Basem Said

Saudi Arabia Saudi Arabia

Head of Business Development

Retail

Lead Trade Marketing team to ensure proper in-store visibility execution Maximizing Off-take & consumption through engaging, inspiring & influencing shopper at point of purchase Driving country business planning to ensure aligned commercial strategy to meet growth expectation & net sales targets Leading country annual budget plan, SOPs , work flow and spending processes' Create the in-store shopping experience of GSK global brands as Panadol, Sensodyne Parodontax, and Aquafresh & Stiefle skin care Lead the execution of annual activation calendar of oral & wellness to ensure best in class brand merchandising Lead wellness & oral category development plasn through managing CDAs wi...