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YOUR GLOBAL
ADVERTISING PARTNER
2 3
WE ARE
YOURGLOBALADVERTISING PARTNER
750thousandAppinstallspermonth
20billionImpressionspermonth
200millionUniqueusersperday
5.2millionConversionspermonth
YOUDEMANDRESULTS.
WEDELIVER
196countriesServed
REACHANYONE
ANYWHERE
200millionUniquevisitorsperday
QUALITYTRAFFIC
ANDLOTSOFIT
750thousandAppinstallspermonth
20billionImpressionspermonth
200millionUniqueusersperday
5.2millionConversionspermonth
5.2millionConversionspermonth
YOUDEMANDRESULTS.
WEDELIVER
196countriesServed
REACHANYONE
ANYWHERE
200millionUniquevisitorsperday
QUALITYTRAFFIC
ANDLOTSOFIT
9years ofIndustryexperience
OURKNOW-HOW
ISYOURADVANTAGE
750thousandAppinstallspermonth
20billionImpressionspermonth
200millionUniqueusersperday
5.2millionConversionspermonth
5.2millionConversionspermonth
YOUDEMANDRESULTS.
WEDELIVER
196countriesServed
REACHANYONE
ANYWHERE
200millionUniquevisitorsperday
QUALITYTRAFFIC
ANDLOTSOFIT
9years ofIndustryexperience
OURKNOW-HOW
ISYOURADVANTAGE
750thousandAppinstallspermonth
20billionImpressionspermonth
20millUniqueus
5.2millionConversionspermonth
YOUDEMANDRESULTS.
WEDELIVER
196countriesServed
REACHANYONE
ANYWHERE
20millioUniquevisitors
QUALITYTR
ANDLOTS
4 5
GROWYOURBUSINESSONLINE
ADCASHFORADVERTISERS
PREMIUM, GLOBAL TRAFFIC
We give advertisers easy access to high quality,
global traffic that performs and converts.
INNOVATIVE AD TECHNOLOGY
Our custom-built, industry leading technology
gives you the tools you need to succeed, through
granular targeting and algorithmic optimization.
EXPERIENCE COUNTS
We’ve been doing this for nearly a decade, so we
know what works and how to do it.
ANY DEVICE, ANY FORMAT
Whether you want to reach desktop or mobile
users, through in-app, video or display, we have a
solution for you.
DEEP TARGETING
Target your campaigns by device, town,
connection type and much, much more.
AT YOUR SERVICE
Choose our Self-Service platform, backed up by
dedicated 24/5 support from advertising experts.
WE SPEAK YOUR LANGUAGE
We offer multilingual support and campaign
management tools to help your achieve your goals.
ON THE GO
Monitor your campaign performance from
anywhere, with the Adcash mobile app.
Our goal is to make sure your ad campaigns
are always working at their very best, by
combining our technological expertise and
industry knowledge.
Maxime Chevallon
Adcash VP of Revenue
6 7
SELF-SERVICE FOR ADVERTISERS
REACHYOURAUDIENCE,
INANINSTANT
GEOTARGETING
Our geotargeting features
allow you to optimize by region,
country, city and town.
LANGUAGE
Choose the language of
the sites you want your ad
campaign to be displayed on.
BROWSER
Choose from a range of the
most popular browsers, like
Chrome, Firefox and IE.
KEYWORD
Enter keywords and your ad
will be displayed on websites
containing those keywords.
DEVICE & OS
Engage your audience based on
a specific device or OS.
INTEREST
Target specific user interests
to ensure your campaign is
relevant to your audience.
WEEKLY
DISTRIBUTION
Specify what days you
want your campaign
to run.
BLACK &
WHITELISTING
Choose what ad
zones you want
your campaign to be
displayed in.
FREQUENCY
CAPPING
Avoid over-exposing
your audience by not
serving them your ad
too often.
SUGGESTED
BID
Suggests the optimal
bid, based on your
campaign criteria.
