1. Initial Ideas and Feedback
Stephanie Yarrow

2. Idea 1
Theme: Summer- bright colours e.g. yellow etc.
Aim: anyone who is becoming a vegetarian or is a
vegetarian
Any gender.
Food: Salads, pastas etc..
Bright colours e.g. red ad yellows etc.
Bold text (title)
Text in a formal write up
Picture of the food.

3. Feedback 1
What do you like about the idea?
A summer theme is very happy and can be adapted for anyone to use, not
just Vegetarians. It is also interesting and a variety of recipes, layouts, and
variations could be used.
What areas of the idea could be developed?
The areas that could be developed on this design are the layout of the recipe
and different effects. The use of colours is important in creating the theme as
well as being appropriate for the theme.
What do you find interesting about the idea?
I find the recipes that could be used interesting and varied, and the colours
that will be used are bright, colourful and fun.

4. Idea 2
Theme: Christmas
Any gender
Vegetarian Christmas food that doesn’t involve meat.
Food : Christmas pudding, roasted chestnuts etc.
Pictures of the food.

5. Feedback 2
What do you like about the idea?
I like festive recipes as it opens up occasional recipes, in which people put a
lot of effort into. Colours that reflect this festive period can be used and
include reds, greens, golds, and purples, as well as festive patterns.
What areas of the idea could be developed?
The layout of the cards and what the theme could cover and contain such as
colours, prints, patterns, etc would open up this idea more.
What do you find interesting about the idea?
I find the festive period interesting due to the effort that goes into it, and this
effort will be reflected in the cards, the layout and the recipes, which would
hopefully result in high quality, beautiful cards and recipes for the audience to
enjoy,

6. Idea 3
• Valentines day
• Reds and pinks
• Heart shaped foods

7. Feedback 3
What do you like about the idea?
I like how this idea focuses on love. It could be used by people of all different ages
from children to adults and could include recipes that are suitable for children to
make, couples to make together, or for a romantic meal or picnic. I like the focus
on love and the colours that can be used as well as the foods; for example
chocolate!
What areas of the idea could be developed?
This idea could develop upon previous recipes that cover this theme, the designs
and colours used and the layout. Cakes and sweet treats would create a good set
of recipe cards which would attract a large audience, this would need to be
explored and fine tuned.
What do you find interesting about the idea?
The idea of indulgence!!! The theme could be focused around chocolate or
another sweet ingredient! The recipe ideas are varied and the presentation of the
photography could be executed in a very fun, interesting, colourful etc.

8. Idea 4
Picnic - spring
Sandwiches, juice, buns, cakes and biscuits
Bright colours and a bold title
e.g. yellow and green (summer
Colours)

9. Feedback 4
What do you like about the idea?
Spring picnics are very good, and I love the colour schemes that could be used
to reflect natures at this time of year. The recipes themselves could follow a
simple to make summer style theme of
salads, pastas, beans, pulses, nuts, fruit, vegetables etc, which would create
colourful images.
What areas of the idea could be developed?
The areas of this idea that could be developed are the recipes, colour
schemes, layout and design options.
What do you find interesting about the idea?
The picnic theme is very interesting as the recipes should be simple to make
as well as being beautiful photographically, it would open up the idea of using
picnic baskets and hampers which is good.

10. Idea 5
• Birthday
• Cakes, party food
• Bold text
• Colours e.g. purple, blues (colours that
connect with each other like black and white)
• Any gender

11. Feedback 5
What do you like about the idea?
Party food and birthday cakes can be used in a variety of ways, and are open
for individuals to customise through decorations and finishes. Birthdays are
fun and happy times and this should be reflected in the colour scheme.
What areas of the idea could be developed?
The areas that would need to be developed in these cards are the colour
scheme and the intended target audience; for example children under
five, women in their 30s, the older generation etc. Another area that could be
developed is the style of the cards and of the recipes; for example all the
recipes and the design follow a vintage theme.
What do you find interesting about the idea?
I find this idea very interesting as it opens up for an opportunity to explore
recipes, designs, layout, schemes, and could involve the use of Vegan and
Vegetarian recipes. The cakes themselves would be interesting and easy to
make for any audience, which would make them an appealing set of cards to
use.

12. Summary of Feedback
What do you agree with from your feedback?
Yes, I agree with my feedback, and all of it is value, you can use it to make your work
better
What do you disagree with from your feedback?
None of it was harsh or unfair all of it was true and I agree with all of it.

13. Idea Evaluation
Which idea that you came up with is your favourite and why?
The Christmas one, as you can use many many different colours you can use and many
other things you can make if it is an occasion.
Which idea, that your team came up with, is your favourite and why?
I think that we would use my partners idea 4 as it one we came up and decided that
was the one we were goanna use as it is a nice effect and colourful.