2. social marketing automation:
combines the power of social networking and the
efficiency of marketing automation to better reach &
engage people interested in your brand
For One: TOmorrow consumers are today’s digital natives (by 2010 meliena and gen yers will out number baby boomers)
Two: It’s a unique opportunity. People are talking about your brand, 34% post opinions on their blog, 36% think more positively about companies w/ blogs
Three: SMM will increase your overall brand awareness by a). creating initial buzz & site traffic, b). mentions and links from major news medias, and influencers in your market c). Authoritative back links that will increase your SEO