Data & insights #2 : l'e-sport

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Quelques chiffres issus de plusieurs études sur l'esport. Retrouvez des articles de fond liés au planning stratégique (mais pas que) : https://medium.com/@raffaele.bagalini Sources : http://www.cbnews.fr/marques/les-jeux-video-afficheront-un-logo-achats-integres-a1044456?utm_source=newsletter&utm_medium=email https://siecledigital.fr/2018/06/20/industrie-des-jeux-video-nest-pas-celle-que-vous-croyez/ https://www.lesechos.fr/10/02/2018/lesechos.fr/0301273364928_jeu-video---le-champion-du-streaming-twitch-bat-tous-les-records.htm https://expandedramblings.com/index.php/twitch-stats/ https://www.twitch.tv/year/2017/ https://twitchtracker.com/statistics https://www.france-esports.org/barometre-france-esports-2018/ https://www.businessinsider.fr/graphique-du-jour-marche-esport-chiffre-affaires-2018 https://www.afjv.com/news/7624_etude-sur-le-marche-de-l-esport-revenus-audiences.htm http://www.dhnet.be/sports/omnisports/esport/pres-de-3-milliards-de-revenus-pour-l-esport-en-2022-5b4608b155324d3f134df15d

Deportes

Esport
L’esport est la pratique de
jeux-vidéo multijoueurs en
compétition  
(amateur ou professionnelle)
What ?

Esport
UNE ACTIVITÉ RECONNUE PAR LA SOCIÉTÉ
UNE COMMUNAUTÉ (TRÈS) ENGAGÉE ET EXPONENTIELLE
UNE COMMUNICATION D’INFLUENCE INTERACTIVE
Executive summary

Esport
Le jeu-vidéo a généré  
108,9 milliards $ 
de CA en 2017 dans le monde
La première industrie de divertissement

Esport
CA de l’esport en 2018 : 
900 millions $ 
(3 milliards prévus en 2022)
+445% d’ici 3 ans

Esport
Plus grosse dotation en
compétition :

25 millions de $  
(jeu : Dota 2)
Soit à peu près pareil que la dotation de la Coupe de la Ligue

Esport
2 080 000 pratiquants
soit

5% des internautes
Who ?

Esport
5 066 000 consommateurs
soit

12% des internautes
Who ?

Esport
Who ?
Source : France Esports
Proﬁl des consommateurs

Esport
Quels jeux ?*
*En France, en 2018. Dans le monde, les jeux de tir sont les plus populaires

58%
Arène de bataille /
MOBA
Lol, Dota, Heroes of
the Storm
51% 40%
Sport
Fifa, NBA 2K
Tir
Fortnite, Call of Duty,
Battleﬁeld

Esport
Les plateformes de
diﬀusion
Top 3

1 2 3
*Chiffres 2017
25K streamers /
seconde
8,2K streamers /
seconde
1,8K streamers /
seconde

Esport
Focus sur le numéro 1 :
Twitch*
*statistiques mondiales

140M
de spectateurs
mensuels uniques
(plus que HBO)
15M 2,2M
de visiteurs
uniques par jour
de diffuseurs
mensuels actifs

120M$
Ninja gagnerait plus de 500K / mois
de dons effectués
aux streamers
Leurs revenus incluent également les
abonnements, le sponsoring…

Sujet
Bientôt aux Jeux Olympiques ?
Ligue 1, Barcelone, Intel, SNCF,
Département d’Etat des USA…
L’esport est reconnu par de très
grandes institutions.

Prochain sujet : les fakes news
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Data & insights #2 : l'e-sport

1. Data & insights #2 L’E-SPORT 11/2018

2. Esport L’esport est la pratique de jeux-vidéo multijoueurs en compétition   (amateur ou professionnelle) What ?

3. Esport UNE ACTIVITÉ RECONNUE PAR LA SOCIÉTÉ UNE COMMUNAUTÉ (TRÈS) ENGAGÉE ET EXPONENTIELLE UNE COMMUNICATION D’INFLUENCE INTERACTIVE Executive summary

4. Esport Le jeu-vidéo a généré   108,9 milliards $  de CA en 2017 dans le monde La première industrie de divertissement

5. Esport CA de l’esport en 2018 :  900 millions $  (3 milliards prévus en 2022) +445% d’ici 3 ans

6. Esport Plus grosse dotation en compétition : 25 millions de $   (jeu : Dota 2) Soit à peu près pareil que la dotation de la Coupe de la Ligue

7. Esport Qui ?* *En France, en 2018

8. Esport 2 080 000 pratiquants soit 5% des internautes Who ?

9. Esport 5 066 000 consommateurs soit 12% des internautes Who ?

10. Esport Who ? Source : France Esports Proﬁl des consommateurs

11. Esport Quels jeux ?* *En France, en 2018. Dans le monde, les jeux de tir sont les plus populaires

12. 58% Arène de bataille / MOBA Lol, Dota, Heroes of the Storm 51% 40% Sport Fifa, NBA 2K Tir Fortnite, Call of Duty, Battleﬁeld

13. Esport Les plateformes de diﬀusion Top 3

14. 1 2 3 *Chiffres 2017 25K streamers / seconde 8,2K streamers / seconde 1,8K streamers / seconde

15. Esport Focus sur le numéro 1 : Twitch* *statistiques mondiales

16. 970M par Amazon en 2014 Racheté

17. 140M de spectateurs mensuels uniques (plus que HBO) 15M 2,2M de visiteurs uniques par jour de diffuseurs mensuels actifs

18. 82% d’hommes 71% de millenials

19. 220K streamers (= diffuseurs) afﬁliés

20. 120M$ Ninja gagnerait plus de 500K / mois de dons effectués aux streamers Leurs revenus incluent également les abonnements, le sponsoring…

21. Sujet Bientôt aux Jeux Olympiques ? Ligue 1, Barcelone, Intel, SNCF, Département d’Etat des USA… L’esport est reconnu par de très grandes institutions.

22. Prochain sujet : les fakes news MERCI D’autres réﬂexions ici

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