectrum of services. And we have made this journey by taking the route of quality

service, path breaking innovations in service, versatility in service and finally…

totality in service.


        Our highly qualified manpower, cutting-edge technology, comprehensive

infrastructure and total customer-focus has secured for us the position of an emerging

financial services giant enjoying the confidence and support of an enviable clientele

across diverse fields in the financial world.


        Over the years we have ensured that the trust of our customers is our biggest

returns. Factors such as our success in the Electronic custody business has helped

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build on our tradition of trust even more. Consequentially our retail client base

expanded very fast. Our values and vision of attaining total competence in our

servicing has served as the building block for creating a great financial enterprise,

which stands solid on our fortresses of financial strength - our various companies.


       With the experience of years of holistic financial servicing behind us and years

of complete expertise in the industry to look forward to, we have now emerged as a

premier integrated financial services provider.


       And today, we can look with pride at the fruits of our mastery and experience

– comprehensive financial services that are competently segregated to service and

manage a diverse range of customer requirements.



                          GROUP OF COMPANIES

 KARVY SECURITY LTD

   • Deals in distribution of various investment products, viz, equities,

       Mutual fund, bounds debenture fixed deposits, insurance policies &

       other financial products

   • Member –Hyderabad stock Exchange (HSF)




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 KARVY STOCK BROKING LTD.

   • Deals in buying & selling equity shares & debenture &on the national

      stock exchange (NSE), the Hyderabad stock exchange & over the

      counter exchange of India (OTCEI)

   • Member-national stock exchange (NSE)

 KARVY CONSULTANTS LTD

         • Transfer agency services for corporate & mutual funds

         • Registrar for IPObook building

         • Depositary participant services

         • Registered with both NSDL/CDSL

         • It enable services –MT/call center /data classification

         • Karvy .com comprehensive financial advisory site



 KARVY INVESTER SERVICES LTD.

   • Deals in issue management, investor banking & merchant banking of

      fixed income & other financial products.

   • Trading through BSE

 DEPOSITARY SEVICES

   • Registered as DP both with NSDL & CDSL

   • Serving over 2 lac investors

   • Online connectivity at Hyderabad, Lucknow &Bangalore

   • Ranked among the top 5 DPS in the country
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   • High synergy with registry & broking activities for higher services

      levels to the customer information

   • Web based customer information

   • Provision of service in over 75 locations

 IT SERVICES GROUP

  1. Medical transcription

      • First strategic initiative into global processing

      • Among the top MT companies in India

  2.E-BUSINESS GROUP

      • Strategic intent: to develop a comprehensive financial services portal

         which includes

      • Investor servicing:       mutual funds, corporate shareholders &

         depository clients.

      • Distribution of financial products

      • Net trading

      • Insurance distribution

                 1. Call center

                 2. Started with a 30 agent e-call center




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                                    MISSION

       Our mission is to be a leading, preferred service provider to our customers,

and we aim to achieve this leadership position by building an innovative, enterprising

and technology driven organization which will set the highest standards of service and

business ethics.

                                   QUALITY POLICY

       To achieve and retain leadership, Karvy shall aim foe complete

customers satisfaction, by combining its human and Technological resources,

to provide superior quality financial Services. In the process, Karvy will strive

to exceed Customer’s expectations.


                            QUALITY OBJECTIVES

  As per the Quality Policy, Karvy will:

1. Build in- house process that will ensure transparent and harmonious

   relationship with its clients and investors to provide high quality of services.

2. Establish a partner relationship with its investor service agents and vendors

   that will help in keeping up its commitments to the customers.

3. Provide high quality of work life for all its employees and equip them with

   adequate knowledge &skills so as to respond to customer’s need.

4. Continue to uphold the values of honesty & integrity and strive to establish

   unparalleled standards in business ethics.

5. Use state –of – the art information technology in developing new and

   innovative financial products and services to meet the changing needs of

   investors and clients.
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6. Strive to be a reliable source of value-added financial products and services

   and constantly guide the individuals and institutions in making a judicious

   choice of it. Strive to keep all stake- holders (shareholders, clients, investors

   and regulatory authorities) proud and satisfied.


                                  Achievements


      Among the top 5 stock brokers in India (4% of NSE volumes)

      India's No. 1 Registrar & Securities Transfer Agents

      Among the to top 3 Depository Participants

      Largest Network of Branches & Business Associates

      ISO 9002 certified operations by DNV

      Among top 10 Investment bankers

      Largest Distributor of Financial Products

      Adjudged as one of the top 50 IT uses in India by MIS Asia

      Full Fledged IT driven operations




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                             MILESTONE




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                        ORGANIZATION CHART


                              Managing Director


                           Chief Managing Director




Vice-President Vice-President           Vice-President      Vice-President



  Karvy           Karvy                  Karvy                  Karvy
  Securities   Stock Broking           Consultants       Investors Services
  Ltd.             Ltd.                   Ltd.                   Ltd.



  Deputy         Deputy                   Deputy               Deputy
  General       General                   General               General
  Manager       Manager                   Manager               Manager


  Senior             Senior                Senior              Senior
  Manager            Manager               Manager            Manager




                            Branch Manager


                         N number of Team Leaders


                            N number of Executives




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                               INTRODUCTION

       Dematerialization or "Demat" is a process whereby your securities like

shares, debentures etc, are converted into electronic data and stored in

computers by a Depository. Securities registered in your name are surrendered

to depository participant (DP) and these are sent to the respective companies

who will cancel them after "Dematerialization" and credit your depository

account with the DP. The securities on Dematerialization appear as balances in

your depository account. These balances are transferable like physical shares. If

at a later date, you wish to have these "Demat" securities converted back into

paper certificates, the Depose Depository functions like a securities bank,

where the dematerialized physical securities are traded and held in custody.

This facilitates faster, risk free and low cost settlement.



       In order to dematerialize certificates; an investor will have to first open

an account with a DP & then request for the dematerialization of certificate by

filling up a dematerialization request form (DRF), which is available with DP

& submitting the same along with the physical certificates. The investor has to

ensure that before the certificate are handled over to the DP For demat, they are

defaced by marking “Surrendered for dematerialisation” on the face of the

certificates. Depository is much like a bank and perform many activities that

are similar to a bank.



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       Just as one opens a bank account in order to avail of the services of a

bank, an investor opens a depository account with a depository participant in

order to avail of depository facilities.



       Following table compares the two.

                  Bank                                      Depository
         Holds funds in accounts                    Holds securities in account
    Transfers funds between accounts           Transfers securities between accounts
    Transfers without handling money           Transfers without handling securities
         Safekeeping of money                        Safekeeping of securities

   Transacting the depository way has several advantages over the traditional system

of transacting using share certificates. Some of the benefits are:


   •   Trading in demat segment completely eliminates the risk of bad

       deliveries, which in turn eliminates all cost and wastage of time

       associated with follow up for rectification. This reduction in risk

       associated with bad delivery has lead to reduction in brokerage to the

       extent of 0.5% by quite a few brokerage firms.

   •   In case of transfer of electronic shares, you save 0.5% in stamp duty.

   •   You also avoid the cost of courier/ notarization/ the need for further

       follow-up with your broker for shares returned for company objection

   •   In case the certificates are lost in transit or when the share certificates

       become mutilated or misplaced, to obtain duplicate certificates, you may

       have to spend at least Rs500 for indemnity bond, newspaper

       advertisement etc, which can be completely eliminated in the demat

       form.
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   •   You can also receive your bonuses and rights into your depository

       account as a direct credit, thus eliminating risk of loss in transit.

   •   You can also expect a lower interest charge for loans taken against

       demat shares as compared to the interest for loan against physical

       shares. This could result in a saving of about 0.25% to 1.5%. Some

       banks have already announced this.

   •   RBI has increased the limit of loans against dematerialized securities as

       collateral to Rs2mn per borrower as against Rs1mn per borrower in case

       of loans against physical securities.

   •   RBI has also reduced the minimum margin to 25% for loans against

       dematerialized securities as against 50% for loans against physical

       securities.


In short the advantages of opening a demat account are


        Shorter settlements thereby enhancing liquidity

        No stamp duties on transfer of securities held in demat form.

        Elimination of risk associated with physical certificated such as bad

          delivery, fake securities.

        Reduction in handling large volume of paper;

        Nomination facility

        Transmission of securities (such as shares, debentures, bonds and

          units) is done by DP eliminating the need to correspond with each

          company separately.

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        Change of name, address, dividend mandate, registration of power of

           attorney, transmission etc. can be effected across companies held in

           demat form by a single instruction to the DP


       Though under the Depositories Act, 1996, there is no compulsion and the

investor can hold shares either in physical or in dematerialized form. But according to

Sebi’s directive certain shares have to be traded compulsorily in dematerialized form

where the seller cannot sell in physical form. However, after he has bought the shares

the investor can ask for rematerialization of the shares.


       The Depository Account must be opened with a Depository Participant. NSDL

interfaces with investor trough Depository Participants (DPS). A list of names and

addresses of all Authorized DP’s is available with the NSDL and CDSL and one can

meet any of these DP’s place and make a choice at your based on your comfort and

convenience. Opening a depository account is as simple as opening a bank account.

One can open a depository account with any DP.


       To open a Depository Account, you have to submit the duly filled in Account

Opening form along with the following documents:


   •   Fill up the account opening form, which is available with the DP.

   •     Residential Proof - Copy of Ration Card, Passport, Driving License,

       Telephone Bill, Electricity Bill or Rental Agreement.

   •   Sign the DP-client agreement, which defines the rights and duties of the DP

       and the person wishing to open the account.

   •   Receive your client account number (client ID).


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   •   This client ID along with your DP ID gives you a unique identification in the

       depository system.


       There is no restriction on the number of depository accounts a person can

open. However, if your existing physical shares are in joint names, you have to open

the account in the same order of names before you submit your share certificates for

demat. A sole holder of the share certificates cannot add more names as joint holders

at the time of dematerializing his share certificates.


       However, if the investor wants to transfer the ownership from his individual

name to a joint name, he should first open an account as the sole holder (account A)

and dematerialize the share certificates. He should then open another depository

account (account B) in which he is the first holder and the other person is the second

holder and make an off market transfer of the shares from the account A to account B.

The investor will incur a charge on this transaction. Alternatively, the certificates can

be transferred to the joint ownership and then sent for Dematerialization.


       Right now, as per the Companies Act, there is no nomination facility for

shares (whether in the physical or in the electronic form). The nomination facility for

shares can be availed of only when the relevant provisions in the Companies Act are

amended. NSDL captures the details of the nominee when the account is opened so as

to offer the facility as soon as the relevant amendments are effected in the Law.


       A client can choose to open more than one account with same DP. In

addition to this, he has a choice of opening accounts with more than one DP.

However a broker can open just one Clearing Member account per card/ stock

exchange for clearing purpose, but he can still open multiple beneficiary
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accounts Beneficiary is the personal account wherein brokers can keep their

personal holdings.


                              Account opening

       Any investor who wishes to avail depository services must first open an

account with a depository participant of NSDL The process of opening a

Demat account is very similar to a bank account The investor can open an

account with any depository participant of NSDL An investor may open an

account with several DPs or he may open several account with single There are

several DPs offering various depositary related services. Each DP is free to fix

its own fee structure Investors have the freedom to choose a DP based on

criteria like convenience , comfort has to enter into an agreement with the DP

The form and contents of this agreement are specified by the business rules of

NSLD

       Types of depositary account depends on the operation to be performed

There are three types of Demat accounts which can be opened with a

depositary participant viz

(a) Beneficiary Account (b) Clearing member Accounts and (c) intermediary

    account




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                           Types of accounts




           Beneficial owner        Clearing member        Intermediary

              Account                Account                Account



      House          Non-House

   • A DP may be required to open three categories of accounts for client –

      beneficiary account, clearing member account and intermediary account

   • A beneficiary account is an ownership account The holder/s of securities

      in this type of account own those securities

   • The clearing member account and intermediary account are transitory

      account The securities in these are held for commercial purpose only

   • A clearing member account is opened by a broker or a clearing member

      for the purpose of settlement of trades

   • An intermediary account can opened by a SEBI registered intermediary

      for the purpose of stock leading and borrowing




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                        BENEFICIARY ACCOUNT

              This is an account opened by investor to hold their securities in

dematerialized from with a depository and to carry out the transactions of sale

purchase of such securities in book entry form through the depositary system A

beneficiary account holder is legally entitled for all rights and liabilities

attached to the securities held in that account Therefore, the account is called

“beneficial owner account” a beneficial account can be in the name of

individual, corporate, HUF, minor, bank, financial institution , trust etc or the

broker himself for the purpose of his personal investments in demat form . The

account is opened with a DP

               House account vs. non –house account opened by a DP for the

custody of and transactions in its own investment is referred to as a house

account DPS Are required to open house accounts for their own investments

to prevent co-mingling of asset with that of their clients

              Neither the depositories ACT nor the regulations made under the

act lay down any specifications about who can open a beneficiary account since

all beneficial owners are deemed to be member of a company (under section 41

(3) of the companies act) only those who are eligible to become members of a

company act can open a beneficiary account with a depository Thus all legal

entities with the exception of partnership firms can open an account in the

depository system




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Documents for verification: For the purpose of verification, all investors have

to submit the following documents along with the prescribed account opening form


          Proof of identity- a beneficiary account must be opened only after

obtaining a proof of identity of the applicant The applicants signature and

photograph must be authenticated by an existing account holder or by the

applicant bank or after due verification made with the original of the applicants

valid passport , voter id , driving license or PAN card with photograph and

further


     Proof of address- The account opening form should be supported with

proof of address such as verified copies of ration card/ passport/ voter ID/ PAN

card/driving license / bank passbook an authorized official of the participant,

under his signature, shall verify the original documents


          In case any account holder fails o produce the original documents for

verification within the foreside period of 30 days, it must be immediately

brought to the notice of NSDL Failure to produce the original within the

prescribed time would invite appropriate action against such account holder,

which could even include freezing of their accounts




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Common information: The process of opening an account with a depository,

nature of such an account, and various factors to be considered for opening a

depository account are explained below. Some details are common to all types of

accounts. These are:


     1. Name of the holder


     2. Date of birth (for individual accounts)

     3. Occupation

     4. Address & phone / fax number

     5. Bank details like name of the bank, type of the account

        (current/savings), accounts number, branch address, MICR, etc

     6. PAN number, if applicable

     7. Details of nomination

     8. Specimen signatures

     Beneficiary account- procedure for opening an account

        Investor have the choice of selecting a DP based on their convenience,

comfort, service, levels, safety, reputation charges, etc they have flexibility to

have more than one account with the same DP or any other DPS No minimum

balance is required for opening a depository account Investor also have the

freedom to close an account with one DP and open another one with any other

DP

        The type of the account opening from to field by an investor and the list

of documents required depend on the type of beneficiary account to be opened

–whether it is for NRI’s or corporate or individual Further, the individual
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account can be in a signal name or joint name clearing members and brokers

have to open in a beneficiary account if they have to deal with their own

holdings

       There are several client types in the depository system and different

codes are allotted to them. These are listed below

       1. Resident

              • Ordinary

              • HUF

       2. Financial institutions

           • Government –sponsored FI

           • State financial corporation

           • Other

       3. FIIS

           • Mauritius –based

           • Others

       4. NRI

           • Repatriable

           • Non-Repatriable

           • Depository receipt

       5. Body corporate

           • Domestic company

           • Overseas corporate body Repatriable

           • Government company

           • Central government
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          • State government

          • Co-operative body
          • NBFC
          • Non –NBFC
          • Broker
          • Foreign bodies
          • Group companies
          • Others
          • OCB-Nonrepatriable
          • Depository receipt
       6. CM (clearing member)

       7. Foreign national – national /depository receipt

       8. Mutual fund –depository receipt

       9. Trust, Bank

       10. Intermediary

                          Clearing Member Account

       The entities that are authorized to pay out from a clearing corporation/

clearing house against traders done by them or their clients are known as

clearing members. CMs are identified in the system through their CM-BP ID.

