3. Tonight
• Missing People
• Join the Search and social media
• The Big Tweet for Missing Children
• What next?
• All your social media problems solved in
25 minutes.*
• *ish.
#begoodbesocial
5. If your child went missing, wouldn't you want the
whole world to stop and look for them? Missing
People is building a dedicated community of
people across the UK ready to join the search
online, at work and in their neighbourhood. You
could be one of them. Find out how at
missingpeople.org.uk/jointhesearch
#begoodbesocial
6. • 25th May, 2011 - International Missing
Children’s Day
• Raise awareness and increase supporters
• Tweeted a different missing child appeal
every 30 mins for 24 hours
• Scheduled tweets
• Team of tweeters
• 6 weeks of planning
#begoodbesocial
7. • 5,500 new followers in one day
• 8,000 RTs and mentions
• 600% in website traffic
• Trended in UK
• Significant press coverage
#begoodbesocial
8. • 8 of the missing children have been found
• Increased awareness in the cause
• Parents and families of missing people
#begoodbesocial
11. • Simple
• Could really make a difference
• We believed in it
#begoodbesocial
12. • Plan for success
• Be ready to react quickly
• Cross organisational support
#begoodbesocial
13. The impact
• Confidence in Join the Search increased
• Organisational support and interest increased
• Building a rounded understanding of our
supporters
• Join the Search launch 14th November
#begoodbesocial