How a Nation Learns to be Enterprising is an enterprise journey started by Iain Scott as a Fellow-led RSA project in partnership with EDAS. This event is the first of four planned sessions. Part 1 of the presentatons given at the event

1. CAN A NATION CREATE
ENTREPRENEURS?
- AN ENTREPRENEUR’S JOURNEY

16. CAN A NATION CREATE
ENTREPRENEURS?
- AN ENTREPRENEUR’S JOURNEY

17. Why do policy-makers talk about
seamless approaches and not more
about sustainable businesses?
What should we really be asking and doing?
Lesley Hetherington
08/12/2011 17
Scottish Programme for Entrepreneurship

18. Scottish Programme for Entrepreneurship
Sustainable enterprise and entrepreneurship
education across Scotland
which means
‘it needs to work for schools, colleges,
universities, teachers, lecturers, pupils and
students!’
University of Aberdeen
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SPE/What-IF conference Sept 2011

19. SPE @ the University of Aberdeen
• Scottish programme for Entrepreneurship (SPE)
– £1.3 M, 3 years, 3 Universities
• Education -including teacher/lecturer development
– Current and future, across all subjects, all levels
• Sustainable as core
• Aligned with Curriculum for Excellence
– Enterprise – successful learners, confident individuals
– Entrepreneurship- responsible citizens, effective contributors
• Implemented through
– Definitions, models, processes, examples
– Emerging, global perspective Intergenerational Fairness
Scottish programme for Entrepreneurship
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(SPE) at the University of Aberdeen

20. So what?
• Sounds good
• Ticks the boxes
• Workable
– (proven in the real world)
• But
• ..... Who is bothered? Listening?
• .... And why not?
Lesley Hetherington Scottish Programme
08/12/2011 20
for Entrepreneurship

21. Why seamless approaches ... rather than sustainable businesses?
Lesley Hetherington Scottish Programme
08/12/2011 21
for Entrepreneurship

22. lamppost effect
As a drunk.......
For support, rather than
illumination
Ease of achievement, and
measurement, rather than
effectiveness
Lesley Hetherington Scottish Programme
08/12/2011 22
for Entrepreneurship

23. Reality check time..., where are our policy makers?
Worst 2/10 Consciousness Best 10/10
Identity
(who am I?)
values/beliefs
skills/capabilities
behaviour
environment (internal)
Scottish Programme for Entrepreneurship
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the Pyramid of Change (adapted from Dilts)

24. Successful entrepreneurs create
YouTube
•business models, which can be
sustained and replicated and easily twitter
understood
facebook
•organisations, which can be sold as
going concerns
•markets, by leveraging social trends
and PEST factors
•industries, by converting new
technologies & slack resources into
new means of production
•Utilising existing know-how and
adapting and customising the same
Lesley Hetherington Scottish Programme
08/12/2011 24
for Entrepreneurship

25. hetheringtonlesley@gmail.com
Additional Rants!
l.hetherington@abdn.ac.uk
Society attitude, apathy, official media
The system .. who is educating the
educators and how?
Mindset, experts, political correctness
The importance of self-knowledge and
professional development
Listening, respect and honesty
Heart & head alignment
The value of failure, learning and
crativity
Lesley Hetherington Scottish Programme
08/12/2011 25
for Entrepreneurship

26. In the classroom
• A context for
– Dialogue linked to real life and the core subject
– Active and empathic listening skills
– Understanding other perspectives
– Respecting (not necessarily agreeing with) very
different viewpoints .. terrorists or freedom
fighters
– Creativity and critical analysis
University of Aberdeen SPE/What-IF
08/12/2011 26
conference Sept 2011

27. For example ....
• I wish I’d been taught how to respond constructively to bullies and
bullying
• Learn how to grow food and mend stuff
• Learning grammar has been very useful in learning other languages,
I wish I’d heard real people speaking other languages when I was in
primary ... French made no sense to me as an academic subject. My
dad spoke 5 languages fluently .. But it wasn’t passed down
• Right and wrong isn’t that simple beyond primary school arithmetic
.. beyond that it gets more complex .. I wish this was made clearer
• ....... what are your experiences ............................
University of Aberdeen
08/12/2011 27
SPE/What-IF conference Sept 2011

