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Pinterest -An Effective Tool to Drive Sales

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Pinterest -An Effective Tool to Drive Sales

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Pinterest is one of the fastest growing business platforms. The presentation has strategies for corporates and how to get leads.It also talks about how Whole foods Successfully Implemented Pinterest

Pinterest is one of the fastest growing business platforms. The presentation has strategies for corporates and how to get leads.It also talks about how Whole foods Successfully Implemented Pinterest

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Pinterest -An Effective Tool to Drive Sales

  1. 1. -An Effective tool to drive Sales By Balaji R +91-8056261137 Arjun S +91-9497302496 Malavika S +91-9442842720 Kavin +91-9790609763 ArunKumar B +91-8015015150 Bharathidasan Institute of Management,Trichy Date: 21/07/2017 Place: Trichy
  2. 2. What is Pinterest? • A virtual Pin board • It lets users organise and share all the beautiful things they find on web. Users can browse Pin boards created by other people. It connects everyone through the things they find interesting
  3. 3. Customer profiling • 28% of users have an annual household income of $100,000 or higher • People spend on average 15 minutes during a Pinterest visit compared with 16 minutes on YouTube and 12 minutes on Facebook • Pinterest has an average 1.36 million visitors each day • 80% of users are women • Referral traffic from Pinterest is more than YouTube, Google Plus and LinkedIn combined
  4. 4. Terminology • Pin – An image added to Pinterest • Repin – Sharing a Pin with the user’s followers • Board – A set of pins usually organized by themes (Travel, Fashion, etc.) • Pin it button – Grabs an image from a website and adds it to one of your “pinboards”
  5. 5. Why is pinterest better Pinterest is so much better because • it pins a picture to remind what it was I saw • it links directly back to the original site URL automatically • I can simply click on the picture to go back again • I can categorise my pins as I pin them onto different boards • I can have a button in my browser so that I can pin as I’m browsing the internet • I can pin something to multiple boards if I want to so I can keep it in multiple categories • you can also find articles already pinned within Pinterest and categorised by other people using the search function which can save you time searching on another search engine http://thecraftymummy.com/2016/01/what-is-pinterest/
  6. 6. Why is Pinterest so addictive • The design is simple • The action buttons remain hidden • You no longer have to scour the internet for images; instead you can view your entire collection in one place • People are suffering from Facebook and Twitter fatigue and are ready for a change • Unlike Facebook and Twitter, you do not have to login to Pinterest to pin content • It gives you your “nanosecond of fame” because all new pins are shown on the homepage
  7. 7. Pinterest in business
  8. 8. Pinterest marketing strategies
  9. 9. Strategies Corporates Should Focus • Create popular images that are  Bright  Crisp  High quality  Infographics  In popular categories
  10. 10. Strategies corporates should focus(Contd) • Get your pins seen by:  Pinning from 2PM-4PM EST and 8PM-1AM EST  Using keywords in pin titles, descriptions, and image file names  Linking to your other social media platforms  Adding the Pin It Hover button and Pinterest widget to your sites  sending your pins in newsletters  Adding a call-to-pin in your pin descriptions
  11. 11. Engage with followers and influencers • Pinning Up To 30 Times Per Day • Responding To Follower Comments • Commenting On Follower Pins • Following Popular Boards And Commenting • Inviting Followers And Influencers To Pin On Your Boards • Building Influencer Relationships • Using “Find Friends” From Twitter And Facebook. Use the information from Pinterest Analytics to create a more successful future strategy:  Analyse the strategy periodically
  12. 12. Best Practices • Be consistent and spread your Pinning out • Spacing out pins • Scheduling pins • Use high resolution Images Eg: Joy Cho’s is the most followed pinterest Account
  13. 13. • Aesthetics – Visually appealing Boards • Images need to be the right size(min 600px x 900px) and ratio(2:3) • Vertical Images over Horizontal Images Eg: Style Delish - Nordstrom
  14. 14. • Effective Description In 160 characters : pique the interest of followers, tell people what to expect include important keywords and search phrases. Eg:
  15. 15. • Account Verification and Links • Pinterest verified accounts are considered more reliable • Add links to the firm’s website and other social media( optional) By the use of links in description you give the users the option to explore more about your business Eg:
  16. 16. • Pin based on time and trending topic
  17. 17. • Optimize the description of boards and don’t lose focus Eg:
  18. 18. • Use rich pins and SEO • Six types of rich pins currently: app, article, movie, place, product, and recipe. • Rich pins let users do more ; download apps, create reading lists, buy products (all without leaving the platform). • Use keywords and SEO to make it pop up on search engines (not at the expense of readability/visual appeal)
  19. 19. Pitfalls in Pinterest • It relies ONLY on the images • Great product and Great idea but relies entirely on looks and not the text to sell ideas • Easy to steal other people’s work • 81% are female users . So business designed for men may not totally succeed. • Copyright Issues where using other photos and claiming it as yours may be subjective to violating Pinterest’s Terms and Conditions.
