Growing A Social Media Garden Takes Nuture! This presentation covers the basic building blocks of social media. In order to create great content and have it catch fire and go viral, you must have the platforms and social media profiles in place to create the pathway to your target audience. This is a 101 level introduction to creating the infrastructure for your brand or organization's social media presence.

1. Jenni Collins Leslie Bradshaw Online Brand Manager, Corporate Communications Manager, Public Affairs April 7, 2009

4. The Conversation Prism Social Networks Wikis Blogs Visual Content Online Collab. Twitter Share and Store NMS > The Big Picture > 7 Key Platform Categories > 2 Case Studies > Closing

12. Media & Blog Stories: 7,000+ March 19 Jay Leno Show March 31 Special Olympics launches social media campaign with help from NMS March 20 Story explodes Twitter Posts: 10,000+ “ I bowled a 129. … It’s like – it was like Special Olympics, or something.” - President Obama 3.8 Million Impressions 55,000 Facebook users 10,000+ Pledges 100+ Blog Posts 1,200 Tweets 16,000 Video Views “ The president made an offhand remark making fun of his own bowling that was in no way intended to disparage the Special Olympics.” - Spokesman Bill Burton Blogs Twitter Visual Content Social Networks NMS > The Big Picture > 7 Key Platform Categories > 2 Case Studies > Closing

13. Wikis Share and Store Online Collab. Blogs Twitter Social Networks Visual Content NMS > The Big Picture > 7 Key Platform Categories > 2 Case Studies > Closing

14. Thank you. Questions? Jenni Collins NMS Web: www.newmediastrategies.net Blog : www.blondesiview.com Twitter : www.twitter.com/Bastille71 Email : [email_address] Phone: (703) 253-4325 Leslie Bradshaw NMS Blog: www.newmediastrategies.net/blog Blog : www.lesliebradshaw.com Twitter : www.twitter.com/LeslieAnn44 Email : [email_address] Phone: (703) 253-0050 x 187 NMS > The Big Picture > 7 Key Platform Categories > 2 Case Studies > Closing