All pay-in and pay-out transactions are carried out through their accounts.

There are two types of clearing members:

   1. All members of a stock exchange popularly know as brokers, are

       clearing members;

   2. Custodians who are permitted by the stock exchange to act as a clearing

       members.
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  PROCEDURE TO OPEN A CLEARING MEMBER ACCOUNT

        The steps undertaken to open the account are same as those of the

individuals, difference lies in the type of the clearing members has to first

register itself with the depository and obtain a business partner identification

number (CM-BP-ID). The clearing member is identified by the combination of

CC-CM-ID given by the DP.

        Immediately after opening a clearing account, the DP should inform the

depository the details of clearing members name, CM-BP-ID, client-ID, and

date of the opening the account in DPM system.


        The clearing account should only be for clearing and settlement purpose and

nit for any other purpose, e.g., holding of securities received in a settlement received

in a settlement account should be transferred to the transferred to respective beneficial

accounts as soon as possible, but in no case later than the time prescribed by the

depository/ stock exchange/ SEBI in this regard. The opening of clearing members

account constitutes a “standing instruction” to receive credits from the clearing

corporation when there is a pay-out.


        The Clearing House deals with ONLY ONE designated account for pay-in

and pay-out with the Broker. This single account allows you to know to which

account securities must be delivered and received from. One Clearing Member Pool

Account is opened per card / Stock Exchange to settle trades in the Dematerialised

form.




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                                BABASAB PATIL
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                      Structure Of Clearing Account

       The clearing account is identified in the depository system by its CM-

BP-ID. The internal structure of the Clearing Account consists of three parts to

facilitate easy book keeping.


   •   Arrangement of clearing account

             Pool Account

             Delivery Account

             Receipt Account


                         Clearing Corporation (CC)/Clearing House (CH)


                                 Clearing Account
                Delivery Account Pool Account     Receipt Account



                                Selling         Buying
                                 client         Client



   a) Pool Account: It has two roles in clearing of Securities, viz., before

       pay-in, the selling client of the clearing member transfers securities from

       his client Account to the Clearing Account. After receiving pay-out, the

       clearing member transfers securities from his Clearing Account to the

       account of the buying client.

   b) Delivery Account: The securities before pay-in, the securities move

       from the Pool Account To the Delivery Account. The movement will be

       automatic if clearing member has given such an undertaking to its

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                                BABASAB PATIL
A Study of Customer Satisfaction towards Depository Participants

       Clearing If the Clearing Corporation. It will be effected on the basis of

       instruction received from the Clearing house/ Clearing Corporation. If

       the clearing house/ Clearing Corporation has not taken such

       undertaking, the clearing member to its DP must submit a delivery

       instruction form. At the time of pay-in, NSDL flushes out the securities

       in the Delivery Account & transfers the same to the Clearing house/

       Clearing Corporation.

   c) Receipt Account: On pay-out day, the Clearing house/ Clearing

       Corporation transfers securities to the Pool Account (to The extent of

       net receipt) through the Receipt Account. This account can be used to

       trace details of settlement-wise receipt of the clearing member.


Market Type & Settlements Number: A clearing account can be broken

into compartment and sub-compartments. Each compartment can be called as

market type and be as settlement number. Hence, if securities are moved from

any clearing account, apart from the CM-BP-ID, the combination of market

type and settlement number must be provided. A diagrammatic illustration of

the internal structure of a clearing account is depicted in next page.




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                               BABASAB PATIL
A Study of Customer Satisfaction towards Depository Participants




                               Clearing Account
                                  (IN503265)




        Physical                     Rolling               Action Rolling


            2000014                     9000152                   2000248
       Delivery Pool Receipt       Delivery Pool Receipt     Delivery Pool Receipt




            2000015                     9000153                   2000248
       Delivery Pool Receipt       Delivery Pool Receipt     Delivery Pool Receipt




            2000016                     9000152                   2000249
       Delivery Pool Receipt       Delivery Pool Receipt     Delivery Pool   Receipt




Settlement calendar: Settlement calendar is decided by the stock exchange. It

contains details for each market type & settlement number. The detail for each

settlement consists of the date of trading, pay-in time, pay-out date, settlement

number etc. Clearing member can obtain the settlement calendar from its own stock

exchange. This is also available in the depository software of the DP.




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MARKET TRANSFERS: Any trade, which is cleared & settled by the clearing

house/ Clearing Corporation of the stock exchange, is considered as a market trade in

the depository. Consequently, the transfers routed through the clearing account.

Typically, a market trade has the following legs of transactions.

       a. Receiving securities for pay-in from clients (client to clearing

           members)

       b. Delivering securities to the clearing house/clearing corporation for

           pay-in. (clearing house/clearing corporation)

       c. Receiving pay-out from the clearing house/clearing corporation.

           (Clearing       House/clearing Corporation to clearing member)

       d. Distribution of pay-out to clients. (Clearing member to client)


       A diagrammatic illustration of the settlement of a market trade in a

depository is depicted below:

     DP of buyer                              DP of Buyer’s
                                                  CM


                       D                                             C

                                                   NSDL                          CH/CC

                       A                                             B


     DP of Seller                               DP of Seller’s
                                                    CM




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                                BABASAB PATIL
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Receiving securities for pay-in from clients (client to clearing member)

         A selling client of a clearing member (broker) would transfer securities from

his beneficial owner account to the clearing account of the clearing member for

onwards delivery to the clearing house/clearing corporation. This transfer is effected

by his DP on the basis of a delivery instruction provided by the selling client. A

diagrammatic Illustration for securities received for pay-in from clients is depicted

below:
                                         NSD



                                                                   DP2
                   DP1




  Seller              Seller            Seller                  Clearing
                                                                Member

                         Indicates flow of securities

                                Indicates paper /electronic instruction given.



OFF MARKET TRANSFERS: Any trade, which is not cleared and settled

by the clearing house/clearing corporation of the stock exchange, is considered

as an off-market trade in the depository. Consequently, the transfer is not

routed through the clearing account. Such transfers take place directly between

two beneficiary accounts. Both buyer and seller may open account either with

the same DP or with different DPs. The buyer and seller will trade amongst

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                                 BABASAB PATIL
A Study of Customer Satisfaction towards Depository Participants

themselves and later on will exchange money, i.e., settle funds amongst

themselves. The selling client would deliver securities from its beneficiary

account to the beneficiary account of the buying client. This transfer is effected

by the DP of the selling client on the basis of a delivery instruction provided by

the selling clients. A diagrammatic illustration of the settlement of an off-

market trade in depository is depicted below:




                     Indicates flow of securities

                            Indicates paper /electronic instruction given.




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                             BABASAB PATIL
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                                    Depository:


       A Depository is a Company where the shares of an individual are held in the

electronic form, at the request of the shareholder. This eliminates the physical form of

holding. IDBI, UTI, SBI and NSE promoted the National Securities Depository

Limited (NSDL). The Central Securities Depository Limited (CDSL) was promoted

by BSE.


       Your money may be held in the form of liquid cash at your home or may

be deposited in a bank. The bank holds your funds in the electronic form and

subsequently debits or credits the account. Depending on your issuance of

cheques or deposit of cheques. The advantages of safety and convenience of

dealing with a Bank overweigh the reasons for holding liquid cash in your

home. Your financial assets such as Equity Shares may be compared to the

above example. You may hold physical share certificates in your home and be

exposed to the various risks of lack of safety, mutilation, loss etc. Alternatively,

you may deposit your shares in an organization called a Depository, which

holds your shares in the electronic form. You can dematerialize shares of only

those companies that have signed agreement to dematerialize their shares with

the depository. You cannot dematerialize shares if they are not in your name,

i.e. shares held in street name (market deliveries) cannot be dematerialized.

However, when you send shares to the registrar to be transferred to your name

you can request that you want those shares in dematerialized form.




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                                BABASAB PATIL
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       Karvy Consultants Ltd. has four DPMs as on date. They are:

1.Hyderabad-IN300394

2.Lucknow - IN301557

3.Bangalore- IN301926

4. Mumbai - IN302470

       In India depositories are required to be registered with SEBI and are

governed by the provision of the Depositories Act, 1996 and regulation and

bylaws framed for depositories by the SEBI.

       The depositories work in a completely computerized environment with

electronic linkages with the point of origination for the transactions that may

cause the change in ownership of securities. A depository will be electrically

linked with the Register of the members maintained by the company/registrar,

clearing and settlement system in the stock exchanges, stock lending

organization (if in existence), custodians of securities, depository participants

and brokers.




                             Function of Depository


 Dematerlisation: one of the primary functions of depository is to eliminate or

minimize the movement of the physical securities in the market. This is achieved

through dematerialisation of securities. Dematerlisation is the process of converting

securities held in physical form into holdings in book entry form.




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                               BABASAB PATIL
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Account Transfer: The depository gives effect to all transfers resulting from

the settlement of trade and other transactions between various beneficial

owners by recording entries in the accounts of such beneficial owners.


Transfer and Registration: A transfer is the legal change of ownership of a

security in the records of the issuer. For effecting a transfer, certain legal steps

have to be taken like endorsement, execution of a transfer of security occurs

merely by passing book entries in the records of the depositories, on the

instructions of the beneficial owners.


Corporate Actions: A depository may handle corporate actions in two ways.

In the first case, it merely provides information to the issuer about the persons

entitled to receive corporate benefits. In the other case, depository itself takes

the responsibility of distribution of corporate benefits.


Pledge and hypothecation: Depositories allow the securities placed with

them to be used as collateral securities in physical form to the lender or its

custodian. These securities are verified for authenticity and often need to be

transferred in the name of lender. This has a time and money cost by way of

transfer fees or stamp duty. If the borrower wants to substitute the

Pledging/Hypothecating the securities makes the process very simple and

collateral accounting through book entries in the records of the depository.


Linkage with clearing system: whether it is a separating clearing

corporation attached to a stock exchange or a clearing house (department) of a


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                              BABASAB PATIL
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stock exchange, the clearing system performs the function of ascertaining the

pay-in (sell) or pay-out (buy) of brokers who have traded on the stock

exchange. Actual delivery of securities to the clearing system from the selling

and delivery of securities from the clearing system to the buying broker is done

by the depository. To achieve this, depositories and the clearing system should

be electronically linked.




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                             BABASAB PATIL
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                            Depository Participant:


       Depository Participant (DP) is an organisation that acts as an Agent of the

Depository and interacts with the investor. A DP is responsible for maintaining your

securities account and operating it only under your written instructions. The

Depositories Acts mandates that investors can use Depository facilities only through

DP’s. The distribution channel and geographical spread of the DP’s offices allows

you to access the Depository at a low cost. DP can only access their own clients'

information. They cannot access the client information of any other DP. The

information of your holdings in the account is completely confidential& it is similar

to your account balance in a bank.


   You can select your DP to open a demat account just like you select a bank

for opening a savings account. Some of the important factors for selection of a

DP can be:


   1. Convenience - Proximity to your office/residence, business hours.

   2. Comfort - Reputation of the DP, past association with the organisation,

       whether the DP is in a position to give the specific service you may

       need?

   3. Cost - The service charges levied by DP and the service standards.


       Individual accounts can be opened by Ordinary Resident, HUF, NRI

Repatriable and NRI Non-Repatriable. Body Corporate, Banks, Trusts, Financial

Institutions, Foreign Institutional Investors, and Overseas Commercial Banks etc can

open corporate Accounts. An account can be opened in the name of HUF in a similar
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                               BABASAB PATIL
A Study of Customer Satisfaction towards Depository Participants

way to individual account and mentioning the account category as HUF. However,

Kartha of HUF will sign the application, agreement and all transactions under the

account


       An account cannot be opened in the name of the firm. It has to be opened in

the name of any of the Partner as an Individual account only.




                       Procedure for Dematerialisation

                            Dematerialisation Process:

                                       1
                 Investor                          DP



                                     2A            2      5

              R & T Agent                 3        NSDL
                                           4

Steps:

   1. Client/ investor submits the DRF (Demat Request Form) and Physical

       certificates to DP. DP checks whether the securities are available for demat.

       Client defaces the certificates by stamping ‘Surrender for Dematerlisation’.

       DP punches two holes on the name of the company and draws two parallel

       lines across the face of the certificate.

   2. DP enters the demat request in his system to be sent to NSDL. DP dispatches

       the physical certificates along with the DRF to the R & T Agent.

   3. NSDL records the details of the electronic request in the system and forwards

       the request to the R&T Agent.

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                                 BABASAB PATIL
A Study of Customer Satisfaction towards Depository Participants

   4. R&T Agent, on receiving the physical documents and the electronic request,

      verifies and checks them. Once the R&T Agent is satisfied, Dematerialisation

      of the concerned securities is electronically confirmed to NSDL.

   5. NSDL credits the dematerialized securities to the beneficiary account of the

      investor and intimates the DP electronically. The DP issues a statement of

      transaction to the client.



   a. DPs provide Dematerlisation request forms (DRF) to their clients.

   b. The client completes the DRF in all respect 7 submits to the DP along with the

      security certificates to be dematerialized.

   c. The DP checks the DRF for validity, completeness and correctness. The

      following points should be checked particularly:

         The security certificate sought to be dematerialized are attached to DRF.

         The attached security certificates are marked (defaced) with the words

          ‘surrendered for dematerialisation’. This is a precautionary measure to

          prevent misuse of share certificates by anyone.

         The certificate are not mutilated or defaced in a manner affecting any

          material information.

          The name of client on DRF and the certificates is exactly the same as in

          the client’s account in DPM. However, minor variations in the name (like

          abbreviated name, initials in the place of first name, middle name, minor

          name mistake in the name) may be permitted if it can be reasonably

          established that both names are of the same person. The permitted

          variations refer to initials not being spelt out fully or put prior to after the

          surname. In such cases, if the signature on the DRF matches the specimen

          signature available with the DP, the securities can be considered for demat.


