The document provides advice on marketing and outlines three rules for knowing your target market: 1) Identify who your target market is through demographics like gender, age, interests and lifestyle; 2) Understand what problems or needs your target market wants a solution for; 3) Know what media and messages your target market is exposed to so you can reach them effectively. It stresses that unless marketers follow these simple rules to understand their audience, their marketing will not be an investment and they will not be successful.
7. WHO is your WHO
Easy to Find:
Gender
Age
Lifestyle
Profession
Income
Dig a little Deeper
Fears?
Aspirations?
Current problems?
Books/Magazines?
Social Media?
Relaxation Activities?
Language preferences?
Decision making process?
14. My TrueNORTH
The Ethical Coaching Company
www.MyTrueNORTH.Biz
Helping
Savvy
Business
Owners
Reach
THEIR
Success
Summit
15. To book a 1:1 with 2 x Global Entrepreneur
Award Winning Business Success Coach
Email
Coaching@MyTrueNORTH.Biz
The SECRET Arts
of HIGHLY Effective
Communication
Notas del editor
1% of Businesses in your industry/sector are at the VERY TOP of their game and ‘nailing it’.
4% of Businesses are ‘well on the way to becoming part of the 1% club’
And 15% of doing good.
However, 60% are ‘getting by’
And 20% of businesses in your industry/sector are failing RIGHT NOW
In order to ensure ensure you move up into the 15%, the 4% the 1% you MUST ensure ALL your marketing spend follows these three simple rules
Who is your WHO, your IDEAL TARGET MARKET
They all have different wants, but its your job to identify what they are
It’s never about YOU, it’s ALWAYS about THEM
Cut through the clutter
To ensure YOUR message stands out as THE solution to their current problem
ONLY then should you determine WHAT media’s to use, to ensure that to your ITM your solution is EVERYWHERE
EVERYWHERE
So there are the rules.
We help Savvy Business owners reach THEIR Success Summit
We are the Ethical Coaching Company
We are My-TrueNORTH
W: www.Mytruenorth.biz
E: Enquiries@mytruenorth.biz
T: 01904 599060
If you want to know more about the variety of services we offer to help savvy business owners, get in touch and ask for a complimentary telephone success strategy call.
1:1 Telephone/Skype Coaching
1:1 Face to Face Coaching
Group Mini Mastermind HOTSEAT Lunch Club
Mastermind Groups
Mastermind Retreats
Communication Workshops
Marketing Workshops
Learn how we have been able to help business owners double, triple even quadruple their conversion rate from enquiry to client, and client to fan!