marketing mgmt Topic 7

Pricing Considerations and Approaches Topic 7

Objectives ,[object Object],[object Object],[object Object],11-

What is Price? ,[object Object],[object Object],[object Object],[object Object],[object Object],11- Price Has Many Names ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Definition ,[object Object],[object Object],11-

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],What is Price? 11-

11- Figure 11-1: Factors Affecting Price Decisions

Factors to Consider When Setting Price ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],11- ,[object Object],[object Object],[object Object],[object Object],Internal Factors

Factors to Consider When Setting Price ,[object Object],[object Object],[object Object],11- ,[object Object],[object Object],[object Object],[object Object],Internal Factors

Factors to Consider When Setting Price ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],11- ,[object Object],[object Object],[object Object],[object Object],Internal Factors

11- Figure 11-2: Cost Per Unit at Different Production Levels

11- Figure 11-3: Cost Per Unit As a Function of Accumulated Production

Factors to Consider When Setting Price ,[object Object],[object Object],[object Object],[object Object],[object Object],11- ,[object Object],[object Object],[object Object],[object Object],Internal Factors

Factors to Consider When Setting Price ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],11- ,[object Object],[object Object],[object Object],External Factors

11- Figure 11-4: Demand Curves

Factors to Consider When Setting Price ,[object Object],[object Object],[object Object],[object Object],[object Object],11- ,[object Object],[object Object],[object Object],External Factors

Factors to Consider When Setting Price ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],11- ,[object Object],[object Object],[object Object],External Factors

11- Figure 11-5: Major Considerations in Setting Price

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],General Pricing Approaches 11-

[object Object],[object Object],[object Object],[object Object],General Pricing Approaches 11-

11- Figure 11-6: Break-Even Chart for Determining Target Price

11- Figure 11-7: Cost-Based Versus Value-Based Pricing

[object Object],[object Object],[object Object],[object Object],[object Object],General Pricing Approaches 11-

marketing mgmt Topic 7

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marketing mgmt Topic 7