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                                   BABASAB PATIL
A Study of Customer Satisfaction towards Depository Participants

         Details like security type, face value, paid-up value, pari passu status,

          certificate numbers, distinctive numbers, number of certificates, total

          quantity of securities and lock-in statues are filled-in correctly.

   d. If the DRF & the accompanying security certificates are found in order, the

      DP should accept the DRF and certificates.

   e. If DRF and the accompanying security certificates are not found in order, the

      DP should return the DRF and certificates.

   f. The DP should enter the dematerialisation request in the DPM. DPM generates

      a request number (DRN), which should be mentioned on DRF.

   g. An authorized person, other than one who entered the DRF details in the

      DPM, should verify the details of DRN and release a request to NSDL.

   h. Once the DP has received the certificates defaced by investor, the DP punches

      two holes on the name of the issuer or its R&T Agent for dematerialisation.

      DRF and enclosures have to be sent at the “address to which physical

      certificate to be sent” communicated by NSDL. The forwarding letter should

      refer to the allotted DRN and should refer to the allotted DRN and should Be

      sent within seven days of accepting it from the client.

   i. The issuer or its R&T Agent verify the DRF & the accompanying certificate

      for validity, completeness and correctness. They also match the details with

      the intimation received from NSDL against the same DRN.

   j. In case DRF is not found in order, the issuer or its R&T Agent send an

      objection memo to the DP, with or without DRF & security certificates

      depending upon the reason for rejection.

   k. DRFs & Certificate are sent back on the following grounds:

      •   DRN does not match with message from DM


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                               BABASAB PATIL
A Study of Customer Satisfaction towards Depository Participants

       •   Quantity of actual securities is less than DRF

       •   Quantity of actual securities is more than DRF



   l. DRF & certificate are not sent back:

   •   If the certificate is fake

   •   If the certificate has been reported to be stolen

   •   If the duplicates of the original certificates sent for demat have already been

       issued

   •   If the endorsements are forged

   •   If the securities are not in the name of the account holder as per DRF

   •   If the details of the certificates do not pertain to the R&T Agent

   •   If the signatures differ

   •   If there is any court order on the securities

   •   If the certificate are received after 15 days of the electronic request.

   m. The DP informs the client accordingly & requests removal of reasons for

       objection. The DP removes these or provides additional information to the

       issuer or its R & T Agent within 15days of receiving the objection memo.

   n. The DP, if the client so requires, may generate a new dematerialisation request

       & send the securities again to the issuer or R &T Agent.

Precaution to be taken while processing DRF

          Ensure account to have the same sequence of names of holders and name

           structure as printed on the physical certificate.

          Ensure ISIN is activated

          Separate DRF for:

                •   Partly & fully paid-up shares


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                                    BABASAB PATIL
A Study of Customer Satisfaction towards Depository Participants

              •   Locked & free holding

              •   Holdings locked in for different reasons

              •   Locked in holdings having different release date

              •   Different ISINs of the company

      ISIN to be entered by DP.

      All joint holders to sign DRF.

      Check DRF form with details on certificate.




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                               BABASAB PATIL
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                            DEMAT PROCESS

       The demat process requires defacing of securities which will make the

security certificate undeliverable unless the demat formalities are completed.

Therefore, the client should be assisted in ascertaining whether the securities in

question are available for demineralisation. Clients should be helped in filling

up the demat request properly. Demat rejection causes great inconvenience to

the client. DP should attend to this area with care and caution. One of the

important reasons for demat rejection is signature mismatch. Taking the

following precaution can reduce this:

    If the client is aware that the signature with the company& signature of

       the client should be advised to the register the new signature.

    If the signature is slightly different, client should be advised to sign as

       per the signature that was recorded by the company and as recorded with

       the DP.

    Ensure dispatch of DRFs and certificate to R &T Agents within seven

       days.

    Client may be encouraged to use the Transfer-cum-demat facility if it is

       offered by the company. They should be made aware of the procedures

       of the scheme.

    In case of joint holdings, the clients should be informed about the

       availability of Transposition cum Demat facility.




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                             BABASAB PATIL
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                          CLOSURE OF ACCOUNT:

       Closure on Client’s Request- A DP can close a depository account on receipt

of an application in the prescribed format. The application should be made by the

account. In case joint-holders. An account can be closed sought to be closed, the

following steps are necessary.

       a. Re-materialization of all securities standing to the credit of the same

           account making the application for closure; or

       b. Transferring the balance to the credit of another account opened by

           the same account holder(s) either with the same participant or with a

           different participant.

       Before closing the account the DP should ensure that all pending transactions

have been settled. The request for closure should be processed only after ensuring that

there is no balance lying in the account.


Consolidations of accounts- Some clients have opened multiple accounts to

dematerialize their shares held in multiple combination and sequence of names.

However, they may not need so many accounts after they have dematerialized

their shares and may want to bring all their share holdings into one or fewer

accounts. This can be achieved by using normal off Market transfer instruction.


Closure by DP – the DP may also initiate closure of a client’s account if the

client has defaulted in performing should give sufficient notice to the client

before initiating closure of his account. The notice should clearly state the

reasons for closure of his account. The notice should clearly state the reasons


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                                 BABASAB PATIL
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for closure of account. The process of closing account in such a case is the

same that of client-initiated closure.


Closure/ Shifting of Clearing Account –A clearing member may transfer

its clearing account from one DP to another DP. For this, simultaneously

applications have to be made for closure of account to the earlier DP and for

opening of new clearing member account to the new DP. On receipt of the

application, the new DP forwards the application to the depository for approval

and allotment of a new CM-BP-ID is allotted, the new DP opens a new

Clearing account and intimates the depository about the new client- ID. On

receipt of intimation from the intimates the clearing member. All pay-out of

securities, subsequent to the closure of old clearing account, take place in the

new account. Pg-17-3




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                              BABASAB PATIL
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                      TRADING & SETTLEMENT:

       This is the an area where the DP must the DP must take immense care

while accepting and processing request listed below should from the account of

his client to another account. The aspects listed below should be kept in mind.

    Ensure that the delivery instruction book given to each client has pre-

       printed serial number and client-ID.

    Inform clients about the pay-in deadline of the stock exchange and the

       deadline of the DP.

    Each DIS received should be inwarded correctly with the date and time

       stamp.

    Late stamp must be affixed on the instructions received after the expiry

       of the deadline set by the DP.

    Ensure the correctness of execution date on the DIS.

    Ensure signature on DIS matches with the records of the DP.

    Ensure that the signatures of all holders are obtain in case of joint

       accounts.

    If the client has not issued “standing instructions”, he should be made

       aware that a receipt in instruction will be required to the credits into the

       account on purchase of shares.

    Client should be made aware of the accounting freezing facility.




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                              BABASAB PATIL
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                                  SETTLEMENT

       The settlement of trades in the stock exchanges is undertaken by the clearing

corporation (CC)/ clearing house (CH) of the corresponding stock exchanges. While

the settlement of dematerialized securities is effected through depository, the funds

settlement is effected through the clearing banks. The clearing members directly with

the CC/ CH settle the physical securities.


       Exclusive demat segment follows rolling settlement (T+5) cycle and the

unified (erstwhile - physical) segment follows account period settlement cycle. In case

of rolling settlement cycle, the account period is reduced to one day.


   •   In case of settlement of trades done in exclusive demat segments, the pay-in

       and pay out of funds and securities are effected on the same day afternoon and

       evening (same day) thus reducing the blockage of funds and limiting exposure

       to the clearing corporation.

   •   Settlement of funds is effected through the clearing banks and depository

       plays no role in this.

   •   Settlement of securities is effected through NSDL depository system.

   •   Clearing and settlement of the regular market trades is effected through the

       clearing members of the clearing houses of respective stock exchanges. All

       trading members of stock exchanges are clearing members of clearing houses.

       In addition, for settlement of institutional trades, custodians are also allowed

       to act as clearing members.

   •   Clearing members of clearing house, dealing in dematerialized securities are

       expected to open a clearing account with any DP for the purpose of settling


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                                BABASAB PATIL
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       trades in dematerialized securities. As, in the mixed (unified) segment, there is

       a possibility for all clearing members to receive dematerialized securities, they

       are expected to open clearing accounts.


       If there is any short delivery at the time of pay-in of securities, these

short positions are auctioned in the Demat segment as done in the Unified

(erstwhile-physical) segment.



Selling and Buying Of Shares:

       Selling dematerialized shares in stock exchanges is similar to the

procedure for selling physical shares. Instead of delivering physical shares to

the broker, you instruct your DP to debit your account with the number of

shares sold by you and credit your broker's clearing account.


       For this, a delivery instruction has to be given to your DP in a standardized

format, which will be available with your DP.


       In short, for selling demat shares;


   •   You can sell shares in any of the stock exchanges linked to a depository

       through a broker of your choice.

   •   Give an instruction to your DP to debit your account and credit your

       broker's clearing member pool account. (this is a depository account

       used exclusively for settling transactions by a broker)

   •   On the pay-in day, your broker gives instruction to his DP for delivery

       of the shares to clearing corporation of the relevant stock exchange.
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                                BABASAB PATIL
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   •   The broker receives payment from the clearing corporation


   •   You receive payment from your broker for the sale in the same manner

       you would receive payment for a sale in the physical mode.


Buying Demat Shares:

       The procedure for buying dematerialized shares in stock exchanges is similar

to the procedure for buying physical shares. When you want to purchase shares in

electronic form, you have to instruct your broker to purchase the dematerialized

shares from the stock exchanges linked to a depository.


       Once the order is executed, you have to instruct your DP (vide a simple format

which is available with the DP) to receive securities from your broker's clearing

account.


       Alternatively, you may give a standing instruction to receive credits into your

account and do away with giving a separate receipt instruction each time you expect a

credit. You have to ensure that your broker too gives a matching instruction to his DP

to transfer the shares purchased on your behalf into your depository account.


       You should also ensure that your broker transfers the shares purchased from

his clearing account to your depository account, before the book closure. This is really

important because shares that remain in the clearing account of the broker on the book

closure/ record date will not be eligible for corporate benefits.


In brief, the transactions relating to purchase of shares are:




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                                 BABASAB PATIL
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   •   You can purchase shares in any of the stock exchanges connected to a

       depository through a broker of your choice and make a payment to your

       broker;

   •   Your broker receives credit in his clearing account with his DP on the

       pay-out day;

   •   Broker gives instructions to his DP to debit his clearing account and

       credit your account;

   •   You instruct your DP for receiving credit into your depository account

       either through a specific receipt instruction or using the "standing

       instruction" facility.

   •   In case you are not using the "standing instruction" facility then, your

       depository account is credited only if the instructions given by you and

       your broker match.



                                  Other Services

Besides demat and trading Depositories also offer other services, these are:

   o Pledging/ hypothecation of dematerialized securities.

   o Electronic credit in public offerings of companies.

   o Receipt of non-cash corporate benefits such as bonus, rights in electronic
       form.

   o Stock lending and borrowing.

   o Transmission of securities.


Pledging: Dematerialized shares could be pledged; in fact, this is more

advantageous as compared to pledging share certificates.

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                                BABASAB PATIL
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To pledge your Demat shares


   •   Both you (pledgor) as well as the lender (pledgee) must have depository

       accounts.

   •   You must initiate the pledge by submitting the details of the securities to

       be pledged in a standard format (available with DPs).

   •   The pledgee should confirm the request through his DP.

   •   Once this is done, your securities are pledged

   •   All commercial documentation between the pledgor and the pledgee are

       handled outside the depository system.


   After you have repaid your loan, you can request for a closure of pledge by

instructing your DP through a standard format. The pledgee on receiving the

repayment as well as the request for closure of pledge will instruct his DP

accordingly.


       Even the locked-in securities can be pledged, however they cannot be invoked

before the lock-in release date.


       Even after the securities are pledged, the pledgor continues to remain the

beneficiary holder of those securities and will receive benefits of a corporate action, if

any.




                                                                                       54
                                   BABASAB PATIL
A Study of Customer Satisfaction towards Depository Participants


Initial Public Offerings: Credits for public offers can be directly received into

demat account. In the public issue application form of depository eligible companies,

there will be a provision to indicate the manner in which securities should be allotted

to the applicant. All you have to do is to mention your client account number and the

name and identification number of your DP.


Any allotment due to you will be credited into your account.


        If the applicant is allotted securities in dematerialized form, but the details

regarding the beneficiary account are incomplete/ wrong, the person will get physical

delivery of allotted securities.


        If securities were allotted in the dematerialized form, these would be credited

to applicant’s account any day between allotment date and listing date, at the

discretion of the company.


        The issuer company/ their R&T agent will forward the applicant the allotment

advice giving the number of shares allotted in dematerialized form. Through this you

can come to know that you have been allotted shares.


        An amendment to the company law requiring all future public issues above

Rs100mn to compulsorily offer securities in dematerialized form is awaiting

legislative approval. After this all the issues above Rs100mn will require investors to

trade only in demat way.




                                                                                    55
                                   BABASAB PATIL
A Study of Customer Satisfaction towards Depository Participants

       Partly paid up and fully paid up shares in the depository, will be given

separate ISINs (International Securities Identification Number). These are also traded

separately at the stock exchanges.


       The company issues call notices to the beneficial holders of securities in the

electronic form. The details of such beneficial holders will be provided to the issuer/

their R&T agent by NSDL. After the call money realization, issuer/ their R&T agent

will electronically convert the partly paid up shares to fully paid up shares.


Receipt Of Cash/ Non-Cash Benefits: When any corporate event such as

rights or bonus or dividend is announced for a particular security, depository will give

the details of all the clients having electronic holdings in that security as of the record

date to the registrar. The registrar will then calculate the corporate benefits due to all

the shareholders. The disbursement of cash benefits such as dividend/ interest will be

done directly by the registrar. In case of non-cash benefits, depository will directly

credit the securities entitlements in the depository accounts of all those clients who

have opted for electronic allotment based on the information provided by the registrar.


       The bonus/ rights issue against holding in dematerialized form can be either in

the physical/ dematerialized form as per the choice of the investor. If no choice is

given, by default, the securities will be issued in the physical form.


       Even if an investor has holdings in physical form, he can receive the bonus/

rights issue against this in the dematerialized form.


       In case of fractional part, as in the physical segment, it would be paid in cash

and the remaining whole part would be credited to the investors account.


                                                                                        56
                                 BABASAB PATIL
A Study of Customer Satisfaction towards Depository Participants

       The statement of holding and transaction statement is sent by the investors DP,

it will show the bonus/ rights credit into investor’s account. This report is sent to the

investor every fifteen days. In addition, an allotment advise will be send by the issuer/

their R&T agent for bonus/ rights entitlement.


Stock Lending and borrowing: Through the depository account securities in

the demat form can be easily lent/ borrowed. Securities can be lent or borrowed in

electronic form through an approved intermediary, who has opened a special

'intermediary' account with a DP.


To Lend Securities: You have to instruct your DP through a standard format

(which is available with your DP) to deposit your securities with the intermediary.


       If the intermediary accepts your deposit of securities, the securities will be

moved from your account into the intermediary's account. If you wish to recall the

securities lent by you, you can make a request vide a standard format available with

your DP.


To Borrow Securities: You have to instruct your DP through a standard format

(which is available with your DP) to borrow securities from the intermediary.


       If the intermediary accepts your request, the securities will be moved from the

intermediary's account to your account. If you wish to return the securities borrowed

by you, you can make a request vide a standard format available with your DP.


