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Service Design
Lecture Outline ,[object Object],[object Object],[object Object],[object Object],[object Object]
Service Economy
U.S. Economy
Characteristics of Services ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Continuum From Goods to Services Source:  Adapted from Earl W. Sasser, R.P. Olsen, and D. Daryl Wyckoff,  Management of Service Operations  (Boston: Allyn Bacon, 1978), p.11.
Characteristics of Services ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Service Design Process
Service Design Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Service Process Matrix
High vs. Low Contact Services ,[object Object],[object Object],Design Decision High-Contact Service Low-Contact Service ,[object Object],[object Object],[object Object],[object Object]
High vs. Low Contact Services ,[object Object],[object Object],Design Decision High-Contact Service Low-Contact Service ,[object Object],[object Object],[object Object],[object Object]
High vs. Low Contact Services ,[object Object],[object Object],Design Decision High-Contact Service Low-Contact Service ,[object Object],[object Object],[object Object],[object Object]
High vs. Low Contact Services ,[object Object],[object Object],Design Decision High-Contact Service Low-Contact Service ,[object Object],[object Object],[object Object],[object Object]
Tools for Service Design ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Service Blueprinting
Service Blueprinting
Elements of Waiting Line Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Elements of Waiting Line Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Elements of Waiting Line Analysis ,[object Object],[object Object],[object Object],[object Object]
Operating Characteristics ,[object Object]
Traditional Cost Relationships ,[object Object]
Psychology of Waiting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Psychology of Waiting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Waiting Line Models ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Basic Single-Server Model ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Basic Single-Server Model ,[object Object],[object Object],[object Object],[object Object],(  ) P 0  =  1 –  λ μ ( )  ( )(  ) P n   =  ∙  P 0  =  1 –  λ  n   λ  n   λ μ  μ  μ L  = λ μ – λ L q  = λ 2 μ (μ – λ)
Basic Single-Server Model ,[object Object],[object Object],[object Object],[object Object],1  L μ – λ  λ W  =  = λ μ (μ – λ) W q   = λ μ ρ = I  = 1 –  ρ = 1 –  =  P 0 λ μ
Basic Single-Server Model Example    = 24    = 30
Basic Single-Server Model Example
Service Improvement Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Excel Single-Server Solution D4/(D5-D4) (1/(D5-D4))*60 (D4/D5)*(D5-D4)*60
Advanced Single-Server Models ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Advanced Single-Server Models
Advanced Single-Server Model Probability of zero customers
Basic Multiple-Server Model ,[object Object],[object Object],[object Object],[object Object],[object Object]
Basic Multiple-Server Model ,[object Object],[object Object],1  λ  n s!s n   – s  μ P 0 ,  for n  ≤  s ∑  + 1  λ  n n!  μ ( ) { ( ) P 0 ,  for n > s P n  = 1  λ  n   1  λ  s   sμ n!  μ  s!  μ  sμ - λ ( )  ( )(  ) n = s – 1 n = 0 1 P 0  =
Basic Multiple-Server Model ,[object Object],( ) 1  λ  s  sμ s!  μ  sμ – λ P w  =  P 0   λμ (λ/μ) s  λ (s – 1)! (sμ – λ) 2   μ L =  P 0  + L λ W = L q  =  L – λ μ 1  L q μ  λ W q  = W –  = ρ = λ sμ
Basic Multiple-Server Model Example ,[object Object]
Basic Multiple-Server Model Example
Basic Multiple-Server Model Example
Basic Multiple-Server Model Example ,[object Object],[object Object]
Multiple-Server Waiting Line in Excel
Multiple-Server Waiting Line in Excel

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