OPTIMIZE…
Adcash optimization algorithms
deal with the bulk of the heavy lifting but, if you want to dive in
and take control yourself we offer a range of tools to do exactly that.
8 9
MONETIZEYOURTRAFFIC
ADCASHFORPUBLISHERS
GREAT RATES
Supercharge your revenue with some of the best
rates in the business and get paid quickly.
QUALITY, GLOBAL BRANDS
Monetize your website, app or videos by serving
your users ads from premium, international
brands that they know and love.
MONETIZE EVERYTHING
If you want to make money from your site, app
or videos, we have plenty of solutions to exceed
your expectations.
SUPERIOR SUPPORT
Multilingual, dedicated account managers work
with you to deliver the solutions you need.
STATS AT YOUR FINGERTIPS
With the Adcash mobile app, we give you all the
information you need to make the right decisions,
right where you need it.
ALGORITHMIC OPTIMIZATION
Display only the most relevant ads to your
audience, thanks to our bleeding-edge
optimization technology.
We’re committed to ensuring our publishers
are making serious money, by keeping their
ad inventory filled with quality, relevant ads.
Tarmo Tammel
Adcash Head of Publishers
10 11
SMART AD TECHNOLOGY
CUTTING-EDGEALGORITHMS
FOREFFORTLESSSUCCESS
We’ve taken nearly a decade of experience and condensed it
down into a cutting-edge ad solution that is accessible to anyone.
CAPTURE
and analyze user and
web page information.
IDENTIFY
the best ad to serve, based
on the data analysis.
DISPLAY
the ad in the optimal location
on the page or in-app.
ADVERTISERS
get the best exposure through ideal ad placement.
PUBLISHERS
are generating the most revenue from their ad space.
Adcash custom tools and algorithms have been built
to make sure the right ads, reach the right people everytime.
12 13
FORMATSFORSUCCESS
ENGAGEUSERSANDINCREASE
YOURREVENUE
DISPLAY
Traditional display banner ads and
more creative options, like slide-in
and footer.
SITE-UNDER
Our top-performing ad format,
providing high earnings and
awesome exposure.
IN-APP
Reach audiences on
mobile, with a range of
premium in-app formats.
INTERSTITIAL
Appears in between pages or
loading screens for maximum
audience impact.
VIDEO
Display ads in-stream to reach
users as they’re watching their
favourite content.
14 15
IN-APP
DOMOREWITHMOBILE
Harness the power of Adcash in-app advertising to deliver relevant messages to users
on the devices they use the most.
FORMATS FOR SUCCESS
We offer all the top trending in-app formats, like
interstitial, app-install and more.
VIDEO SUPPORT
Adcash Video Ads offers advertisers huge scope
for engaging and converting their audience
through in-app rich media ads.
QUALITY APPS
We have a rigorous app validation policy, to make
sure your ads only appear in the best apps.
TOP PAYOUTS
Industry-leading rates
EASY INTEGRATION
Mobile SDKs, plugins, API & JS tags
QUALITY CAMPAIGNS
Ads from premium brands
STREAMLINED
Lightweight, stable iOS and Android SDKs
INDUSTRY STANDARDS
Built using open standards, like VAST
SIMPLEAPPMONETIZATION
We offer a simple, efficient way for app developers to make money from their apps.
MOBILE DEVS
Internet Time Spent
60%
Mobile
40%
Desktop
Smartphones
worldwide
1.91bn
2.16bn
2.38bn
2.56bn
2015 2016 2017 2018
16 17
IN-STREAMVIDEO ADS
GETPEOPLEBUZZINGABOUT
YOURBRAND
MONETIZEYOURVIDEO
CONTENT
VIDEO = AWESOME
People love watching videos online. With Adcash
video, you can reach people as they’re watching
their favourite videos, using all of the creative
new ways that video advertising allows.
CHOOSE YOUR MODEL
Our in-stream video platform currently offers
2 payment models: CPM and CPV. With our CPV
payment model you only pay after the viewer
has watched you ad to the end, meaning you’re
always getting the maximum possible return on
your advertising investment.