Transmission Of Securities: Transmission of securities due to death, lunacy,

bankruptcy, and insolvency or by any other lawful means other than transfer is also

possible in the depository system. In the case of transmission, the claimant will have
                                                                                      57
                                BABASAB PATIL
A Study of Customer Satisfaction towards Depository Participants

to fill in a transmission request form, (which is available with the DP) supported by

valid documents. The DP, after ensuring that the application is genuine, will transfer

securities to the account of the claimant. For this, the claimant must have a depository

account. The major advantage in transmission of dematerialized holdings is that the

transmission formalities for all securities held with a DP can be completed in one go,

unlike in the case of share certificates, where the claimant will have to interact with

each issuing company or its R&T Agent.


       In case where the deceased was one of the joint holders in the Client account,

the surviving client(s) shall be the person(s) recognized by depository as having title

to the securities held in that joint Client account. In case where the deceased was a

sole holder of the Client account, his legal heir(s) or the legal representative(s) will be

the person(s) recognized by depository as having title to the securities held in that sole

Client account.


Security: National Security and Depository Limited claims to have undertaken

sufficient security measures. These measures are:

   •   A DP can be operational only after registration by Sebi, which is based

       on the recommendation from NSDL and Sebi’s own independent

       evaluation. Sebi has prescribed criteria for becoming a DP in the

       regulations.

   •   DPs are allowed to effect any debit and credit to an account only on the

       basis of valid instruction from the client.

   •   Every day, there is a system driven mandatory reconciliation between

       the DP and NSDL.
                                                                                        58
                                 BABASAB PATIL
A Study of Customer Satisfaction towards Depository Participants

   •   There are periodic inspections into the activities of both DP and R&T

       agent by NSDL. This also includes records based on which the debit/

       credit are effected.

   •   The data interchange between NSDL and its business partners is

       protected by standard protection measures such as encryption. This is a

       SEBI requirement.

   •   There are no direct communication links between two business partners

       and all communications between two business partners are routed

       through NSDL

   •   All investors have a right to receive their statement of accounts

       periodically from the DP.

   •   Every month NSDL forwards statement of accounts to a random sample

       of investors as a counter check.

   •   In the depository, the depository holds the investor holdings on trust.

       Therefore, if the DP goes bankrupt the creditors of the DP will have no

       access to the holdings in the name of the clients of the DP. These

       investors can then either dematerialize their holdings or transfer them to

       a different account held with another DP.

   •   Investor grievance: All grievances of the investors are to be resolved by

       the concerned DP. If they fail to do so the investor has the right to

       approach NSDL.




                                                                              59
                              BABASAB PATIL
A Study of Customer Satisfaction towards Depository Participants

   •   Insurance Cover: NSDL has taken a comprehensive insurance policy to

       protect the interest of the investors in cases of failure of the DP to

       resolve a genuine loss. The details of the policy is as under:

   •   Upper limit per claim: Rs200mn.

   •   Number of claims allowed: unlimited

   •   Minimum value of the claim: Rs150, 000

   •   To cover claims valued less than Rs150, 000 NSDL has an investor

       protection fund in place.

   Besides all these safety measures efforts have been done to make this electronic

system foolproof.


                  DEMAT SHARES: ARE THEY 100% SAFE


       When you buy physical shares from the stock market, you could never be

certain of the validity of the title of shares. There were many reasons- the sellers'

signature did not match, or the certificates were fake, forged or stolen, and so on.


       Demat shares are supposed to obviate these problems. Buying shares in the

demat form always guarantees you a good title as soon as the settlement is over. The

biggest attraction of trading in demat shares is that the shares you buy come with a

clean title and immediately after the settlement on the relevant stock exchange.


       Rule 100 of market regulator SEBI determines whether the shares delivered in

a settlement, are good or not. Under rule 100, the shares that have been transferred the

company can still withdraw any number of times, if a transfer is found to be invalid

for any reason.
                                                                                       60
                                BABASAB PATIL
A Study of Customer Satisfaction towards Depository Participants

       Suppose a sells physical shares to B and B gets them dematerialized. Later B

sells the shares in the stock exchange and C buys them. Meanwhile A discovers that

his share certificates were stolen and fraudulently sold by someone else. He gets a

court order restraining the company from further transferring the shares and attaching

them (currently in possession of C). This is known as 'stop transfer'. So C who has

bought dematerialized shares is now struck with the shares. He cannot sell these

shares since they would be frozen in his account


       In demat shares, pre-demat problems about the validity of a share do not effect

the interest of the buyers after dematerialization. Shares go through a verification

process at the registrars' before they are dematerialized.


       Therefore the responsibility lies with the registrar. The registrar must find a

remedy if the original transfer of shares, before their dematerialization comers under

doubt. But there is a catch. The company and its registrars are not responsible if the

reasons for original transfer being invalid were not available at the time of

dematerialization. Matters have to be dealt with on a case-to-case basis. Which means

that even demat buyer may find that his shares have been frozen in his demat account.

This kind of case has to be contested in court by the parties involved.


       This issue is not directly addressed in The Depositories Act, 1996. Sebi’s

regulations on depositories and depository participants also do not mention the issue.


       Matters get more complex if an investor has traded further in shares of the

same company in his demat account. Demat shares are fungible and don’t have

distinctive numbers. It is not easy to track the sale or trade of shares after they are

dematerialized.

                                                                                    61
                                BABASAB PATIL
A Study of Customer Satisfaction towards Depository Participants

       In a rare event of your DP going bankrupt or closing the operations, the

interests of the investors will be fully protected. In such a situation, the investors will

be given an option of either transferring the securities to a new DP or they may

rematerialise the securities




                                                                                        62
                                 BABASAB PATIL
A Study of Customer Satisfaction towards Depository Participants




                ANALYSIS OF CUSTOMER SATISFACTION


Sample size selected: 100



              Total Number of customer available for survey: 100




                                sample for survey


                100


                  50
                                                                  Series1

                   0
                                   1



       The sample size selected for the survey was 100.(Hundred) customers of

KARVY CONSLUTANT STOCK BROKING were available for survey. So opinion

was taken to know the customer satisfactions towards demat account.




                                                                            63
                              BABASAB PATIL
A Study of Customer Satisfaction towards Depository Participants


1.Respondent came to know the about “KARVY FINANCIAL CONSULTANT “

       Total no. Of sample taken: 100

              1                2                 3             4          5
                         News Papers/
           Friends    Business Magazines    Online   Agent/Financial    Others
              47              18             10            14             11



                     11%
                                                      Friends


           14%                                        News
                                                      Papers/BusinessMagazin
                                                      es
                                           47%        Online


           10%                                        Agent/Financial


                                                      Others


                     18%



Source: Survey Data

         The above table and chart shows the respondents know

          KARVY FINANCIAL CONSULTANT :-

   • 47.00% of respondent know KARVY FINANCIAL CONSULTANT

       through their Friends.

   •    18% of of respondent know KARVY FINANCIAL CONSULTANT

       through News Papers & Magazine.

   • 14% of respondent know KARVY FINANCIAL CONSULTANT

       through Agents & Financial Institutions.

   • 11% of respondent know KARVY FINANCIAL CONSULTANT

       through    Others.

                                                                              64
                            BABASAB PATIL
A Study of Customer Satisfaction towards Depository Participants




2.They are interested to visit “KARVY FINANCIAL CONSULTANT “




                         Yes                   No
                          94                    6




                                No
                                6%

                                                                 Yes
                                                                 No



                                         Yes
                                         94%




Source: Survey Data


       The above table and chart shows that 94% of respondents are interested

to visit KARVY FINANCIAL CONSULTANT & only 6% of Respondent

are not interested to visit the same .




                                                                          65
                               BABASAB PATIL
A Study of Customer Satisfaction towards Depository Participants




3. They Respondents are interested to visit “KARVY FINANCIAL CONSULTANT

“ because of visual pleasure, hospitality & Excellent Guideline etc



    Agree            Just agree        No Opinion     Just Disagree   Disagree
      47                45                   8              0            0



      50
                 47          45
      40
      30
                                                                      Series1
      20
      10                               8
       0                                          0        0
             Agree        Just       No        Just   Disagree
                         agree     Opinion   Disagree




Source: Survey Data

       The above table and chart shows that 47% of Respondents are interested

to visit “KARVY FINANCIAL CONSULTANT “ , 45% of Respondent just

agree & 8% of Respondent are not interest to give there opinion .




                                                                                 66
                                  BABASAB PATIL
A Study of Customer Satisfaction towards Depository Participants

4. They Respondents are definitely use service “KARVY FINANCIAL CONSULTANT

   “Because attitude of employee.


   Agree           Just agree             No Opinion    Just Disagree          Disagree
    69                 24                     7               0                    0




     80

     70

     60
                                                               Agree
     50
                                                               Just agree
     40
                                                               No Opinion
            69
     30
                                                               Just Disagree
     20
                                                               Disagree
     10                24
                                  7
      0                                       0        0
           Agree   Just agree     No         Just   Disagree
                                Opinion    Disagree




Source: Survey Data

The above table and chart shows that 69% of Respondents are interested to

visit “KARVY FINANCIAL CONSULTANT “Because of there attitude, and,

24% of Respondent just agree only 7% of Respondent are constant.




                                                                                      67
                                BABASAB PATIL
A Study of Customer Satisfaction towards Depository Participants

5. They Respondents are definitely using service of “KARVY FINACIAL CONSULTANT
because what they benefit gets from them.


        Agree          Just agree        No Opinion     Just Disagree   Disagree
          50               41                8               1              0




  60

  50
                                                                        Agree
  40                                                                    Just agree
  30                                                                    No Opinion
          50                                                            Just Disagree
  20                  41
                                                                        Disagree
  10
                                    8
   0                                             1           0
         Agree    Just agree    No Opinion     Just       Disagree
                                             Disagree




Source: Survey Data

       The above table and chart shows that 50% of Respondents are interested

to visit “KARVY FINANCIAL CONSULTANT because they get that much of

benefits from them      , and, 41% of Respondent just agree only 8% of

Respondent constant..1% of Respondent just disagrees.




                                                                                     68
                               BABASAB PATIL
A Study of Customer Satisfaction towards Depository Participants




   6 They       Respondents      are    interested         “KARVY     FINANCIAL

        CONSULTANT “

        because they introduce new scheme and we get benefit .



                          Yes                         No

                           86                         14




                        No
                       14%


                                                                     Yes
                                                                     No



                                                Yes
                                                86%




Source: Survey Data


        The above table and chart shows that 86% of respondents are interested to use

service of “KARVY FINANCIAL CONSULTANT” because they introduce new

scheme and we get benefit & only 14% of Respondent are not interested to visit the

same.




                                                                                  69
                                BABASAB PATIL
A Study of Customer Satisfaction towards Depository Participants




   7 They Respondents use “KARVY FINANCIAL CONSULTANT

      “because Karvy People know customer value and money value.



       Agree             Just agree      No Opinion   Just Disagree      Disagree
            54               39              6               1              0



      60
      50
      40
      30          54
      20                        39
      10
                                             6
       0                                                 1           0
                 Agree    Just agree No Opinion         Just      Disagree
                                                      Disagree

        Agree      Just agree        No Opinion   Just Disagree       Disagree




Source: Survey Data


      The above table and chart shows that 54% of respondents are satisfied

with the service of “KARVY FINANCIAL CONSULTANT” because the

Karvy People know customer value and money value. 39% Respondents just

agree .6% of parole say no opinion and only 1% of Respondent say just

disagree.




                                                                                    70
                                  BABASAB PATIL
Customer satisfaction towards karvy stock exchange project report mba marketing
Customer satisfaction towards karvy stock exchange project report mba marketing
Customer satisfaction towards karvy stock exchange project report mba marketing
Customer satisfaction towards karvy stock exchange project report mba marketing
Customer satisfaction towards karvy stock exchange project report mba marketing
Customer satisfaction towards karvy stock exchange project report mba marketing
Customer satisfaction towards karvy stock exchange project report mba marketing
Customer satisfaction towards karvy stock exchange project report mba marketing
Customer satisfaction towards karvy stock exchange project report mba marketing
Customer satisfaction towards karvy stock exchange project report mba marketing
Customer satisfaction towards karvy stock exchange project report mba marketing
Customer satisfaction towards karvy stock exchange project report mba marketing
Customer satisfaction towards karvy stock exchange project report mba marketing
Customer satisfaction towards karvy stock exchange project report mba marketing
Customer satisfaction towards karvy stock exchange project report mba marketing
Customer satisfaction towards karvy stock exchange project report mba marketing
Customer satisfaction towards karvy stock exchange project report mba marketing
Customer satisfaction towards karvy stock exchange project report mba marketing
Customer satisfaction towards karvy stock exchange project report mba marketing
Customer satisfaction towards karvy stock exchange project report mba marketing
Customer satisfaction towards karvy stock exchange project report mba marketing
Customer satisfaction towards karvy stock exchange project report mba marketing
Customer satisfaction towards karvy stock exchange project report mba marketing
Customer satisfaction towards karvy stock exchange project report mba marketing
Customer satisfaction towards karvy stock exchange project report mba marketing
Customer satisfaction towards karvy stock exchange project report mba marketing
Customer satisfaction towards karvy stock exchange project report mba marketing
Customer satisfaction towards karvy stock exchange project report mba marketing
Customer satisfaction towards karvy stock exchange project report mba marketing
Customer satisfaction towards karvy stock exchange project report mba marketing
Customer satisfaction towards karvy stock exchange project report mba marketing
Customer satisfaction towards karvy stock exchange project report mba marketing

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Customer satisfaction towards karvy stock exchange project report mba marketing

