Pinterest is one of the fastest growing business platforms. The presentation has strategies for corporates and how to get leads.It also talks about how Whole foods Successfully Implemented Pinterest

1. -An Effective tool to drive Sales
By
Balaji R +91-8056261137
Arjun S +91-9497302496
Malavika S +91-9442842720
Kavin +91-9790609763
ArunKumar B +91-8015015150
Bharathidasan Institute of Management,Trichy
Date: 21/07/2017
Place: Trichy

2. What is Pinterest?
• A virtual Pin board
• It lets users organise and share all the beautiful things they find on web. Users
can browse Pin boards created by other people. It connects everyone through the
things they find interesting

3. Customer profiling
• 28% of users have an annual household
income of $100,000 or higher
• People spend on average 15 minutes
during a Pinterest visit compared with
16 minutes on YouTube and 12 minutes
on Facebook
• Pinterest has an average 1.36 million
visitors each day
• 80% of users are women
• Referral traffic from Pinterest is more
than YouTube, Google Plus and LinkedIn
combined

4. Terminology
• Pin – An image added to Pinterest
• Repin – Sharing a Pin with the user’s followers
• Board – A set of pins usually organized by themes (Travel, Fashion, etc.)
• Pin it button – Grabs an image from a website and adds it to one of your
“pinboards”

5. Why is pinterest better
Pinterest is so much better because
• it pins a picture to remind what it was I saw
• it links directly back to the original site URL automatically
• I can simply click on the picture to go back again
• I can categorise my pins as I pin them onto different boards
• I can have a button in my browser so that I can pin as I’m browsing the internet
• I can pin something to multiple boards if I want to so I can keep it in multiple
categories
• you can also find articles already pinned within Pinterest and categorised by
other people using the search function which can save you time searching on
another search engine
http://thecraftymummy.com/2016/01/what-is-pinterest/

6. Why is Pinterest so addictive
• The design is simple
• The action buttons remain hidden
• You no longer have to scour the internet
for images; instead you can view your
entire collection in one place
• People are suffering from Facebook and
Twitter fatigue and are ready for a
change
• Unlike Facebook and Twitter, you do not
have to login to Pinterest to pin content
• It gives you your “nanosecond of fame”
because all new pins are shown on the
homepage

8. Pinterest in business

9. Pinterest marketing strategies

10. Strategies Corporates Should Focus
• Create popular images that are
 Bright
 Crisp
 High quality
 Infographics
 In popular categories

11. Strategies corporates should focus(Contd)
• Get your pins seen by:
 Pinning from 2PM-4PM EST and 8PM-1AM EST
 Using keywords in pin titles, descriptions, and image file names
 Linking to your other social media platforms
 Adding the Pin It Hover button and Pinterest widget to your sites
 sending your pins in newsletters
 Adding a call-to-pin in your pin descriptions

12. Engage with followers and influencers
• Pinning Up To 30 Times Per Day
• Responding To Follower Comments
• Commenting On Follower Pins
• Following Popular Boards And Commenting
• Inviting Followers And Influencers To Pin On Your Boards
• Building Influencer Relationships
• Using “Find Friends” From Twitter And Facebook.
Use the information from Pinterest Analytics to create a more successful future
strategy:
 Analyse the strategy periodically

13. Best Practices
• Be consistent and spread your Pinning out
• Spacing out pins
• Scheduling pins
• Use high resolution Images
Eg: Joy Cho’s is the most followed pinterest
Account

14. • Aesthetics – Visually appealing Boards
• Images need to be the right size(min 600px x 900px) and ratio(2:3)
• Vertical Images over Horizontal Images
Eg: Style Delish - Nordstrom

15. • Effective Description
In 160 characters :
pique the interest of followers,
tell people what to expect
include important keywords and search phrases.
Eg:

16. • Account Verification and Links
• Pinterest verified accounts are considered more reliable
• Add links to the firm’s website and other social media( optional)
By the use of links in description you give the users the option to explore more
about your business
Eg:

17. • Pin based on time and trending topic

18. • Optimize the description of boards and don’t lose focus
Eg:

19. • Use rich pins and SEO
• Six types of rich pins currently: app, article, movie, place, product, and recipe.
• Rich pins let users do more ; download apps, create reading lists, buy
products (all without leaving the platform).
• Use keywords and SEO to make it pop up on search engines (not at the
expense of readability/visual appeal)

20. Pitfalls in Pinterest
• It relies ONLY on the images
• Great product and Great idea but relies entirely on looks and not the
text to sell ideas
• Easy to steal other people’s work
• 81% are female users . So business designed for men may not totally
succeed.
• Copyright Issues where using other photos and claiming it as yours
may be subjective to violating Pinterest’s Terms and Conditions.

21. Ways to Avoid the Pitfalls
• Attractive is the savor
• Ideas to be picturized creatively
• Using their own image for getting copyrights
• Do get permissions before using others ads

22. Whole Foods Case Study
• One of the first brands to start using Pinterest in 2011

23. Whole Foods Case Study(Contd.)
• Most successful ways to approach a Social media platform is to behave like a
person rather than a company.
• Whole Foods is Successful in doing that.
Strategy of Whole Foods
It has Pin boards related to charitable foundation “Whole Planet Foundation”
It includes pictures of microcredit clients and their merchandise, and some pins
link through to websites
Followers can donate to microcredit programs in specific regions.
Whole Foods also created boards for Earth Day and for recycling
Since they insist on Sustainability it’s a key element to their strategy

24. • It also has Pin boards to promote its Local pride #WhyAustin and Texans are
Pinning it BIG!
• They Know their audience
• Its page has boards dedicated to kitchen design, gardening ideas, and food tech.
• It ha pin boards across Popular and also Niche area. It gives advantage.
• Using this platform it is able to find which images are re-pinned.
• It gives an idea about what consumers find interesting.
Whole Foods Case Study(Contd.)

25. Maintaining Followers
• Once Whole Foods got fans it maintained it exceptionally well
• Whole Foods is following 792 other Pinterest members
• A few are relevant companies, such as Lindt Chocolate, or strictly food-related
pages, such as Allrecipes.com
• Rest of its followers are Ordinary People.
• It communicates with those people . Yes, it re-pins the images from those pages.
• It replies to the comments in its images which creates a good “brand image” among
consumers.
• It also reduces the corporate atmosphere and increases the human element
presence

26. Regular Pinning
• Key part of building a strong presence is to have a regular presence
• Whole Foods kept up a regular stream of pins to keep their brand in the minds of
their followers and also engage with them
• Whole Foods adds new images several times a week
• The Company makes sure that it doesn’t generate huge volume of information as
they understand that if people would unfollow if there content starts to
overwhelm the pins of their friends.

28. Key Performance Metrics
• Google Analytics is key performance indicator
• In the Google analytics account we need to choose the website we wish
to track .
• In the referrals area in Traffic sources we need to choose “Pinterest”.
• Now we could determine the traffic from that source.

29. Key Performance Metrics(Contd.)
Website to Pinterest
It would be useful to know how many visitors pinned images from website to
their Pinterest.
It can tracked using Pinterest Analytics.
From the Most Recent tab, you can scroll through all of the images that your
customers and prospects have pinned from your website.
This section makes it easy to interact with the customers by liking and
commenting on the items they pinned from your site.
We can also export this data to CSV and analyze key parameters.

30. Key Performance Metrics(Contd.)
What do Pinterest Metrics mean
Pins – Who is pinning my content?
Re-pins – How fast is my content spreading?
Impressions & Reach – How many people are seeing my products?
Clicks – Who is highly engaged with my pins?
Determine Your Most Popular Content
Number of Visitors and Visits to Your Website
Most Re-pinned Content
Most Clicked Content
Measure the visits, revenue and number of orders generated from your
Pinterest traffic through third-party web analytics software like Google Analytics.

31. Think like a blogger
 Post content that helps your users
If your business lends itself to it, work with your users to
create communities
Create a self-promoting contest
Use a call to action on your images to increase leads
How To Get Leads

32. THANK YOU For your Patience and Time