BUILT FOR YOU
Our video ad platform has been entirely built
in-house, combining experience, cutting-edge
technology and industry standards to deliver the
features and functionality you demand.
GREAT PAYOUTS
Make money with your video content using CPM
and CPV payment models and get paid quickly.
INNOVATIVE TECHNOLOGY
We’ve taken the awesome power of our advanced
optimization algorithms and made them video
friendly.
RECOGNIZED STANDARDS
We’ve combined our custom tech with open
industry standards, to make sure everything
works, right out of the box.
PREMIUM BRANDS
Nearly a decade building and nurturing
relationships with our advertising partners
means we’ve developed a network of global,
quality brands.
18 19
GLOBALLYBETTER
Adcash is a real-time advertising trading platform that delivers maximum exposure
for advertisers and a simple, effective way for publishers to make money.
BasedinTallinn,Estonia,we’recommittedtodeliveringthebestcustomerexperience,
by offering powerful, convenient tools and backing them up with dedicated,
multi-lingual support.
Wecomefromallovertheworld,with18nationalitiesand15languagesbetweenus,
meaning we’re a diverse team, but all with one aim - your success.
MONTHLYIMPRESSIONSOURAIMISYOURSUCCESS
South
America2.6billion
North
America3billion
Africa2.2billion
Europe8.8billion
Oceania0.2billion
Middle
East1.2billion
Asia2billion
20 21
NUMBERSSPEAKLOUDER
Nearly a decade working in our industry has given us the experience and knowledge to
grow our network into what it is today. We know what it takes to succeed.
But we’ll let our numbers do the talking... 750thousandAppinstallspermonth
20billionImpressionspermonth
2mUniqu
5.2millionConversionspermonth
YOUDEMANDRESULTS.
196countriesServed
REACHANYONE
20milUniquevis
QUALITY
750thousandAppinstallspermonth
20billionImpressionspermonth
200millionUniqueusersperday
5.2millionConversionspermonth
750thousandAppinstallspermonth
20billionImpressionspermonth
200millionUniqueusersperday
5.2millionConversionspermonth
750thousandAppinstallspermonth
20billionImpressionspermonth
2mU
5.2millionConversionspermonth
YOUDEMANDRESULTS.
196countriesServed
REACHANYONE
2mUniqu
QUA
22 23
TRUSTED BY... CASE STUDY
CHALLENGE
The main challenge was to
introduce the Alibaba platform
to new audiences, where
brand awareness needed
growth, while improving their
conversion rates.
SOLUTION
Our bespoke approach,
combining smart ad technology,
manual optimization and global
reach, to fulfill Alibaba’s need
for high volumes of inquiries.
RESULTS
Adcash exceeded expectations
by delivering more than
100,000 inquiries, beating their
conversion rate targets.
Thyge Backen
Bigpoint Gmbh
“As a market leader in Browser
Games, the quality of the traffic
is more important to us than the
quantity. Our aim is to acquire
an engaging audience that will
contribute to the vibrant gaming
community. Adcash has been well
capable to meet Bigpoint’s goals.
The traffic quality as well as the
desired quantity match and even
surpass our expectations. The
great traffic is complemented by
the reliable and quick to respond
account management.”
Julian Werner
Innogames
“Adcash provides us with highly
scaled, qualitative traffic.”
Sam Ho
Suba Games LLC
“Adcash is an industry leader
that has a proven track record of
success. We have received many
quality leads through its services.”
Ingrid Florin Muller
Ankama
“We heard positive feedback
from network members having
collaborated with Adcash and so
chose the network as our partner.
We have received quick return on
investment and look forward to
working with Adcash again.”
Robin Liu
NetDragon Websoft Inc
“Adcash always brings high
quality users and large amount
traffics. Its geographic location
spreads many countries globally
and hence it is convenient to
directly run campaigns on one
media company.”
Mark Kosovsky
Babylon
“Our main goal is to increase
the distribution of Babylon’s
translation solution. We chose
Adcash as a partner due to their
successful campaign results and
top service.”
