developing and managing offerings

DEVELOPING AND MANAGING OFFERINGS Topic 8 01/10/12 All the best in your learning

TOPIC OVERVIEW ,[object Object],[object Object],[object Object],[object Object],[object Object],01/10/12 All the best in your learning

LECTURE OUTLINE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],01/10/12 All the best in your learning

LECTURE OUTLINE…CONT’D ,[object Object],[object Object],01/10/12 All the best in your learning

LEARNING OBJECTIVES ,[object Object],[object Object],[object Object],[object Object],[object Object],01/10/12 All the best in your learning

1.0 INTRODUCTION ,[object Object],[object Object],[object Object],01/10/12 All the best in your learning

2.0 WHAT IS AN OFFERING ,[object Object],[object Object],[object Object],[object Object],01/10/12 All the best in your learning

2.0 WHAT IS AN OFFERING…CONT’D ,[object Object],[object Object],[object Object],[object Object],[object Object],01/10/12 All the best in your learning

2.0 WHAT IS AN OFFERING…CONT’D ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],01/10/12 All the best in your learning

3.0 MANAGING PRODUCTS AND SERVICES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],01/10/12 All the best in your learning

3.0 MANAGING PRODUCTS AND SERVICES…CONT’D ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],01/10/12 All the best in your learning

3.0 MANAGING PRODUCTS AND SERVICES…CONT’D ,[object Object],[object Object],[object Object],[object Object],[object Object],01/10/12 All the best in your learning

3.0 MANAGING PRODUCTS AND SERVICES…CONT’D ,[object Object],[object Object],01/10/12 All the best in your learning ★ ☆ ✰ Stars Question Marks Cash Cows Dogs HIGH LOW Market Growth Rate High growth & share Profit potential May need heavy investment to grow High growth, Low market share Build into stars or phased out Require cash to build market share Low growth, high share Established successfully –SBU’s Produce cash. Low growth and share Low profit potential

3.0 MANAGING PRODUCTS AND SERVICES…CONT’D ,[object Object],[object Object],[object Object],01/10/12 All the best in your learning

3.0 MANAGING PRODUCTS AND SERVICES…CONT’D ,[object Object],[object Object],[object Object],[object Object],01/10/12 All the best in your learning

3.0 MANAGING PRODUCTS AND SERVICES…CONT’D ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],01/10/12 All the best in your learning

4.0 NEW PRODUCT DEVELOPMENT ,[object Object],[object Object],[object Object],[object Object],01/10/12 All the best in your learning

4.0 NEW PRODUCT DEVELOPMENT…CONT’D ,[object Object],[object Object],[object Object],[object Object],01/10/12 All the best in your learning

4.0 NEW PRODUCT DEVELOPMENT…CONT’D ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],01/10/12 All the best in your learning

4.0 NEW PRODUCT DEVELOPMENT…CONT’D ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],01/10/12 All the best in your learning

4.0 NEW PRODUCT DEVELOPMENT…CONT’D ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],01/10/12 All the best in your learning

5.0 SUCCESS OR FAILURE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],01/10/12 All the best in your learning

5.0 SUCCESS OR FAILURE…CONT’D ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],01/10/12 All the best in your learning

5.0 SUCCESS OR FAILURE…CONT’D ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],01/10/12 All the best in your learning

5.0 SUCCESS OR FAILURE…CONT’D ,[object Object],[object Object],[object Object],[object Object],[object Object],01/10/12 All the best in your learning

5.0 SUCCESS OR FAILURE…CONT’D ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],01/10/12 All the best in your learning

5.0 SUCCESS OR FAILURE…CONT’D ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],01/10/12 All the best in your learning

6.0 SUMMARY ,[object Object],[object Object],01/10/12 All the best in your learning

THE END ,[object Object],01/10/12 All the best in your learning

developing and managing offerings

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