Development trends for 2020
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The document outlines 7 website development trends for 2020: 1) Personalized UX and dynamic content will be important to improve conversion rates. 2) Voice interfaces will continue growing in popularity as more users interact with voice assistants. 3) AI will be integrated across more aspects of web development to boost productivity and user experience. 4) Progressive web apps will gain more traction as they provide app-like experiences through regular web pages. 5) Augmented reality will see increased use in e-commerce to enhance shopping experiences. 6) Websites will be designed with mobile in mind given its dominance in web traffic. 7) Accessibility will remain a priority to ensure all users can access content.
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Development trends for 2020
- 1. 7 website development trends for 2020 These are the 7 most important trends to look for in web development for 2020. www.bairesdev.com
- 2. The rise of UX personalization and dynamic content Personalized UX - the experience a user gets when visiting a website, depending on unique preferences, age and/or gender. Dynamic content - changes in content based on user interactions, behaviors and habits. Strategic user experience has the potential to raise conversion rates by as much as 400%. Every $1 invested in UX results in a return between $2 and $100. 80% of customers are more likely to purchase a product or service from a brand that provi- des personalized experiences. Amazon - Product recommendations based on purchase history and data insights from frequent sales. Nike - Introduction of NikeID, a platform to personalize products depending on the custo- mer. Netflix - Show and movie suggestions based on watch history. Tailor-made covers depen- ding on location. Why it’s important for brands Brands already using it 7 website development trends for 2020 2 www.bairesdev.com
- 3. Increase in Voice User Interface (VUI) availability 22% of U.S. smart speaker owners have bought something using their devices. 76 percent of smart speaker owners increa- sed their use of voice assistants over the last year. Johnny Walker - offers to choose label accor- ding to personal preferences, buy products, learn more about whisky, or go through a guided tasting, via Alexa. Nestlé - provides recipes with the required in- gredients and utensils, supported by a in-browser visual guide, all activated through Alexa. Why it’s important for brands Brands already using it 3 www.bairesdev.com Voice User Interfaces (VUI) - primary or supplementary visual, auditory, and tactile interfaces that allow for voice interaction between users and devices or platforms.
- 4. The irruption of AI across web development Current AI technology can boost business pro- ductivit by up to 40%. When AI is present, 49% of consumers are wi- lling to shop more frequently while 34% will spend more money. 45% of end-users prefer chatbots as the primary mode of communication for customer service inquiries. Google - Google Docs use AI for its Explore feature and the grammar checker in Docs, and to autogenerate formulas in Sheets. Microsoft - its Captionbot.ai platform uses AI and machine learning to automatically generate captions for uploaded photos. Deep Cognition - Deep Learning Studio Cloud is an AI-basedsolution that helps in designing deep lear- ning models in an easy way. Why it’s important for brands Brands already using it 7 website development trends for 2020 4 www.bairesdev.com AI as UX - mostly seen in chatbots equi- pped with sophisticated natural language processing (NLP) systems to establish hu- man-like conversations. AI as an informant - AI-powered analytic tools gather data in real-time about how a website is performing and provide insights on how to improve it. AI as a designer - artificial design intelligen- ce (ADI) toolscapable of designing a whole website, based on collected data.
- 5. The popularization of Progressive Web Pages Users regularly use only about 9 app per day. PWAs generate 52% average increase in conversions. PWAs produce a 68% increase in mobile traffic. Twitter - default mobile web experience that loads pages instantly and lowers data use. Pinterest - the mobile version is a PWA that provides a faster experience, increased ad clickthroughs, and higher user engagement. Forbes -- mobile site is a PWA that pushes notifications and gives the chance to add the site to home screens. Why it’s important for brands Brands already using it 7 website development trends for 2020 5 www.bairesdev.com PWAs - web apps that use modern web capabilities to provide an experience that’s closer to that of a mobile app.
- 6. Increased presence of Augmented Reality 73% of mobile AR users reported high or very high satisfaction with mobile AR experiences. Sales of AR/VR headsets are forecast to be worth 9.7 billion U.S. dollars in 2020. 50% of customers would be more likely to shop at a retailer that uses augmented rea- lity. IKEA - provides the mobile device’s camera with the ability to visualize how virtual IKEA items would look in any given space. Coca-Cola - offers support for its B2B business by giving the opportunity to view how coolers would fit in retail stores. Zara- included models and product demonstrations in stores that animates models when viewed through the Zara AR app. Why it’s important for brands Brands already using it 7 website development trends for 2020 6 www.bairesdev.com Augmented Reality - technology that provides a composite view by combining a computer-generated image superimposed on the user’s real world view.
- 7. The solidification of Mobile-first mentality Over 60% of web traffic is from mobile devices. 57% of consumers wouldn’t recommend a business with a poorly designed mobile website. People have 2X more interactions with brands on mobile than anywhere else. Apple - its mobile site boasts convenient scroll navigation and the bottom menu to search for content. AirBnB - its mobile site uses card design to show only relevant information such as title, picture, and profile text. Facebook - the mobile site employs smooth animation to humanize the interface and making it more life-like. Why it’s important for brands Brands already using it 7 website development trends for 2020 7 www.bairesdev.com Mobile-first mentality - sites are desig- ned with mobile devices in mind rather than being responsive sites adapted from desktop versions.
- 8. A more accessible web Accessibility - assistive technologies that give users with disabilities access to the same data and services as everyone else, even if sounds, visuals, or the mouse aren’t available. 15% of the world population has some type of disability. Approximately 15% of American adults aged 18 and over report some trouble hearing. 54% of adults living with a disability go online. Google - Primer is an example of perceivable content, different navigation tools, and support for most assistive technologies. Chipotle - mobile app was completely redesigned following the Web Content Accessibility Guidelines 2.0 Level AA to ensure ordering possibilities to all customers. University of Cambridge - favours the principles of usability and universal design to ensure that separate resources for disabled users aren’t required. Why it’s important for brands Brands already using it 7 website development trends for 2020 8 www.bairesdev.com