Writing to persuade communicatin skill

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Babasab Patil

Educación Empresariales

THE BASIS OF PERSUASIVE SALES MESSAGES - IDENTIFYING OBJECTIVES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The basis of persuasive sales messages - organizing the message ,[object Object],[object Object],[object Object],[object Object],[object Object]

First Paragraph: An Attention-Getter (A) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Introducing the product and arousing Interest in it. (I) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Generating Desire for the product through convincing evidence. (D) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Last Paragraph: Motivating the Reader to Action ,[object Object],[object Object],[object Object],[object Object],[object Object]

Claim letters and requests for favors ,[object Object],[object Object],[object Object],[object Object]

Claim letters and requests for favors ,[object Object],[object Object],[object Object],[object Object],[object Object]

The collection series ,[object Object],[object Object],[object Object],[object Object]

Characteristics of effective collection letters ,[object Object],[object Object],[object Object],[object Object]

Stages in the Collection-Letter Series ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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