Recently presented by PArker Trewin at the Social Media Plus event in Philadelphia. Talks about how to leverage sales 2.0 in a social environment.

1. Leveraging Sales 2.0
In Today’s Socially Charged World

2. The Evolution of Selling
then...
• Billboards
• Limousines
• Business Trips
• Seminars
• Sales Dialogue
• Books
• Rotary Phones
• Closing Lunches

3. The Evolution of Selling
now...
• SEO
• Twitter
• LinkedIn
• Blogs
• Email Marketing
• Webinars
• eBook
• Podcasts
• Skype
• Instant Messages
• SalesForce.com

4. On Sales 2.0
“Social media makes
“The new form of
everything marketing”
relationship selling isn’t
about selling anymore–
it’s about helping
customers with their
buying”
–David Thompson
Sales 2.0 Conference
October 2007

5. What is Sales 2.0?
Communication. Collaboration. Efficiency.

6. What do Buyers Expect?
60% interact with brands
using social media 93% think companies should
have a presence

7. Social is Prolific
Facebook: 400 Million [+]
(1.5 million pieces of content shared daily)
LinkedIn: 60 Million [+]
(Recent growth of 5 million in two months)
Twitter: 75 Million [+]
(Active users tweet 50 x per day)

8. Email Versus Social Media
Social networking eclipsed email in global reach 68% vs 64%

9. Are You Leveraging Sales 2.0?
of consumers are
90% using social media
but only,
of B2B marketers
50% are using Blogs or
Twitter
Why aren’t more Marketers
leveraging social media?

10. Widen Your Reach & Record ROI
• Monitor channels
• Track conversions into CRM
system
• Nurture converted leads
• Score leads
• Convert & hand off to Sales
• Timing is everything
• Track Revenue & Determine ROI

11. Getting From Tweet to Deal
Extend Reach. Trigger Response. Build Relationships. Drive Revenue.

13. What Experts Are Saying...
“Social media makes
“Sales is Social Networking”
everything marketing”
Jay Baer Geoffrey Moore

14. Thank You!
More Information: Genius.com
Twitter: @genius_com