  • 1. A Study of Customer Satisfaction towards Depository Participants EXECUTIVE SUMMARY Karvy, the FINAPOLIS Ltd. is a stock Broking Company that deals in shares. Apart from security broking Karvy is in to Demat services, Mutual fund and Insurance services. It offers a wide range of financial services in order to meet different individuals financial planning. The project emphasizes on “Customer satisfaction towards depository participants” Objectives of the Study: • To know the function of DP. • To know the percentage of have satisfied the service of DP. • To know how demat account is helping in the trading • To know the exception of the customer. • To know the loops and draw backs of DP. Research Methodology: Data source: Primary Data: Through Questionnaire Secondary Data: Karvy’s Record & Report, Magazine & Websites. Sample size: 100 customers of Karvy Stock Broking Ltd. Area Covered for research: Only Dharwad KARVY customers. 1 BABASAB PATIL
  • 2. A Study of Customer Satisfaction towards Depository Participants Sampling Procedure: Random sampling method from available database. In the present scenario the service industry has given an utmost importance of doing a particular task at a fastest time in order to satisfy the customer and to attract new customer. In this project we can find out the customer of Karvy Consultant have satisfied with demat service and this DP is overcoming the disadvantages of the physical trading of the securities in the stock exchange. 2 BABASAB PATIL
  • 3. A Study of Customer Satisfaction towards Depository Participants FINDINGS: 1) I have carried out this exercise on Dematerlisation. So in my studies I have tried to see whether the customer have satisfied the service given by depository participants. 2) I have also seen that awareness of KARVY service given by Karvy finical consultant is from friends. 3) It is also seen that more than 84% of the respondent have satisfied with the service of demat. 4) It is also seen that more than 55% to 60% of the respondent has satisfied with the service of Freezing/ Defreezing and loan against share. Also 40% respondents are not aware about these services. 5) Also found that nearly 2% of the respondents are dissatisfied with bill Acceptance. 6) 5% improper format of Holding/Transaction statement and 4% Frequently reminders are given to karvy consultant ltd., for update the information Are Dissatisfied. 7). 38% of respondent feel tariff structure of Karvy Stock Broking Ltd charged is high and very high. 8) Also found that 53% respondent have satisfied 80% of the service 9). 35% of respondent prefer Karvy Stock Broking Ltd DP to Other Dp because Of Quality service And, 40% for safety service. 3 BABASAB PATIL
  • 4. A Study of Customer Satisfaction towards Depository Participants INTRODUCTION India has two hundred years old tradition in Securities. Infact that first India stock exchange established in Bombay is the oldest in Asia. The earliest security dealings were Transactions in loan securities of East India Company, the dominant institution of those days. Corporate Shares came into the picture by 1830’s and assumed significance with the Companies Act of 1956. In 1887 the broker community gave birth to the “Native share and stock brokers Association” which is now known as the Bombay Stock Exchange. The Indian Capital grew at a very moderate rate from 1951 to 1980. However it registered an impressive growth in 1980s. the process of liberalization and the transparency in operation has raised the interest of foreign investors in India. Till 1978 there were only 8 recognized exchanges in India. Initially the exchange operated on an outcry system i.e. manual system of trading Due to increase in the trading volumes, the number of issuer increased substantially, and the birth of NSES highly transparent automated system come into existence Even then there was an increase in paper work causing a gridlock at every stage in the stock market This delays the clearance and settlement of traders, registration of securities in the shareholder name and due this it increased the back office paper work intermediaries These outdated systems have increased settlement risks and have rendered the implementation of a delivery of a versus payment system impossible. National Stock Exchange of India Limited to provide electronic depository facilities for securities traded in the equity and the debt market. NSDL commenced its operations in the year 1996 and is the first depository in India. 4 BABASAB PATIL
  • 5. A Study of Customer Satisfaction towards Depository Participants 5 BABASAB PATIL
  • 6. A Study of Customer Satisfaction towards Depository Participants DESIGN OF THE STUDY Tile of the project: “Service Analysis & Customer satisfaction towards Depositary participants”. Statement of the Problem: KARVY STOCK BROKING Ltd is providing the Demat service. Hence in this report an attempt is made to know the present customer satisfaction towards depository participants. RESEARCH OBJECTIVES: • To know the function of DP. • To know the percentage of have satisfied the service of DP. • To know how demat account is helping in the trading • To know the exception of the customer. • To know the loops and draw backs of DP. . 6 BABASAB PATIL
  • 7. A Study of Customer Satisfaction towards Depository Participants METHODS AND METHODOLOGY Sampling Design:  Sampling since segment wise investors in KARVY STOCK BROKING Ltd were available the overall customers were considered for the study. Hundred Percent coveraged. Hence random sampling survey method was adopted for the purpose of the study.  Sampling Size: A sample of 100 was chosen for the purpose of the study. Sample consisted of small investor, large investors and traders of KARVY STOCK BROKING Ltd.  Sampling Procedure: From large number of customer of KARVY STOCK BROKING Ltd. Were randomly selected from the available customer database.  Field Study: Directly approached respondents. DATA COLLECTION METHOD: 1. PRIMARY DATA: For a study of this nature primary data is collected through Questionnaire. 2. SECONDARY DATA: This is been is collected through Karvy’s Record & Report, Magazine & Websites. MEASUREMENT TECHNIQUE: For this purpose measurement technique used for survey is questionnaire to collect information from the respondent ANALYTICAL TECHNIQUE: Statistical technique used for measuring the response is in terms of percentage. 7 BABASAB PATIL
  • 8. A Study of Customer Satisfaction towards Depository Participants LIMITATION OF STUDY • Since Sample size is only 100 all Hundred customers are approached . • Since segment wise investor is available in KARVY STOCK BROKING Ltd. Overall concept is taken for the study. • Information is partly based on secondary data and hence the authenticity of the study can be visualized and is measurable. • Level of accuracy of the results of research is restricted to the accuracy level with which the customers have given their answers and the accuracy level of the answers cannot be predicted. BACKGROUND Karvy Stock Broking Limited, one of the cornerstones of the Karvy edifice, flows freely towards attaining diverse goals of the customer through varied services. Creating a plethora of opportunities for the customer by opening up investment vistas backed by research-based advisory services. Here, growth knows no limits and success recognizes no boundaries. Helping the customer create waves in his portfolio and empowering the investor completely is the ultimate goal. KARVY, is a premier integrated financial services provider, and ranked among the top five in the country in all its business segments, services over 16 million individual investors in various capacities, and provides investor services to over 300 corporate, comprising the who is who of Corporate India. KARVY covers the entire spectrum of financial services such as Stock broking, Depository Participants, Distribution of financial products - mutual funds, bonds, fixed deposit, equities, 8 BABASAB PATIL
  • 9. A Study of Customer Satisfaction towards Depository Participants Insurance Broking, Commodities Broking, Personal Finance Advisory Services, Merchant Banking & Corporate Finance, placement of equity, IPOs, among others. Karvy has a professional management team and ranks among the best in technology, operations and research of various industrial segments. The birth of Karvy was on a modest scale in 1981. It began with the vision and enterprise of a small group of practicing Chartered Accountants who founded the flagship company…Karvy Consultants Limited. We started with consulting and financial accounting automation, and carved inroads into the field of registry and share accounting by 1985. Since then, we have utilized our experience and superlative expertise to go from strength to strength…to better our services, to provide new ones, to innovate, diversify and in the process, evolved Karvy as one of India’s premier integrated financial service enterprise. Thus over the last 20 years Karvy has traveled the success route, towards building a reputation as an integrated financial services provider, offering a wide spectrum of services. And we have made this journey by taking the route of quality service, path breaking innovations in service, versatility in service and finally… totality in service. Our highly qualified manpower, cutting-edge technology, comprehensive infrastructure and total customer-focus has secured for us the position of an emerging financial services giant enjoying the confidence and support of an enviable clientele across diverse fields in the financial world. Over the years we have ensured that the trust of our customers is our biggest returns. Factors such as our success in the Electronic custody business has helped 9 BABASAB PATIL
  • 10. A Study of Customer Satisfaction towards Depository Participants build on our tradition of trust even more. Consequentially our retail client base expanded very fast. Our values and vision of attaining total competence in our servicing has served as the building block for creating a great financial enterprise, which stands solid on our fortresses of financial strength - our various companies. With the experience of years of holistic financial servicing behind us and years of complete expertise in the industry to look forward to, we have now emerged as a premier integrated financial services provider. And today, we can look with pride at the fruits of our mastery and experience – comprehensive financial services that are competently segregated to service and manage a diverse range of customer requirements. GROUP OF COMPANIES  KARVY SECURITY LTD • Deals in distribution of various investment products, viz, equities, Mutual fund, bounds debenture fixed deposits, insurance policies & other financial products • Member –Hyderabad stock Exchange (HSF) 10 BABASAB PATIL
  • 11. A Study of Customer Satisfaction towards Depository Participants  KARVY STOCK BROKING LTD. • Deals in buying & selling equity shares & debenture &on the national stock exchange (NSE), the Hyderabad stock exchange & over the counter exchange of India (OTCEI) • Member-national stock exchange (NSE)  KARVY CONSULTANTS LTD • Transfer agency services for corporate & mutual funds • Registrar for IPObook building • Depositary participant services • Registered with both NSDL/CDSL • It enable services –MT/call center /data classification • Karvy .com comprehensive financial advisory site  KARVY INVESTER SERVICES LTD. • Deals in issue management, investor banking & merchant banking of fixed income & other financial products. • Trading through BSE  DEPOSITARY SEVICES • Registered as DP both with NSDL & CDSL • Serving over 2 lac investors • Online connectivity at Hyderabad, Lucknow &Bangalore • Ranked among the top 5 DPS in the country 11 BABASAB PATIL
  • 12. A Study of Customer Satisfaction towards Depository Participants • High synergy with registry & broking activities for higher services levels to the customer information • Web based customer information • Provision of service in over 75 locations  IT SERVICES GROUP 1. Medical transcription • First strategic initiative into global processing • Among the top MT companies in India 2.E-BUSINESS GROUP • Strategic intent: to develop a comprehensive financial services portal which includes • Investor servicing: mutual funds, corporate shareholders & depository clients. • Distribution of financial products • Net trading • Insurance distribution 1. Call center 2. Started with a 30 agent e-call center 12 BABASAB PATIL
  • 13. A Study of Customer Satisfaction towards Depository Participants MISSION Our mission is to be a leading, preferred service provider to our customers, and we aim to achieve this leadership position by building an innovative, enterprising and technology driven organization which will set the highest standards of service and business ethics. QUALITY POLICY To achieve and retain leadership, Karvy shall aim foe complete customers satisfaction, by combining its human and Technological resources, to provide superior quality financial Services. In the process, Karvy will strive to exceed Customer’s expectations. QUALITY OBJECTIVES As per the Quality Policy, Karvy will: 1. Build in- house process that will ensure transparent and harmonious relationship with its clients and investors to provide high quality of services. 2. Establish a partner relationship with its investor service agents and vendors that will help in keeping up its commitments to the customers. 3. Provide high quality of work life for all its employees and equip them with adequate knowledge &skills so as to respond to customer’s need. 4. Continue to uphold the values of honesty & integrity and strive to establish unparalleled standards in business ethics. 5. Use state –of – the art information technology in developing new and innovative financial products and services to meet the changing needs of investors and clients. 13 BABASAB PATIL
  • 14. A Study of Customer Satisfaction towards Depository Participants 6. Strive to be a reliable source of value-added financial products and services and constantly guide the individuals and institutions in making a judicious choice of it. Strive to keep all stake- holders (shareholders, clients, investors and regulatory authorities) proud and satisfied. Achievements  Among the top 5 stock brokers in India (4% of NSE volumes)  India's No. 1 Registrar & Securities Transfer Agents  Among the to top 3 Depository Participants  Largest Network of Branches & Business Associates  ISO 9002 certified operations by DNV  Among top 10 Investment bankers  Largest Distributor of Financial Products  Adjudged as one of the top 50 IT uses in India by MIS Asia  Full Fledged IT driven operations 14 BABASAB PATIL
  • 15. A Study of Customer Satisfaction towards Depository Participants MILESTONE 15 BABASAB PATIL
  • 16. A Study of Customer Satisfaction towards Depository Participants ORGANIZATION CHART Managing Director Chief Managing Director Vice-President Vice-President Vice-President Vice-President Karvy Karvy Karvy Karvy Securities Stock Broking Consultants Investors Services Ltd. Ltd. Ltd. Ltd. Deputy Deputy Deputy Deputy General General General General Manager Manager Manager Manager Senior Senior Senior Senior Manager Manager Manager Manager Branch Manager N number of Team Leaders N number of Executives 16 BABASAB PATIL
  • 17. A Study of Customer Satisfaction towards Depository Participants INTRODUCTION Dematerialization or "Demat" is a process whereby your securities like shares, debentures etc, are converted into electronic data and stored in computers by a Depository. Securities registered in your name are surrendered to depository participant (DP) and these are sent to the respective companies who will cancel them after "Dematerialization" and credit your depository account with the DP. The securities on Dematerialization appear as balances in your depository account. These balances are transferable like physical shares. If at a later date, you wish to have these "Demat" securities converted back into paper certificates, the Depose Depository functions like a securities bank, where the dematerialized physical securities are traded and held in custody. This facilitates faster, risk free and low cost settlement. In order to dematerialize certificates; an investor will have to first open an account with a DP & then request for the dematerialization of certificate by filling up a dematerialization request form (DRF), which is available with DP & submitting the same along with the physical certificates. The investor has to ensure that before the certificate are handled over to the DP For demat, they are defaced by marking “Surrendered for dematerialisation” on the face of the certificates. Depository is much like a bank and perform many activities that are similar to a bank. 17 BABASAB PATIL
  • 18. A Study of Customer Satisfaction towards Depository Participants Just as one opens a bank account in order to avail of the services of a bank, an investor opens a depository account with a depository participant in order to avail of depository facilities. Following table compares the two. Bank Depository Holds funds in accounts Holds securities in account Transfers funds between accounts Transfers securities between accounts Transfers without handling money Transfers without handling securities Safekeeping of money Safekeeping of securities Transacting the depository way has several advantages over the traditional system of transacting using share certificates. Some of the benefits are: • Trading in demat segment completely eliminates the risk of bad deliveries, which in turn eliminates all cost and wastage of time associated with follow up for rectification. This reduction in risk associated with bad delivery has lead to reduction in brokerage to the extent of 0.5% by quite a few brokerage firms. • In case of transfer of electronic shares, you save 0.5% in stamp duty. • You also avoid the cost of courier/ notarization/ the need for further follow-up with your broker for shares returned for company objection • In case the certificates are lost in transit or when the share certificates become mutilated or misplaced, to obtain duplicate certificates, you may have to spend at least Rs500 for indemnity bond, newspaper advertisement etc, which can be completely eliminated in the demat form. 18 BABASAB PATIL
  • 19. A Study of Customer Satisfaction towards Depository Participants • You can also receive your bonuses and rights into your depository account as a direct credit, thus eliminating risk of loss in transit. • You can also expect a lower interest charge for loans taken against demat shares as compared to the interest for loan against physical shares. This could result in a saving of about 0.25% to 1.5%. Some banks have already announced this. • RBI has increased the limit of loans against dematerialized securities as collateral to Rs2mn per borrower as against Rs1mn per borrower in case of loans against physical securities. • RBI has also reduced the minimum margin to 25% for loans against dematerialized securities as against 50% for loans against physical securities. In short the advantages of opening a demat account are  Shorter settlements thereby enhancing liquidity  No stamp duties on transfer of securities held in demat form.  Elimination of risk associated with physical certificated such as bad delivery, fake securities.  Reduction in handling large volume of paper;  Nomination facility  Transmission of securities (such as shares, debentures, bonds and units) is done by DP eliminating the need to correspond with each company separately. 19 BABASAB PATIL
