Bayshore Solutions shares some mobile advertising statistics and tips to get you thinking about why you should execute mobile advertising for your company.
2. Mobile Advertising Stats
• By 2012,there will be more than 7.1 billions mobile devices
• Web searches on mobile devices has grown 4x since 2010
• Mobile users are multi tasking: 41% are listening to music and performing
another task at the same time (essentially, mobile users are distracted)
• 1 in 3 mobile searches have local intent
• Mobile searches are shorter searches (not as many long-tailed keyword
searches)
3. Mobile Advertising Tips
• Mobile campaigns should be SEPARATED from other campaigns in
Adwords and AdCenter
• Bid on shorter keyword phrases (not long-tailed keywords)
• Use sitelinks in Mobile Ads (this makes site navigation easier for users on a
mobile device)- and customize all sitelinks to land on mobile search landing
pages
• Use click to call in mobile ads
• Also, break out Mobile App advertising into a separate campaign versus
regular mobile search or mobile display advertising.
4. Mobile Landing Pages
Create mobile specific landing pages that have the following attributes:
3. Simple Navigation
4. Simple Content- Mobile users are short on time, so keep the content
simplified
5. Local: include buttons that say “find location/ find store near you”
6. Thumb-Friendly with easy to click large buttons
7. Page layout- simple, and use of a lot of white space
8. Use HTML – NO FLASH!
9. Be sure to adjust your landing page for both vertical and horizontal viewing
10. Give them the option to view regular landing page/ homepage
5. If you would like to learn more about Mobile Advertising,
please contact the experts at www.BayshoreSolutions.com.