Alexandre Bousquet
Aeria Games
“The Adcash team is extremely
reliable with an astonishing
reactiveness to our requests and
great advice on how to optimize
our campaigns.”
Andrea Casalinga
GameSpree GmbH&Co.
“Adcash has a high quality
network in the most important
territories and an extremely high
quality service (very professional
and experienced account
managers).”
www.adcash.com

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EN_Brochure_spread_2016

  • 2. 2 3 WE ARE YOURGLOBALADVERTISING PARTNER 750thousandAppinstallspermonth 20billionImpressionspermonth 200millionUniqueusersperday 5.2millionConversionspermonth YOUDEMANDRESULTS. WEDELIVER 196countriesServed REACHANYONE ANYWHERE 200millionUniquevisitorsperday QUALITYTRAFFIC ANDLOTSOFIT 750thousandAppinstallspermonth 20billionImpressionspermonth 200millionUniqueusersperday 5.2millionConversionspermonth 5.2millionConversionspermonth YOUDEMANDRESULTS. WEDELIVER 196countriesServed REACHANYONE ANYWHERE 200millionUniquevisitorsperday QUALITYTRAFFIC ANDLOTSOFIT 9years ofIndustryexperience OURKNOW-HOW ISYOURADVANTAGE 750thousandAppinstallspermonth 20billionImpressionspermonth 200millionUniqueusersperday 5.2millionConversionspermonth 5.2millionConversionspermonth YOUDEMANDRESULTS. WEDELIVER 196countriesServed REACHANYONE ANYWHERE 200millionUniquevisitorsperday QUALITYTRAFFIC ANDLOTSOFIT 9years ofIndustryexperience OURKNOW-HOW ISYOURADVANTAGE 750thousandAppinstallspermonth 20billionImpressionspermonth 20millUniqueus 5.2millionConversionspermonth YOUDEMANDRESULTS. WEDELIVER 196countriesServed REACHANYONE ANYWHERE 20millioUniquevisitors QUALITYTR ANDLOTS
  • 3. 4 5 GROWYOURBUSINESSONLINE ADCASHFORADVERTISERS PREMIUM, GLOBAL TRAFFIC We give advertisers easy access to high quality, global traffic that performs and converts. INNOVATIVE AD TECHNOLOGY Our custom-built, industry leading technology gives you the tools you need to succeed, through granular targeting and algorithmic optimization. EXPERIENCE COUNTS We’ve been doing this for nearly a decade, so we know what works and how to do it. ANY DEVICE, ANY FORMAT Whether you want to reach desktop or mobile users, through in-app, video or display, we have a solution for you. DEEP TARGETING Target your campaigns by device, town, connection type and much, much more. AT YOUR SERVICE Choose our Self-Service platform, backed up by dedicated 24/5 support from advertising experts. WE SPEAK YOUR LANGUAGE We offer multilingual support and campaign management tools to help your achieve your goals. ON THE GO Monitor your campaign performance from anywhere, with the Adcash mobile app. Our goal is to make sure your ad campaigns are always working at their very best, by combining our technological expertise and industry knowledge. Maxime Chevallon Adcash VP of Revenue
  • 4. 6 7 SELF-SERVICE FOR ADVERTISERS REACHYOURAUDIENCE, INANINSTANT GEOTARGETING Our geotargeting features allow you to optimize by region, country, city and town. LANGUAGE Choose the language of the sites you want your ad campaign to be displayed on. BROWSER Choose from a range of the most popular browsers, like Chrome, Firefox and IE. KEYWORD Enter keywords and your ad will be displayed on websites containing those keywords. DEVICE & OS Engage your audience based on a specific device or OS. INTEREST Target specific user interests to ensure your campaign is relevant to your audience. WEEKLY DISTRIBUTION Specify what days you want your campaign to run. BLACK & WHITELISTING Choose what ad zones you want your campaign to be displayed in. FREQUENCY CAPPING Avoid over-exposing your audience by not serving them your ad too often. SUGGESTED BID Suggests the optimal bid, based on your campaign criteria. OPTIMIZE… Adcash optimization algorithms deal with the bulk of the heavy lifting but, if you want to dive in and take control yourself we offer a range of tools to do exactly that.