  • 20. A Study of Customer Satisfaction towards Depository Participants  Change of name, address, dividend mandate, registration of power of attorney, transmission etc. can be effected across companies held in demat form by a single instruction to the DP Though under the Depositories Act, 1996, there is no compulsion and the investor can hold shares either in physical or in dematerialized form. But according to Sebi’s directive certain shares have to be traded compulsorily in dematerialized form where the seller cannot sell in physical form. However, after he has bought the shares the investor can ask for rematerialization of the shares. The Depository Account must be opened with a Depository Participant. NSDL interfaces with investor trough Depository Participants (DPS). A list of names and addresses of all Authorized DP’s is available with the NSDL and CDSL and one can meet any of these DP’s place and make a choice at your based on your comfort and convenience. Opening a depository account is as simple as opening a bank account. One can open a depository account with any DP. To open a Depository Account, you have to submit the duly filled in Account Opening form along with the following documents: • Fill up the account opening form, which is available with the DP. • Residential Proof - Copy of Ration Card, Passport, Driving License, Telephone Bill, Electricity Bill or Rental Agreement. • Sign the DP-client agreement, which defines the rights and duties of the DP and the person wishing to open the account. • Receive your client account number (client ID). 20 BABASAB PATIL
  • 21. A Study of Customer Satisfaction towards Depository Participants • This client ID along with your DP ID gives you a unique identification in the depository system. There is no restriction on the number of depository accounts a person can open. However, if your existing physical shares are in joint names, you have to open the account in the same order of names before you submit your share certificates for demat. A sole holder of the share certificates cannot add more names as joint holders at the time of dematerializing his share certificates. However, if the investor wants to transfer the ownership from his individual name to a joint name, he should first open an account as the sole holder (account A) and dematerialize the share certificates. He should then open another depository account (account B) in which he is the first holder and the other person is the second holder and make an off market transfer of the shares from the account A to account B. The investor will incur a charge on this transaction. Alternatively, the certificates can be transferred to the joint ownership and then sent for Dematerialization. Right now, as per the Companies Act, there is no nomination facility for shares (whether in the physical or in the electronic form). The nomination facility for shares can be availed of only when the relevant provisions in the Companies Act are amended. NSDL captures the details of the nominee when the account is opened so as to offer the facility as soon as the relevant amendments are effected in the Law. A client can choose to open more than one account with same DP. In addition to this, he has a choice of opening accounts with more than one DP. However a broker can open just one Clearing Member account per card/ stock exchange for clearing purpose, but he can still open multiple beneficiary 21 BABASAB PATIL
  • 22. A Study of Customer Satisfaction towards Depository Participants accounts Beneficiary is the personal account wherein brokers can keep their personal holdings. Account opening Any investor who wishes to avail depository services must first open an account with a depository participant of NSDL The process of opening a Demat account is very similar to a bank account The investor can open an account with any depository participant of NSDL An investor may open an account with several DPs or he may open several account with single There are several DPs offering various depositary related services. Each DP is free to fix its own fee structure Investors have the freedom to choose a DP based on criteria like convenience , comfort has to enter into an agreement with the DP The form and contents of this agreement are specified by the business rules of NSLD Types of depositary account depends on the operation to be performed There are three types of Demat accounts which can be opened with a depositary participant viz (a) Beneficiary Account (b) Clearing member Accounts and (c) intermediary account 22 BABASAB PATIL
  • 23. A Study of Customer Satisfaction towards Depository Participants Types of accounts Beneficial owner Clearing member Intermediary Account Account Account House Non-House • A DP may be required to open three categories of accounts for client – beneficiary account, clearing member account and intermediary account • A beneficiary account is an ownership account The holder/s of securities in this type of account own those securities • The clearing member account and intermediary account are transitory account The securities in these are held for commercial purpose only • A clearing member account is opened by a broker or a clearing member for the purpose of settlement of trades • An intermediary account can opened by a SEBI registered intermediary for the purpose of stock leading and borrowing 23 BABASAB PATIL
  • 24. A Study of Customer Satisfaction towards Depository Participants BENEFICIARY ACCOUNT This is an account opened by investor to hold their securities in dematerialized from with a depository and to carry out the transactions of sale purchase of such securities in book entry form through the depositary system A beneficiary account holder is legally entitled for all rights and liabilities attached to the securities held in that account Therefore, the account is called “beneficial owner account” a beneficial account can be in the name of individual, corporate, HUF, minor, bank, financial institution , trust etc or the broker himself for the purpose of his personal investments in demat form . The account is opened with a DP House account vs. non –house account opened by a DP for the custody of and transactions in its own investment is referred to as a house account DPS Are required to open house accounts for their own investments to prevent co-mingling of asset with that of their clients Neither the depositories ACT nor the regulations made under the act lay down any specifications about who can open a beneficiary account since all beneficial owners are deemed to be member of a company (under section 41 (3) of the companies act) only those who are eligible to become members of a company act can open a beneficiary account with a depository Thus all legal entities with the exception of partnership firms can open an account in the depository system 24 BABASAB PATIL
  • 25. A Study of Customer Satisfaction towards Depository Participants Documents for verification: For the purpose of verification, all investors have to submit the following documents along with the prescribed account opening form Proof of identity- a beneficiary account must be opened only after obtaining a proof of identity of the applicant The applicants signature and photograph must be authenticated by an existing account holder or by the applicant bank or after due verification made with the original of the applicants valid passport , voter id , driving license or PAN card with photograph and further Proof of address- The account opening form should be supported with proof of address such as verified copies of ration card/ passport/ voter ID/ PAN card/driving license / bank passbook an authorized official of the participant, under his signature, shall verify the original documents In case any account holder fails o produce the original documents for verification within the foreside period of 30 days, it must be immediately brought to the notice of NSDL Failure to produce the original within the prescribed time would invite appropriate action against such account holder, which could even include freezing of their accounts 25 BABASAB PATIL
  • 26. A Study of Customer Satisfaction towards Depository Participants Common information: The process of opening an account with a depository, nature of such an account, and various factors to be considered for opening a depository account are explained below. Some details are common to all types of accounts. These are: 1. Name of the holder 2. Date of birth (for individual accounts) 3. Occupation 4. Address & phone / fax number 5. Bank details like name of the bank, type of the account (current/savings), accounts number, branch address, MICR, etc 6. PAN number, if applicable 7. Details of nomination 8. Specimen signatures Beneficiary account- procedure for opening an account Investor have the choice of selecting a DP based on their convenience, comfort, service, levels, safety, reputation charges, etc they have flexibility to have more than one account with the same DP or any other DPS No minimum balance is required for opening a depository account Investor also have the freedom to close an account with one DP and open another one with any other DP The type of the account opening from to field by an investor and the list of documents required depend on the type of beneficiary account to be opened –whether it is for NRI’s or corporate or individual Further, the individual 26 BABASAB PATIL
  • 27. A Study of Customer Satisfaction towards Depository Participants account can be in a signal name or joint name clearing members and brokers have to open in a beneficiary account if they have to deal with their own holdings There are several client types in the depository system and different codes are allotted to them. These are listed below 1. Resident • Ordinary • HUF 2. Financial institutions • Government –sponsored FI • State financial corporation • Other 3. FIIS • Mauritius –based • Others 4. NRI • Repatriable • Non-Repatriable • Depository receipt 5. Body corporate • Domestic company • Overseas corporate body Repatriable • Government company • Central government 27 BABASAB PATIL
  • 28. A Study of Customer Satisfaction towards Depository Participants • State government • Co-operative body • NBFC • Non –NBFC • Broker • Foreign bodies • Group companies • Others • OCB-Nonrepatriable • Depository receipt 6. CM (clearing member) 7. Foreign national – national /depository receipt 8. Mutual fund –depository receipt 9. Trust, Bank 10. Intermediary Clearing Member Account The entities that are authorized to pay out from a clearing corporation/ clearing house against traders done by them or their clients are known as clearing members. CMs are identified in the system through their CM-BP ID. All pay-in and pay-out transactions are carried out through their accounts. There are two types of clearing members: 1. All members of a stock exchange popularly know as brokers, are clearing members; 2. Custodians who are permitted by the stock exchange to act as a clearing members. 28 BABASAB PATIL
  • 29. A Study of Customer Satisfaction towards Depository Participants PROCEDURE TO OPEN A CLEARING MEMBER ACCOUNT The steps undertaken to open the account are same as those of the individuals, difference lies in the type of the clearing members has to first register itself with the depository and obtain a business partner identification number (CM-BP-ID). The clearing member is identified by the combination of CC-CM-ID given by the DP. Immediately after opening a clearing account, the DP should inform the depository the details of clearing members name, CM-BP-ID, client-ID, and date of the opening the account in DPM system. The clearing account should only be for clearing and settlement purpose and nit for any other purpose, e.g., holding of securities received in a settlement received in a settlement account should be transferred to the transferred to respective beneficial accounts as soon as possible, but in no case later than the time prescribed by the depository/ stock exchange/ SEBI in this regard. The opening of clearing members account constitutes a “standing instruction” to receive credits from the clearing corporation when there is a pay-out. The Clearing House deals with ONLY ONE designated account for pay-in and pay-out with the Broker. This single account allows you to know to which account securities must be delivered and received from. One Clearing Member Pool Account is opened per card / Stock Exchange to settle trades in the Dematerialised form. 29 BABASAB PATIL
  • 30. A Study of Customer Satisfaction towards Depository Participants Structure Of Clearing Account The clearing account is identified in the depository system by its CM- BP-ID. The internal structure of the Clearing Account consists of three parts to facilitate easy book keeping. • Arrangement of clearing account  Pool Account  Delivery Account  Receipt Account Clearing Corporation (CC)/Clearing House (CH) Clearing Account Delivery Account Pool Account Receipt Account Selling Buying client Client a) Pool Account: It has two roles in clearing of Securities, viz., before pay-in, the selling client of the clearing member transfers securities from his client Account to the Clearing Account. After receiving pay-out, the clearing member transfers securities from his Clearing Account to the account of the buying client. b) Delivery Account: The securities before pay-in, the securities move from the Pool Account To the Delivery Account. The movement will be automatic if clearing member has given such an undertaking to its 30 BABASAB PATIL
  • 31. A Study of Customer Satisfaction towards Depository Participants Clearing If the Clearing Corporation. It will be effected on the basis of instruction received from the Clearing house/ Clearing Corporation. If the clearing house/ Clearing Corporation has not taken such undertaking, the clearing member to its DP must submit a delivery instruction form. At the time of pay-in, NSDL flushes out the securities in the Delivery Account & transfers the same to the Clearing house/ Clearing Corporation. c) Receipt Account: On pay-out day, the Clearing house/ Clearing Corporation transfers securities to the Pool Account (to The extent of net receipt) through the Receipt Account. This account can be used to trace details of settlement-wise receipt of the clearing member. Market Type & Settlements Number: A clearing account can be broken into compartment and sub-compartments. Each compartment can be called as market type and be as settlement number. Hence, if securities are moved from any clearing account, apart from the CM-BP-ID, the combination of market type and settlement number must be provided. A diagrammatic illustration of the internal structure of a clearing account is depicted in next page. 31 BABASAB PATIL
  • 32. A Study of Customer Satisfaction towards Depository Participants Clearing Account (IN503265) Physical Rolling Action Rolling 2000014 9000152 2000248 Delivery Pool Receipt Delivery Pool Receipt Delivery Pool Receipt 2000015 9000153 2000248 Delivery Pool Receipt Delivery Pool Receipt Delivery Pool Receipt 2000016 9000152 2000249 Delivery Pool Receipt Delivery Pool Receipt Delivery Pool Receipt Settlement calendar: Settlement calendar is decided by the stock exchange. It contains details for each market type & settlement number. The detail for each settlement consists of the date of trading, pay-in time, pay-out date, settlement number etc. Clearing member can obtain the settlement calendar from its own stock exchange. This is also available in the depository software of the DP. 32 BABASAB PATIL
  • 33. A Study of Customer Satisfaction towards Depository Participants MARKET TRANSFERS: Any trade, which is cleared & settled by the clearing house/ Clearing Corporation of the stock exchange, is considered as a market trade in the depository. Consequently, the transfers routed through the clearing account. Typically, a market trade has the following legs of transactions. a. Receiving securities for pay-in from clients (client to clearing members) b. Delivering securities to the clearing house/clearing corporation for pay-in. (clearing house/clearing corporation) c. Receiving pay-out from the clearing house/clearing corporation. (Clearing House/clearing Corporation to clearing member) d. Distribution of pay-out to clients. (Clearing member to client) A diagrammatic illustration of the settlement of a market trade in a depository is depicted below: DP of buyer DP of Buyer’s CM D C NSDL CH/CC A B DP of Seller DP of Seller’s CM 33 BABASAB PATIL
  • 34. A Study of Customer Satisfaction towards Depository Participants Receiving securities for pay-in from clients (client to clearing member) A selling client of a clearing member (broker) would transfer securities from his beneficial owner account to the clearing account of the clearing member for onwards delivery to the clearing house/clearing corporation. This transfer is effected by his DP on the basis of a delivery instruction provided by the selling client. A diagrammatic Illustration for securities received for pay-in from clients is depicted below: NSD DP2 DP1 Seller Seller Seller Clearing Member Indicates flow of securities Indicates paper /electronic instruction given. OFF MARKET TRANSFERS: Any trade, which is not cleared and settled by the clearing house/clearing corporation of the stock exchange, is considered as an off-market trade in the depository. Consequently, the transfer is not routed through the clearing account. Such transfers take place directly between two beneficiary accounts. Both buyer and seller may open account either with the same DP or with different DPs. The buyer and seller will trade amongst 34 BABASAB PATIL
  • 35. A Study of Customer Satisfaction towards Depository Participants themselves and later on will exchange money, i.e., settle funds amongst themselves. The selling client would deliver securities from its beneficiary account to the beneficiary account of the buying client. This transfer is effected by the DP of the selling client on the basis of a delivery instruction provided by the selling clients. A diagrammatic illustration of the settlement of an off- market trade in depository is depicted below: Indicates flow of securities Indicates paper /electronic instruction given. 35 BABASAB PATIL
  • 36. A Study of Customer Satisfaction towards Depository Participants Depository: A Depository is a Company where the shares of an individual are held in the electronic form, at the request of the shareholder. This eliminates the physical form of holding. IDBI, UTI, SBI and NSE promoted the National Securities Depository Limited (NSDL). The Central Securities Depository Limited (CDSL) was promoted by BSE. Your money may be held in the form of liquid cash at your home or may be deposited in a bank. The bank holds your funds in the electronic form and subsequently debits or credits the account. Depending on your issuance of cheques or deposit of cheques. The advantages of safety and convenience of dealing with a Bank overweigh the reasons for holding liquid cash in your home. Your financial assets such as Equity Shares may be compared to the above example. You may hold physical share certificates in your home and be exposed to the various risks of lack of safety, mutilation, loss etc. Alternatively, you may deposit your shares in an organization called a Depository, which holds your shares in the electronic form. You can dematerialize shares of only those companies that have signed agreement to dematerialize their shares with the depository. You cannot dematerialize shares if they are not in your name, i.e. shares held in street name (market deliveries) cannot be dematerialized. However, when you send shares to the registrar to be transferred to your name you can request that you want those shares in dematerialized form. 36 BABASAB PATIL
