The document discusses social media and how the International Facility Management Association (IFMA) uses various social media platforms. It defines social media as media that allows for sharing and dialogues between users through internet and web technologies. IFMA uses popular sites like Facebook, Twitter, LinkedIn, Flickr, YouTube and SlideShare for networking, photo sharing, video sharing and presentations. Statistics are provided showing IFMA's growth across these platforms between 2009 and 2010.