  • 5. 8 9 MONETIZEYOURTRAFFIC ADCASHFORPUBLISHERS GREAT RATES Supercharge your revenue with some of the best rates in the business and get paid quickly. QUALITY, GLOBAL BRANDS Monetize your website, app or videos by serving your users ads from premium, international brands that they know and love. MONETIZE EVERYTHING If you want to make money from your site, app or videos, we have plenty of solutions to exceed your expectations. SUPERIOR SUPPORT Multilingual, dedicated account managers work with you to deliver the solutions you need. STATS AT YOUR FINGERTIPS With the Adcash mobile app, we give you all the information you need to make the right decisions, right where you need it. ALGORITHMIC OPTIMIZATION Display only the most relevant ads to your audience, thanks to our bleeding-edge optimization technology. We’re committed to ensuring our publishers are making serious money, by keeping their ad inventory filled with quality, relevant ads. Tarmo Tammel Adcash Head of Publishers
  • 6. 10 11 SMART AD TECHNOLOGY CUTTING-EDGEALGORITHMS FOREFFORTLESSSUCCESS We’ve taken nearly a decade of experience and condensed it down into a cutting-edge ad solution that is accessible to anyone. CAPTURE and analyze user and web page information. IDENTIFY the best ad to serve, based on the data analysis. DISPLAY the ad in the optimal location on the page or in-app. ADVERTISERS get the best exposure through ideal ad placement. PUBLISHERS are generating the most revenue from their ad space. Adcash custom tools and algorithms have been built to make sure the right ads, reach the right people everytime.
  • 7. 12 13 FORMATSFORSUCCESS ENGAGEUSERSANDINCREASE YOURREVENUE DISPLAY Traditional display banner ads and more creative options, like slide-in and footer. SITE-UNDER Our top-performing ad format, providing high earnings and awesome exposure. IN-APP Reach audiences on mobile, with a range of premium in-app formats. INTERSTITIAL Appears in between pages or loading screens for maximum audience impact. VIDEO Display ads in-stream to reach users as they’re watching their favourite content.
  • 8. 14 15 IN-APP DOMOREWITHMOBILE Harness the power of Adcash in-app advertising to deliver relevant messages to users on the devices they use the most. FORMATS FOR SUCCESS We offer all the top trending in-app formats, like interstitial, app-install and more. VIDEO SUPPORT Adcash Video Ads offers advertisers huge scope for engaging and converting their audience through in-app rich media ads. QUALITY APPS We have a rigorous app validation policy, to make sure your ads only appear in the best apps. TOP PAYOUTS Industry-leading rates EASY INTEGRATION Mobile SDKs, plugins, API & JS tags QUALITY CAMPAIGNS Ads from premium brands STREAMLINED Lightweight, stable iOS and Android SDKs INDUSTRY STANDARDS Built using open standards, like VAST SIMPLEAPPMONETIZATION We offer a simple, efficient way for app developers to make money from their apps. MOBILE DEVS Internet Time Spent 60% Mobile 40% Desktop Smartphones worldwide 1.91bn 2.16bn 2.38bn 2.56bn 2015 2016 2017 2018
  • 9. 16 17 IN-STREAMVIDEO ADS GETPEOPLEBUZZINGABOUT YOURBRAND MONETIZEYOURVIDEO CONTENT VIDEO = AWESOME People love watching videos online. With Adcash video, you can reach people as they’re watching their favourite videos, using all of the creative new ways that video advertising allows. CHOOSE YOUR MODEL Our in-stream video platform currently offers 2 payment models: CPM and CPV. With our CPV payment model you only pay after the viewer has watched you ad to the end, meaning you’re always getting the maximum possible return on your advertising investment. BUILT FOR YOU Our video ad platform has been entirely built in-house, combining experience, cutting-edge technology and industry standards to deliver the features and functionality you demand. GREAT PAYOUTS Make money with your video content using CPM and CPV payment models and get paid quickly. INNOVATIVE TECHNOLOGY We’ve taken the awesome power of our advanced optimization algorithms and made them video friendly. RECOGNIZED STANDARDS We’ve combined our custom tech with open industry standards, to make sure everything works, right out of the box. PREMIUM BRANDS Nearly a decade building and nurturing relationships with our advertising partners means we’ve developed a network of global, quality brands.