  • 37. A Study of Customer Satisfaction towards Depository Participants Karvy Consultants Ltd. has four DPMs as on date. They are: 1.Hyderabad-IN300394 2.Lucknow - IN301557 3.Bangalore- IN301926 4. Mumbai - IN302470 In India depositories are required to be registered with SEBI and are governed by the provision of the Depositories Act, 1996 and regulation and bylaws framed for depositories by the SEBI. The depositories work in a completely computerized environment with electronic linkages with the point of origination for the transactions that may cause the change in ownership of securities. A depository will be electrically linked with the Register of the members maintained by the company/registrar, clearing and settlement system in the stock exchanges, stock lending organization (if in existence), custodians of securities, depository participants and brokers. Function of Depository Dematerlisation: one of the primary functions of depository is to eliminate or minimize the movement of the physical securities in the market. This is achieved through dematerialisation of securities. Dematerlisation is the process of converting securities held in physical form into holdings in book entry form. 37 BABASAB PATIL
  • 38. A Study of Customer Satisfaction towards Depository Participants Account Transfer: The depository gives effect to all transfers resulting from the settlement of trade and other transactions between various beneficial owners by recording entries in the accounts of such beneficial owners. Transfer and Registration: A transfer is the legal change of ownership of a security in the records of the issuer. For effecting a transfer, certain legal steps have to be taken like endorsement, execution of a transfer of security occurs merely by passing book entries in the records of the depositories, on the instructions of the beneficial owners. Corporate Actions: A depository may handle corporate actions in two ways. In the first case, it merely provides information to the issuer about the persons entitled to receive corporate benefits. In the other case, depository itself takes the responsibility of distribution of corporate benefits. Pledge and hypothecation: Depositories allow the securities placed with them to be used as collateral securities in physical form to the lender or its custodian. These securities are verified for authenticity and often need to be transferred in the name of lender. This has a time and money cost by way of transfer fees or stamp duty. If the borrower wants to substitute the Pledging/Hypothecating the securities makes the process very simple and collateral accounting through book entries in the records of the depository. Linkage with clearing system: whether it is a separating clearing corporation attached to a stock exchange or a clearing house (department) of a 38 BABASAB PATIL
  • 39. A Study of Customer Satisfaction towards Depository Participants stock exchange, the clearing system performs the function of ascertaining the pay-in (sell) or pay-out (buy) of brokers who have traded on the stock exchange. Actual delivery of securities to the clearing system from the selling and delivery of securities from the clearing system to the buying broker is done by the depository. To achieve this, depositories and the clearing system should be electronically linked. 39 BABASAB PATIL
  • 40. A Study of Customer Satisfaction towards Depository Participants Depository Participant: Depository Participant (DP) is an organisation that acts as an Agent of the Depository and interacts with the investor. A DP is responsible for maintaining your securities account and operating it only under your written instructions. The Depositories Acts mandates that investors can use Depository facilities only through DP’s. The distribution channel and geographical spread of the DP’s offices allows you to access the Depository at a low cost. DP can only access their own clients' information. They cannot access the client information of any other DP. The information of your holdings in the account is completely confidential& it is similar to your account balance in a bank. You can select your DP to open a demat account just like you select a bank for opening a savings account. Some of the important factors for selection of a DP can be: 1. Convenience - Proximity to your office/residence, business hours. 2. Comfort - Reputation of the DP, past association with the organisation, whether the DP is in a position to give the specific service you may need? 3. Cost - The service charges levied by DP and the service standards. Individual accounts can be opened by Ordinary Resident, HUF, NRI Repatriable and NRI Non-Repatriable. Body Corporate, Banks, Trusts, Financial Institutions, Foreign Institutional Investors, and Overseas Commercial Banks etc can open corporate Accounts. An account can be opened in the name of HUF in a similar 40 BABASAB PATIL
  • 41. A Study of Customer Satisfaction towards Depository Participants way to individual account and mentioning the account category as HUF. However, Kartha of HUF will sign the application, agreement and all transactions under the account An account cannot be opened in the name of the firm. It has to be opened in the name of any of the Partner as an Individual account only. Procedure for Dematerialisation Dematerialisation Process: 1 Investor DP 2A 2 5 R & T Agent 3 NSDL 4 Steps: 1. Client/ investor submits the DRF (Demat Request Form) and Physical certificates to DP. DP checks whether the securities are available for demat. Client defaces the certificates by stamping ‘Surrender for Dematerlisation’. DP punches two holes on the name of the company and draws two parallel lines across the face of the certificate. 2. DP enters the demat request in his system to be sent to NSDL. DP dispatches the physical certificates along with the DRF to the R & T Agent. 3. NSDL records the details of the electronic request in the system and forwards the request to the R&T Agent. 41 BABASAB PATIL
  • 42. A Study of Customer Satisfaction towards Depository Participants 4. R&T Agent, on receiving the physical documents and the electronic request, verifies and checks them. Once the R&T Agent is satisfied, Dematerialisation of the concerned securities is electronically confirmed to NSDL. 5. NSDL credits the dematerialized securities to the beneficiary account of the investor and intimates the DP electronically. The DP issues a statement of transaction to the client. a. DPs provide Dematerlisation request forms (DRF) to their clients. b. The client completes the DRF in all respect 7 submits to the DP along with the security certificates to be dematerialized. c. The DP checks the DRF for validity, completeness and correctness. The following points should be checked particularly:  The security certificate sought to be dematerialized are attached to DRF.  The attached security certificates are marked (defaced) with the words ‘surrendered for dematerialisation’. This is a precautionary measure to prevent misuse of share certificates by anyone.  The certificate are not mutilated or defaced in a manner affecting any material information.  The name of client on DRF and the certificates is exactly the same as in the client’s account in DPM. However, minor variations in the name (like abbreviated name, initials in the place of first name, middle name, minor name mistake in the name) may be permitted if it can be reasonably established that both names are of the same person. The permitted variations refer to initials not being spelt out fully or put prior to after the surname. In such cases, if the signature on the DRF matches the specimen signature available with the DP, the securities can be considered for demat. 42 BABASAB PATIL
  • 43. A Study of Customer Satisfaction towards Depository Participants  Details like security type, face value, paid-up value, pari passu status, certificate numbers, distinctive numbers, number of certificates, total quantity of securities and lock-in statues are filled-in correctly. d. If the DRF & the accompanying security certificates are found in order, the DP should accept the DRF and certificates. e. If DRF and the accompanying security certificates are not found in order, the DP should return the DRF and certificates. f. The DP should enter the dematerialisation request in the DPM. DPM generates a request number (DRN), which should be mentioned on DRF. g. An authorized person, other than one who entered the DRF details in the DPM, should verify the details of DRN and release a request to NSDL. h. Once the DP has received the certificates defaced by investor, the DP punches two holes on the name of the issuer or its R&T Agent for dematerialisation. DRF and enclosures have to be sent at the “address to which physical certificate to be sent” communicated by NSDL. The forwarding letter should refer to the allotted DRN and should refer to the allotted DRN and should Be sent within seven days of accepting it from the client. i. The issuer or its R&T Agent verify the DRF & the accompanying certificate for validity, completeness and correctness. They also match the details with the intimation received from NSDL against the same DRN. j. In case DRF is not found in order, the issuer or its R&T Agent send an objection memo to the DP, with or without DRF & security certificates depending upon the reason for rejection. k. DRFs & Certificate are sent back on the following grounds: • DRN does not match with message from DM 43 BABASAB PATIL
  • 44. A Study of Customer Satisfaction towards Depository Participants • Quantity of actual securities is less than DRF • Quantity of actual securities is more than DRF l. DRF & certificate are not sent back: • If the certificate is fake • If the certificate has been reported to be stolen • If the duplicates of the original certificates sent for demat have already been issued • If the endorsements are forged • If the securities are not in the name of the account holder as per DRF • If the details of the certificates do not pertain to the R&T Agent • If the signatures differ • If there is any court order on the securities • If the certificate are received after 15 days of the electronic request. m. The DP informs the client accordingly & requests removal of reasons for objection. The DP removes these or provides additional information to the issuer or its R & T Agent within 15days of receiving the objection memo. n. The DP, if the client so requires, may generate a new dematerialisation request & send the securities again to the issuer or R &T Agent. Precaution to be taken while processing DRF  Ensure account to have the same sequence of names of holders and name structure as printed on the physical certificate.  Ensure ISIN is activated  Separate DRF for: • Partly & fully paid-up shares 44 BABASAB PATIL
  • 45. A Study of Customer Satisfaction towards Depository Participants • Locked & free holding • Holdings locked in for different reasons • Locked in holdings having different release date • Different ISINs of the company  ISIN to be entered by DP.  All joint holders to sign DRF.  Check DRF form with details on certificate. 45 BABASAB PATIL
  • 46. A Study of Customer Satisfaction towards Depository Participants DEMAT PROCESS The demat process requires defacing of securities which will make the security certificate undeliverable unless the demat formalities are completed. Therefore, the client should be assisted in ascertaining whether the securities in question are available for demineralisation. Clients should be helped in filling up the demat request properly. Demat rejection causes great inconvenience to the client. DP should attend to this area with care and caution. One of the important reasons for demat rejection is signature mismatch. Taking the following precaution can reduce this:  If the client is aware that the signature with the company& signature of the client should be advised to the register the new signature.  If the signature is slightly different, client should be advised to sign as per the signature that was recorded by the company and as recorded with the DP.  Ensure dispatch of DRFs and certificate to R &T Agents within seven days.  Client may be encouraged to use the Transfer-cum-demat facility if it is offered by the company. They should be made aware of the procedures of the scheme.  In case of joint holdings, the clients should be informed about the availability of Transposition cum Demat facility. 46 BABASAB PATIL
  • 47. A Study of Customer Satisfaction towards Depository Participants CLOSURE OF ACCOUNT: Closure on Client’s Request- A DP can close a depository account on receipt of an application in the prescribed format. The application should be made by the account. In case joint-holders. An account can be closed sought to be closed, the following steps are necessary. a. Re-materialization of all securities standing to the credit of the same account making the application for closure; or b. Transferring the balance to the credit of another account opened by the same account holder(s) either with the same participant or with a different participant. Before closing the account the DP should ensure that all pending transactions have been settled. The request for closure should be processed only after ensuring that there is no balance lying in the account. Consolidations of accounts- Some clients have opened multiple accounts to dematerialize their shares held in multiple combination and sequence of names. However, they may not need so many accounts after they have dematerialized their shares and may want to bring all their share holdings into one or fewer accounts. This can be achieved by using normal off Market transfer instruction. Closure by DP – the DP may also initiate closure of a client’s account if the client has defaulted in performing should give sufficient notice to the client before initiating closure of his account. The notice should clearly state the reasons for closure of his account. The notice should clearly state the reasons 47 BABASAB PATIL
  • 48. A Study of Customer Satisfaction towards Depository Participants for closure of account. The process of closing account in such a case is the same that of client-initiated closure. Closure/ Shifting of Clearing Account –A clearing member may transfer its clearing account from one DP to another DP. For this, simultaneously applications have to be made for closure of account to the earlier DP and for opening of new clearing member account to the new DP. On receipt of the application, the new DP forwards the application to the depository for approval and allotment of a new CM-BP-ID is allotted, the new DP opens a new Clearing account and intimates the depository about the new client- ID. On receipt of intimation from the intimates the clearing member. All pay-out of securities, subsequent to the closure of old clearing account, take place in the new account. Pg-17-3 48 BABASAB PATIL
  • 49. A Study of Customer Satisfaction towards Depository Participants TRADING & SETTLEMENT: This is the an area where the DP must the DP must take immense care while accepting and processing request listed below should from the account of his client to another account. The aspects listed below should be kept in mind.  Ensure that the delivery instruction book given to each client has pre- printed serial number and client-ID.  Inform clients about the pay-in deadline of the stock exchange and the deadline of the DP.  Each DIS received should be inwarded correctly with the date and time stamp.  Late stamp must be affixed on the instructions received after the expiry of the deadline set by the DP.  Ensure the correctness of execution date on the DIS.  Ensure signature on DIS matches with the records of the DP.  Ensure that the signatures of all holders are obtain in case of joint accounts.  If the client has not issued “standing instructions”, he should be made aware that a receipt in instruction will be required to the credits into the account on purchase of shares.  Client should be made aware of the accounting freezing facility. 49 BABASAB PATIL
  • 50. A Study of Customer Satisfaction towards Depository Participants SETTLEMENT The settlement of trades in the stock exchanges is undertaken by the clearing corporation (CC)/ clearing house (CH) of the corresponding stock exchanges. While the settlement of dematerialized securities is effected through depository, the funds settlement is effected through the clearing banks. The clearing members directly with the CC/ CH settle the physical securities. Exclusive demat segment follows rolling settlement (T+5) cycle and the unified (erstwhile - physical) segment follows account period settlement cycle. In case of rolling settlement cycle, the account period is reduced to one day. • In case of settlement of trades done in exclusive demat segments, the pay-in and pay out of funds and securities are effected on the same day afternoon and evening (same day) thus reducing the blockage of funds and limiting exposure to the clearing corporation. • Settlement of funds is effected through the clearing banks and depository plays no role in this. • Settlement of securities is effected through NSDL depository system. • Clearing and settlement of the regular market trades is effected through the clearing members of the clearing houses of respective stock exchanges. All trading members of stock exchanges are clearing members of clearing houses. In addition, for settlement of institutional trades, custodians are also allowed to act as clearing members. • Clearing members of clearing house, dealing in dematerialized securities are expected to open a clearing account with any DP for the purpose of settling 50 BABASAB PATIL
  • 51. A Study of Customer Satisfaction towards Depository Participants trades in dematerialized securities. As, in the mixed (unified) segment, there is a possibility for all clearing members to receive dematerialized securities, they are expected to open clearing accounts. If there is any short delivery at the time of pay-in of securities, these short positions are auctioned in the Demat segment as done in the Unified (erstwhile-physical) segment. Selling and Buying Of Shares: Selling dematerialized shares in stock exchanges is similar to the procedure for selling physical shares. Instead of delivering physical shares to the broker, you instruct your DP to debit your account with the number of shares sold by you and credit your broker's clearing account. For this, a delivery instruction has to be given to your DP in a standardized format, which will be available with your DP. In short, for selling demat shares; • You can sell shares in any of the stock exchanges linked to a depository through a broker of your choice. • Give an instruction to your DP to debit your account and credit your broker's clearing member pool account. (this is a depository account used exclusively for settling transactions by a broker) • On the pay-in day, your broker gives instruction to his DP for delivery of the shares to clearing corporation of the relevant stock exchange. 51 BABASAB PATIL
