Challenges and opportunities in providing course content within changing instructor and student behaviors NISO/BISG 9th Annual Forum: The Changing Standards Landscape Access or Ownership: Evolving Business Models and Your Institution Franny Lee, SIPX

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NISO/BISG 9th Annual Forum: The Changing Standards Landscape
Access or Ownership: Evolving Business Models and Your Institution
June 26, 2015
Franny Lee
GM and VP SIPX
franny.lee@proquest.com

2. -2-- 2 -Agenda
“Challenges and opportunities in providing course content within
changing instructor and student behaviors”
Take-aways:
• Know more about changes happening in the world of teaching
and instruction, and what impact they have on standard
• Don’t be afraid
“To boldly go where no one has gone before…”

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Unique perspective from ProQuest SIPX - 3 -
Educators
Librarians and
subscribed
resources
Platforms
and
MOOC
Providers
Copyright
Agents
Creators and
Publishers
Open Sources
of Content
Students
SIPX Intersects !
Content Trends, !
Higher Education Needs
and the Digital Future!
Save students money!
Save schools money!
Make education better!
Everything
connected
together
through "
scalable
technology"
"
Schools
and
Bookstore
s

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Modern webservice to manage and share course materials
What is ?
• Fast and easy to set up course readings,
with real-time cost details to the instructor
• Saves students money – Technology
recognizes and eliminates royalties for
schools’ subscribed content
• Fully copyright compliant; automatically
manages copyright permissions and
royalty payments at scale
• Flexibly imbeds into digital platforms
and existing school workflows
• Delivers new benefits such as granular
analytics and unbundled purchasing
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Criteria for selecting content is the same:"
• Relevance to their teaching goals"
• Ease of set up to themself"
• Cost to student"
• Recommended by peers"
"
Academic Independence"
"
"
CHANGES AND REASONS:"
• Tools available today to more easily
find and share (and make their own)
content"
• Growing expectation that their campus
work life should have the same ease
of use as their everyday life"
• Pressure from school leaders to lower
the cost of education"
• Not everyone’s there yet BUT starting
to happen – instructor expectation for
analytics on their students’ content
engagement"
Looking at instructors’ behaviors - 5 -

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Textbooks"
Coursepacks"
An abstracted evolution - 6 -
Wiki"
Email"
Website"
Social media"
-- Digital content -----------------------------------"
MOOC"LMS"

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Looking at students’ behaviors - 7 -
Still a somewhat captive audience, but…" CHANGES AND REASONS:"
• Tools available today to more easily
find alternate sources of that assigned
content"
• Crushing student debt"

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Involvement in teaching and learning activities on campus varies
widely"
"
"
(Looking at libraries’ behaviors) - 8 -
No way,
no money
Losing relevance
on campus, how
can I help in the
classroom within
my resource
capacities?
I want to be
the leader

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Background: Global reach, open enrollments. Experiments in efficient
online delivery of high quality education. Publishers interested in
participating. Opportunity here for everyone to grow."
"
Challenges: "
• Nascent infrastructure for guiding instructors"
• Undefined expectations for success – applying campus course
success expectations to MOOCs doesn’t map well (voluntary learners)"
• Specific to content, mixed messages from campus and from the wider
market on expectations for “free and open”"
• Not black and white, but many different shades of grey"
• Managing rights access for global student base can’t be done with
traditional technologies based on a school’s IP address authentication"
Looking at MOOCs - 9 -

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-
Balancing campus course needs and emerging course needs, in the
face of increasing instructor demands and expectations and increasing
pressure to lower the cost of education."
No one person can solve this; big picture challenge that will involve
collaboration and cooperation from many stakeholders"
What will help:"
• Be part of technology solutions and help form what they need to be"
• Make content, and access to content (i.e. subscriptions), more easily
and relevantly searchable and understandable "
• Improve standards for identifying content and identifying allowed
uses"
Today’s big challenge - 10 -

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-In teaching and learning, believes in:!
Saving students money!
!
Saving schools money!
!
Supporting the creation
and sharing of high quality
education!
!
Leverage library holdings everywhere possible!
Make open content more visible!
!
Apply technology to make manual workflows more efficient!
Pay only for content that is actually used!
!
Let instructors be creative with how they teach and easily !
share their selected content!
Help education go global and online if it needs to!
Measure teaching and learning effectiveness with analytics!
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