  • 10. 18 19 GLOBALLYBETTER Adcash is a real-time advertising trading platform that delivers maximum exposure for advertisers and a simple, effective way for publishers to make money. BasedinTallinn,Estonia,we’recommittedtodeliveringthebestcustomerexperience, by offering powerful, convenient tools and backing them up with dedicated, multi-lingual support. Wecomefromallovertheworld,with18nationalitiesand15languagesbetweenus, meaning we’re a diverse team, but all with one aim - your success. MONTHLYIMPRESSIONSOURAIMISYOURSUCCESS South America2.6billion North America3billion Africa2.2billion Europe8.8billion Oceania0.2billion Middle East1.2billion Asia2billion
  • 11. 20 21 NUMBERSSPEAKLOUDER Nearly a decade working in our industry has given us the experience and knowledge to grow our network into what it is today. We know what it takes to succeed. But we’ll let our numbers do the talking... 750thousandAppinstallspermonth 20billionImpressionspermonth 2mUniqu 5.2millionConversionspermonth YOUDEMANDRESULTS. 196countriesServed REACHANYONE 20milUniquevis QUALITY 750thousandAppinstallspermonth 20billionImpressionspermonth 200millionUniqueusersperday 5.2millionConversionspermonth 750thousandAppinstallspermonth 20billionImpressionspermonth 200millionUniqueusersperday 5.2millionConversionspermonth 750thousandAppinstallspermonth 20billionImpressionspermonth 2mU 5.2millionConversionspermonth YOUDEMANDRESULTS. 196countriesServed REACHANYONE 2mUniqu QUA
  • 12. 22 23 TRUSTED BY... CASE STUDY CHALLENGE The main challenge was to introduce the Alibaba platform to new audiences, where brand awareness needed growth, while improving their conversion rates. SOLUTION Our bespoke approach, combining smart ad technology, manual optimization and global reach, to fulfill Alibaba’s need for high volumes of inquiries. RESULTS Adcash exceeded expectations by delivering more than 100,000 inquiries, beating their conversion rate targets. Thyge Backen Bigpoint Gmbh “As a market leader in Browser Games, the quality of the traffic is more important to us than the quantity. Our aim is to acquire an engaging audience that will contribute to the vibrant gaming community. Adcash has been well capable to meet Bigpoint’s goals. The traffic quality as well as the desired quantity match and even surpass our expectations. The great traffic is complemented by the reliable and quick to respond account management.” Julian Werner Innogames “Adcash provides us with highly scaled, qualitative traffic.” Sam Ho Suba Games LLC “Adcash is an industry leader that has a proven track record of success. We have received many quality leads through its services.” Ingrid Florin Muller Ankama “We heard positive feedback from network members having collaborated with Adcash and so chose the network as our partner. We have received quick return on investment and look forward to working with Adcash again.” Robin Liu NetDragon Websoft Inc “Adcash always brings high quality users and large amount traffics. Its geographic location spreads many countries globally and hence it is convenient to directly run campaigns on one media company.” Mark Kosovsky Babylon “Our main goal is to increase the distribution of Babylon’s translation solution. We chose Adcash as a partner due to their successful campaign results and top service.” Alexandre Bousquet Aeria Games “The Adcash team is extremely reliable with an astonishing reactiveness to our requests and great advice on how to optimize our campaigns.” Andrea Casalinga GameSpree GmbH&Co. “Adcash has a high quality network in the most important territories and an extremely high quality service (very professional and experienced account managers).”