  • 52. A Study of Customer Satisfaction towards Depository Participants • The broker receives payment from the clearing corporation • You receive payment from your broker for the sale in the same manner you would receive payment for a sale in the physical mode. Buying Demat Shares: The procedure for buying dematerialized shares in stock exchanges is similar to the procedure for buying physical shares. When you want to purchase shares in electronic form, you have to instruct your broker to purchase the dematerialized shares from the stock exchanges linked to a depository. Once the order is executed, you have to instruct your DP (vide a simple format which is available with the DP) to receive securities from your broker's clearing account. Alternatively, you may give a standing instruction to receive credits into your account and do away with giving a separate receipt instruction each time you expect a credit. You have to ensure that your broker too gives a matching instruction to his DP to transfer the shares purchased on your behalf into your depository account. You should also ensure that your broker transfers the shares purchased from his clearing account to your depository account, before the book closure. This is really important because shares that remain in the clearing account of the broker on the book closure/ record date will not be eligible for corporate benefits. In brief, the transactions relating to purchase of shares are: 52 BABASAB PATIL
  • 53. A Study of Customer Satisfaction towards Depository Participants • You can purchase shares in any of the stock exchanges connected to a depository through a broker of your choice and make a payment to your broker; • Your broker receives credit in his clearing account with his DP on the pay-out day; • Broker gives instructions to his DP to debit his clearing account and credit your account; • You instruct your DP for receiving credit into your depository account either through a specific receipt instruction or using the "standing instruction" facility. • In case you are not using the "standing instruction" facility then, your depository account is credited only if the instructions given by you and your broker match. Other Services Besides demat and trading Depositories also offer other services, these are: o Pledging/ hypothecation of dematerialized securities. o Electronic credit in public offerings of companies. o Receipt of non-cash corporate benefits such as bonus, rights in electronic form. o Stock lending and borrowing. o Transmission of securities. Pledging: Dematerialized shares could be pledged; in fact, this is more advantageous as compared to pledging share certificates. 53 BABASAB PATIL
  • 54. A Study of Customer Satisfaction towards Depository Participants To pledge your Demat shares • Both you (pledgor) as well as the lender (pledgee) must have depository accounts. • You must initiate the pledge by submitting the details of the securities to be pledged in a standard format (available with DPs). • The pledgee should confirm the request through his DP. • Once this is done, your securities are pledged • All commercial documentation between the pledgor and the pledgee are handled outside the depository system. After you have repaid your loan, you can request for a closure of pledge by instructing your DP through a standard format. The pledgee on receiving the repayment as well as the request for closure of pledge will instruct his DP accordingly. Even the locked-in securities can be pledged, however they cannot be invoked before the lock-in release date. Even after the securities are pledged, the pledgor continues to remain the beneficiary holder of those securities and will receive benefits of a corporate action, if any. 54 BABASAB PATIL
  • 55. A Study of Customer Satisfaction towards Depository Participants Initial Public Offerings: Credits for public offers can be directly received into demat account. In the public issue application form of depository eligible companies, there will be a provision to indicate the manner in which securities should be allotted to the applicant. All you have to do is to mention your client account number and the name and identification number of your DP. Any allotment due to you will be credited into your account. If the applicant is allotted securities in dematerialized form, but the details regarding the beneficiary account are incomplete/ wrong, the person will get physical delivery of allotted securities. If securities were allotted in the dematerialized form, these would be credited to applicant’s account any day between allotment date and listing date, at the discretion of the company. The issuer company/ their R&T agent will forward the applicant the allotment advice giving the number of shares allotted in dematerialized form. Through this you can come to know that you have been allotted shares. An amendment to the company law requiring all future public issues above Rs100mn to compulsorily offer securities in dematerialized form is awaiting legislative approval. After this all the issues above Rs100mn will require investors to trade only in demat way. 55 BABASAB PATIL
  • 56. A Study of Customer Satisfaction towards Depository Participants Partly paid up and fully paid up shares in the depository, will be given separate ISINs (International Securities Identification Number). These are also traded separately at the stock exchanges. The company issues call notices to the beneficial holders of securities in the electronic form. The details of such beneficial holders will be provided to the issuer/ their R&T agent by NSDL. After the call money realization, issuer/ their R&T agent will electronically convert the partly paid up shares to fully paid up shares. Receipt Of Cash/ Non-Cash Benefits: When any corporate event such as rights or bonus or dividend is announced for a particular security, depository will give the details of all the clients having electronic holdings in that security as of the record date to the registrar. The registrar will then calculate the corporate benefits due to all the shareholders. The disbursement of cash benefits such as dividend/ interest will be done directly by the registrar. In case of non-cash benefits, depository will directly credit the securities entitlements in the depository accounts of all those clients who have opted for electronic allotment based on the information provided by the registrar. The bonus/ rights issue against holding in dematerialized form can be either in the physical/ dematerialized form as per the choice of the investor. If no choice is given, by default, the securities will be issued in the physical form. Even if an investor has holdings in physical form, he can receive the bonus/ rights issue against this in the dematerialized form. In case of fractional part, as in the physical segment, it would be paid in cash and the remaining whole part would be credited to the investors account. 56 BABASAB PATIL
  • 57. A Study of Customer Satisfaction towards Depository Participants The statement of holding and transaction statement is sent by the investors DP, it will show the bonus/ rights credit into investor’s account. This report is sent to the investor every fifteen days. In addition, an allotment advise will be send by the issuer/ their R&T agent for bonus/ rights entitlement. Stock Lending and borrowing: Through the depository account securities in the demat form can be easily lent/ borrowed. Securities can be lent or borrowed in electronic form through an approved intermediary, who has opened a special 'intermediary' account with a DP. To Lend Securities: You have to instruct your DP through a standard format (which is available with your DP) to deposit your securities with the intermediary. If the intermediary accepts your deposit of securities, the securities will be moved from your account into the intermediary's account. If you wish to recall the securities lent by you, you can make a request vide a standard format available with your DP. To Borrow Securities: You have to instruct your DP through a standard format (which is available with your DP) to borrow securities from the intermediary. If the intermediary accepts your request, the securities will be moved from the intermediary's account to your account. If you wish to return the securities borrowed by you, you can make a request vide a standard format available with your DP. Transmission Of Securities: Transmission of securities due to death, lunacy, bankruptcy, and insolvency or by any other lawful means other than transfer is also possible in the depository system. In the case of transmission, the claimant will have 57 BABASAB PATIL
  • 58. A Study of Customer Satisfaction towards Depository Participants to fill in a transmission request form, (which is available with the DP) supported by valid documents. The DP, after ensuring that the application is genuine, will transfer securities to the account of the claimant. For this, the claimant must have a depository account. The major advantage in transmission of dematerialized holdings is that the transmission formalities for all securities held with a DP can be completed in one go, unlike in the case of share certificates, where the claimant will have to interact with each issuing company or its R&T Agent. In case where the deceased was one of the joint holders in the Client account, the surviving client(s) shall be the person(s) recognized by depository as having title to the securities held in that joint Client account. In case where the deceased was a sole holder of the Client account, his legal heir(s) or the legal representative(s) will be the person(s) recognized by depository as having title to the securities held in that sole Client account. Security: National Security and Depository Limited claims to have undertaken sufficient security measures. These measures are: • A DP can be operational only after registration by Sebi, which is based on the recommendation from NSDL and Sebi’s own independent evaluation. Sebi has prescribed criteria for becoming a DP in the regulations. • DPs are allowed to effect any debit and credit to an account only on the basis of valid instruction from the client. • Every day, there is a system driven mandatory reconciliation between the DP and NSDL. 58 BABASAB PATIL
  • 59. A Study of Customer Satisfaction towards Depository Participants • There are periodic inspections into the activities of both DP and R&T agent by NSDL. This also includes records based on which the debit/ credit are effected. • The data interchange between NSDL and its business partners is protected by standard protection measures such as encryption. This is a SEBI requirement. • There are no direct communication links between two business partners and all communications between two business partners are routed through NSDL • All investors have a right to receive their statement of accounts periodically from the DP. • Every month NSDL forwards statement of accounts to a random sample of investors as a counter check. • In the depository, the depository holds the investor holdings on trust. Therefore, if the DP goes bankrupt the creditors of the DP will have no access to the holdings in the name of the clients of the DP. These investors can then either dematerialize their holdings or transfer them to a different account held with another DP. • Investor grievance: All grievances of the investors are to be resolved by the concerned DP. If they fail to do so the investor has the right to approach NSDL. 59 BABASAB PATIL
  • 60. A Study of Customer Satisfaction towards Depository Participants • Insurance Cover: NSDL has taken a comprehensive insurance policy to protect the interest of the investors in cases of failure of the DP to resolve a genuine loss. The details of the policy is as under: • Upper limit per claim: Rs200mn. • Number of claims allowed: unlimited • Minimum value of the claim: Rs150, 000 • To cover claims valued less than Rs150, 000 NSDL has an investor protection fund in place. Besides all these safety measures efforts have been done to make this electronic system foolproof. DEMAT SHARES: ARE THEY 100% SAFE When you buy physical shares from the stock market, you could never be certain of the validity of the title of shares. There were many reasons- the sellers' signature did not match, or the certificates were fake, forged or stolen, and so on. Demat shares are supposed to obviate these problems. Buying shares in the demat form always guarantees you a good title as soon as the settlement is over. The biggest attraction of trading in demat shares is that the shares you buy come with a clean title and immediately after the settlement on the relevant stock exchange. Rule 100 of market regulator SEBI determines whether the shares delivered in a settlement, are good or not. Under rule 100, the shares that have been transferred the company can still withdraw any number of times, if a transfer is found to be invalid for any reason. 60 BABASAB PATIL
  • 61. A Study of Customer Satisfaction towards Depository Participants Suppose a sells physical shares to B and B gets them dematerialized. Later B sells the shares in the stock exchange and C buys them. Meanwhile A discovers that his share certificates were stolen and fraudulently sold by someone else. He gets a court order restraining the company from further transferring the shares and attaching them (currently in possession of C). This is known as 'stop transfer'. So C who has bought dematerialized shares is now struck with the shares. He cannot sell these shares since they would be frozen in his account In demat shares, pre-demat problems about the validity of a share do not effect the interest of the buyers after dematerialization. Shares go through a verification process at the registrars' before they are dematerialized. Therefore the responsibility lies with the registrar. The registrar must find a remedy if the original transfer of shares, before their dematerialization comers under doubt. But there is a catch. The company and its registrars are not responsible if the reasons for original transfer being invalid were not available at the time of dematerialization. Matters have to be dealt with on a case-to-case basis. Which means that even demat buyer may find that his shares have been frozen in his demat account. This kind of case has to be contested in court by the parties involved. This issue is not directly addressed in The Depositories Act, 1996. Sebi’s regulations on depositories and depository participants also do not mention the issue. Matters get more complex if an investor has traded further in shares of the same company in his demat account. Demat shares are fungible and don’t have distinctive numbers. It is not easy to track the sale or trade of shares after they are dematerialized. 61 BABASAB PATIL
  • 62. A Study of Customer Satisfaction towards Depository Participants In a rare event of your DP going bankrupt or closing the operations, the interests of the investors will be fully protected. In such a situation, the investors will be given an option of either transferring the securities to a new DP or they may rematerialise the securities 62 BABASAB PATIL
  • 63. A Study of Customer Satisfaction towards Depository Participants ANALYSIS OF CUSTOMER SATISFACTION Sample size selected: 100 Total Number of customer available for survey: 100 sample for survey 100 50 Series1 0 1 The sample size selected for the survey was 100.(Hundred) customers of KARVY CONSLUTANT STOCK BROKING were available for survey. So opinion was taken to know the customer satisfactions towards demat account. 63 BABASAB PATIL
  • 64. A Study of Customer Satisfaction towards Depository Participants 1.Respondent came to know the about “KARVY FINANCIAL CONSULTANT “ Total no. Of sample taken: 100 1 2 3 4 5 News Papers/ Friends Business Magazines Online Agent/Financial Others 47 18 10 14 11 11% Friends 14% News Papers/BusinessMagazin es 47% Online 10% Agent/Financial Others 18% Source: Survey Data The above table and chart shows the respondents know KARVY FINANCIAL CONSULTANT :- • 47.00% of respondent know KARVY FINANCIAL CONSULTANT through their Friends. • 18% of of respondent know KARVY FINANCIAL CONSULTANT through News Papers & Magazine. • 14% of respondent know KARVY FINANCIAL CONSULTANT through Agents & Financial Institutions. • 11% of respondent know KARVY FINANCIAL CONSULTANT through Others. 64 BABASAB PATIL
  • 65. A Study of Customer Satisfaction towards Depository Participants 2.They are interested to visit “KARVY FINANCIAL CONSULTANT “ Yes No 94 6 No 6% Yes No Yes 94% Source: Survey Data The above table and chart shows that 94% of respondents are interested to visit KARVY FINANCIAL CONSULTANT & only 6% of Respondent are not interested to visit the same . 65 BABASAB PATIL
  • 66. A Study of Customer Satisfaction towards Depository Participants 3. They Respondents are interested to visit “KARVY FINANCIAL CONSULTANT “ because of visual pleasure, hospitality & Excellent Guideline etc Agree Just agree No Opinion Just Disagree Disagree 47 45 8 0 0 50 47 45 40 30 Series1 20 10 8 0 0 0 Agree Just No Just Disagree agree Opinion Disagree Source: Survey Data The above table and chart shows that 47% of Respondents are interested to visit “KARVY FINANCIAL CONSULTANT “ , 45% of Respondent just agree & 8% of Respondent are not interest to give there opinion . 66 BABASAB PATIL
  • 67. A Study of Customer Satisfaction towards Depository Participants 4. They Respondents are definitely use service “KARVY FINANCIAL CONSULTANT “Because attitude of employee. Agree Just agree No Opinion Just Disagree Disagree 69 24 7 0 0 80 70 60 Agree 50 Just agree 40 No Opinion 69 30 Just Disagree 20 Disagree 10 24 7 0 0 0 Agree Just agree No Just Disagree Opinion Disagree Source: Survey Data The above table and chart shows that 69% of Respondents are interested to visit “KARVY FINANCIAL CONSULTANT “Because of there attitude, and, 24% of Respondent just agree only 7% of Respondent are constant. 67 BABASAB PATIL
  • 68. A Study of Customer Satisfaction towards Depository Participants 5. They Respondents are definitely using service of “KARVY FINACIAL CONSULTANT because what they benefit gets from them. Agree Just agree No Opinion Just Disagree Disagree 50 41 8 1 0 60 50 Agree 40 Just agree 30 No Opinion 50 Just Disagree 20 41 Disagree 10 8 0 1 0 Agree Just agree No Opinion Just Disagree Disagree Source: Survey Data The above table and chart shows that 50% of Respondents are interested to visit “KARVY FINANCIAL CONSULTANT because they get that much of benefits from them , and, 41% of Respondent just agree only 8% of Respondent constant..1% of Respondent just disagrees. 68 BABASAB PATIL
  • 69. A Study of Customer Satisfaction towards Depository Participants 6 They Respondents are interested “KARVY FINANCIAL CONSULTANT “ because they introduce new scheme and we get benefit . Yes No 86 14 No 14% Yes No Yes 86% Source: Survey Data The above table and chart shows that 86% of respondents are interested to use service of “KARVY FINANCIAL CONSULTANT” because they introduce new scheme and we get benefit & only 14% of Respondent are not interested to visit the same. 69 BABASAB PATIL
  • 70. A Study of Customer Satisfaction towards Depository Participants 7 They Respondents use “KARVY FINANCIAL CONSULTANT “because Karvy People know customer value and money value. Agree Just agree No Opinion Just Disagree Disagree 54 39 6 1 0 60 50 40 30 54 20 39 10 6 0 1 0 Agree Just agree No Opinion Just Disagree Disagree Agree Just agree No Opinion Just Disagree Disagree Source: Survey Data The above table and chart shows that 54% of respondents are satisfied with the service of “KARVY FINANCIAL CONSULTANT” because the Karvy People know customer value and money value. 39% Respondents just agree .6% of parole say no opinion and only 1% of Respondent say just disagree. 70 BABASAB PATIL