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38% Wine
17% Beer
20% Cocktail
of operators
menu steak,
1 percent up
from 2013
1.1 billion lbs of steaks
purchased in 2014
Overall wholesale purchases of steak by
foodservice operators*
Steak stimulates sales of other higher-margin
items on the menu**
There’s a reason why operators invested $11.4 billion in steak
in 2014: Steak satisfies and keeps customers coming back for
more. Steak is flexible enough to menu a variety of flavors
and concepts at a range of price points. But most
importantly: Guests who order steak spend more and they
are very likely to continue visiting your restaurant.
STEAK DRIVES BIGGER
checks, traffic
Top-selling steak cuts in foodservice
in 2014* (M lbs sold)
Fastest growing steaks in
foodservice* (M lbs in 2014)
Ranch
Steak
Flank/
Skirt Steak
Delmonico
Steak
T-Bone/
Porterhouse
Steaks drive higher
repeat visits**
For more information visit BeefFoodservice.com/Steak
*Source: Technomic Usage and Volumetric Assessment of Beef in Foodservice, December2014
**Source: The NPD Group/CREST® year ending September 2014
Sirloin Steak
Ribeye Steak
Filets
Strip Steak
Flat Iron Steak
T-Bone Steak
Flank/ Skirt Steak
244M +14M
+5M
+3M
+2M
180M
163M
140M
110M
71M
61M
The share of
protein supper
entrée servings for
steak and all other
beef entrees grew
from 15 to 17
percent in 2014.
Steak at dinner is growing**
Steak entrées
ordered for dinner
in 2014.
15% 17%
Take a look at the value that steak can bring your business
Steak boosts check averages**
When steak is ordered for
dinner, the average check size
with beef is higher because
consumers are more likely to
order other items such as
dessert and drinks.
$18.90
$14.06
$30.22
$40.19
Casual dining
Fine dining/upscale hotel
Chicken
Steak
Chicken
Steak
Fine dining/upscale hotel
Casual dining
Side Dish
Alcoholic Beverage
Dessert
Side Dish
41% Side Salad
37% Side Salad
Alcoholic Beverage
Dessert
91%
64%
31%
93%
11%
27%
Of Steak
items on
the menu:
Center of the
Plate Dishes
Sandwiches
Mexican
Dishes
Salad
Other
items
Steak is menued in a variety of ways
Fine dining
will revisit
48%will revisit
46%
Casual dining
42%
Average of all visits
Steak remains popular
Steakhouses were
the fastest growing
category in 2014
Q2
2012
Q4
2014
The number of
steak items on
fast casual menus
grew 4.2%
between Q2 2012
and Q4 2014
50% 21% 9% 4% 17%

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Steak Sales Drive Bigger Checks and Traffic

  • 1. 38% Wine 17% Beer 20% Cocktail of operators menu steak, 1 percent up from 2013 1.1 billion lbs of steaks purchased in 2014 Overall wholesale purchases of steak by foodservice operators* Steak stimulates sales of other higher-margin items on the menu** There’s a reason why operators invested $11.4 billion in steak in 2014: Steak satisfies and keeps customers coming back for more. Steak is flexible enough to menu a variety of flavors and concepts at a range of price points. But most importantly: Guests who order steak spend more and they are very likely to continue visiting your restaurant. STEAK DRIVES BIGGER checks, traffic Top-selling steak cuts in foodservice in 2014* (M lbs sold) Fastest growing steaks in foodservice* (M lbs in 2014) Ranch Steak Flank/ Skirt Steak Delmonico Steak T-Bone/ Porterhouse Steaks drive higher repeat visits** For more information visit BeefFoodservice.com/Steak *Source: Technomic Usage and Volumetric Assessment of Beef in Foodservice, December2014 **Source: The NPD Group/CREST® year ending September 2014 Sirloin Steak Ribeye Steak Filets Strip Steak Flat Iron Steak T-Bone Steak Flank/ Skirt Steak 244M +14M +5M +3M +2M 180M 163M 140M 110M 71M 61M The share of protein supper entrée servings for steak and all other beef entrees grew from 15 to 17 percent in 2014. Steak at dinner is growing** Steak entrées ordered for dinner in 2014. 15% 17% Take a look at the value that steak can bring your business Steak boosts check averages** When steak is ordered for dinner, the average check size with beef is higher because consumers are more likely to order other items such as dessert and drinks. $18.90 $14.06 $30.22 $40.19 Casual dining Fine dining/upscale hotel Chicken Steak Chicken Steak Fine dining/upscale hotel Casual dining Side Dish Alcoholic Beverage Dessert Side Dish 41% Side Salad 37% Side Salad Alcoholic Beverage Dessert 91% 64% 31% 93% 11% 27% Of Steak items on the menu: Center of the Plate Dishes Sandwiches Mexican Dishes Salad Other items Steak is menued in a variety of ways Fine dining will revisit 48%will revisit 46% Casual dining 42% Average of all visits Steak remains popular Steakhouses were the fastest growing category in 2014 Q2 2012 Q4 2014 The number of steak items on fast casual menus grew 4.2% between Q2 2012 and Q4 2014 50% 21% 9% 4% 17%