28. What is Entrepreneurship?
• Entrepreneurship : ‘Creation of value, through the pursuit of
opportunity, accessing resources beyond those currently
controlled’. (adapted from definition by Howard Stevenson)
• Value creation for others, through alignment of head and heart
• Entrepreneurship creates value from limited resources, often
through tough times. Effective people in roles that fit them, within
high performance teams underpins success.
• A way of thinking, reasoning and acting that is opportunity
obsessed, holistic in approach and leadership balanced.
(Timmons and Spinelli Jr)
• Entrepreneurship is the extreme sport of enterprise
Scottish Programme for Entrepreneurship
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(SPE) University of Aberdeen

29. building competence
Adapted from Kolb’s Learning Cycle
Why Abstract conceptualization
What
What
Reflection if
Concrete experience
How Active experimentation
Scottish Programme for Entrepreneurship
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(SPE) University of Aberdeen

30. Insight into competence Interdependence
(Stephen R Covey Seek first to
‘The 7 habits highly effective people’) Synergize
understand…
then to be 6
understood
PUBLIC
VICTORY
Think 7. Sharpen
Win / Win
the saw
4
Independence
3
Put first
things first
PRIVATE
VICTORY 2
1
Begin with
Be proactive
the end in mind
Scottish Programme for Dependence
Entrepreneurship (SPE) University of 30
Aberdeen

31. SMART/SMAaRT
(quality check and development model)
Specific • Simple concept
Measurable • Meaningful to you &
other party
(objectively)
Achievable • As if NOW! (live the end picture)
aligned, all areas of life
(others have done it)
Realistic • Responsible for all
(no conflicts, at any level)
(resources are available)
Time or event-scaled • Towards what you want

32. Finding clarity and synergy
Ryanair or Ryanair for passionate greenies?
8. Key 7. Key 2. Value 4. Customer 1. Customer
Partners Activities Proposition Relationships Segments
(outsourced) Cutting operational ( Why needed and ( nature, loyalty) (under what
costs wanted) conditions)
Hotels Publicity Broke  Cheap Airfares
or
Car hire Flight operation
or
Travel Insurance Adventurous
New adventures students
6. Key 3. Channels
Resources
Quality family Dispersed
Lighter planes time Internet
Email European friends
Website &
special offers and families
communications Deeper
relationships Green travellers
green adventures Green on-line
(less fuel, less shopping
waste)
9. Cost structure 5. Revenue Streams
32

33. Skills Hierarchies
• Decision making • Interdependence
– Timely
– Just in time
– Creative collaboration
• Judgement – Seeking to understand
– Organisational/context sensitivity empathically
– Weighing alternatives – Thinking win/win
– Greatest good, for greatest scope
• Analysis • Independence
– Identify alternatives – Planning and
– Compare and contrast implementation
– Numeric analysis – Objective setting
– Qualitative analysis
• Data gathering – Procactive thinking
– Accurate labelling • Dependence
– Different types of data – Reactive thinking
Scottish Programme for Entrepreneurship
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(SPE) University of Aberdeen

34. Concepts and theories that work
• Values, deeply held desires,
criteria which you hold as right
or important
– Safety, respect, reward,
appreciation
• Usually, decided in the past,
often absorbed rather than a
conscious decision
– parents, teachers, friends,
movies
• Guide current decisions,
actions & behaviour
• Often context dependent
– Home, work, with friends
Scottish Programme for Entrepreneurship
08/12/2011 34
(SPE) University of Aberdeen

35. Who would you prefer to work with?
(Priorities count, so do drivers)
• Jo • Jude
– Fun – Fun
• 100% towards • 10% towards/90% away
– Adventure – Adventure
• 50% towards/50% away • 100 % towards
– Money – Money
• 100% towards • 50% towards, 50% away
– Safety – Safety
• 10% towards/90% away • 100% towards
Scottish Programme for Entrepreneurship
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(SPE) at the University of Aberdeen