Retail sales data shows that beef is purchased frequently and leads to higher store sales. When you consider how often beef is purchased, this makes a big impact in both meat department sales and overall store sales. Find out what happens to your sales when beef is in the cart. The source of this data is the Fresh Meat Market Basket Analysis, June 2014 from Information Resources, Inc. and is provided to you courtesy of the Beef Checkoff. Contact us with any questions at: RetailMarketing@Beef.org.
1. When Beef is in the
Basket…
Shoppers spend
more
Meat department
sales go up
The whole store
benefits
Source: Fresh Meat Market Basket Analysis, Information Resources, Inc., June 2014, courtesy of the Beef Checkoff
Total store sales go
up
2. The value of a cart with
beef in it is 1.85 times
the average shopper
basket
Source: Fresh Meat Market Basket Analysis, Information Resources, Inc., June 2014, courtesy of the Beef Checkoff
3. Beef Brings More Value to the
Basket
Beef makes up nearly 20% of the
total value of the basket
Chicken SteakGround Beef
Source: Fresh Meat Market Basket Analysis, Information Resources, Inc., June 2014, courtesy of the Beef Checkoff
4. More Shopping Carts Contain Beef
Source: Fresh Meat Market Basket Analysis, Information Resources, Inc., June 2014, courtesy of the Beef Checkoff
0
2
4
6
8
10
12
14
All Shoppers Millennial Parents
Beef
Chicken
Percent of Carts Containing Beef or Chicken
12%
13%
5. Source: Consumer Beef Index, Feb. 2014
Beef is Bought More Often
12% of all grocery
trips include beef
Beef makes up
$24B of total grocery
store spending
6. Beef Drives Higher Total Store
Sales
Source: Fresh Meat Market Basket Analysis, Information Resources, Inc., June 2014, courtesy of the Beef Checkoff
Carts with beef
produce 44% more
sales across the store
than carts with
chicken
7. Beef Drives Sales Across the Store
Steak purchasers buy
$63.11 of other products
Ground Beef purchasers
buy $63.88 of other
products
8. Beef Drives Sales Across the Store
+ = $Ground Beef
Items commonly purchased along with Ground Beef
Source: Fresh Meat Market Basket Analysis, Information Resources, Inc., June 2014, courtesy of the Beef Checkoff
9. Beef Drives Sales Across the Store
+ = $
Steak
Items commonly purchased along with Steak
Source: Fresh Meat Market Basket Analysis, Information Resources, Inc., June 2014, courtesy of the Beef Checkoff
10. Beef is commonly
purchased during
“stock up” trips
Occasions where
shoppers linger longer
throughout the store and
spend more $ in every
department
11. The Opportunity for
Retailers
Feature beef to attract more
frequent, loyal shoppers who
spend more
Cross-promote to motivate
purchases across the store
