Bassem Mohsen Attia El Nady has over 10 years of experience in business development, media relations, and public affairs in Egypt. He has held roles managing client accounts and media campaigns at Rotana Media Services and advising Egypt's Minister of Industry on bilateral trade relations and business delegations. El Nady also has experience in community service and public relations through his work with the AUC Entrepreneur Society. He holds a Bachelor's degree in Political Science from the American University in Cairo.

1. BASSEM MOHSEN ATTIA EL NADY
6 Gameat El Dowal El Arabeya,
Mohandseen- Cairo, Egypt
Mobile #: (+2) 010-0186-0046
E-mail: bassem.elnady@brandmix-eg.com
bassem.elnady@hotmail.com
Core Competencies:
− Professional experiences in the fields of media, governmental and intergovernmental relations,
communications, international cooperation, and public affairs and policies.
− Extensive skills in business development, communication strategies, organization of events, and
detailed development of organizational strategies and plans.
Work Experience:
Consultant, Brand Mix, June 2013- Present
− Review and create business development strategies for SMEs. Conduct research, and analyze data
and reports to reach objectives.
− Manage execution of clients’ outreach events and PR campaigns, including press conferences and
print and online releases.
− Connect and match-make partners with new clients and suppliers.
Media Executive, Rotana for Media Services, November 2012 – May 2013
− Managed weekly meetings with key clients. Performed detailed needs analyses, and negotiated
deals for TV advertising slots.
− Received client responses and utilized feedback to improve service quality and drive process
improvements.
− Managed several media accounts on different media vehicles.
− Targeted new potential clients. Maintained relationships with current clients through weekly
visits.
− Worked with the creative teams in Rotana Cinema and Fox Movies to deliver creative media.
− Monitored the media sector through TNS and the ISPOS software.
Business Development Specialist, International Relations Unit, Office of the Minister, Ministry
of Industry and Foreign Trade, December 2010 – November 2012
− Managed market research for ministerial visits to foreign countries on opportunities for growth.
Advised Minister on potential Egyptian business networks and members to include.
− Prepared economic files for the Minister tackling bilateral trade relations between Egypt and other
countries. Developed talking points for the Minister based on economic and a market research to
strengthen Egypt's bilateral relations.
− Formed business delegations that accompanied the Minister on foreign missions based on market
intelligence research.
− Participated in organizing business forums in Egypt for foreign delegations.
− Worked as one of the focal points in the team responsible for communication with the business
community in Egypt. Received their needs on other foreign markets, as well as their regular
feedback on the missions.
− Assisted in writing speeches for the Minister that included economic analysis and indicators of the
Egyptian market relations and status abroad.
− Assisted in different economic studies presented to the Minister that helped develop yearly plans.

2. − Assisted in developing any related economic and comparative studies.
International Media Executive, Minister's Office, Ministry of Industry and Foreign Trade.
January 2010 – November 2012
− Received and processed all media requests for interviews and/or information in coordination with
the Minister’s International Media Relations Advisor.
− Supported the handling of day-to-day press requests through efficient data gathering. Drafted
press releases and media briefings.
− Organized interview sessions and media round-tables. Set the agenda in coordination with the
Media Advisor.
− Managed all logistics for events, such as press conferences, seminars, and roundtables. Provided
support for other aspects of their planning and organization.
− Implemented key aspects of communication projects as per the instruction of the Media Advisor.
− Assisted in implementing the Unit's communication strategy.
− Assisted in evaluating all held media related events and press conferences.
Education:
Bachelor of Arts in Political Science, The American University in Cairo (AUC), Spring 2008
Specialization: Political Economy
Minor: Journalism and Mass Communication
International General Certificate of Secondary Education (I.G.C.S.E), Dar El Tarbeya, Spring
2003
Other Activities:
Community Service Head, AUC Entrepreneur Society (ES), 2007
− Supervised activities implemented by various team members.
− Maintained cooperation between all team members and one another. Ensured the execution of all
agreed upon events and plans.
Public Relation member, AUC Entrepreneur Society (ES), 2006.
− Communicated with suppliers for the production of all print material; brochures, flyers, and
banners.
− Participated as a member in training sessions on communication and presentation skills.
Language Skills:
Arabic: Mother Tongue
English: Fluent both written and spoken
Computer Skills:
Proficient in MS Office Suite and Internet usage and applications.
Personal Information:
Date of Birth: June 12, 1986
Military Status: Completed full military service
REFERENCES AVAILABLE UPON REQUEST