  20. 20. Ways to Avoid the Pitfalls • Attractive is the savor • Ideas to be picturized creatively • Using their own image for getting copyrights • Do get permissions before using others ads
  21. 21. Whole Foods Case Study • One of the first brands to start using Pinterest in 2011
  22. 22. Whole Foods Case Study(Contd.) • Most successful ways to approach a Social media platform is to behave like a person rather than a company. • Whole Foods is Successful in doing that. Strategy of Whole Foods It has Pin boards related to charitable foundation “Whole Planet Foundation” It includes pictures of microcredit clients and their merchandise, and some pins link through to websites Followers can donate to microcredit programs in specific regions. Whole Foods also created boards for Earth Day and for recycling Since they insist on Sustainability it’s a key element to their strategy
  23. 23. • It also has Pin boards to promote its Local pride #WhyAustin and Texans are Pinning it BIG! • They Know their audience • Its page has boards dedicated to kitchen design, gardening ideas, and food tech. • It ha pin boards across Popular and also Niche area. It gives advantage. • Using this platform it is able to find which images are re-pinned. • It gives an idea about what consumers find interesting. Whole Foods Case Study(Contd.)
  24. 24. Maintaining Followers • Once Whole Foods got fans it maintained it exceptionally well • Whole Foods is following 792 other Pinterest members • A few are relevant companies, such as Lindt Chocolate, or strictly food-related pages, such as Allrecipes.com • Rest of its followers are Ordinary People. • It communicates with those people . Yes, it re-pins the images from those pages. • It replies to the comments in its images which creates a good “brand image” among consumers. • It also reduces the corporate atmosphere and increases the human element presence
  25. 25. Regular Pinning • Key part of building a strong presence is to have a regular presence • Whole Foods kept up a regular stream of pins to keep their brand in the minds of their followers and also engage with them • Whole Foods adds new images several times a week • The Company makes sure that it doesn’t generate huge volume of information as they understand that if people would unfollow if there content starts to overwhelm the pins of their friends.
  26. 26. Key Performance Metrics • Google Analytics is key performance indicator • In the Google analytics account we need to choose the website we wish to track . • In the referrals area in Traffic sources we need to choose “Pinterest”. • Now we could determine the traffic from that source.
  27. 27. Key Performance Metrics(Contd.) Website to Pinterest It would be useful to know how many visitors pinned images from website to their Pinterest. It can tracked using Pinterest Analytics. From the Most Recent tab, you can scroll through all of the images that your customers and prospects have pinned from your website. This section makes it easy to interact with the customers by liking and commenting on the items they pinned from your site. We can also export this data to CSV and analyze key parameters.
  28. 28. Key Performance Metrics(Contd.) What do Pinterest Metrics mean Pins – Who is pinning my content? Re-pins – How fast is my content spreading? Impressions & Reach – How many people are seeing my products? Clicks – Who is highly engaged with my pins? Determine Your Most Popular Content Number of Visitors and Visits to Your Website Most Re-pinned Content Most Clicked Content Measure the visits, revenue and number of orders generated from your Pinterest traffic through third-party web analytics software like Google Analytics.
  29. 29. Think like a blogger  Post content that helps your users If your business lends itself to it, work with your users to create communities Create a self-promoting contest Use a call to action on your images to increase leads How To Get Leads
  30. 30. THANK YOU For your Patience and Time

Notas del editor

  • It relies ONLY on the images. That means you need to be very mindful of the images you post because it is the image that will attract followers. Poor pictures will have people that follow you skip past you in their feed and not read the message in your description.
    There is no protection functionality to prevent others from stealing your images stored in a user account. Along those same lines, Pinterest makes it too easy to steal other people’s work.
    There is a lesser range of Men who are Pinterest users. 81% are female which means your business designed for men may not totally succeed.
    Copyright Issues where using other photos and claiming it as yours may be subjective to violating Pinterest’s Terms and Conditions.
    The search function often turns up completely unrelated items to what is being searched. This may be more related to the fact of mis-tagging the pins.
    If your image does not sell, you pin will not be clicked on. Pinterest relies entirely on looks and not really text to sell ideas. You could have a great product but it can be easy to misrepresent what you offer in Pinterest.


    If you’re sharing your own content that you’ve personally made, then you won’t have to worry about this key point. If you’re repinning content that someone else has made to use for your own marketing purposes, however, you might find yourself in some difficult gray areas when it comes to copyright issues. Always ask permission to post items to your board if the content didn’t come from you, but remember: just because someone posted an image on Pinterest that you want to repin doesn’t mean they’re the ones who made the content.

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